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Tag: Tarun Sharma

  • Foundit plugs in Tarun Sharma as CPTO to turbocharge its tech and talent game

    Foundit plugs in Tarun Sharma as CPTO to turbocharge its tech and talent game

    MUMBAI: Bengaluru’s job tech scene just got a caffeine shot. Foundit, formerly known as Monster APAC & ME, has hired Tarun Sharma as its new chief product and technology officer (CPTO). The move signals a serious tech-up for the job platform that wants to be less “CVs and filters” and more “AI and precision hiring” across Asia-Pacific and the middle east.

    Sharma isn’t your average tech lead. He’s the kind of guy who’s been there, debugged that. With a career spanning Paypal, Yahoo, Walmart, Naukri.com and Maersk, he’s basically the Avengers of product and tech. Now, Foundit wants him to bring that blockbuster energy to the world of recruitment, using AI and data to connect talent with jobs faster than a recruiter ghosting a follow-up email.

    “At Foundit, we’re reimagining the recruitment experience through deep tech, AI, and hyper-personalisation. Tarun’s appointment as chief product and technology officer strengthens this vision. With his extensive experience in building scalable, user-first platforms, he will be instrumental in driving innovation and enhancing our precision hiring capabilities to deliver smarter hiring decisions for job seekers and recruiters across APAC and the middle east,” said Foundit CEO V Suresh.

    Sharma, clearly not one to shy away from a challenge, added, “This is an exciting moment for the recruitment ecosystem, and Foundit is at the forefront of shaping what’s next. I look forward to building intuitive, data-driven experiences that not only empower job seekers and recruiters but also set new benchmarks in the recruitment landscape.”

    Before this gig, Sharma led platform and experience transformations at Maersk, taking global logistics from clunky to clicky. His track record covers digital payments, machine learning, monetisation, and scalable product architecture. Basically, if it plugs into the internet, Sharma has probably fixed, built, or scaled it.

    Oh, and he’s not just a boardroom brain. He moonlights as an angel investor and startup whisperer, backing early-stage ventures in travel, fintech, and AI.

    Sharma holds an MBA from IIM Ahmedabad and a bachelor’s degree in engineering from NIT Durgapur. A solid combo of brains, bandwidth, and backend logic.

  • Satish Kaushik’s last film Mirg is now streaming on Jio Cinema

    Satish Kaushik’s last film Mirg is now streaming on Jio Cinema

    Mumbai: Veteran actor late Satish Kaushik’s last film is now streaming on Jio Cinema following its successful theatrical release.  The film stars actors like Raj Babbar, Anup Soni and Shwetaabh Singh in pivotal roles, each bringing powerful performances to this gripping story. Satish Kaushik’s fans who have missed the theatrical run can now turn into Jio Cinema to watch Mirg and savour one of his final performances.

    Mirg is a captivating thriller that defies genre conventions and takes audiences on an unforgettable journey through the mystical forests of Himachal Pradesh.

    Director Tarun Sharma shared his vision for the film: “Mirg is more than just a thriller; it’s a journey of self-discovery and a challenge to the status quo. It’s a genre-bending movie that seamlessly blends action, suspense, comedy and folklore, creating a world where myth and reality collide, offering a truly unique viewing experience”.

    But why the name Mirg? Pat came the answer from Director Tarun Sharma, “We were fascinated by the rich folklore surrounding the snow leopard in Himachal Pradesh; by incorporating the legend of the ‘Mirg’ into our film, we wanted to explore the power of myth and its impact on human behaviour.”

    Producer Rishi Anand added, “From the moment I read Tarun Sharma’s script, I knew ‘Mirg’ was special. Producing it independently allowed us to stay true to his bold vision and create something refreshingly different for OTT and Cinemas. If you’re looking for a movie that will keep you on the edge of your seat, ‘Mirg’ is it. It’s a genre-bending thriller that blends humour, grit, darkness, and light with a powerful message. Satish ji, Raj ji, and Anup ji bring their A-game, and the action is non-stop. Head over to JioCinema now and experience the thrill for yourself!”

    Mirg follows Anil (Shwetaabh Singh), a young man bound by obedience, whose world is upended by a shocking event. Seeking vengeance, he ventures into the treacherous mountains, where he encounters the legend of the ‘Mirg,’ a mystical snow leopard tied to local folklore. As Anil’s quest for justice intersects with the myth, he must confront both his enemies and the darkness within himself, culminating in a gripping climax. With its compelling performances and a narrative that defies norms, Mirg is a must-watch for thriller enthusiasts.

    jiocinema

  • mCaffeine launches mental health program with Pazcare

    mCaffeine launches mental health program with Pazcare

    Mumbai: In a pioneering move towards building the healthiest workforce, mCaffeine, a trailblazer in personal care, proudly introduces a revolutionary mental health program in collaboration with Pazcare, a renowned employee benefit platform. Recognizing the profound impact of mental well-being on workplace productivity, mCaffeine’s co-founders stress the responsibility of supporting employees to achieve their personal best both at work and in their personal lives.

    Mental health is a universal concern that transcends age, gender, ethnicity, status, or location, significantly influencing workplace productivity. To address this, mCaffeine, known for its commitment to innovation, collaborates with Amaha, a leader in the mental health field via Pazcare, to provide essential tools and resources. Amaha, a distinguished partner in this initiative, stands at the forefront with a multidisciplinary team of over 110 mental health professionals, bringing extensive experience and expertise to support clients’ mental health needs.

    Central to this initiative, mCaffeine’s employees gain access to free counselling sessions annually, a fundamental resource dedicated to preserving and enhancing mental well-being. This invaluable offering is complemented by a strategic partnership with a cutting-edge mental health app, ensuring employees have continuous access to mental health care resources 24/7. This program is thoughtfully crafted to demolish barriers, making mental health resources readily available for a healthier and more productive workplace.

    The program begins with personalised 1-1 Therapy Sessions, available through chat, audio, and video mediums, allowing employees up to 6 sessions per year. Complementing this, the Amaha Self Care Application offers an array of resources, including self-care programs, mood tracking, journaling, bot check-ins, and a peer support feature through communities, all accessible to every employee.

    To maintain regular communication and awareness, the program includes the distribution of Newsletters and Awareness Collaterals monthly. This consistent flow of information aims to keep employees engaged and informed about available resources and upcoming events.

    Talking about the positive workplace mCaffeine’s HR team stands as a dedicated ally. Employees are not merely encouraged but actively welcomed to reach out to the HR team for any hurdles obstructing their goals. Assuring confidentiality, this initiative strives to create an environment where employees feel secure in sharing their challenges.

    A Pinnacle of Commitment:

    This initiative signifies more than a mere step; it’s a significant leap in mCaffeine’s unwavering commitment to employee well-being. Beyond the realm of a workplace, it underscores the creation of a supportive community where the mental health of every team member is prioritized and actively supported. This initiative is a testament to mCaffeine’s dedication to fostering an environment where each employee not only thrives but feels genuinely cared for.

    “We all have bad days at work, and it’s crucial to recognize the signs when our mental health is at stake. It’s not just a personal matter; it’s a professional one that can affect our ability to be productive. Mental health is often unseen, and reaching out for help shouldn’t be a challenge. With this understanding, mCaffeine is proud to announce a mental health program for employees, in partnership with Amaha and Pazcare, as part of our commitment to fostering a supportive workplace,” said mCaffeine co-founder & CEO Tarun Sharma.

    “Statistics say that one in four people suffer from mental health-related problems. Apart from covering secondary & tertiary care, progressive employers like Mcaffiene are standing out by covering their colleagues for mental wellness and overall well-being. We at Pazcare are proud to be enabling the mental health wellness benefit for mCaffeinene employees.” comments Pazcare CEO and co-founder Sanchit Malik.

    The introduction of this comprehensive mental health program marks a significant milestone in mCaffeine’s commitment to employee well-being. It reflects the brand’s dedication to creating a supportive and healthy work environment.

  • mCaffeine unveils a captivating campaign for its range of chocolate body lotions

    mCaffeine unveils a captivating campaign for its range of chocolate body lotions

    Mumbai: mCaffeine, a personal care brand, has unveiled its latest campaign, ‘Irresistibly Smooth,’ for its winter essentials — choco body lotions range. The campaign departs from the conventional route of portraying lotions as a product for pampering sessions. Instead, it emphasises the indulgent and sensory experience on offer.

    mCaffeine has introduced its range of body lotions to elevate your skincare game this winter. The products not only moisturise the skin but, the irresistible aroma of these lotions, go above and beyond to add an extra layer of indulgence and give the consumer a unique sensory experience. In pursuit of this objective, the brand has created a film that highlights the captivating allure of lotions. The narrative centers around a couple enticed by the appealing Chocolate aroma, engaging in playful flirtation while contemplating the irresistibly soft and smooth skin that the product promises.

    The campaign brilliantly captures the essence of the brand’s commitment to offering an indulgent skincare experience, where its product transforms a routine touch into a memorable and delightful moment. mCaffeine’s brand film boldly defies the traditional norms of promoting skincare products, making “Irresistibly Smooth” a distinctive campaign that breaks through the clutter.

    mCaffeine CEO and co-founder Tarun Sharma said, “mCaffeine’s choco body lotions are a testament to our dedication to revolutionising the winter skincare and self-care experience. We used chocolate, which is long associated with indulgence, and harnessed its goodness to redefine how our consumers perceive and indulge in winter skincare. And the ‘Irresistibly Smooth’ campaign perfectly aligns with this commitment of ours. It not only invites everyone to revel in the magic of Chocolate aroma but also highlights the practicality of our range of lotions during winter, ensuring that the skin remains irresistibly smooth even in the coldest months.”

    mCaffeine’s choco body lotions are made with 100 per cent pure cocoa butter, caffeine, sweet almond oil, and other skin-loving ingredients to nourish and moisturise your skin deeply, combating winter dryness and making it irresistibly soft and smooth. The range includes —

    Choco body lotion infused with an irresistible chocolatey aroma

    Choco body lotion with SPF 15 for sun protection

    In addition to the aforementioned two body lotions, the brand also has coffee body lotion on offer.

    The lightweight & non-greasy formula of these body lotions gets absorbed into the skin quickly. Packed with antioxidants and vitamins, these lotions are suitable for all skin types, promote overall skin health and protect it from damage.

    The range is available for purchase at mCaffeine.com, all major e-commerce platforms, and various retail outlets country-wide. Give in to your skin’s Chocolate cravings and elevate your ordinary skincare ritual into a truly indulgent experience. 

  • Wardwizard Innovations & Mobility Ltd. appoints Tarun Sharma as the president of marketing & branding

    Wardwizard Innovations & Mobility Ltd. appoints Tarun Sharma as the president of marketing & branding

    Mumbai: Wardwizard Innovations and Mobility Ltd., one of India’s leading manufacturers of electric vehicles under the brand ‘Joy e-bike,’ has announced the appointment of Tarun Sharma as the president of marketing and branding. With an illustrious career as a marketing veteran, Tarun will spearhead the organisation’s strategic market planning and adopt an all-encompassing approach towards achieving unmatched effectiveness in marketing endeavours.

    With over 20 years of rich and diverse experience in sales and marketing, Tarun Sharma is a seasoned leader in deploying digital, B2B marketing, sales and customer experience for large telecom and technology firms. He held the position of head of strategic marketing for enterprise business (B2B) at Vodafone Idea Limited, where he played a pivotal role in establishing Vi Business as a preferred partner through strategic marketing programs. His expertise includes strategic marketing, product marketing and customer acquisition, corporate sales, fostering strong B2C & B2B engagement programs, nurturing relationships with CXOs and Tech Analysts, and formulating thought papers and blogs based on industry research. Prior to this, he has also worked with Telecom giants such as Reliance Communications, and Bharti Airtel Limited.  

    Wardwizard Innovations & Mobility Ltd chairman and managing director Yatin Gupte said, “We are honoured to welcome Mr. Tarun Sharma to the Wardwizard family. His extensive experience, predominantly in sales and marketing, perfectly aligns with our company’s values and vision. As a valuable addition to our leadership team, Tarun will play a crucial role in strategically driving our growth plans. We look forward to elevating the customer experience and providing unparalleled value to our partners with their valuable contributions. With Tarun’s expertise, we are confident in furthering our mission to revolutionize the electric vehicle industry and create a cleaner and greener future.”

    Wardwizard Innovations & Mobility Ltd president of marketing & branding Tarun Sharma,,. said, “It is a great privilege for me to become a part of Wardwizard, a pioneering home-grown electric vehicle manufacturer. This role certainly awaits a lot of opportunities and responsibilities to contribute to the remarkable growth journey of the company. I am looking forward to this journey of elevating the brand to new heights with a team of talented individuals. The EV industry holds significant potential and we are in the right direction to leverage this potential to solidify our market presence, enhance customer experience and contribute meaningfully to the evolution of sustainable mobility solutions. I am excited to initiate a new journey contributing to the larger vision of making India and electric vehicle nation by the year 2030.”

    Tarun Sharma is an IIM Lucknow alumnus, holding several other certifications to his credit along with having diverse experience in various fields. His valuable expertise is poised to drive sales and marketing initiatives, contributing to the company’s growth and success in the electric vehicle industry.

     

  • mCaffeine launches new initiative to support Covid vaccination drive

    mCaffeine launches new initiative to support Covid vaccination drive

    Mumbai: Homegrown caffeinated personal care brand mCaffeine has launched the #GetTheGoodDose initiative to encourage millennials to get the COVID-19 vaccine.

    The initiative hopes to inspire these youths to better take care of themselves while supporting the government’s vaccination drive. To further foster this sense of social responsibility, anyone who is 18 and above and pledges to get vaccinated on their website, will earn a token of appreciation in form of a special reward, the brand said in a statement.

    “With the second wave of Covid-19 just settling, we all need to come together and ensure that we act responsibly by pledging to get vaccinated, whilst also urging and helping others around us to get their jab,” said mCaffeine’s co-founder & CEO Tarun Sharma. “With #GetTheGoodDose, we aim to be vocal through the voice of our consumers, and strengthen their resolve to get vaccinated, for we truly believe that our consumers are the best advocates for our country.”

    “If we are able to bring them all together to share this common goal via large participation, we can lead by example and our campaign can serve as an authentic voice to encourage the nation’s millennials to safely act before it is too late. Every small step towards this contribution could make a huge impact, as the more people are vaccinated, the closer we are to our pre-covid routines. Our campaign thus aims to put together a collective effort to curtail the spread of this year-long global pandemic,” he further added.

    #GetTheGoodDose went live on 7 July on mCaffeine website; the registration process details are available at: https://www.mcaffeine.com/pages/vaccination-drive.

  • Love coffee? Now you can bathe with it

    Love coffee? Now you can bathe with it

    NEW DELHI:  Caffeinated personal care brand mCaffeine has launched India’s very first coffee bean-shaped bathing bars. Coffee Bathing Bars, an array of caffeine-based soaps, mark mCaffeine’s foray into the beauty soap market in India.

    The PETA-certified, extensive R&D based mCaffeine Coffee Bathing bars are well formulated and pH balanced. The bathing bars bear the fun tagline – ‘Bean Me Up!’ to bring coffee lovers the literal meaning of bathing in coffee. All coffee bathing soaps have been shaped like coffee beans and infused with the aroma of fresh coffee, in order to deliver an elevated bathing experience. The product series will feature three distinct bathing bars, namely – espresso, cappuccino, and latte. Apart from the main ingredient of pure Arabica coffee, which is known for its cleansing and toning properties, the soaps also contain other ingredients such as pure coffee oil (in espresso), almond milk and caramel (in cappuccino), and cocoa butter (in latte) which are essential for a healthy, lustrous, moisturised, and nourished skin.

    Co-founder & CEO Tarun Sharma said, “At mCaffeine, since the moment we launched our first product, we have always been out to make a difference. There is a shift towards the naturals segment as consumers are worried about chemicals. We have acted swiftly enough to adapt to changing consumer preferences and have expanded our offerings in the clean label (natural as a choice) which the brand embodies. We have always been conscious of what ingredients we use and are mindful of the expectations of the millennials. Our coffee bathing bars will set new benchmarks in the personal care brands space offering environmentally sustainable and eco-friendly products.”

    Over 12 months of extensive research and an investment of around half a million dollars have gone into the careful curation, design, and production of the coffee Bathing Bars. mCaffeine plans to sell more than two million units of the Coffee Bathing Bars in three years, with half a million sales expected in the first year itself. It has also applied for patenting the Coffee Bathing Bars.

    “It is through such innovation that we have turned mCaffeine into an Rs 100 crore Indian brand in just four years, thus creating the phenomenon that is caffeine skincare in India which is so rarely seen in the Indian markets,” added Sharma.

    All Coffee Bathing Bars have a pH of 5.5 which is the same as human skin, which enables them to nourish and cleanse all skin types without drying them. In comparison, regular soaps are pH 8< which, in the process of removing dirt and sweat, also strip the skin off its essential natural oils. 

    mCaffeine’s Coffee Bathing Bars are also vegan, cruelty-free, i.e. none of its ingredients, formulations or finished products have been tested on animals. The coffee bathing bars are also free from SLS, paraben, mineral oil, and their formula is both dermatologically tested and FDA-approved.

  • Beauty & Lifestyle Virtual Round Table: Industry to discuss their next big move today

    Beauty & Lifestyle Virtual Round Table: Industry to discuss their next big move today

    NEW DELHI: As we step into the post-pandemic era, beauty and lifestyle brands are hopeful of witnessing another ‘lipstick effect’ to boost up their dwindling cash reserves once again. The opportunities are endless as consumer sentiment is flaring up on account of savings they managed to do over the months and also the upcoming festive season. It seems like the whole industry is waiting for the golden eggs to be laid soon. 

    Albeit, some smart moves in terms of sales channels, advertising strategies, and alluring the consumers will have to be taken. Today’s Beauty & Lifestyle Virtual Round Table by Indiantelevision.com will see the presence of some of the leading industry leaders discussing the same opportunities in strategies, in a free-wheeling conversation moderated by our founder, CEO & editor-in-chief Anil Wanvari.

    Don’t forget to tune in live today at 4 pm for the virtual event with speakers including, VLCC Health Care Limited chief business officer Ameet Kkatyal; Baggit head of marketing Atul Rohan Garg; Lotus Herbals Pvt. Ltd. head-innovation development & brand strategy Ipsita Chatterjee; Myntra head – marketing Harish Narayanan; Max Fashion India senior VP marketing Jiten Mahendra; FBB Future Group India CMO Prachi Mohapatra; mCAFFEINE founder & CEO Tarun Sharma. 

    Sign up for the live chat here: https://us02web.zoom.us/webinar/register/WN_hCuCFX1ZQbSXtDx6UUP4aA