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Tag: Tata AIG

  • ZOG’s Resultrix wins a gold at FOMA for Tata AIG

    ZOG’s Resultrix wins a gold at FOMA for Tata AIG

    MUMBAI: The ‘Travel Insurance’ campaign for Tata AIG has won gold in the ‘Consumer Research Category’ at the Festival of Media Asia Pacific (FOMA) 2016 awards held in Singapore  —  awards that celebrate the best in media thinking and communications across the APAC region.

    ZenithOptimedia Group chief digital officer Mayoori  Kango said, “FOMA is a very prestigious award and it is a matter of great pride for us to be receiving it.  Resultrix was able to drive high potential users to the Tata AIG website and convert them to sale, driving impressive results. By dialing up on our LiveROI philosophy, we helped Tata AIG find the right triggers to scale up on sales and drive growth faster than their competitors.”

    The campaign in question is based on the insight that travel is something that everyone looks forward to, while mostly takes a back seat, especially in India. If Indian travelers do get insured, it’s usually only for specific destinations.

    As per research by Resultrix India, part of ZenithOptimedia Group, more than 90 per cent of travel insurance transactions online are made within 3 hours of the first search.  Resultrix had to drive brand impressions and site traffic by maintaining close to 100 per cent share-of-voice throughout the journey to purchase during that decisive 3-hour window.

    Resultrix developed a proprietary research methodology to understand the correlation between traffic generated from search terms and brand impressions, and direct site traffic – using this to determine the potential to convert individual prospects to sale, and then targeting them with customized messaging based on the actual terms used. In just one quarter, there was a great 67 per cent increase in Tata AIG brand and product related searches; over 42 per cent increase in direct page traffic. This in turn ultimately increased travel insurance transactions for the brand by a massive 74 per cent.
     

  • DDB Mudra west appoints Manoj Bhavnani as senior CD

    DDB Mudra west appoints Manoj Bhavnani as senior CD

    MUMBAI: Joining DDB Mudra west’s formidable creative force under the leadership of creative head, Rahul Mathew, is Manoj Bhavnani who has joined as senior creative director.

     

    Bhavnani joins DDB Mudra west from Bates India, where he was creative director working on some of the agency’s biggest accounts such as Fiat, Tata AIG and Colgate. He was a part of the RedFuse team, a group created by WPP to exclusively handle the communication duties for Colgate.

     

    With over 11 years of work experience and a degree in Statistics, Bhavnani has also worked with top agencies in the country including FCB Ulka (earlier known as Draft FCB Ulka), Lowe Lintas, Grey Worldwide and Ogilvy & Mather. He has also authored a novel, ‘Screwed!’ which has been published by Penguin in September 2012.

     

    Bhavnani said, “It’s an exciting time to be joining DDB Mudra. The agency has been creating great campaigns that have picked up many awards. Rahul, Rajiv and Sonal have placed their faith in me to keep up the quality of work, and I hope I will repay their faith in the time to come.”

     

    Mathew added, “Over the past five months, Rajiv & I have been working hard at improving our product. Manoj is yet another step in this direction. He brings sound thinking and a lot of enthusiasm to our talented bunch. And am sure he will prove to be an essential cog in our creative machinery.”

       

    DDB Mudra west president Rajiv Sabnis said, “Manoj is talented professional who has cut his teeth on demanding large brands in some of the best agencies. His ability to produce consistently good creative work on global, process-driven businesses really got us talking. We look forward to his contribution, especially on J&J Beauty Care, and hope that he has long innings in DDB Mudra.”

  • Water Brand Consulting launches new platform ‘Synerzence’

    MUMBAI: Mumbai-based digital media advertising and communications agency, Water Brand Consulting, has announced the launch of its new platform – Synerzence.

    With this new launch, Water Brand Consulting aims to create an opportunity for the architecture and interiors industry to forge and build business relationships. Synerzence is a platform for meeting of minds from all dimensions of the architectural, building and construction and design world.

    Water Brand Consulting director and founder Vandana Sethi said, “Synerzence is a serious meeting ground for serious business. The pleasure is a corollary. It is great to see great minds from the world of architecture and construction come together on a single platform and share ideas and discuss important issues. This is a first of its kind platform and we are hoping to see success as we go along the route.”

    Water Brand Consulting was started by Vandana Sethi with a vision of diversifications in creative thinking backed by intensive consumer research, which brings out determined results.

    Water Brand Consulting‘s clientele comprises companies including Future Generali, Aegon Religare, Marshalls Wallpapers, Foam Home, The Artist, Tata AIG and Bliss GVS Pharma.

  • Water Brand Consulting’s last 3 wins amount to Rs 100 mn

    Mumbai: Water Brand Consulting has won three accounts amounting to Rs 100 million. The latest catch is ‘The Artist‘, an artifact brand for which it will handle the creative, media and digital duties.

    ‘The Artist‘ following a multi-agency pitch.

    The other two wins over the last three months include Update Advertising (a cable advertising solution provider) and Foam Home (mattress).

    The three businesses collectively amount to Rs 100 million, an agency official said.

    Water Brand Consulting handles clients such as Future Generali, Aegon Religare, Marshalls Wallpapers, Tata AIG and Bliss GVS Pharma.

    Update Advertising Water Brand Consulting director Vandana Sethi said, “Artifact is an interesting category to work on. Just like the creative nature of the business, it requires creative thinking on the part of the communications partner as well to be able to handle such a brand.”

    The Artist CEO Karuna Samtani said, “We at ‘The Artist‘ have a vision for the company and the ad agency had to be in sync with this vision in order to produce the desired results. After series of meetings and internal reviews, Water Brand Consulting was found closest in identifying and understanding our needs and vision and how we would like to place ourselves”.

  • Bates crafts Tata AIG’s extended campaign

    Bates crafts Tata AIG’s extended campaign

    MUMBAI: Tata AIG Life Insurance Company has released an extension of their communication campaign reiterating the importance of inculcating strong values and a sound foundation in children.

    The new commercial highlights the importance of building good values and principles among youngsters. The campaign focuses on the principle of basics being right and a strong foundation is a step towards a protected and secure future.

    Conceived by Bates India, the TVC showcases the importance of right values which commences with a daughter convincing her father to meet her boyfriend. The father was reluctant and hesitant and was of the opinion that a new generation boy would not have appropriate values. Surprised by the young boy‘s values rooted in tradition, when he touches his feet, he opens up and offers support for a coffee date. The commercial ends by emphasizing the fact that “Good beginnings deliver good returns all your life.”

    Tata AIG Life senior vice president and head of marketing Vijay Sinha said, “There is a huge, latent need for financial instruments for long-term savings and protection in India. Hence our brand strategy emphasises on the platform of protection through the creative route of ‘strong foundation‘. The campaign focuses on our core philosophy of providing life insurance solutions that help build a strong foundation to enable individuals protect their financial needs for a stress-free and meaningful tomorrow.”

    Bates regional planning director (Asia) Dheeraj Sinha said, “In today‘s India, growth, progress and moving ahead are the key flavours of life as well as brands. The truth however is that Indians are progressing because of their values and foundations, not without them. As my parents always said, if your basics are right, nothing can hold you back. In an increasingly uncertain time, it is our grounding that will keep us in good shape. Tata AIG Life stands up to this philosophy that our foundations will help us fly, in a context where everyone is merely focusing on winning, achievement and progress part of the picture.”

    Tata AIG Life vice president – brand marketing Vikrant Ramachandra said, “As a wise man said, ‘India has changed. Indianness has not‘. As a Tata brand, the company has always given a strong emphasis on creating a future by nurturing a strong foundation. Our communication campaigns have always focused on inculcating good values from the start. The principle that ‘a strong foundation means a protected future‘ is at the core of the brand strategy.”

  • Grey appoints Kaizad Pardiwalla as branch head for Mumbai

    Grey appoints Kaizad Pardiwalla as branch head for Mumbai

    MUMBAI: Grey India has appointed Kaizad Pardiwalla as branch head for its Mumbai office. He will commence his operations from 11 April.

    Hari Krishnan, the former branch head will head the South operations as vice president and head.

    Both, Pardiwalla and Krishnan will report to Grey India COO Jishnu Sen.

    Prior to Joining Grey, Pardiwalla was working with Bates 141 and was heading there Mumbai office.

    At Bates, Pardiwalla worked on brands such as Virgin Mobile, Colgate Palmolive, Tang, Fiat, TVS, Tata AIG, MTV, Pfizer, ICICI Cards etc. His main mandate was to launch the digital marketing. Also, to run the advertising business with an objective to make digital, advertising and activation work in sync, to provide single idea led solutions to brands.

    On his appointment, Pardiwalla said, “I am absolutely delighted to be joining Grey as this agency has a strong motivation; winning some key accounts in the recent past. I am particularly looking forward to working with Jishnu and rest of the team to do even better work in the coming years.”

    Sen adds, “It‘s great to have Kaizad join us. Grey Mumbai is our flagship office, with a fabulous roster of clients and some really fabulous people. I expect Kaizad to bring his considerable talent and experience to lead the office to the next level of growth and fabulous ideas.”

    Pardiwalla started his career with Lowe Lintas in 1995 and moved to Ogilvy in 1997. After spending seven years at Ogilvy advertising, in 2004, he was appointed as business director, OgilvyOne Worldwide, the digital and direct marketing division of Ogilvy, where he headed the operations in the western region.

    After three years, he took on the reins as the national head of OgilvyOne India. Under his leadership, OgilvyOne Worldwide serviced clients such as American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist and Vodafone.