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Tag: Tarun Garg

  • Hyundai Motor India announces ‘Samarth’ with NDTV

    Hyundai Motor India announces ‘Samarth’ with NDTV

    Mumbai: Hyundai Motor India Ltd (HMIL) in partnership with NDTV launched ‘Samarth’ initiative for the awareness and enabling of people with disabilities in India. The initiative is aligned with Hyundai’s vision of ‘Progress for Humanity’ that aims to enable an inclusive, progressive world through the power of mobility. Through this initiative, Hyundai and NDTV aim to help create a more aware and sensitised society towards people with disabilities.

    With up to 26.8 million differently abled people in India, Hyundai understood the need for creating awareness in the society towards disabilities. With the launch of ‘Samarth’, Hyundai Motor India is India’s first automobile company to launch an inclusive mobility project at a mass scale. With technology, partnerships, product innovations, and storytelling, ‘Samarth’ aims to turn the world into a level-playing field for all.

    Hyundai Motor India Foundation has partnered with GoSports Foundation to support Para-athletes & with Samarthanam Trust for the Disabled to provide all-rounded support to people with disabilities

    Special thanks to the Wheeling Happiness Foundation who will facilitate six para-athletes to be supported by Hyundai in all their training and nourishment needs. The six select para-athletes are – Sheetal Devi, a para-archer, who is the reigning World Champion in Women’s Para-archery, Prachi Yadav, an award winning Para Canoer who won a gold and silver in women’s canoeing in the Women’s VL2 category at the Asian Para Games 2023, Abhishek Chamoli, A gold medalist in Para-Athletics Javelin & Shotput, Yogesh Kathuniya, Discus Throw champion from the 2020 Summer Paralympics, Simran Sharma, a national medal winning Para-shooter, and Lakshmi Jadala, an intellectually challenged lawn tennis player selected for the upcoming Australian Open.

    Commenting on the initiative, HMIL COO Tarun Garg said, “Aligning with Hyundai’s global commitment to ‘Progress for Humanity,’ we proudly unveil ‘Samarth’ in partnership with NDTV. This initiative focuses on empowering individuals with disabilities while drawing inspiration from Para-athletes. Through integration of technology, strategic partnerships, innovative product developments and compelling storytelling, ‘Samarth by Hyundai’ seeks to create an inclusive space for all. This endeavor is not just about individual empowerment alone; it is a collective step toward igniting a broader societal transformation, fostering inclusivity and creating equal opportunities for everyone.”

    Speaking at the launch of the new initiative, NDTV Ltd director and AMG Media Network CEO & editor-in-chief Sanjay Pugalia said, “NDTV is proud to partner with this initiative dedicated to fostering inclusivity, reshaping perceptions, and improving the quality of life for individuals with disabilities. We commit to building a more aware and inclusive society for the differently abled, emphasising abilities over disabilities.”

    Speaking on the association for this new initiative, Wheeling Happiness Foundation co-founder Devika Malik, “We are incredibly excited to be a part of this exclusive initiative, Samarth by Hyundai in partnership with NDTV, designed to empower individuals with disabilities and foster a more inclusive environment. This initiative brought to life by the two influential entities amplifies the success of this program, further strengthened by the endorsement of globally recognised para-athletes via Wheeling Happiness Foundation.”

    The event was graced by the distinguished presence of notable personalities including Smriti Irani (Union Minister for Women and Child Development), Hardeep Singh Puri (Union Minister for Housing and Urban Affairs), Virendra Kumar (Union Minister for Social Justice & Empowerment), Nitin Gadkari (Union Minister for Road Transport & Highways), Sukhvinder Singh Sukhu (Chief Minister of Himachal Pradesh), and Hemant Soren (Chief Minister of Jharkhand).

    Futhermore, the gathering was enriched by the presence of eminent individuals such as Padma Shri Dr Deepa Malik, President Paralympic Committee of India; Dr. Satendra Singh, Professor in the Department of Physiology at UCMS, GTB Hospital Delhi, and Co-chair of the International Council for Disability Inclusion in MedEd; Virali Modi, a Disability Rights Advocate and the Founder of #MyTrainToo, India’s pioneering wheelchair-using model; Tiffany Brar, another distinguished Disability Rights Advocate and Founder of the Jyothirgamaya Foundation; and Arman Ali, the esteemed Executive Director of the National Centre for Promotion of Employment for Disabled People (NCPEDP).

    For the next one year, HMIL and NDTV will advocate for inclusivity, reshape perceptions, and elevate the overall quality of life for individuals with disabilities.

  • Hyundai Motor India Ltd registers monthly total sales of 65 801 units in November 2023

    Hyundai Motor India Ltd registers monthly total sales of 65 801 units in November 2023

    Mumbai: Hyundai Motor India Ltd. (HMIL), India’s first smart mobility solutions provider and largest exporter since inception, registered total sales of 65 801 units in November 2023. Total sales for the month of November 2023 include domestic sales of 49 451units and export of 16 350units.

    Commenting on the November sales numbers, Hyundai Motor India COO Ltd. Tarun Garg said, “Hyundai Motor India recorded cumulative sales of 65 801 units in November 2023. With encouraging customer response leading to higher retail sales during the festival season, our Dealer network stock is at a very optimum level of 3 weeks. As Hyundai family, we are well-prepared to end a very successful CY 23 on a high and welcome CY 24 on a positive note.”

    He added, “Hyundai Motor India’s SUV line-up continues to exhibit robust momentum, contributing over 60% to our overall sales.  Our latest addition to SUVs, Hyundai EXTER has achieved a major milestone of 1 lakh bookings. This is a testimony to customers appreciating Hyundai cars that offers top-notch quality, safety, technology and design. Hyundai Motor India remains committed to not only sellingcars but also fulfilling aspirations of our beloved customers.”

  • Hyundai Motor India launches Smart Care Clinic

    Hyundai Motor India launches Smart Care Clinic

    Mumbai: Hyundai Motor India Ltd, (HMIL) the smart mobility solutions provider and largest exporter since its inception, launches the Hyundai Smart Care Clinic campaign. Delighting the customers with exciting offers, the 10-day nationwide customer connect program, will provide after sale offers along with special year-end offers and benefits.

    Hyundai Smart Care Clinic campaign is an initiative introduced to encourage customers to maintain their Hyundai car throughout the year and enjoy their drives. With an aim to educate customers about the importance of regular maintenance and encourage them to drive towards a greener tomorrow, Hyundai’s Smart offers will be in place from 20th to 29 Nov’23. Along with exciting offers, 1000+ lucky customers will also get a chance to win prizes every day from a bouquet of exciting rewards.  

    Commenting on the launch of Hyundai Smart Care Clinic,  Hyundai Motor India Ltd COO Tarun Garg said, “The year 2023 has been a milestone year for Hyundai Motor India. Our newest entry SUV – Exter has taken the industry by storm and already received an overwhelming response with close to 100,000 bookings. IONIQ 5 has also received an astounding response with more than 1000 vehicles sold so far since its launch in early 2023.  Adding more to this celebration, we are glad to announce the nationwide ‘Hyundai Smart Care Clinic’ campaign that offers a wide range of benefits to our beloved customers. Hyundai has always been a customer-centric brand offering unmatched after-sales experience while keeping sustainability at its core.”

    The nationwide Hyundai Smart Care Clinic offers a wide range of benefits for customers such as:

    1    Free 70-point checkup
    2    10 per cent discount on mechanical parts
    3    Up to 20 per cent discount on mechanical labor*
    4    15 per cent Discount on wheel alignment & balancing
    5    20 per cent Discount on Interior & Exterior beautification
    6    20 per cent Discount on dry wash
    7    Exciting rewards for over 1000 lucky customers **T&C Apply

    Hyundai Motor India is committed to protect the environment and ensure the well-being of customers. Discount offers on services such as – mechanical parts and labor, will encourage the customers to avail the long due periodic maintenance, leading to better health of their cars. Hyundai Smart Care Clinic, is also providing smart offers on dry wash which will help in reducing water wastage and give customers a chance to contribute towards building a greener tomorrow.

  • How Hyundai drove straight to its audience with Spotify

    How Hyundai drove straight to its audience with Spotify

    MUMBAI: In an industry-first innovation, Hyundai has sponsored Spotify’s popular playlist ‘Discover Weekly’ to drive awareness for the launch of the Hyundai i20 N Line. This is also the first time that this flagship playlist is being sponsored in India.

    A fitting partnership since the launch of the Hyundai i20 N Line in India also marks the introduction of Hyundai’s globally popular N Line series in India. With instantly recognisable looks and great handling agility, Hyundai N Line makes each drive a sporty experience. The motorsports-inspired design sets N Line cars apart from everything else and creates a fun-to-drive experience.

    “Hyundai is an innovative brand and our prime focus has always been to create unique curated content and engage new-age customers. We firmly believe that our association with Spotify for an industry-first activation of ‘Discover Weekly’ algorithmic playlist will place Hyundai brand at the center of music culture and will further strengthen our brand connect with smart and trendsetter music lovers,” said Hyundai India director (sales, marketing & service) Tarun Garg.

    ‘Discover Weekly’ is an algorithmically-curated playlist that is personalised and delivered to Spotify listeners across the world every Monday. For a vast majority of these listeners – 36 per cent of who are in the 25 to 34 age range – it’s something they look forward to as they begin their week and to discover new music specially tailored to their tastes and musical preferences. Because of its highly personalised experience, ‘Discover Weekly’ users stream more than two times as long as non-Discover Weekly users. These listeners tend to be smart, savvy, early adopters, and trend-setters who define culture and are eager to embrace the next big thing.

    To tap into this influential audience and reach them when they are at their most engaged and in an environment that is personal and authentic, Hyundai partnered with Spotify India to sponsor ‘Discover Weekly’ locally. By placing a brand message at the center of music and popular culture, Hyundai demonstrated to its audience that the Hyundai i20 N Line is the best fit for consumers’ life and lifestyle. Using a mobile overlay and Spotify India’s Audio Everywhere solution, Hyundai was able to tap into the “discovery” mindset of listeners with customised in-playlist messaging, thus driving action to know more about the car and to experience it.

    “We’re excited that Hyundai is India’s first brand to sponsor ‘Discover Weekly’, a powerful personalisation experience that Spotify uniquely offers our fans. This partnership uses the intimacy of audio, backed by our streaming intelligence, and supercharges discovery for Hyundai’s audience,” said Spotify India head of sales Arjun Ravi Kolady.

    Creative: The customised in-playlist messaging consisted of audio spots that were curated to pique the users’ interest in what it would be like to drive the Hyundai i20 N Line and look at the world as their playground. With the sporty roaring exhaust note sound, engine revving, and the car powering through a road, the creatives exemplified that ‘It’s time to play,’ and made listeners feel the sporty fit that the Hyundai i20 N Line is.

    (This is an advertorial published in association with Spotify)

  • Hyundai integrates brand messaging with TVF Originals The AamAadmi Family

    Hyundai integrates brand messaging with TVF Originals The AamAadmi Family

    New Delhi: Havas Media India in collaboration with Innocean Worldwide and The Viral Fever (TVF) has rolled out a digital-first smart campaign for Hyundai’s Grand i10 NIOS.

    Hyundai drives the comeback of India’s popular family web series The AamAadmi Family Vacation Special, a TVF Originals by The Timeliners. Being the first family web show, it breaks away from the oh-so-dramatic and cliché TV daily soaps and lends a fresh take into the modern Indian family, its aspirations and hardships that is well-portrayed by the characters in a simple yet realistic manner, giving it a new-age perspective.

    The three-part series unfolds the story of a middle-class Indian family, the everyday conflicts they face and their journey into buying the family’s first car. The show not only seamlessly integrates the brand’s messaging and its features but also highlights the comfort, convenience and flexibility of owning a four-wheeler for a commoner and urges the audience to take progressive steps by making smart choices in today’s dynamic new-age world.

    The campaign is amplified through various in-show integrations, social media engagements, contests and more.

    Hyundai Motor India director sales and marketing Tarun Garg said, “Hyundai is always looking for platforms to connect with our audiences in the most unique ways. This collaboration is an example of Hyundai’s commitment to create stronger connections with our customers and be a part of their daily experiences. The AamAadmi Family perfectly weaves in the brand’s ideology of smart cars for smart Indians. We truly believe that the Grand NIOS with its segment-leading features and technology is the perfect choice for the smart millennial customers.”

    Innocean Worldwide joint MD Vivek Srivastava said,“With the dominance of the digital screen in the engagement matrix of brands with consumers, the content-based integrations have become an integral part of communication outreach. It’s effortless, unobtrusive yet impactful in seeding the soft and hard aspects. This initiative with TVF for Grand i10 Nios is a living testimony to this new strategic normal. The AamAadmi Family series not only helps us embed our client’s message in the digital milieu, plus it does so in a very relatable family context.”

    Havas Media Group India CEO Mohit Joshi said, “At Havas Media, our endeavour is to provide meaningful experiences and build meaningful brands by capitalising on the most meaningful media. ‘The AamAadmi Family’ show by TVF perfectly captures the reflection of our society, showcasing the real-life conflicts which not only makes it an earthly watching experience for the audience but also strikes the right chord with Hyundai Grand i10 NIOS TG. Every character in the show has created a special connection with the audience allowing the brand to seamlessly integrate its brand promise and drive brand affinity. We are excited about this collaboration with TVF in driving the shared endeavour for Hyundai and we look forward to scaling new heights with many more meaningful offerings.”

  • “Our media investment is lower than last year”: Hyundai Motor’s Tarun Garg

    “Our media investment is lower than last year”: Hyundai Motor’s Tarun Garg

    NEW DELHI: Even as the automobile industry was only beginning to cope with the changes from BSVI norms, the pandemic battered it. Deteriorating demand has affected production, factories’ closure and the extended lockdown led to labour disruption. As India eased into Unlock mode, auto brands are engaging in refreshed marketing activities to boost sales.

    In an interview with Indiantelevision.com, Hyundai Motor India Ltd director- sales, marketing & service Tarun Garg says that due to the fear of the virus among people, the customer sentiment is shifting towards personal mobility over shared mobility. “We believe there will be an increase in traction for the compact and used car segments.”

    The industry witnessed one of its sharpest declines in domestic sales in March 2020. As per SIAM reports, sales of commercial vehicles – light, medium and heavy carriers of passengers and goods – declined by 88.05 per cent to 13,027 units in March 2020 compared to 109,022 units in March 2019.

    The brand recently launched a virtual reality experience, ‘The Next Dimension’, an immersive expression of different cultures with human-centric design. According to Garg, "Digital platform has the power to transform the world and we have received an overwhelming response on the event with 39 million views and counting and engagement of over 1.1 million.”

    “Perfectly harmonising the dynamics of physical and digital worlds, the entire 33-minute capsule, except the cars and presenters, was shot by using the advance level CGI & VFX technologies, presenting a larger-than-life storytelling experience,” he adds.

    He shares that the auto industry will see some revival in the festive season and is likely to normalise early next year. Garg admires that the Indian market has been highly resilient in challenging conditions.  “We will be quicker to overcome the adversities than other countries. We will evaluate the environment and determine the future course of production plans.”

    Auto industry body, Society of Indian Automobile Manufacturers (SIAM), recently, in a statement, said that the sector was already "facing an unprecedented challenge with 18 per cent de-growth last year and as per an assessment, the impact of COVID2019 on demand for vehicles in the current financial year, the sector could have a decline between 22 per cent to 35 per cent in various industry segments, if the overall Indian GDP growth is at zero to one per cent for FY 21.”

    Since consumer sentiment is not substantial and the sector is not performing well, Hyundai’s first aim is to resolve customer anxiety. “Under the ambit of Hyundai Cares, we have introduced multiple financial schemes to enhance customer confidence through programs such as EMI assurance and associations with banks to offer unique customer-centric car finance schemes,” adds Garg.

    In the lockdown period, auto companies slashed their advertising spends, especially on TV, and focused on the digital space with campaigns mostly about the pandemic. However, now the momentum is picking up in the Unlock phase and digital and TV viewership is on a record high. Brands are working on new strategies to connect with the target audience.

    According to Garg, this unprecedented situation has taught learnings such as to have a sustained communication, focus on digital mediums and customer relationship. However, he shares that though Hyundai has optimised its media mix and investments, it is lower than last year’s level and based on market priority.

    He asserts, “The consumption of digital mediums has gone through the roof. We optimised these mediums very strategically. Today, more than 30 per cent of our customer sales queries are coming through digital sources, i.e., 2X over what we recorded last year.”

    In an extremely challenging market, Hyundai seems to have made a positive beginning towards normalcy. In the month of June, Garg says it registered a cumulative sale of 26,820 units. The ‘All-New CRETA’ has recorded over 45,000 bookings including 5000 units exported in May, maintaining its SUV dominance for the month of May and June.