ITV

Tag: Tata Capital

  • ‘Half Stories – The Journey of Doing Right’

    ‘Half Stories – The Journey of Doing Right’

    MUMBAI: Digital L&K Saatchi & Saatchi crafted an online campaign ‘Half Stories – The Journey of Doing Right’ for Tata Capital. The campaign aimed at connecting ordinary people with simple stories and needs to other people, and gave them the opportunity to script a happier end together.

     

    The 24×7 live online campaign has unfinished stories that would draw people’s attention due to its incomplete nature and gave them an opportunity to complete the stories through online monetary contributions or through social sharing.

     

    The Do Righter- Pankaj Trivedi undertook a 2000km bike ride across India to find and film everyday stories of everyday people living in the remotest parts of the country. These films with suggested solutions were made into webisodes that were uploaded on a dedicated website and promoted using social media, blogs and PR. The site also has a payment gateway for online donations

     

    Digital L&K Saatchi & Saatchi won the Award of Excellence (Gold) in the Integrated Campaign – Social Responsibility category at the 20th Annual Communicator Awards for Tata Capital’s ‘Half Stories – The Journey Of Doing Right.’

     

    Commenting on the campaign Anil K. Nair, CEO (Digital) & Managing Partner, Digital L&K Saatchi & Saatchi said This Campaign has been an amazing experience. It actually leverages social media for social change and proves that business can work for social good too. It was a mammoth journey across Northern India with the campaign serendipitously unfolding every day. It was actually ‘Live Creativity’ at work.”

     

    Veetika Deoras, Head Brand Marketing, Corporate Communication and Digital Vertical, Tata Capital said “The ‘Do Right’ initiative is a key initiative for Tata Capital and our aim through the initiative is to help propagate the philosophy of ‘doing right’ by inspiring people to do right, provide platforms to doing right and doing right ourselves.”

     

    Tata Capital has also launched a website www.doright.in, which will act as the main platform for all the initiatives under the ‘Do Right’ campaign.

     

  • Tata Capital launches new TV campaign for home loans

    Tata Capital launches new TV campaign for home loans

    MUMBAI: Tata Capital Housing Finance (TCHFL), a subsidiary of Tata Capital, has launched its new campaign focusing on the home loan segment.

    The essence of the campaign is derived from a fundamental insight that people have the freedom to truly express themselves, only in their own homes.

    Conceptualised by Leo Burnett, the TVC brings out the insight that one can live freely only in one‘s home. With Tata Capital‘s home loans, one can move closer to the joy of owning a home. This thought is brought to life by using the metaphor of a little girl who is interrupted by others around her from freely expressing herself and she finally finds a ‘free‘ haven in her own home where she can uninhibitedly express herself.

    Leo Burnett national creative director KV Sridhar said, “The idea is based on the fact that people have the freedom to do what they want only in their own homes. And TCHFL empowers people to experience the joy of such a freedom with home loans. Based on this we came up with a simple yet endearing film told in a refreshing manner through the world of kids. Kids have an innocence that makes the message more engaging and creates empathy among the audience. The film has succeeded on all parameters.”

    Through the campaign, TCHFL is looking to highlight its home loans offering to prospective home loan customers. The company offers customised home loan solutions based on customer‘s needs and his specific requirements.

    TCHFL director Govind Sankarnarayanan said, “The purchase of a home is one of the biggest decisions taken by any individual and Tata Capital Home Loans assist the buyer in taking the right financing decision. Each home loan customer has specific requirements, and we at Tata Capital Home Loans offer customised Home Loan solutions that are flexible and tailored to the individual needs of our customers.”