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Tag: Tata Ace

  • 7 Everyday Items That Travel Hundreds of Miles Before Reaching You

    7 Everyday Items That Travel Hundreds of Miles Before Reaching You

    From breakfast biscuits to smartphones, the everyday products we use often travel hundreds of kilometres before they reach us. Behind this smooth delivery system is an intricate logistics network powered by countless small commercial vehicles (SCVs) crisscrossing the country every day.

    Designed for India’s diverse roads and tight delivery timelines, these SCVs — especially those from trusted brands like Tata Motors — ensure that products get from factories and farms to your doorstep with speed and reliability. 

    Milk: Village Dairies to City Homes

    Collected from rural dairies, transported to processing plants, and then dispatched to urban stores, milk often covers 200–400 km daily.

    Reefer-equipped small trucks keep the milk fresh during long summer hauls and early morning deliveries.

    Biscuits: Baked in Bulk, Delivered in Batches

    Made in production hubs like Baddi or Neemrana, biscuits travel over 1,000 km before they reach a local shop.   
    Here, Tata Motors’ SCVs, like the Tata Ace and Intra, play a vital role in navigating narrow lanes and busy markets — delivering batches quickly, safely, and efficiently across the country.

    Fruits & Vegetables: From Fields to Forks

    Fresh produce from regions like Himachal or Nagaland can travel 300–800 km, often passing through mandis, storage centres, and city markets.

    Speed and ventilation are crucial — and modular SCVs reduce spoilage while enabling doorstep delivery in hours.

    Smartphones: State to State to Your Hands

    Assembled in Noida, Chennai, or Pune, smartphones can travel over 1,200 km before reaching stores or your home.

    Compact commercial vehicles ensure damage-free, secure last-mile delivery for high-value electronics.

    Cooking Gas Cylinders: From Refinery to Your Kitchen

    Your LPG cylinder’s journey – from refinery to bottling to your home – typically spans 300–500 km.   
    Stable, fuel-efficient trucks are essential here, especially on mixed rural and urban routes.

    School Supplies: Across States, Into Pencil Cases

    Notebooks from UP, geometry kits from Gujarat, lunchboxes from Tamil Nadu – they can clock 500–700 km before reaching classrooms.

    Distributors rely on nimble SCVs to fulfil bulk orders to schools, fairs, and bookstores.

    Clothes: A Truly Pan-India Product

    Cotton from Gujarat, dyed in Rajasthan, stitched in Bengaluru – your T-shirt likely travelled 800–1,500 km.

    Flexible, cost-efficient vehicles ensure smooth movement between production stages and retail shelves.   
    Whether it’s Tata Ace Gold, Intra V50 or Yodha Pickup, Tata Motors’ small commercial vehicles keep this ecosystem running — ensuring India’s everyday economy moves seamlessly, every mile of the way.

  • Rediffusion Y&R India names Rahul Jauhari as chief creative officer

    Rediffusion Y&R India names Rahul Jauhari as chief creative officer

    MUMBAI: Rediffusion Y&R has appointed Rahul Jauhari as chief creative officer. The group will relocate Komal Bedi Sohal to Y&R Singapore as chief creative officer. 

     

    Jauhari is no stranger to the Rediffusion YR Group. His team created memorable work for the Tata Group on brands likes Tata ACE and Magic. His work was responsible for the successful repositioning of Kaya (Marico) and Onida, to name a few. Prior to Everest, in a seven-year-long stint at Rediffusion Delhi & Mumbai, Jauhari led the creative work on the agency’s biggest account – Airtel.

     

    Rediffusion Y&R president India Dhunji Wadia said, “Rahul has done a stellar job within the group. What I admire most is his passion and collaborative style of functioning and unending quest for creative excellence. Komal remains an ally within the network and we will continue to take full advantage of that and I wish her the very best in her new role.”

     

    Jauhari added, “Rediffusion YR Group is home to me. And I’ve enjoyed a great partnership with Dhunji over the last few years. Both Dhunji and I believe creativity is the pursuit of the entire agency and not just a department. For now, we’d like to put our heads down and focus on just that. The work comes first. Everything else will follow.”

     

    On the other hand, Sohal has spent the last two years as CCO at Rediffusion Y&R India, during which time the agency has undergone a resurgence, with a run of 16 new business wins and a return to The Economic Times’ list of India’s top 10 advertising agencies. 

     

    Commenting on her new role, Sohal said, “In the past two years Rediffusion has emerged as the top ten agency, won new business, awards and recognition. I am extremely thankful to our clients who have supported the creative and the teams who have tirelessly executed it. After two decades in India and Middle East, I am now ready to explore the exciting and emerging markets of South East Asia. I look forward to taking on new challenges at Y&R Singapore. I’m confident it will be equally thrilling and fulfilling.”

     

    Y&R Singapore managing director Melvin Kuek said, “Komal’s track record of both new business and awards success make her an ideal creative partner at the helm of Y&R Singapore. Having also ramped up the agency’s strategic planning team we’re very optimistic for 2015.”

     

    Over the past four years, Everest Brand Solutions under Jauhari’s leadership added accounts like SAB TV (Sony Entertainment), CNN IBN, Kotak Mutual Funds, India First General Insurance, Onida, Catch Spices (DS Group), Aditya Birla Retail & more. In addition to this, the agency added multiple brands from its largest account Parle Products. 

     

    Jauhari and his team helped building SAB TV from scratch to a powerful brand in the Indian GEC space. ‘Asli Mazaa Sab Ke Saath Aataa hai’ a line coined by Jauhari, was a campaign that has stood the test of time. Under his watch, Everest has rolled out significant work for Parle. From a most unusual set of five second TVCs for Parle G titled ‘Pehle Wali Baat’, to visible campaigns for Londonderry, Parle Marie and recently launched Parle Simply Good.