Tag: Tata AIG

  • The Essential Guide to Third-Party Car Insurance for Vehicle Owners

    The Essential Guide to Third-Party Car Insurance for Vehicle Owners

    Owning a vehicle comes with more than just the freedom to travel at will—it also comes with legal responsibilities. One of the most important is having an active and valid car insurance policy. Among the various options available in India, third-party car insurance remains the most widely mandated and crucial form of cover for vehicle owners. But what makes it so essential, and how does it actually work?

    Understanding Third-Party Car Insurance in India

    Third-party car insurance is a legal necessity under the Motor Vehicles Act of 1988. This policy covers you against any liability that arises due to damage or injury caused to a third person, their vehicle, or property in an accident where you are at fault. Essentially, it ensures that you don’t bear the financial burden for harm caused to others while using your car.

    This type of insurance does not extend coverage to your own car or personal injuries, but rather acts as a safety net for everyone else affected by the incident. It is the most basic and compulsory form of motor insurance you must have to operate your vehicle legally on Indian roads.

    How Does Third-Party Insurance Protect You?

    Imagine being involved in a road mishap where your car damages another vehicle or causes injury to someone. Without the right insurance, you could be liable for paying medical bills, legal costs, or property repair expenses out of your own pocket. This is where third-party insurance steps in, covering all such costs within the limits set by regulatory authorities.

    Not only does this shield you from sudden financial stress, but it also ensures that the affected parties receive the compensation they deserve. By shifting this liability to the insurer, you avoid the emotional and monetary distress that could arise in such unfortunate events.

    Why It’s Mandatory—and Rightly So

    The law mandates at least third-party cover because it supports the wider safety net of road users. Accidents can be unpredictable and sometimes involve people or properties that are completely unrelated to the driver. By enforcing minimum coverage, the government ensures that victims in road incidents receive due compensation without unnecessary disputes or delays.

    From a governance standpoint, this also reduces the burden on public systems, such as hospitals or civil courts, by routing settlements through insurers. It contributes to a more structured and predictable system of accountability.

    What’s Actually Covered in a Third-Party Plan?

    The scope of third-party insurance is straightforward yet effective. It covers:

    ●    Property damage caused to third parties, including vehicles, walls, fences, etc.

    ●    Bodily injury or death of another person caused by your insured car.

    ●    Legal liabilities, including expenses involved in defending you in court if a claim is raised.

    While the sum insured for property damage may have certain limits, coverage for bodily injury or death is typically unlimited as per the law. This ensures victims of serious accidents are adequately compensated.

    Where It Falls Short: Key Exclusions To Know

    Although a third-party plan covers external damages, it excludes coverage for the policyholder’s own vehicle damage or personal medical expenses. So, if your car is badly dented in an accident, you would need to bear those repair costs unless you have a more comprehensive policy.

    It also doesn’t cover incidents where the policyholder was driving under the influence, without a valid license, or using the vehicle for unauthorised purposes like racing or commercial transport if the policy does not include those terms.

    How the Claim Process Works

    Once an accident occurs, the injured third party (or their representative) can file a claim under your insurance policy. The insurer, in turn, will assess the claim, verify documentation, and facilitate the settlement—whether through repair costs, hospital expenses, or legal support. Some insurers may even assist in court proceedings if a lawsuit is filed.

    Insurers like TATA AIG often handle these claims with a dedicated support system that helps you through documentation, estimation, and final settlement. This makes the process relatively smooth and much less stressful than going at it alone.

    Premiums and How They Are Calculated

    In India, premiums for third-party insurance are regulated by the Insurance Regulatory and Development Authority of India (IRDAI). The amount is mainly based on your vehicle’s engine capacity (in cc). A car with a smaller engine pays a lower premium, while a larger engine commands a higher rate. This system ensures fair pricing while keeping the policy affordable for the masses.

    These rates are revised periodically and applied uniformly across all insurers. This means there’s not much room for variation when it comes to premium costs for third-party coverage.

    Why More People Are Buying Third-Party Car Insurance Online

    In the age of digitisation, more and more consumers are turning to digital platforms to handle their car insurance needs. Buying third party car insurance online offers a number of advantages, such as quick policy issuance, ease of comparing multiple options, and convenient claim tracking—all without the need for an agent or paperwork.

    Moreover, most insurers now offer mobile apps or web portals that let you download your policy instantly, raise a claim, or renew your policy with minimal effort. This shift towards online insurance makes it easier to stay compliant with legal requirements while enjoying round-the-clock service.

    When Should You Upgrade From Just Third-Party Coverage?

    While third-party insurance is a legal must-have, it may not be enough if you’re looking for complete financial protection. If your car is new or you frequently drive in high-traffic areas, you might want to consider upgrading to a comprehensive plan. This would not only include third-party liabilities but also offer coverage for damages to your own vehicle due to accidents, theft, or natural disasters.

    Think of it as upgrading your basic safety net to a complete financial shield—one that takes care of both your liabilities and your assets.

    Conclusion

    Third-party car insurance is more than just a box to tick for legal compliance. It’s a fundamental form of protection that ensures your responsibilities as a car owner don’t turn into financial burdens. From compensating accident victims to shielding you against costly legal claims, this policy offers peace of mind every time you hit the road. Whether you’re a new driver or a seasoned commuter, understanding how this insurance works is the first step towards driving smarter and safer. 
     

  • Planning a Safe Getaway: Why Thailand Travel Insurance Is a Must-Have

    Planning a Safe Getaway: Why Thailand Travel Insurance Is a Must-Have

    Travelling to Thailand offers a mix of adventure, culture, and tropical relaxation. From bustling markets in Bangkok to serene islands like Phi Phi and Koh Samui, the country welcomes millions of tourists each year. But amid all the planning, one crucial step often gets overlooked: buying a comprehensive Thailand travel insurance policy. With rising travel risks and healthcare costs, this essential safety net can protect your trip from sudden and expensive setbacks.

    Why You Need Travel Insurance for Thailand

    Thailand is generally considered a safe country for tourists, but it isn’t immune to unexpected medical issues, travel delays, or accidents. Minor incidents like a sprained ankle during a beach trek or major concerns like food poisoning or dengue fever can lead to costly hospital visits. Without insurance, these medical bills can disrupt your travel budget or even your financial stability.

    That’s where travel insurance online plays a vital role. It’s not just about ticking a visa requirement box—it’s a practical decision that ensures peace of mind. With a travel insurance policy in place, you’re covered for emergencies ranging from hospitalisation and trip cancellations to baggage loss and passport theft.

    Key Medical and Travel Coverages to Look For

    Thailand travel insurance plans offer varying levels of protection, so knowing what to expect can help you choose the right one. Leading plans cover:

    ●    Emergency Medical Expenses: Hospitalisation, surgery, and outpatient costs up to $200,000 for single trips and up to $1 million for multi-trip plans.

    ●    Medical Evacuation & Repatriation: Costs of transporting you to the nearest medical facility or back to India in case of serious medical emergencies.

    ●    Cashless Hospitalisation: A must-have feature that allows you to get treated at network hospitals in Thailand without paying upfront.

    ●    Trip Cancellation or Interruption: Covers non-refundable expenses like pre-paid hotels or flight tickets if your trip is interrupted for covered reasons.

    ●    Baggage Loss or Delay: Compensation for essential items if your luggage is lost or delayed during transit.

    ●    Loss of Passport or Documents: Reimbursement for the cost of obtaining a new or duplicate passport if lost abroad.

    Legal and Emergency Support Included

    Quality Thailand travel insurance goes beyond just medical emergencies. It often includes:

    ●    Personal Liability Coverage: In case you unintentionally cause damage to someone’s property or face legal claims while travelling.

    ●    Emergency Cash Transfers: Helps when your wallet, credit card, or cash is lost or stolen, offering financial aid through consulates or banks.

    ●    24/7 Assistance: Access to medical advice, legal support, and logistical help any time during your trip.

    What Isn’t Covered Under Thailand Travel Insurance?

    While policies offer extensive coverage, it’s just as important to be aware of exclusions. These generally include:

    ●    Travel to high-risk zones like war-prone areas

    ●    Pre-existing medical conditions unless declared and specifically covered

    ●    Injuries from extreme sports like scuba diving or rock climbing without an appropriate rider

    ●    Losses resulting from negligence (e.g., leaving your bag unattended)

    ●    Self-inflicted injuries or those due to alcohol/substance use

    Reading the fine print ensures that you’re not caught off guard during the claims process.

    The Digital Advantage: Buying Travel Insurance Online

    The convenience of buying travel insurance online has changed the game. With just a few clicks, you can:

    ●    Compare policies from multiple providers

    ●    Customise plans based on trip duration, activities, or age group

    ●    Get instant policy documents via email

    ●    Access 24/7 claim support and tracking portals

    This digital convenience is particularly helpful when booking last-minute trips or managing multiple family members under one plan.

    Why Tata AIG’s Thailand Travel Insurance Stands Out

    Among the various providers in India, Tata AIG offers feature-rich Thailand-specific plans. Their policy includes:

    ●    Affordable premiums starting at just ₹25.6/day

    ●    Plans tailored for short and long trips with flexible sum insured options

    ●    Bundled add-ons like maternity cover, dental care, or sports injury riders

    ●    Cashless hospitalisation in top Thai medical centres

    ●    Quick claim settlement within 30 days

    ●    24/7 multilingual support for emergencies

    These features make their Thailand travel insurance plans highly competitive, reliable, and popular among Indian tourists.

    Who Should Opt for Thailand Travel Insurance?

    Whether you’re a solo backpacker exploring Chiang Mai, a family vacationing on Phuket’s beaches, or a business traveller attending a Bangkok conference—travel insurance should be on your checklist. It’s especially critical for:

    ●    Senior Citizens: Due to higher health risks and need for medical aid.

    ●    Families with Kids: Since children are prone to injuries and infections while travelling.

    ●    Adventure Travellers: Those participating in water sports or trekking activities.

    ●    Frequent Flyers: Who benefit from multi-trip plans with extended coverage and savings.

    Things to Check Before Buying a Policy

    To ensure your travel insurance for Thailand meets your needs, evaluate:

    ●    Sum Insured: It should be sufficient for medical care and evacuation if required.

    ●    Claim Settlement Ratio: A high percentage indicates timely and successful claim disbursal.

    ●    Add-On Options: Such as adventure sports coverage or coverage for COVID-19-related issues.

    ●    Network Hospitals: Make sure there are reputed hospitals near your destination offering cashless service.

    ●    Exclusions and Waiting Periods: So you’re not caught unaware during emergencies.

    In Summary: Travel Worry-Free to Thailand

    Buying Thailand travel insurance isn’t about fearing the worst—it’s about being wise enough to plan for it. Travel is meant to be liberating, not a cause for stress over medical bills or lost documents. With the right policy, you’re not just covering a risk; you’re investing in comfort, care, and uninterrupted experiences.

    Whether you’re booking flights for a short escape to Krabi or a month-long sabbatical through northern Thailand, securing travel insurance online ensures you enjoy every moment, worry-free. 
     

  • Trip Cancellation Coverage in Travel Insurance and How to Claim It

    Trip Cancellation Coverage in Travel Insurance and How to Claim It

    Traveling is one of the most exciting and rewarding experiences in your life. It allows you to explore different cultures, traditions, places, history, and even discover more about yourself. The joys of travelling can open new dimensions of peace, while disruptions in these plans can create a perpetual sense of dissatisfaction.

    Trip cancellations are essentially unforeseen events that prevent you from following through on your plans. They can arise due to a number of reasons including medical emergencies, natural disasters or personal crisis. When these unplanned and unwanted situations arise, trip cancellation coverage helps you deal with the financial setbacks. It doesn’t matter if you’re traveling solo with individual travel insurance or with a group with group travel insurance, trip cancellation coverage will help you recover non-refundable expenses.

    What is travel insurance and what does it cover?

    Domestic or international travel insurance is a financial contract in which you, as the policy holder, acquire financial safety while the insurer guarantees to provide support during unforeseen events. In India, the travel insurance policies are regulated by the Insurance Regulatory and Development Authority of India, commonly known as IRDA. Under this governing presence, insurers ensure standardised coverage for domestic andinternational travel insurance plans designed for individual and groups alike.

    The majority of comprehensive travel insurance policies in India offer the following benefits under the coverage:

    Medical emergencies cover hospitalisation charges as well as medical treatments and emergency evacuation if you fall ill or suffer injuries during your trip.

    Trip Cancellation and Trip Disruption reimburse you for prepaid and non-refundable expenses when your journey is delayed or cancelled due to extenuating circumstances.

    Many renowned Indian travel insurance providers such as HDFC ERGO, ICICI Lombard, Bajaj Allianz, Tata AIG and others offer customised policies that cater to both individual and group travellers. You can avail of individual travel insurance plans if you’re travelling solo, or opt for group travel insurance when you travel with your colleagues, friends, family, and other people.

    What is trip cancellation coverage?

    The majority of coverage under domestic and international travel insurance plans deals with emergencies that you can neither foresee nor address without planning. Among them, trip cancellation coverage is a very specific component of travel insurance that reimburses you for prepaid, non-refundable expenses.

    The following reasons are generally accepted as viable causes for trip cancellations coverage:

    Medical emergencies

    If you suddenly fall ill, incur injuries or need hospitalisation, you may cancel your trip. The insurer will help you by providing the necessary compensation for non-refundable charges such as hotel booking, flights, etc.

    Death of a family member

    If an immediate relative passes away before the trip or during, you may delay or cancel your trip for which the insurer will provide the necessary compensation.

    Natural disasters

    Unforeseeable and uncontrollable calamities such as floods, earthquakes, cyclones may affect your travel destination, thus disallowing you from continuing on your journey. In such cases, domestic or international travel insurance can provide reimbursement.

    Terrorism and civil unrest

    Certain issues may arise due to governmental disconcerns that affect certain regions. Such disturbances would prevent you from continuing on your journey, in which case your travel insurance plan will reimburse you the non-refundable amounts.

    It is important to keep in mind that whether you choose individual travel insurance or group travel insurance, if the reasons for cancellation are not included in the contract, the insurer is not bound to pay. This could happen due to personal reasons, visa rejections, and unnecessary or spontaneous changes in travel plans that are not impacted by the terms and conditions of the contract.

    How to file a claim for trip cancellation coverage in India?

    Upon purchasing a group or individual travel insurance plan for domestic or international trips, you can rest assured that the insurer has your back when you suffer unprecedented setbacks. In such cases, you will need to file a claim against your domestic or international travel insurance for the trip cancellation coverage. Here are the steps that you need to follow:

    Check the terms of your policy carefully and understand the terms and conditions related to trip cancellation. It will help you realise whether or not you are filing a legitimate claim, after which you can proceed with the next steps.

    As soon as you suspect cancellation of your trip or extenuating circumstances that could result in cancellation, you must immediately inform your insurance provider. The majority of Indian insurers such as HDFC, Ergo, Bajaj Alliance and others offer 24/7 helplines and online portals where you can report the incident and file your claim.

    You will need to gather a few necessary documents when submitting a claim form for trip cancellation, which are as follows:

    Proof of trip cancellation via official communication from airlines, hotels and other operators involved in the tour.

    Medical reports pertaining to the necessity to delay or cancel your trip, such as doctor’s certificate, hospital discharge summary, medical bills, etc.

    Death certificate of the immediate relative who passed away, thus resulting in the trip cancellation.

    Travel and payment receipts, such as copies of flight bookings, hotel reservations and other prepaid expenses for which you need reimbursement.

    First incident report or FIR filed for theft, civil unrest or legal issues that led to trip cancellations.

    Once you have all the documents handy, you must fill out the claim form online on the insurer’s portal or app. You must ensure absolute accuracy when filling out the form, especially about personal details, trip details, cancellation reasons, supporting documents and your domestic or international travel insurance ID.

    You must submit the travel insurance trip cancellation coverage claim within the specified deadline. In India, this period is typically between 30 to 60 days of the trip cancellation. If you delay in filing the claim, it may be rejected.

    After submitting the claim form with the necessary documents, you can keep track of its status by contacting the insurer’s customer support system. Typically, Indian insurers process claims within 2-4 weeks, depending on the complexity of the claim and the verification process.

    Trip cancellation coverage can be immensely helpful, especially when you’re traveling internationally. Given the difference in currency, any delays and cancellation of your journey could result in massive unforeseen payments. This would be a cumbersome endeavour, but international travel insurance can bail you out of such situations.

    Conclusion

    Trip cancellation coverage in travel insurance is designed to provide financial relief when you are in an unknown land facing unforeseen disruptions. Understanding what is covered, the terms and conditions of the plan and following the correct claim process can help ensure a hassle-free experience.

    It is important that you read the terms and conditions of the policy document carefully when purchasing group or individual travel insurance policies. It will enlighten you about the limitations and inclusions of your plan, thus allowing you to file legitimate claims. It is also crucial that you purchase your domestic or international travel insurance policy from an IRDAI-approved provider to guarantee necessary support in your time of need.

    Disclaimer: The above information is for illustrative purposes only. For more details, please refer to the policy wordings and prospectus before concluding the sales. 

  • TATA AIG unveils with Ranbir Kapoor and Rohit Shetty, conceptualised by Wondrlab

    TATA AIG unveils with Ranbir Kapoor and Rohit Shetty, conceptualised by Wondrlab

    Mumbai: TATA AIG general insurance companies, released its latest campaign, “Expect the Expected,” featuring the dynamic actor-director duo of Bollywood, Ranbir Kapoor and Rohit Shetty, directed by Razneesh Ghai, AKA Razy. It’s a full funnel campaign, created and executed by Martech network, Wondrlab.  

    This innovative campaign is based on the brand’s ability to deliver on its promises in their entirety because with TATA AIG one is always expected to get complete claims.  

    Our campaign uses the humorous analogy of expecting the expected when it comes to tropes in a Rohit Shetty film and equates it to the similar certainty and expectedness from Tata AIG’s Health Insurance, where claims are expected to be complete as promised.

    Wondrlab co-founder and chief creative officer Amit Akali said “At Wondrlab, we believe that work that’s built on popular culture and conversations, is work that truly succeeds. Thus, getting Ranbir and Rohit together, the campaign not only entertains but also serves as a compelling reminder for individuals to secure their future with TATA AIG’s comprehensive insurance offerings through a blend of humour, action, and a touch of expected Bollywood magic. Crashing a few cars and breaking some bones, while we were at it!”

    TATA AIG Sr. vice president – digital business & marketing Riaan Rodrigues, expressed enthusiasm about the campaign, stating, “Tata AIG always believes in transparency. This belief is at the core of everything we do. Our fun new campaign brings it alive in a fresh and unexpected manner.”

  • Ranbir Kapoor stresses on ‘Fantastic Kaam’ & says ‘Trusted Naam’ not enough in Tata AIG ad

    Ranbir Kapoor stresses on ‘Fantastic Kaam’ & says ‘Trusted Naam’ not enough in Tata AIG ad

    Mumbai: Tata AIG General Insurance has unveiled its new campaign called ‘Trusted Naam, Fantastic Kaam’ featuring Bollywood superstar Ranbir Kapoor. The campaign has been conceptualised by What’s Your Problem, a Wondrlab company.

    Directed by Abhijit Sudhakar, the ad film features Ranbir Kapoor in never-seen-before quirky characters, such as a transgender person and a freezing cadet. It aims to drive home the message of how Kapoor, despite coming from a strong film heritage works extra hard to build on that legacy, just as how Tata AIG despite being an established brand has been constantly innovating to give benefits that are relevant to its new-age customers.

    “When we started with interviewing stakeholders at the client’s end, we realised that while Tata AIG is an extremely trusted name in the category, like any Tata company, they are also a lot more. The immediate thought that came to mind was – ‘sirf trusted naam nahin, fantastic kaam bhi,’ stated aid Wondrlab co-founder and chief creative officer Amit Akali. “After that, in discussions, we realised that similarly there was one celebrity who not only lived up to his family name and legacy, but had put in efforts to go way beyond, and that was Ranbir Kapoor.”

    “In fact, there were no plans to get a celebrity on board initially, but we all realised this was a perfect fit. Ranbir’s ethos and the brand’s ethos were the same. The films bring alive the ‘naam and kaam’ philosophy by exploring the dynamism between the superstar and a young celebrity manager who can’t wrap his head around his sir’s extreme efforts. The campaign also highlights the unique offerings of Tata AIG with a series of quirky feature-led shorties. Seeing Ranbir in never-seen-before avatars is sure to catch everyone’s eyes,” he further added.

    “Our focus has always been to be transparent and create awareness about the various aspects consumers should consider while signing up for insurance,” said Tata AIG General Insurance Consumer Business president Parag Ved. “The current campaign does just that, put consumers first and educate them. Ranbir was the perfect fit as he brings in the legacy which our brand is also attached to.”

    The campaign will be spread across mainline & digital on television, social media, OTT via digital and influencer marketing, said the statement.

  • Digital industry veterans launch tech-based data conversion platform ‘0101.today’

    Digital industry veterans launch tech-based data conversion platform ‘0101.today’

    Mumbai: Digital industry veterans such as Enormous Brands co-founder Ajay Verma, Marsh e-business head and Tata AIG head of marketing & e-business sales – Jayraj Jadhav, and former iProspect India head of media and programmatic and digital media maven Mihir Mehta have come together to launch 0101.today, which is positioned as India’s first tech-based data conversion company, specialising in deep understanding of behavioral data that transforms brand conversion across all internal data streams.

    It has offices in Mumbai and Delhi and is looking at expanding its presence in Bangalore soon, said the statement.

    “Today, conversion is one of the most important marketing metrics. We aim to deliver just that and not hide behind metrics that are mere leads driven,” said 0101.today managing partner Ajay Verma. “We help businesses collect and organise their data and drive data-driven marketing programs, at the same time taking responsibility of outcomes”

    The inception of 0101.today was spurred by the desire of the founding members to build a company that helps in improving customer acquisition. The firm delivers the same by auditing existing Martech tools and reengineering the company’s data flows to unify data for all across the organisation.

    “As a marketer, I know the struggle is really about focusing on day-to-day work vs. foundational work. A lot of CMOs face challenges regarding which platforms or stack to invest in, and how do we really get ROI on investments,” said managing partner Jayraj Jadhav. “There is a need to work on strategy, stack and structure together. As a martech proponent we decided to get a team of experts together to help CMOs in this mission. We have built proven frameworks that will help deliver conversion and growth at scale”

    0101.today will help organisation create and organise their MarTech stack to deliver an environment that drives data-based and outcome driven marketing strategy. Their team of team of 20 + currently comprises tech engineers, data analytics, and marketing ops who come with marketing strategy prowess, knowledge of marketing automation tools, experience in stack implementation, and in converting data to drive actionable and measurable marketing goals.

    “I always wanted to find some way to help brands and CMO’s grow at scale. After working in agencies, I realised that most of them get restricted to one or two platforms to drive performance,” commented managing partner Mihir Mehta. “The need of the hour is that brands have to move fast with sharp, smart, and more adaptable solutions without restricting themselves to platforms. This is what inspired us to change the outlook and create data-driven solutions aimed towards growth and conversions,” 

    “In the game of growth marketing and conversions, emphasis is laid on consumer touchpoint as well as the medium of the message, unfortunately, ignoring the message itself. We aim to put personalised messaging at the centre of our data-backed conversion strategy,” added Shivi Verma who joins as director – growth.

  • Tata AIG General Insurance launches campaign ‘The Great Indian Traveller’

    Tata AIG General Insurance launches campaign ‘The Great Indian Traveller’

    MUMBAI: Tata AIG General Insurance Company has launched the follow up to the last year’s travel insurance campaign that delivered one of the ‘Most Watched Brand Film of 2018’. This year’s film celebrates the spirit of ‘The Great Indian Traveller’ and encourages the audience to become one by planning their travels with Tata AIG to ensure and insure a well-planned trip.

    In collaboration with Holiday IQ, the digital campaign adopts a rich content – focused strategy to keep the target audience hooked with tailored, meaningful content on destination and travel planning tips showcased on Tata AIG’s ‘Plan your Travel’ microsite. Additionally, the campaign plays a 15/30 secs commercial on digital channels where the protagonist depicting the essence of ‘The Great Indian Traveller’ with the underlying message of “Kuch aisi hi aage ki soch banati hai hume The Great Indian Traveler”

    ‘The Great Indian Traveller – Plan Your Travel’ campaign further extends on to the radio platform wherein Tata AIG partners with Radio City 91.1 FM for a non-stop riot of travel spots, touching upon the many hues and oddities of Indian travellers’ unique experiences, around the globe.

    Speaking on the launch of the campaign Tata AIG General Insurance Co Ltd vice president – marketing and e-business Jayraj Jadhav said, “True to our customer brand speak of ‘think ahead’, we believe that our customers plan well for their perfect vacations. So, this season we went a step ahead of our core offering of providing insurance to instead becoming a part of our customer’s travel journey and help them become ‘The Great Indian Traveller' through a well-planned trip. It addresses two consumer mindsets; those who are unaware of the importance of travel insurance and those who are aware but do not find the need to buy one, thus focusing on educating both the segments about the importance of travel insurance. This content focused campaign takes care of major details of planning a trip right to its itinerary, spanning destination picks to documentation nitty gritty, finding the right hotel, packing hacks, etiquette guide, tipping tips, emergency helplines across the top destinations, to having a ready reckoner of apps to help customers locate the nearest restrooms during their travel, even finding the best vegetarian delights in the farthest corners of Asia, Europe, Australia or America. Just like last year’s messaging, this year too, we followed the route of humorous and witty narratives to convey the essential importance of travel insurance to the Great Indian Traveller.”

  • Publicis Media India adds Rs 1000 cr-plus business in nine months

    Publicis Media India adds Rs 1000 cr-plus business in nine months

    MUMBAI: The last nine months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India, through its brands — Starcom, Zenith, Performics.Resultrix and Performics.Convonix, will now handle a number of new accounts which includes — Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media, amongst other.

    Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has, in fact, added to the mandate, digital duties.

    Publicis Media India group CEO Anupriya Acharya said, “It‘s a great beginning for the Publicis Media proposition in India. Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony tothe same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.

    Publicis Media India has also won many awards in year 2016 such as the Festival of Media Asia Pacific (FOMA) Gold for Tata AIG, Grand Prix at Campaign India Digital Crest Awards for work on Nestle India,Gold at Asia Pacific Customer Engagement Forum Awards for McVitie’s (United Biscuits), Innovative Agency of the Year at the Media Ace Awardsfor Performics and Radio Advertiser of The Year at Golden Mikes.

  • Publicis Media India adds Rs 1000 cr-plus business in nine months

    Publicis Media India adds Rs 1000 cr-plus business in nine months

    MUMBAI: The last nine months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India, through its brands — Starcom, Zenith, Performics.Resultrix and Performics.Convonix, will now handle a number of new accounts which includes — Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media, amongst other.

    Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has, in fact, added to the mandate, digital duties.

    Publicis Media India group CEO Anupriya Acharya said, “It‘s a great beginning for the Publicis Media proposition in India. Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony tothe same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.

    Publicis Media India has also won many awards in year 2016 such as the Festival of Media Asia Pacific (FOMA) Gold for Tata AIG, Grand Prix at Campaign India Digital Crest Awards for work on Nestle India,Gold at Asia Pacific Customer Engagement Forum Awards for McVitie’s (United Biscuits), Innovative Agency of the Year at the Media Ace Awardsfor Performics and Radio Advertiser of The Year at Golden Mikes.

  • ZOG’s Resultrix wins a gold at FOMA for Tata AIG

    ZOG’s Resultrix wins a gold at FOMA for Tata AIG

    MUMBAI: The ‘Travel Insurance’ campaign for Tata AIG has won gold in the ‘Consumer Research Category’ at the Festival of Media Asia Pacific (FOMA) 2016 awards held in Singapore  —  awards that celebrate the best in media thinking and communications across the APAC region.

    ZenithOptimedia Group chief digital officer Mayoori  Kango said, “FOMA is a very prestigious award and it is a matter of great pride for us to be receiving it.  Resultrix was able to drive high potential users to the Tata AIG website and convert them to sale, driving impressive results. By dialing up on our LiveROI philosophy, we helped Tata AIG find the right triggers to scale up on sales and drive growth faster than their competitors.”

    The campaign in question is based on the insight that travel is something that everyone looks forward to, while mostly takes a back seat, especially in India. If Indian travelers do get insured, it’s usually only for specific destinations.

    As per research by Resultrix India, part of ZenithOptimedia Group, more than 90 per cent of travel insurance transactions online are made within 3 hours of the first search.  Resultrix had to drive brand impressions and site traffic by maintaining close to 100 per cent share-of-voice throughout the journey to purchase during that decisive 3-hour window.

    Resultrix developed a proprietary research methodology to understand the correlation between traffic generated from search terms and brand impressions, and direct site traffic – using this to determine the potential to convert individual prospects to sale, and then targeting them with customized messaging based on the actual terms used. In just one quarter, there was a great 67 per cent increase in Tata AIG brand and product related searches; over 42 per cent increase in direct page traffic. This in turn ultimately increased travel insurance transactions for the brand by a massive 74 per cent.