ITV

Tag: Tarvinderjit Singh

  • Samsung claims max women empowerment campaign viewership

    MUMBAI: Samsung India’s popular digital campaign showcasing its citizenship initiative ‘Samsung Technical School’ is being claimed to have crossed 80 million views on YouTube in just four weeks of its launch. In this period, the video has been viewed by a record 24 million women, the highest for any advertising video on YouTube in India.

    The campaign #SapneHueBade is the fastest growing among women viewers in India. It showcases the true story of a young girl, Seema Nagar, from a small village near Jaipur, who, with her resilience overcomes social stereotypes and becomes a trained technician, making her family proud.

    “With the Samsung Technical School initiative, we aim to skill the youth of this country from humble backgrounds by imparting advanced training on latest consumer durables and mobile phones. This initiative contributes to the government’s vision of enhancing skills amongst youth. The brief given to the agency was to deliver a real life story from within Samsung Technical School that would inspire a whole generation of girls to take up technical education and also encourage parents to support the girl child. We are glad that 24 million women have loved and shared it with their family and friends, helping in our attempt to break social stereotypes,” said Samsung India chief marketing officer Ranjivjit Singh.

    The digital film showcases how Samsung cares for dreams of girls in India. It revolves around the real life story of Seema Nagar, the trials and tribulations she goes through before entering Samsung Technical School and how it enables her to dream big. The protagonist in the video, who got trained at Samsung Technical School, Jaipur, currently works at the Samsung Service Center in the same city. She is now on her path to realize her dream of opening a service center in her village.

    “Advertising stories that celebrate the strong woman usually focus on the superhuman efforts of the trailblazers. In reality, the front line of the fight is in the mundane and the routine. This is where brave girls like Seema Nagar are marking their territory and overturning perceptions every day. Our attempt to bring to life Seema’s journey brought together a terrific acting ensemble. Added to it is the magic of Wadali Brothers’ voices,” said Cheil India executive creative director Tarvinderjit Singh.

    Samsung Technical School, which is a part of Samsung’s citizenship initiative, was started in 2013 and aims to support the government’s vision to make India a global manufacturing hub by addressing the need for talented manpower with practical know-how and relevant industry experience. There are 22 such centres set up across India in collaboration with the Ministry of Micro, Small and Medium Enterprises (MSME) and Departments of Technical Education in different states such as Rajasthan, Kerala, Bihar, Delhi, West Bengal, Karnataka and Jharkhand.

    Reinforcing its commitment to the government’s ‘Beti Bachao, Beti Padhao’ campaign, Samsung also announced the MSME-Samsung Technical School Scholarship program for girls and differently-abled trainees.

    These schools have so far trained over 2,000 youth and made them job-ready across different technical trades. Around 70% of these students have got jobs, 45% of them with Samsung service centres. The initiative is part of Samsung’s ‘Make for India’ initiative and contributes to the government’s Skill India mission.

  • Tarvinderjit Singh joins Rediffusion Y&R as creative head – copy

    Tarvinderjit Singh joins Rediffusion Y&R as creative head – copy

    MUMBAI: Rediffusion – Y & R has appointed Tarvinderjit Singh as creative head – copy at Delhi.

    Singh joins from TBWA, where he was the creative head. He will report to Rediffusion – Y & R, Delhi ECD Chraneeta Mann.

    In his 11 years of experience, Singh has worked for brands such as Perfetti, Coco-Cola, Nescafe, Mastercard, Thums-up, Unicef, General Motors (Chevrolet), LG, Samsung, Wrigley, Microsoft, Gillette, Metlife, Motorola, Airtel, Videocon, Dabur and Moser Baer.

    Singh has also worked as part of international teams on MasterCard, Gillette, Hitachi and Adidas.

    Mann said, “Tarvinder is a welcome addition to our creative team in Delhi. He is a seasoned writer and has a vast experience across many brands. He has done some particularly insightful work in the past and we hope to have him bring that same understanding of human insights into the work he does on LG. I am sure he will contribute hugely to taking the brand to greater heights.”

    Rediffusion – Y & R, Delhi vice president Abhik Santara added,
    “Rediffusion Delhi office is going through a very interesting phase. We are not only growing with our existing clients but also looking at new prospects. LG is one of our most prestigious clients and we have very strong relationship across all verticals. With Tarvinder on board we hope to further strengthen the Rediff-LG engagement and raise the creative bar.”