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Tag: Tata Capital

  • Tata Capital launches a new brand campaign – ‘Count on Us’

    Tata Capital launches a new brand campaign – ‘Count on Us’

    This festive season count on Tata Capital to be your trusted financial service provider.  Tata Capital, the financial services arm of the Tata Group has launched its latest brand campaign ‘Count on Us’. The campaign consists of 3 real – life humorous videos based on a central theme of Tata Capital being a financial expert, transparent company that delivers on promises. The key retail offerings showcased are – personal, home, two-wheeler and business loans.

    The campaign went live on 3 November, 2019 and will run across TV – English and Regional News Networks, and Social Media with a focus on Metros and key regional markets. 

    The campaign design is based on Tata Capital’s consumer insights. One of the key findings of the research revealed that customers are often concerned about financial services brands delivering on their promises. Through the “Count on Us” campaign, Tata Capital aims to reinforce the message of delivering on commitments made.  

    The videos comprise three different messages in the form of conversations that take place between a customer and an agent. Each message depicts one of the three facets of the campaign’s message i.e.: transparency, expertise and delivering on promises.  As a financial services brand with an array of diverse retail offerings, the campaign targets a wide audience, who are digitally savvy between 25 to 45 years of age (SEC A / B+) 

     “Tata has been recently acknowledged as India’s most valuable brand.
    With the current campaign, we want to extend this legacy and reinforce Tata Capital as a brand that one can count on. In 2018 – 19, we have intensified our efforts in building a customer – first culture across Tata Capital; we have built simpler customer journeys, invested in technology to deliver faster and better with innovative digital service offerings. Combine this, with the trust, Tata Capital intrinsically stands for, the theme is a perfect fit. We want the customer to ‘Count on Us’,” Tata Capital chief marketing and digital officer Abonty Banerjee commented.

  • Tata Capital launches a new social media campaign to promote financial freedom

    Tata Capital launches a new social media campaign to promote financial freedom

    MUMBAI: Tata Capital, the financial services arm of the Tata Group, today launched their new social media campaign empowering consumers to achieve financial freedom with its consumer loan offerings. The campaign consists of three social media videos that would focus on Tata Capital’s key retail loan offerings – consumer durable loans, used car loans and home loans. The campaign comes just before the Independence Day with an aim to provide freedom in its true essence to the people of India. The campaign will go live on August 9th, 2019 where the first video would be released on Tata Capital’s social media handles, followed by the 2nd and 3rd video on the 11th and 13th of August, respectively.

    Commenting on the campaign, Ms. Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said, “This independence Day, Tata Capital emphasizes on being financially free through a series of social films. This campaign captures everyday life situations which are funny and moves away from serious finance discussions. This concept helps us build a stronger connect with our young customers, enhance brand awareness and amplify reach.”

    These videos will be amplified via content pieces across various formats like skip ads, bumpers, banners, GIFs, as well as content pegs that take this thought forward in order to create an impactful campaign.

    The advertisements were conceptualized by digital marketing agency Kinnect. Rohan Mehta, CEO at Kinnect, explains, "As a creative agency we wanted to approach Independence Day and the aspect of freedom differently, in a way that would resonate with the youth and help the brand stand out amidst the digital clutter. The team really believed in this unique, light take on breaking free and we're really looking forward to creating a solid mark in the digital space with this campaign, and thereby laying the foundation for many more to come!"

    The advertisements were executed by their in-house production team-Kinnect Productions.

  • Tata Capital unveils “#breakstereotypes” video with a social media campaign on Women’s Day

    Tata Capital unveils “#breakstereotypes” video with a social media campaign on Women’s Day

    MUMBAI: Tata Capital, the financial services arm of the Tata Group, today released a social media campaign (#BreakTheStereotypes) with the launch of a video featuring Chak de India fame actress Tanya Abrol. The campaign aims to break all women related stereotypes this Women’s Day as they promote their home loan offerings with the tagline — ‘Stereotypes are like rented homes. They don’t allow you enough space to grow.’ Making this Women’s day even more special is Tata Capital’s special reduced home loan rates i.e. by 5 basis points exclusively for women.

    Tata Capital Home loan covers a wide range of housing needs for women which fulfil her dream of owning a home. Our Home Loan offers comes with various benefits for customer such as, Higher Loan Eligibility, Minimum Documentation, Quick Processing and Doorstep services enabling a woman to make a smart choice while buying a new home.

    The social media campaign will be across platforms which include Facebook, Instagram, Twitter and YouTube.

    Commenting on the campaign, Ms. Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said, “Gender biases are more common than we think, both at a professional and personal level. As we celebrate Women’s day, #breakstereotypes campaign is a humorous take on gender bias and aims to create awareness on pre-set gender roles. We at Tata Capital, encourage women to create their own ‘space’ through our exclusive home loan solutions.”

    Tanya Abrol, who gained fame as the strong and aggressive hockey player in the Shahrukh Khan starrer Chak De India manages to successfully portray the various slice of life moments where women are stereotyped. With an interesting take on ‘What if men faced the stereotypes that women do’, the video led campaign of Tata Capital strikes the right chord with all financially independent women achievers.

  • Tata Capital promotes a “Wedding of Equals” with a new social media campaign

    Tata Capital promotes a “Wedding of Equals” with a new social media campaign

    MUMBAI: Tata Capital, the financial services arm of the Tata Group, today unveiled a new social media campaign, #WedEqual, led by a video starring the popular comic artist Mallika Dua, Anubhav Pal, the very talented stand – up comedian. The #WedEqual campaign aims to spread the message of equality in the share of expenses at Indian weddings, which are typically skewed to one side. The campaign will also promote Tata Capital’s latest ‘Wedding Loans’ offering for young Indians.

    In India, weddings are traditionally lavish affairs with a larger amount of the costs being borne by the bride or her side of the family. In keeping with the progressive nature of the brand, Tata Capital aims to inculcate a sense of equality in the share of expenses and the same is brought out through a light-hearted video. Mallika Dua and Anubhav Pal bring in the humour element to the video. To help with wedding expenses, on either side, Tata Capital offers a specially crafted Wedding Loan product.

    The campaign will be promoted across social media channels like Facebook, Twitter, Instagram and YouTube to ensure maximum reach and visibility.

    Speaking on the launch of the campaign, Abonty Banerjee, Chief Marketing & Digital Officer, Tata Capital said, “A wedding is one of the most important events in a couple’s life and young India today has different aspirations about how their weddings should be. We at Tata Capital, with our #WedEqual campaign aim to break the traditional approach of unequal spending at weddings.   With Tata Capital’s wedding loans, couples can also plan their weddings without any financial pressure and make it truly special.”

    Wedding expenses as a category is expected to grow at 25 to 30 % a year with Young India aspiring only the very best for their wedding. Considering the potential, Wedding Loans as a category is a huge opportunity. Tata Capital’s Wedding Loan product is easy, simple and hassle-free. One can apply for loan ranging from Rs. 75,000 – Rs. 25,00,000 with a minimum tenure of 12 to 72 months. 

  • Tata Capital launches a new brand campaign — ‘Taal-matol ko choddo, Tata Capital se rishta jodo’

    Tata Capital launches a new brand campaign — ‘Taal-matol ko choddo, Tata Capital se rishta jodo’

    MUMBAI: Tata Capital, the financial services arm of the Tata Group, today launched their new mass media brand campaign with the message ‘Taal-matol ko choddo, Tata Capital se rishta jodo’. The campaign consists of 3 TV commercials that focus on Tata Capital’s key retail loan offerings – personal, home and business loans. The campaign will go live on September 12, 2018 and run across TV – Hindi GEC, Movies, News and Regional networks, OOH and Social Media with a focus on the Metros and key regional markets.

    The message of the campaign – ‘Taal-matol ko choddo, Tata Capital se rishta jodo’ is derived from the insight that procrastination is a typical human behaviour until a trigger point is encountered. At that trigger, the aim is to build an association with Tata Capital as the solution provider. The 3 TVCs, one for each product, showcases this insight with scenes from everyday life, through their protagonists — a couple in a rented home (Home loans), an entrepreneur in a growing Business (Business Loan) and a retired couple contemplating a holiday (Personal Loans). The campaign emphasizes on how customers can avail easy, simple and quick loans from Tata Capital.

    Commenting on the brand campaign, Ms. Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said, “Our objective is become a brand of choice amongst retail loan audiences and the campaign is a step in that direction. The messages of the campaign ‘Taal-matol ko choddo’ are all drawn from everyday life with a humorous take and we are confident that consumers will relate strongly with these messages. We believe that the campaign will significantly increase brand awareness and trigger purchase for our key retail loan products – home, personal and small business loans from Tata Capital, the most trusted brand in the country.”

    The advertisements were conceptualized by Cartwheel, Tata Capital’s Creative agency. D Ramakrishna, Founder and Creative Head, Cartwheel said “It’s human nature to put things off. Till something happens that tips the balance. Whether it’s buying a home, taking a much needed vacation, or expanding one’s business. This campaign is built around this insight. It urges people to stop putting things off and to do that thing they’ve been wanting to, by showcasing quick loans from Tata Capital.” 

  • Tata Capital launches profile-based under-Rs 15 lac loan app

    MUMBAI: A Tata app uses a highly sophisticated algorithm to evaluate financial and alternate data for detailed credit analysis – ‘myScore’ and is completely paperless mobile application which provides instant loan offer using end-to-end loan application within five minutes! The myLoan app is available on Android; the iOS version will be soon launched.

    Tata Capital, the financial services arm of the Tata Group, announced the launch of ‘myLoan’ – a first-of-its kind Mobile App by the company to extend its existing personal loan offering to the emerging younger and mobile savvy audience. The App enables the user to check his/her loan eligibility and apply for a loan seamlessly using only a mobile device. The App also allows existing customers to view their loan status and details.

    Tata Capital, with the myLoan App is advancing its personal loan services to digital savvy and credit hungry borrowers seeking quick and convenient financial solutions to fulfill their goals. The myLoan app is able to make an intelligent and real-time assessment of the borrower’s loan application via a highly-sophisticated algorithm, using a mix of digital, social, financial and alternate data coupled with Machine Learning. The Tata Capital ‘myScore’ allows users to link up their social media profiles and obtain a score that reflects their potential credit-worthiness.

    The myLoan App offers personal loans up to a maximum of 15 lakh, with an end-to-end journey of less than five minutes. Customers have an option to upload their documents on the App, thereby making the application process completely paperless.

    Tata Capital COO – retail business & housing finance Govind Sankaranarayanan said, “India is a young country with a growing mobile and smartphone population. Digital data allows for a more holistic picture of a customer than financial metrics. With the launch of the myLoan App, Tata Capital aims to sustain its strong digital presence through a new & unique application that uses financial & alternate information during the borrower’s credit analysis. The myLoan App intelligently harnesses this capability and we are confident that this one of a kind product will allow many new customers to avail loans.”

    Tata Capital COO – digital business Veetika Deoras said, “Over the last few years, we have witnessed an increasing percentage of traffic from mobile and the myLoan App is another customer-centric digital solution from Tata Capital, which is convenient, user friendly and secure. The myLoan App makes the loan application process seamless and uses multiple credit under-writing scorecards at the backend, suited to varied customers’ profiles. The myLoan App is built to offer personal loans to underserved segments such as first time loan takers and to cater to small ticket loans with shorter tenures.”

  • Tata Capital opts for ‘Shaandaar’ marketing to promote loans

    Tata Capital opts for ‘Shaandaar’ marketing to promote loans

     

    MUMBAI: Tata Capital has inked a marketing tie-up with Dharma Productions’ upcoming film Shaandaar, which  is due to release on 22 October.

     

    A contest called  ‘Har Shaadi Hai Shaandaar’ has been launched wherein individuals who are looking to avail a wedding or personal loan from Tata Capital can participate in the contest. Three lucky winners will get a chance to meet the stars of the movie namely Shahid Kapoor and Alia Bhatt. The contest ends on 17 October, 2015.

     

    An extensive marketing campaign comprising TV and digital media will be used to promote the wedding loan product and the contest. The participants have to share their ‘Shaandaar’ story in not more than 3000 characters along with applying for the loan. 

     

    Tata Capital wedding loans will provide prospective brides and grooms with the ability to finance their dream wedding. Wedding expenses are one of the key reasons for taking a personal loan. After observing this need,  Tata Capital has crafted the wedding loan product, which has the added benefits of flexible EMI repayment options, quick processing and attractive interest rates, that makes it easier to finance small or large ticket wedding expenses.

     

    Tata Capital head – brand marketing corporate communication & digital vertical Veetika Deoras said, “Getting married is a key milestone in an individual’s life  and Tata Capital offers wedding loans to help fulfil all the small or big desires that an individual may have, to make his/her wedding even more special. The movie Shaandaar is based on the theme of a destination wedding and hence the fit was perfect. Tata Capital believes that every wedding, big or not, is special, is shaandaar.”

  • Tata Capital supports the cause of Right to Education

    Tata Capital supports the cause of Right to Education

    MUMBAI: Addressing the pertinent issue of illiteracy faced by small towns, Tata Capital’s ‘Do Right’ campaign has reached out to Varanasi, Uttar Pradesh and identified a true ‘Do Righter’ Ajeet Singh, founder of the unique Varanasi boat school.

     

    With an objective of engaging with the children of a community near River Ganga, Singh started a novel and innovative boat school for these children who otherwise would sit idle or pick rags.

     

    The boat school provides basic schooling here. In support of his noble initiative, Tata Capital is looking to create an ideal learning environment for the children of this boat school through a magical transformation. Starting with the makeover of the interiors, which includes renovations and repairs; to providing them with necessary facilities like a library, educational toys, stationery, a computer and a painting kit. For this a sum of INR 90,000/- is required to transform the boat.

     

    To support this cause, Digital L&K Saatchi & Saatchi through the social media properties will help highlight the initiative undertaken by Ajeet Singh and will aim at gaining support from the community at large in raising funds to enlighten the future of these children who are deprived of the basic right to education.

     

    Commenting on the Do Right campaign, Digital L&K Saatchi & Saatchi CEO & managing director Anil K Nair said, “How can we get ordinary consumers to participate in a brands philosophy and campaign? How do we convert the social media into a force for the good? ‘The Journey of Doing Right’ is a powerful campaign that is ‘live creativity’ as it’s best. A campaign that engages, inspires and involves people at the same time to participate in the philosophy of doing right. Let’s give the children of this unique boat school the ideal learning environment that they truly deserve. One can visit www.doright.in and contribute to this cause.”

     

    Recently, Digital L&K Saatchi & Saatchi successfully completed the story of Shikshangram Shelter on this Journey of Doing Right. Shikshangram Shelter, a Pune based NGO was going through financial crisis and was unable to bear overhead expenses, including their electricity bills. Digital L&K Saatchi & Saatchi reached out to various communities and managed to collect a sum of INR 1,26,500/- in just five days.

     

    With these funds Shikshangram Shelter is now a self-sustaining institute with solar panels installed across the premises. Watch the story and contribute at www.doright.in

  • Brands need to be honest, says Digital Law & Kenneth’s Anil Nair

    Brands need to be honest, says Digital Law & Kenneth’s Anil Nair

    MUMBAI: Those in the habit of not taking digital agencies seriously may want to do a rethink on that one, given the sheer number of campaigns being recognised at various industry events and awards ceremonies.

     

    A case in point is Digital Law & Kenneth, whose campaign fetched it the top honours at the recently concluded GoaFest.

     

    In conversation with indiantelevision.com, the agency’s CEO and managing partner Anil K Nair spills the beans on the award winning campaign, the changing digital ecosystem, the future and everything in between…

     

    How have marketers’ demands from social changed in recent years?

     

    Marketers have realised the growing power of social if done the right way. After having dabbled with social through its initial adoption, marketers are now looking at advanced uses of social i.e. lead generation, CRM, crowd sourcing, trend forecasting and the like.

     

    Elaborate on the Tata Capital ‘Half stories- The journey of doing right’ campaign that fetched you the Grand Pix at GoaFest?

     

    The Tata Capital ‘Half Stories’ campaign was a magical one. A campaign devised to bring alive the core proposition of “We do what’s right for you”.

     

    It was a crowd sourced, live action, social media reality show that travelled all the way from Dharamsala to Guwahati. All through this serendipitous drive, we discovered Half Stories of fortitude, courage and hope. We then invited people to participate in making the “Half Stories” of these courageous people complete by donating, supporting or simply popularising the cause on social media and through their networks.

     

    The idea was to inspire people to ‘Do Right’ by demonstrating the effect of philanthropy first hand.

     

    With the digital category grabbing attention at industry events like GoaFest, what do you think agencies should keep in mind to be consistent and innovative?

     

    There are opportunities galore for brands to meaningfully engage with their consumers. Agencies need to be alert to such passing opportunities and be ready to grab them with both hands. Also, agencies and clients need to create an infrastructure and ecosystem to be able to have a real time dialogue with their fans and consumers.

     

    What are the key things that brands should keep in mind to build a healthy social conversation?

     

    Brands need to be honest and use their heart more than their brain. Also, the conversation has to be about the consumer rather than the brand.

     

    What according to you makes a ‘hit’ campaign on social media?

     

    If you can make the idea shareable, you would have hit the jackpot.

     

    How do you think the Indian digital ecosystem will shape up in coming years?

     

    I am very gung ho about the way our digital ecosystem is shaping up. Expect many more path-breaking campaigns across brands in the times to come. Our general digital market ecosystem is fast attaining some level of maturity which will hopefully see a lot of mature work which goes beyond traditional banner innovations and Sholay rip-offs.

     

    How has the year 2014 been for Digital Law & Kenneth so far?

     

    It’s been fantastic. Our hard work over the last few years has paid off. We have a young vibrant team that lives and breathes digital while understanding traditional brand building frameworks. We have some really interesting campaigns lined up that will see the light of day in the months to come.

     

    What is on top of your wish list for the months to come?

     

    A world beating case study, a few Effies and Cannes, happy clients and, a super happy team – that’s all I wish for. Touche.