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Tag: Tarun Jha

  • Tarun Jha moves on from Havas Worldwide India

    Tarun Jha moves on from Havas Worldwide India

    Mumbai: Tarun Jha, who had joined as the chief executive officer, decided to move on to pursue other interests. Over the past one year, Tarun was instrumental in building the creative agency, putting strong processes in place, and hiring a strong team of leaders who have helped the agency witness impressive growth. Today, Havas Worldwide India boasts an enviable roster of clients and is well poised to continue its growth momentum.  

    Anupama Ramaswamy, chief creative officer, Anirban Mozumdar, chief strategy officer and Kundan Joshee, managing partner, will continue to lead Havas Worldwide India jointly and will report to Rana Barua, Group CEO, Havas India, Southeast Asia, and North Asia (Japan & South Korea).

    Rana Barua said, “Tarun was an intrinsic part of the team, playing a key role in establishing a robust foundation for Havas Worldwide India. He actively contributed to important discussions and helped in putting together a strong and capable second line of leaders. I wish him all the best for the next chapter.”

    Tarun Jha, said, “My time at Havas India has been a short yet a transformative experience for me, almost a refresher course that has equipped me to become a more adept and all-round marketer. Witnessing the ‘One Havas’ philosophy and the effective collaboration between the 20 agencies and specialised divisions has almost been a revelation. I look forward to applying all my acquired skills and knowledge to the art of building enduring brands and businesses, something that I have always loved doing.”

  • Skoda Auto &Publicis Worldwide India collaborate to unveil five-film series

    Skoda Auto &Publicis Worldwide India collaborate to unveil five-film series

    Mumbai: Following the success of the Škoda Slavia launch campaign, Skoda Auto India has launched the second leg of the integrated campaign to promote Skoda Slavia to the Indian masses.

    The campaign, created in collaboration with its agency partner, Publicis Worldwide India, consists of a series of five films that continue to push the Slavia journey forward.

    The campaign is a part of SkodaAuto’s 2.0 philosophy of “Made of what really matters.”

    The inaugural launch campaign undertaken earlier this year was built on the central thought – “The car that’s in your heart, is the car that really matters.”

    The campaign will use all necessary platforms, with a focus on digital and social platforms.

    Publicis Worldwide India CEO Paritosh Srivastava said, “Slavia  is a real game changer for Skodain India, it’s a great product with a very bright future. The launch campaign did very well, and the challenge was to push the narrative of “Made of what really matters” further.” 

    He further added, “This campaign focuses on the features but done the Skodaway with simplicity, warmth, and charm at the heart of it. The stories have universal appeal and will connect with audiences of all profiles across the country. As an agency, we have done some glorious work on Škoda in the past and are confident that this campaign will also do wonders for the brand.”

    The films take viewers through the lives of an Indian family and how each of the game-changing features of Slavia helps them navigate their everyday journey with humour and the right insights.

    ŠkodaAuto India head of marketing Tarun Jha said, “We wanted to give each feature of the Slavia a pedestal of its own and break free from conventional methods of highlighting them. We wanted the campaign to have a crisp storyline with a touch of humour.”

    He further added, “Skoda believes in customer centricity and each feature is developed keeping our customers in mind. We are confident that the heart-warming campaign will create a lasting impression in the minds of our audiences.”

  • Skoda India launches all-new WhatsApp Bot for buyers

    Skoda India launches all-new WhatsApp Bot for buyers

    MUMBAI: With the lockdown and social distancing norms keeping customers at home, Skoda Auto India and PHD Media have come together to launch an all-new WhatsApp bot for the automobile manufacturer’s customer engagement.

    Meant for both current owners of Skoda vehicles and for prospective buyers, the WhatsApp Chat service provides easy and convenient access for customers in need of information. The service also ensures that consumers can avail of automated customer-care on a 24*7 basis. This tool is not only expected to boost overall customer engagement and improve communication, but it will also strengthen marketing via automation.

    Tarun Jha, head of marketing at Skoda Auto India said, “In times like these, it’s important to turn to innovative, new solutions every day. With the WhatsApp Bot, we want to reassure our customers that we are always available and easily accessible for any query they may have. In light of the lockdown, it has become essential to provide customers with alternative avenues of communication and our on-demand customer support offering is going to do just that. The added personal touch of chat is also slated to further raise customer engagement.”

    PHD Media India CEO Monaz Todywalla said about the Whatsapp Bot: “We are essentially automating marketing with aided product discovery. The new service also promises to engage consumers significantly more because of the graphical output and easy notifications for opt-in users.”

  • Skoda India drives to Mumbai Airport

    Skoda India drives to Mumbai Airport

    NEW DELHI:  ŠKODA Auto India has unveiled the new Superb and Karoq at the Mumbai’s Chhatrapati Shivaji Maharaj International Airport. Targeting premium and business air travellers who are on the move post easing of lockdown restrictions, the brand displayed its latest set of wheels at the airport’s swanky Terminal 2.

    The automobile manufacturer plans to launch a series of new cars in 2020 and 2021, and airport displays are a great way to advertise and create a buzz about the cars among their customer segment. And with Unlock 5.0, the timing was ripe for this promotional event, says ŠKODA Auto India head of marketing Tarun Jha.

    “Since the Mumbai airport is one of the largest airports in the country in terms of footfalls, it was a no-brainer and a significant choice for us. Another important factor was that Mumbai has always been one of the top markets for brand ŠKODA and capitalizing on this was an obvious decision,” he elaborated.

    Living up to its tagline ‘Simply Clever’, the brand maximised this marketing strategy by using the largest floor LED installation ever for an experiential display inside an Indian airport. The combination of prime location (just past security check for Departures), glamorous cars and sumptuous display no doubt makes for a super-effective promotional campaign that’s bound to create the right kind of buzz for ŠKODA.

    PHD Media and The MAX (Tribes & Mudra Group Venture) worked closely with the brand to conceptualize the campaign.

  • ŠKODA in association with Bloomberg|Quint and PHD Media launches ‘Pursuits’

    ŠKODA in association with Bloomberg|Quint and PHD Media launches ‘Pursuits’

    MUMBAI: Bloomberg|Quint India has announced its association with ŠKODA and PHD Media to produce Pursuits, a series highlighting journeys of individuals with remarkable achievements across various sectors. The 10-episode series will be launched on 10 January and augmented on multiple digital platforms.

    The series, which airs exclusively on bloombergquint.com, will capture stories of artists and activists, storytellers and curators of music, entrepreneurs and creators of change, who in pursuit of their dreams embarked on an unconventional journey and achieved something worthwhile. Identified by the Bloomberg|Quint team after extensive research and thought, these unconventional talents who share common attributes of making a difference in their respective fields, will tell their stories, to inspire others. Matt and Namrata, founders Blue Tokai Coffee, theater personality Roysten Abel, movie director Sriram Raghavan and many more, will be featured.

    For the first time ever, ŠKODA will travel across the length and breadth of the country, to tell their protagonists’ stories in a never-seen before manner. The series also breathes new life into the art of storytelling with crisp content and excellent visuals.

    Bloomberg|Quint CEO Anil Uniyal said, “We are elated to bring to India an all new storytelling experience with Pursuits. The series, much like our partner ŠKODA is all about standing out, setting new standards, and raising the bar for excellence. The idea behind Pursuits resonated with common values shared by all partners, and we look forward to the success of the show.”

    ŠKODA Auto India head of marketing and product said, “Storytelling is a part of ŠKODA’s global communication strategy. We look at human stories with elements of endeavour, dedication and achievement. The concept of Pursuits by ŠKODA fits this requirement beautifully and we are very happy to bring it to life.”

    Omnicom Media Group CEO Jyoti Bansal said, “In the spirit of finding a better way for ŠKODA to build deeper engagement with its customers- present and potential, PHD identified Pursuits – great stories of people who are ‘driven’ in different ways to realise their true potential. The premise is so fitting to what ŠKODA stands for and we are looking forward to creating a property which will set new standards.”

  • Videocon d2h offers interactive ad solution, launches Skoda microsite

    Videocon d2h offers interactive ad solution, launches Skoda microsite

    MUMBAI: DTH is not just about distribution of entertaining content. It has the potential to provide innovative solutions to advertisers — to reach targeted clientele. Videocon has proved it.

    DTH player Videocon d2h has announced its partnership with Skoda to offer its subscribers a chance to have a detailed view of the new Skoda Monte Carlo and Kodiaq through its HD set-top box (STB).

    Using the maximum potential of technology, Videocon d2h is the first DTH player to launch a microsite on DTH Platform through a unique yellow button application that is available for the premium customers.

    On pressing the button on the remote, a microsite opens up which showcases exterior and interior pictures of Skoda Kodiaq along with other features.

    To enhance Skoda’s consumer experience, PHD India and Videocon d2h came together and created a virtual experience for viewing on the television sets. This innovation enables Skoda’s potential buyers to effortlessly view important features and aspects at their own convenience. The virtual experience was first tested with Skoda’s Monte Carlo, and has since been implemented during the launch of Kodiaq.

    Videocon d2h executive chairman Saurabh Dhoot said: “Our platform provides excellent advertising opportunities to marketers and advertisers. I am delighted at this partnership to provide an innovative and engaging advertising solution.”

    Videocon d2h CEO Anil Khera said: “This interactive advertising service shows our capability to innovate using technology and deliver returns. We look forward to provide more of such innovative advertising solutions on our platform to other advertisers.’’

    Skoda HOD – marketing Tarun Jha said, “Škoda tries to bring new technology experiences continuously. This is another attempt to bring the car to the customer at his convenience.”

    PHD Media GM – planning Dipesh Dadhich said, “This work is another example of PHD’s mission to find a better way for our clients, delivering outstanding results and industry-leading innovation in the process.”

  • Skoda to sponsor Comedy Central Chuckles festival

    Skoda to sponsor Comedy Central Chuckles festival

    MUMBAI: Comedy Central is all set to bring the third edition of the Chuckles festival – a laughter pack with some of the finest, up-and-coming comics of the country. The festival has been well associated with renowned names such as Russell Brand, Gabriel Iglesias, Eddie Ifft Paul Varghese, etc.

    Chuckle Stop will now take place as a bi-monthly property across cities and will promote and nurture upcoming, homegrown talent. This edition has been conceptualized by Live Viacom 18, with Skoda on board as the presenting sponsor along with Voot as the associate sponsor and digital partner. Content from the on-ground event will be made available to the digital audience and Native (Footwear Partner).

    “We are taking a different route this season by creating a platform to nurture homegrown talent. We are sure the audience will be in for a treat with Chuckle Stop,” said Viacom18 Integrated Network Solutions (INS) and consumer products, business head Saugato Bhowmik.

    Uninvited is a three-stop comic show that witnesses’ unaccountable comedians causing uncontrollable chuckles. The first edition has a line-up with the likes of Jeeveshu Ahluvalia, Sundeep Rao and Daniel Fernandes. The three-day long festival will take place in Mumbai on the 14 October, in Bengaluru on 15 October and in Delhi on 16 October.

    Skoda Auto always looks at innovative platforms that resonate with the brand’s image to connect with its audience. This association with Chuckles Festival also coincides with our recent launch of our campaign ‘Better made better’ that intends to transform the brand and ownership experience in the country,” added Skoda Auto India head of marketing Tarun Jha.

    It has also associated with YODA (Youth Organisation in Defence of Animals) through which 10 per cent of all Mumbai ticket proceeds will be going to them.

  • Skoda to sponsor Comedy Central Chuckles festival

    Skoda to sponsor Comedy Central Chuckles festival

    MUMBAI: Comedy Central is all set to bring the third edition of the Chuckles festival – a laughter pack with some of the finest, up-and-coming comics of the country. The festival has been well associated with renowned names such as Russell Brand, Gabriel Iglesias, Eddie Ifft Paul Varghese, etc.

    Chuckle Stop will now take place as a bi-monthly property across cities and will promote and nurture upcoming, homegrown talent. This edition has been conceptualized by Live Viacom 18, with Skoda on board as the presenting sponsor along with Voot as the associate sponsor and digital partner. Content from the on-ground event will be made available to the digital audience and Native (Footwear Partner).

    “We are taking a different route this season by creating a platform to nurture homegrown talent. We are sure the audience will be in for a treat with Chuckle Stop,” said Viacom18 Integrated Network Solutions (INS) and consumer products, business head Saugato Bhowmik.

    Uninvited is a three-stop comic show that witnesses’ unaccountable comedians causing uncontrollable chuckles. The first edition has a line-up with the likes of Jeeveshu Ahluvalia, Sundeep Rao and Daniel Fernandes. The three-day long festival will take place in Mumbai on the 14 October, in Bengaluru on 15 October and in Delhi on 16 October.

    Skoda Auto always looks at innovative platforms that resonate with the brand’s image to connect with its audience. This association with Chuckles Festival also coincides with our recent launch of our campaign ‘Better made better’ that intends to transform the brand and ownership experience in the country,” added Skoda Auto India head of marketing Tarun Jha.

    It has also associated with YODA (Youth Organisation in Defence of Animals) through which 10 per cent of all Mumbai ticket proceeds will be going to them.