ITV

Tag: Tata Chemicals

  • Tata Salt uses salt art to support Indian athletes at 2018 Asian Games

    Tata Salt uses salt art to support Indian athletes at 2018 Asian Games

    MUMBAI: Tata Salt, one of the most trusted and loved brands in the country, through an innovative form of salt art paid rich tributes to the nation’s heroes while calling for support to Indian athletes in the Asian Games that started on 18 August in Jakarta.

    Celebrating India’s progress since independence, laurels in sports and commemorating India’s 72nd Independence Day, the salt art artistically encapsulates India’s growth story by highlighting a few of its defining moments.

    What makes this initiative special is the connect between the magical art and the brand through the usage of salt metaphor ‘Namak Ke Waastey’. The rendition of these remarkable milestones was carried out using Tata salt by artist Nandakishor Nana Tatar.

    The salt art video tagged as #NamakKeWaastey has already garnered over 2 million views on Facebook and YouTube in a day. It has received over 7k tweets and was trending at number 1 spot nationally on Twitter on 15 August. It was also shared by Mary Kom, Indian Olympic boxer and Geeta Phogat, a freestyle wrestler who won India’s first ever gold medal in wrestling at the Commonwealth Games in 2010 on their social handles.

    The video begins with the iconic speech of Pandit Jawaharlal Nehru and proceeds to highlight critical moments like the green revolution, wars, the launch of Aryabhata, and the nation’s achievements in sports. The salt art tribute was not only about reminiscing India’s glorious past, but also urging the nation to come together and support the Indian athletes participating in the upcoming Asian Games #NamakKeWaastey

    Tata Chemicals head of marketing for consumer product business Sagar Boke says, “Tata Salt is widely christened as “Desh Ka Namak”. Reaching over 6 million households, Tata Salt has always been a harbinger of societal progress. Over the years, the brand Tata Salt has carved a very strong proposition for itself. Basis this proposition and the history of Tata Salt brand, the brand purpose of Tata Salt is simply stated as ‘unlock the individual potential to unlock nation’s performance.’ This purpose has been a driving force for all the activities we take up. Through this unique salt art, we urge the nation to come together and support the Indian Athletes participating in the upcoming Asian Games.”

    The video has been conceptualised and developed by Ogilvy, Mumbai.

  • Brands realize value of digital: Liqvd Asia’s new creative head

    Brands realize value of digital: Liqvd Asia’s new creative head

    MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

    Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

    Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

    He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

    During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

    Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

  • Brands realize value of digital: Liqvd Asia’s new creative head

    Brands realize value of digital: Liqvd Asia’s new creative head

    MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

    Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

    Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

    He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

    During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

    Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

  • Tata Salt Plus: From ‘Desh Ka Namak’ to ‘Rag Rag Mein Iron’

    Tata Salt Plus: From ‘Desh Ka Namak’ to ‘Rag Rag Mein Iron’

    MUMBAI: Tata Salt has launched its 360 degree communications and marketing campaign, which talks about “Desh ki Rag Rag mein Iron.” Along with a TVC, the campaign has been launched across print, innovative outdoor, radio, on ground activation as well as an integrated marketing plan. The brand has partnered with FCB Ulka for the creation of this new campaign.

    The new Tata Salt Plus TVC is anchored by women who, through unfailing perseverance, do their best both at home and in their professions. They are driven and want to make a difference to the lives around them. They are inspiring and symbols of hope and motivation to a nation that wants to be seen as modern and progressive. Produced by Firecracker and shot by Sujoy Ghosh, the TVC shows a day in the life of what turns out to be a metro pilot. She represents millions of women who are breaking new grounds to multitask and balance homemaking with successful careers in a rising India.

    While the brand tagline of ‘Desh ka Namak’ has resonated with consumers over the past few decades, the brand takes one step forward with this campaign towards its mission of being health keepers of the nation and providing healthy and nutritious product offerings.

    Speaking on the campaign launch, Tata Chemicals consumer products business marketing – head Sagar Boke said, “Tata Salt Plus, complete with Iron & Iodine, is the very embodiment of our company’s vision of serving society through science. Our new campaign focuses on communicating the importance of iron in everyday lives to our consumers, especially to women. Lack of iron significantly hinders your capacity to stay active – and to women who balance many roles in life, staying fit and active is very critical. This was the consumer insight around which the campaign has been woven. Through this campaign, we will be targeting our consumers through multiple platforms, both online and offline, to multiply reach and magnify impact.”

    FCB ULka CEO Nitin Karkae added, “Tata Salt is an iconic brand and ‘Desh Ka Namak’ is a property that is etched in every Indian’s heart. The opportunity was in marrying the strong health benefits of the new iron fortified salt with ‘Desh Ka Namak,’ which led to the creation of ‘Desh Ki Sehat, Desh Ka Namak,’ and the TVC that is about empowering the new women of India.”

  • Tata Salt Plus: From ‘Desh Ka Namak’ to ‘Rag Rag Mein Iron’

    Tata Salt Plus: From ‘Desh Ka Namak’ to ‘Rag Rag Mein Iron’

    MUMBAI: Tata Salt has launched its 360 degree communications and marketing campaign, which talks about “Desh ki Rag Rag mein Iron.” Along with a TVC, the campaign has been launched across print, innovative outdoor, radio, on ground activation as well as an integrated marketing plan. The brand has partnered with FCB Ulka for the creation of this new campaign.

    The new Tata Salt Plus TVC is anchored by women who, through unfailing perseverance, do their best both at home and in their professions. They are driven and want to make a difference to the lives around them. They are inspiring and symbols of hope and motivation to a nation that wants to be seen as modern and progressive. Produced by Firecracker and shot by Sujoy Ghosh, the TVC shows a day in the life of what turns out to be a metro pilot. She represents millions of women who are breaking new grounds to multitask and balance homemaking with successful careers in a rising India.

    While the brand tagline of ‘Desh ka Namak’ has resonated with consumers over the past few decades, the brand takes one step forward with this campaign towards its mission of being health keepers of the nation and providing healthy and nutritious product offerings.

    Speaking on the campaign launch, Tata Chemicals consumer products business marketing – head Sagar Boke said, “Tata Salt Plus, complete with Iron & Iodine, is the very embodiment of our company’s vision of serving society through science. Our new campaign focuses on communicating the importance of iron in everyday lives to our consumers, especially to women. Lack of iron significantly hinders your capacity to stay active – and to women who balance many roles in life, staying fit and active is very critical. This was the consumer insight around which the campaign has been woven. Through this campaign, we will be targeting our consumers through multiple platforms, both online and offline, to multiply reach and magnify impact.”

    FCB ULka CEO Nitin Karkae added, “Tata Salt is an iconic brand and ‘Desh Ka Namak’ is a property that is etched in every Indian’s heart. The opportunity was in marrying the strong health benefits of the new iron fortified salt with ‘Desh Ka Namak,’ which led to the creation of ‘Desh Ki Sehat, Desh Ka Namak,’ and the TVC that is about empowering the new women of India.”

  • Dentsu Aegis Network acquires majority stake in WATConsult

    Dentsu Aegis Network acquires majority stake in WATConsult

    MUMBAI: Dentsu Aegis Network today announced the acquisition of WATConsult, one of India’s leading social and digital media agencies, with over 160 professionals in Mumbai, Delhi, Bangalore and Kolkata. WATConsult will become part of  Isobar, Dentsu Aegis Network’s global digital marketing agency and will be referred to as “WATConsult – Linked by Isobar”.
     

    Founded in 2007, WATConsult has rapidly grown to become one of India’s most awarded social media agencies, with more than 48 awards received in 2014 alone.
     
    WATConsult’s growth has been led by CEO, Rajiv Dingra, a digital entrepreneur and recognised thought leader in social media.
    Having evolved from being a social media agency to a full service digital agency, WATConsult also provides its client base with creative and technology services across mobile, digital and video. Other specialist areas include an in-house analytics capability with dashboards and tools for social and digital media. Clients include the Godrej Group, Nikon, Tata Chemicals, Bestseller Group, Bajaj Allianz and more than 70 other national and global brands.

    Dentsu Aegis Network Asia Pacific CEO Nick Waters said, “The acquisition of WATConsult marks another significant step for our group in India.  This is a high quality award winning market leader specialising in one of the fastest growing and critical segments of the market.  Alongside Isobar, iProspect, and WebChutney we have created the largest and highest quality digital services capability in India.  We view India as a priority market and will continue to seek scaled and quality investment opportunities here.”

    Dentsu Aegis Network chairman and CEO south Asia Ashish Bhasin added, “Having WATConsult, a leader in social media, as a member of our family will further enhance our digital offering to our clients and support our growth in the market. WATConsult, will join iProspect, Isobar and Webchutney in making our digital offering the most comprehensive in India.”

     
    WATConsult CEO Rajiv Dingra said, “We are delighted to join hands with Dentsu Aegis Network, and our entire team are looking forward to taking WATConsult – Linked by Isobar to even greater heights. We are confident that by becoming a part of a digital focused network like Dentsu Aegis Network we will gain a competitive advantage in the fast consolidating Indian market. As an agency we see huge growth opportunity in digital advertising, particularly social media, digital video and mobile, and we are geared to capitalising on it.”
    Dingra will continue as CEO of WATConsult – Linked by Isobar, reporting to Bhasin. His key management team, including WATConsult COO Nipun Kapur and CFO Heeru Dingra, will also continue in their respective roles. Dingra will also join the Digital Council of Dentsu Aegis Network India, alongside the CEO’s of Isobar, iProspect and WebChutney. Digital specialists at Dentsu Aegis Network in India will now exceed 600 professionals, making it the only network in India offering end-to end comprehensive digital services in this scale.
  • Joy Das joins FCBUlka Interactive as Media Director

    Joy Das joins FCBUlka Interactive as Media Director

    MUMBAI: FCBUlka Interactive recently appointed Joy Das as Media Director – Digital. With the rapid growth that the FCBUlka Interactive arm has been clocking, it was only imperative to make a hire at this level to handle some of its key accounts.

     

    Joy has tremendous experience in the digital space with over 10 years of focused digital media specialization. Being a well-entrenched digital expert, Joy boasts of an enviable twitter following of over 17,000 tweeters and a unique and inspiring blogger network. He also brings with him deep knowledge of Digital Media Mix Modelling Tools which ensure high efficiency and measurable response.

     

    Prior to his stint at FCBUlka Interactive, Joy has worked on a gamut of brands like eBay, ITC, Tata Docomo, MTV,among many others.

     

    FCBUlka Interactive has a long and impressive client list and works with Amul, TCS, Tata Chemicals, Abbott Healthcare, Wipro, ITC, Bausch & Lomb, Nerolac, ICICI Bank, World Vision, FabIndia,  Tata Housing to name a few. Joy will provide leadership to the digital media duties of several of these accounts and will lead a team of over 10 digital media planning and buying professionals.

     

    Joy, commenting on his appointment said “FCBUlka Interactive has some great accounts and has been doing robust work. In fact, a lot of their campaigns have been awarded at the Indian Digital Media Awards, DMAi 2013 etc. I am delighted to join the digital arm of one of the most respected advertising agency groups in the country. I look forward to contributing to this spree of account and award wins.”

     

    Last year, FCBUlka Interactive had made a senior level hire with the recruitment of SudarshanSudevan aka Sudi as Creative Head -Digital. Sudi had an interesting career start as a cartoonist before venturing into the digital space and going on to become a digital specialist.

     

    Commenting on Joy Das’ appointment,Satish Ramachandran, Senior Vice President, FCBUlka Interactive, said, “We are growing at a scorching pace and digital is well poised to become a key medium for many of our Group’s clients. Our Interactive team’s strength is now over 50 members. We have been consistently investing in talent and technology to ensure we are ahead of the curve. Joy’s experience will be of immense value for us to maintain our growth rate”

  • Tata Chemicals to kick start ‘Swach Silver RO’ campaign in Feb in Karnataka, West Bengal

    Tata Chemicals to kick start ‘Swach Silver RO’ campaign in Feb in Karnataka, West Bengal

    BENGALURU: Tata Chemicals announced the pilot launch of its Silver RO purifiers range in Karnataka and West Bengal today. Depending upon the acceptance of its products, the company plans to complete the all-India roll-out over the next two months.

     

    It is working with its media buying agency – Lodestar – to launch a Swach Silver campaign in early February across regional television, metro branding in Bengaluru and Kolkata, car branding, outdoor and banners and radio jingles, revealed company sources.

     

    At the launch of two models of RO water purifiers, the company showcased a 15 second TVC created by Draft FCB Ulka in Hindi. “There will be two more TVCs’ on similar lines and will run in Kannada and Bangla in the respective states. Once the pan-India roll-out is complete, we will have it in nine languages,” revealed Tata Chemicals Head of Water Purifier Business & Strategy Consumer Products Business Parag Gadre while talking to indiantelevision.com . “We are working on a media plan with Lodestar and expect to have the campaign on by the second week of February in these two markets,” informed Gadre further.

     

    Eyeing an 8-10 per cent market share of the organised RO and UV water purifiers market over the next few years that the company estimates as around Rs 2,600 crore, Tata Chemicals will spend around 20 to 25 per cent of revenue towards mass media communications say industry sources. Over the next 12 to 15 months, the company should cross revenue of Rs 50 to 60 crore, and hence its ad budgets would be in the range of Rs 10-15 crore until the end of the next fiscal in March 2015.

     

    Overall, Tata Chemicals estimates the size of the RO, UV, gravity and other types of water purifier market in the country as Rs 3,500 crore per annum that is growing at a CAGR of 22 per cent. In terms of number of units, Tata Chemicals pegs the current size as about 85 lakh units, of which the RO and UV water purifiers’ market size (that includes four or five national level players and many local and regional players) would be about 14 lakh units. National level players contribute to about 8.5 to 9 lakh units, and Tata Chemicals is eyeing an 8 per cent market share of this segment.

  • Sanjeev Kapoor is brand ambassador for Tata i-Shakti Dals

    MUMBAI: Tata Chemicals has appointed Chef Sanjeev Kapoor as brand ambassador for its Tata i-Shakti unpolished dals.

    Tata i-Shakti unpolished dals is a recent addition to its consumer products portfolio.

    Tata Chemicals COO – consumer products division Ashvini Hiran said, “To spread mass awareness about the health benefits of Tata I-Shakti unpolished dals, their delicious taste and quick cooking, Tata Chemicals has roped in Sanjeev Kapoor, one of India‘s top food connoisseur and most admired chef. With the association of Sanjeev Kapoor and Tata i-Shakti unpolished dals, we think that we will enhance our engagement with consumers who seek great tasting food with a healthy dose of nutrients.”

    Tata Chemicals had launched Tata i-Shakti Dals in 2010 with a mission to not only bridge the existing gap between demand and supply of pulses in the country but also provide reliable quality, hygienic pulses to Indian households and pioneer the unpolished dals category.

  • Tata Chemicals, HUL in ad row

    Tata Chemicals, HUL in ad row

    MUMBAI: Tata Chemicals has said that advertising industry watchdog, ASCI, has upheld its complaint against leaflets circulated by Hindustan Unilever (HUL), said to be denigrating its water purifier brand Tata Swach.


    “Violating the professional code of business, Pureit, the water
    purifier brand from Hindustan Unilever, had been misleading consumers through persistent smear campaigns against Tata Swach, the water purifier from the house of Tatas,” the communiqué said.


    The company said the Advertising Standard Council of India (ASCI) through Consumer Complaints Council (CCC) directed HUL to pull out leaflets from the market.


    HUL retaliated by saying, “Tata Swach makes the ambiguous claim of ‘Tested for bacteria as per US EPA standards’ which can mislead consumers to believe that Tata Swach meets US EPA standards on safe drinking water.”


    Suggesting a ‘safety challenge’ in Tata Swach, the leaflets claimed that Tata Swach does not protect against viruses and bacteria; neither does it have auto shut-off, nor has a sales and service network. Moreover, among other claims, the leaftet said that Tata Swach’s per-litre running cost is higher than PureIt.


    “The CCC considered the technical data submitted by Tata Swach and concluded that the statement made in the leaflet circulated by Pureit denigrates Tata Swach,” Tata said.


    Since launching Pureit in 2008, HUL has been openly challenging rivals and consumers that its water purifier is one of a kind in offering matchless germkill water protection.


    It challenges to give away Rs 100 million to any consumer who finds any other domestic water purifier meeting the safety standards of Pureit.


    “Pureit meets the stringent US EPA standards for germ kill and we have made the various laboratory test results available for consumers to access easily and at all times on the Pureit website. We wish to also clarify that the promotional leaflets of Pureit against which the complaint has been made are not in use since July 2010,” HUL’s
    statement added.


    It further added: “We wish to also clarify that the promotional leaflets of Pureit against which the complaint has been made are not in use since July 2010.”


    HUL exports the Pureit brand to markets such as Indonesia, Mexico, Brazil and Bangladesh.