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Tag: Tarun Arora

  • Complan hits the right note with Zepto through iconic jingle comeback

    Complan hits the right note with Zepto through iconic jingle comeback

    MUMBAI: Who knew adding a nutrition drink to your online cart could spark a singalong? Zydus Wellness has brought back the legendary ‘I am a Complan Boy / Complan Girl’ jingle, turning it into a sonic surprise for Zepto users. Now, every time shoppers add Complan to their basket, they’re greeted with the nostalgic audio cue, blending childhood memory with modern-day quick commerce.

    But this isn’t just a sentimental throwback. In today’s scroll-fast, tap-quick economy, brands have barely seconds to grab attention. By weaving its jingle into the very moment of purchase, Complan is making sure it’s not just another product on a crowded app shelf,  it’s a tune you can’t shake off.

    Zydus Wellness CEO & w holetime director Tarun Arora explained: “As digital habits evolve, brands must embed themselves in more intuitive ways. This is not just about reviving a jingle, but restoring identity and emotional connection in a transactional space. Complan has always stood for care and trust now we’re carrying that into Q-commerce with meaning that lasts beyond the tap.”

    Globally, sonic branding has found success among digital-first brands, but Complan is among the first legacy nutritional drink powders in India to embed an audio cue directly into Q-commerce platforms. The strategy strengthens recall in environments where traditional ads are invisible.

    Zepto chief brand and cultural officer Chandan Mendiratta called it a natural fit: “Every Complan order now becomes a moment of recognition, not just convenience. By embedding an iconic sonic signature, we’ve added a sensory layer to digital shopping making nourishment memorable.”

    Early signals suggest the experiment is striking the right chord. In a retail space dominated by speed and efficiency, Complan’s nostalgic notes could well prove its most powerful differentiator, ensuring the brand owns not just the shelf, but the soundtrack of shopping.

  • Cool runnings Glucon-D style keeps summer play in full gola swing

    Cool runnings Glucon-D style keeps summer play in full gola swing

    MUMBAI: This summer, as thermometers soared and playgrounds sizzled, Glucon-D didn’t just bring the chill, it brought it on a stick. In a refreshing twist on summer relief, Zydus Wellness’ iconic glucose-based drink launched Energy Ka Gola, an on-ground activation that reached over 10,000 children across Mumbai, Kolkata, Hyderabad, and Lucknow. The mission? To serve up joy and energy in equal measure, one colourful, icy gola at a time.

    But these weren’t your average roadside treats. Infused with Glucon-D’s glucose and Vitamin C, each gola delivered a burst of quick-absorbing energy and immunity support especially vital for active children facing heat-induced glucose depletion.

    Over 700 kilograms of these fortified golas were distributed across 100 plus playgrounds and sports venues, served in familiar flavours like Mango, Orange and Nimbu Pani. The initiative transformed overheated, abandoned fields into buzzing playgrounds again restoring not just hydration, but hope, spirit, and stamina.

    “Energy Ka Gola is nostalgia with a purpose,” said Zydus Wellness CEO Tarun Arora. “We’re blending science with sentiment to help children stay active and energised, even in sweltering conditions. Because children shouldn’t have to choose between chasing dreams and dodging the heat.”

    To drive the message home, Glucon-D also released a heartwarming film that journeys from deserted playgrounds to scenes of joyful, gola-powered revival. Adding more muscle to the movement were local influencers, coaches, and community leaders who helped spread awareness around fatigue, immunity, and the role of glucose replenishment during peak summer months.

    With scorching days becoming the new normal, Energy Ka Gola isn’t just a campaign, it’s a delicious defence mechanism. And Glucon-D’s latest move proves yet again that it doesn’t just fuel bodies, it fuels childhood.

  • Zydus Wellness launches Sugar Free D’lite cookies

    Zydus Wellness launches Sugar Free D’lite cookies

    Mumbai: Zydus Wellness’ Sugar Free, a sweetener brand, has entered the packaged foods segment with Sugar Free D’lite cookies. This launch aims to provide consumers with sugar-free alternatives to satisfy their sweet cravings. To connect with health-conscious individuals, Sugar Free has partnered with Bollywood superstar Shahid Kapoor for promotion.

    As a category leader with a 95 percent market share in sweeteners, the brand’s entry into Indian packaged foods follows the success of D’lite cookies in international markets. The new range is available in three flavors: choco chip, yummy berries, and mocha hazelnut. Partnering with Shahid Kapoor, a fitness icon known for his disciplined lifestyle, aligns with the brand’s message of enjoying sweet treats responsibly.

    Zydus Wellness CEO Tarun Arora said, “Health consciousness in Indian consumerism is on the rise, and with it, the demand for healthy yet tasty packaged foods. As we script the next phase of our growth story, we are focusing on innovation that help us bridge the gap between taste and health. Our Sugar Free D’lite cookies have been the consumer’s favourite in international markets for a few years, enabling them to balance their desire for fitness and without sacrificing the joy of eating. Now we are focusing on driving this proposition for Indian consumers. Shahid Kapoor strongly reflects our brand’s personality making him a perfect fit, especially among health-conscious consumers, to amplify our message of guilt- free indulgence.”

    Kapoor said, “I am very mindful about the brands that I endorse and always ensure that they align with my values. This collaboration is not just about sweetening food, it is about promoting a balanced lifestyle and encouraging everyone to embrace healthier options without sacrificing taste. It is a brand I trust and have used for years. One of my favourite indulgences is Sugar Free D’Lite Choco Chip Cookies – a delectable snack, with no added sugar.”

    In his recent Instagram reel, Shahid revealed his preference for healthy food options, such as ‘ghar ka khana’, yet he has a sweet tooth. Elaborating on how he keeps the sugar in check while enjoying all the sweetness, he turns to Sugar Free D’Lite Choco Chip Cookies, which has all the taste and no sugar.

    Sugar Free has been at the forefront of revolutionising the way people enjoy sweetness, offering a range of products that may be added to desserts and dishes without the negative effects of added sugar.

  • Zydus Wellness launches Complan VieMax

    Zydus Wellness launches Complan VieMax

    Mumbai: In a move representing a significant milestone, science-backed FMCG major, Zydus Wellness has extended its legacy brand Complan into adult nutrition with the launch of VieMax. Scientifically designed with protein, prebiotics, and probiotics, the nutrition drink aims to support muscle mass, gut wellness and overall immunity among adults.

    Zydus Wellness CEO Tarun Arora said, “VieMax is a perfect complement to our existing portfolio at Complan. For more than 50 years, Complan has been synonymous with family nutrition, catering to infants to children. With VieMax, we are extending our commitment to comprehensive health solutions for adults. The unique formulation addresses critical nutritional gaps, such as protein deficiency, gut wellness, muscle health, and immunity, which are increasingly prevalent issues in India.”

    The launch comes amid rising concerns about nutrient deficiencies among Indian adults. Studies show that 73 per cent of Indians are protein deficient, negatively affecting muscle health, daily activities, and overall quality of life. Additionally, 71 per cent of individuals aged 30 to 55 exhibit poor muscle health, and 18 per cent report chronic gastrointestinal (GI) issues that worsen with age.

    Complan VieMax addresses this gap with its protein-gut formula, enriched with the prebiotic and probiotic strain Bacillus coagulans and 31 essential nutrients, including high-quality proteins, calcium, vitamin D2, and other vitamins and minerals. This may improve the absorption of branched-chain amino ccids (BCAAs), counteract anabolic resistance, boost muscle power, alleviate GI symptoms, and enhance immunity.

    Available exclusively at pharmacies in vanilla and chocolate flavors, each serving of Complan VieMax contains 2.6 billion probiotics and nine per cent prebiotics to support gut health and improve protein digestion.

  • Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro

    Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro

    Mumbai: Zydus Wellness, a science-backed FMCG major, has expanded its offerings under the iconic brand Complan with the pilot launch of the immunity-boosting drink, Complan Immuno-Gro in Tamil Nadu.

    Scientifically designed to provide strong immunity while supporting growth and memory among children, Complan Immuno-Gro is formulated with a unique blend of more than 20 Ayurvedic herbs, such as Amla, Ashwagandha, and Brahmi. According to studies, a weak immune system may cause growth and developmental delays besides other illnesses. Complan Immuno-Gro offers specialised benefits to strengthen children’s immune systems against common illnesses.

    While the nutrition drinks category in Tamil Nadu stands at a robust ₹940 crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.

    Recognising this market opportunity and the need for a superior quality immunity booster, Zydus Wellness has forayed into the Ayurvedic segment under Complan, a brand synonymous with good health and nutrition. This pilot is one of the several new launches in the company’s pipeline during the coming months.

    Commenting on the launch, Zydus Wellness CEO Tarun Arora said, “There is a marked shift in consumer mindset as natural and herbal products have become the go-to solution for most modern problems and immunity concerns. Our new offering, Complan Immuno-Gro, is based on scientifically designed Ayurvedic innovations catering to growing children’s immunity needs. Through this pilot launch, we also aim to gain market share and expand our foothold in the white powder segment. Further, Sneha’s association with the brand will help us reiterate our values as she is the embodiment of trust, care, and well-being amongst mothers.”

    To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with famous South Indian actor Sneha. The commercial revolves around the low levels of immunity in children, which may manifest into a plethora of diseases, especially during monsoon. To ensure safety and health of her child, the mother in the TVC holds him back from enjoying the rain. Taking a cue from the mother’s concern for her child’s well-being, Sneha articulates the need for Complan Immuno Gro, immunity-focused solutions for children.

    Actor and Complan brand ambassador, Sneha said, “I am delighted to be associated with the launch of Complan Immuno-Gro. Complan has been a trusted name in my household since childhood, and I am now happy to introduce it to my own children. The new ad campaign is a special story that resonates deeply with me, and I believe it will resonate with mothers across the state.”

    Complan Immuno-Gro is available in two packs of 400g refill and 500g jars priced at Rs 279 and Rs 350 respectively.

  • Sugarlite launches ‘Sugar Badlo, Health Badlo’ campaign

    Sugarlite launches ‘Sugar Badlo, Health Badlo’ campaign

    MUMBAI: Zydus Wellness, one of India’s leading players in the health and wellness space, recently launched a new TVC campaign titled, ‘Sugar Badlo, Health Badlo’ for its premium sugar brand, Sugarlite. Sugarlite which was launched in 2019 is a first of its kind natural sugar which delivers 50% less calories than regular sugar for the same amount of sweetness. Sugarlite is a top brand for health seekers and homemakers who seek a healthier alternative of sugar so that they don’t have to cut it down completely from their diet.

    As per the ongoing trend, consumers are being more health conscious and are making better life choices in terms of lifestyle and diet. The key objective of this TVC is to emphasize on the benefits of Sugarlite Sugar that delivers 50% less calories compared to regular sugar for the same degree of sweetness.

    The TVC depicts the relationship between a couple and showcases the wife’s smartness in ensuring her husband’s good health and well-being in a light-hearted and witty style. A simple unnoticeable change in everyday sugar can make a drastic difference and improve weight management. Most of the Indian recipes involves sugar as a key ingredient as taste plays a significant role for Indian consumers.

    Therefore, Sugarlite sugar provides the sweetness of regular sugar with only half the quantity without Compromising on taste. The pan-India TVC will launch on 23rd January, 2020.

    Speaking about the TVC, Zydus Wellness Ltd CEO Tarun Arora said, “With changing consumer demand and trends, Zydus Wellness has always offered solutions that enable consumers to make better choices and embrace a healthier lifestyle, and been a pioneer at doing so. Currently, the sugar space in India needs to be redefined given that the audience is increasingly becoming health-conscious and regular sugar being the root cause of various health problems. With sugar being an inevitable ingredient in Indian households, our priority is to support efforts to reduce regular sugar consumption and provide a healthier sugar option with fewer calories without compromising on the taste’’.

    Conceptualized by Wunderman Thompson, the TVC has a light-hearted take on the relationship between an Indian couple and their on-going concerns around health, especially weight. The film showcases Sugarlite as a versatile product that is used by homemakers who are the gatekeepers of good health for families.

    Commenting on this Wunderman Thompson Mumbai Sr. VP & executive business director Samarth Shrivastava said, “In last couple of years there has been a steady shift towards healthier alternatives in the food category. We tried to capture that shift in consumer belief and their values around food choices through this TVC. Sugarlite is like a magical wand for modern homemakers, it empowers them to takecare of health and wellness of their family without compromising on taste.”

    The TVC will be aired in 7 languages and will be amplified further on digital and social media.

  • Nutralite launches India’s first mayonnaise with vitamins

    Nutralite launches India’s first mayonnaise with vitamins

    MUMBAI: Table spread brand Nutralite has launched India’s first mayonnaise range with vitamins. The company claims Nutralite Mayonnaise to be fortified with Vitamin A, D and E and provides 30 per cent daily requirement of the three with every serving of 15g. The completely vegetarian range will be available in flavours of cheesy garlic, achari and veg.

    Nutralite brand ambassador Chef Sanjeev Kapoor says, “Nutralite has always focused on bringing together great taste and good health. Nutralite Mayonnaise follows the same legacy. The kids will love Nutralite Mayo flavours.”

    Zydus Wellness director and chief operating officer Tarun Arora mentions, “Mayonnaise has started becoming a must have at home as kids love it. But regular mayonnaise traditionally is not associated with health benefits and hence mothers restrict its use for kids. Nutralite, known for its health credentials, identified this as an opportunity. The flavours are developed keeping the Indian palate in mind. Achari is the first of its kind flavour in this category. The other two are veg &and cheesy garlic. For today’s ‘smart home-maker’ who is proactive, creative and experimental and works towards developing her skills to minimise the daily struggles of cooking a variety of dishes for her kid while keeping them healthy, Nutralite Mayo would be ideal ally.”

    Nutralite Mayonnaise is available at all retail stores for Rs 85. Zydus Wellness has a strong presence in the sugar substitute market, table spreads and the skin care segment.

    Nutralite is a market leader in the table spread category and appeals to consumers looking for healthier alternatives to normal butter. It is cholesterol free, does not contain any hydrogenated fats and is also trans-fat free.

  • Chef Kunal Kapur signed on as brand ambassador for Stemilt Growers

    MUMBAI: In yet another significant milestone, IG International, India’s fresh fruit importer, has welcomed renowned Indian celebrity chef and restaurateur, Kunal Kapur, to endorse its fruit brand, Stemilt Growers. IG has roped in the celebrity chef as brand ambassador for a year in order to generate awareness amongst the masses regarding the high-quality and fresh fruits of Stemilt, Washington’s largest tree fruit company. Chef Kunal will also be a part of promotional campaigns and spread information about health benefits of the fruits sold across various platforms.

    Currently, IG imports different varieties of apples, pears and cherries from Stemilt. The family-owned US-based fruit company has been a trusted brand in the international market for its unique approach to farming, innovation, and sustainability. Every year, IG imports around 10000 tonnes of fruits from Stemilt and is one of the top-selling and sought-after brands for its delicious and power-packed cherries and apples.

    IG International’s spokesperson Tarun Arora said, “We are truly delighted to have chef Kunal Kapur on board as our brand mascot. With his innovations in cuisine, creative combination of ingredients, and popularity on national and international food-focused shows, Kunal has been able to win the hearts of many food lovers. This clubbed with his unsurpassed knowledge on healthy foods makes him an ideal choice to represent Stemilt and popularize the rich benefits its produce offers. We look forward to nurturing this association and bringing the best to our consumers.”

    Chef Kunal Kapur said, “Fruits are a staple in my diet and I look forward to spreading awareness around their health benefits. Stemilt as a brand is known for its high-quality and great-tasting produce and as a chef nothing delights you more than superlative and fresh ingredients. I am pleased to be associated with IG International that secures the best of exotic fruits globally to India, all the year round.”

  • Parineeti Chopra is Sugar Free brand ambassador

    Parineeti Chopra is Sugar Free brand ambassador

    NEW DELHI: Actor Parineeti Chopra, who is fast climbimg the ladder to catch up with Virat Kohli and Ranbir Kapoor in television ads, will now promote the sugar substitute Sugar Free as its brand ambassador.

    As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across general entertainment channels and news channels in the country. Sugar Free has also taken a step forward to reinvent itself and position the brand as a healthy alternate to direct consumption of sugar.

    The brand’s new tagline – Smartness Waali Sweetness – is aimed at attracting the audience to make a healthy choice of giving up sugar while continuing to retain sweetness.

    The new TVC which went on air on 5 June sees Parineeti playing the role of a young sister-in-law prodding her brother-in-law to make a smart choice by adding Sugar Free to his post-work out nimbu paani. The campaign will be supported by a surround marketing plan including print, on-ground and digital media engagement. The new TVC is directed by Prashant Madan from Nirvana Films.

    Zydus Wellness COO Tarun Arora said: “Our new campaign is all about making smarter choices. Today, consumers are inundated with a variety of options – be it foods, consumer goods or even health. Sugar Free is their partner in making an intelligent, smart choice of taste without having to give up on their indulgences. The concept of ‘Smartness Waali Sweetness’ emphasizes on the smarter choice – To give up sugar, not the sweetness”.

    He added that Chopra’s transformation which is a reflection of her dedication and her willpower to make smart health choices resonated well with what the Zydus intended to say. “We have no doubt that this association with Parineeti will provide a good reason to the consumer and inspire them to opt for a smarter, healthier lifestyle without much compromise or change”.

    ”Parineeti Chopra has been the talk of the town with her recent transformation from a bubbly girl-next-door persona to becoming the poster-girl for fitness. She is the new youth icon to relate with when it comes to being fit; a true embodiment of the brand’s philosophy of bringing in a fitter lifestyle”.

    Chopra said “I am excited to be a part of this journey. I have always had a sweet tooth and can totally relate to how difficult it can be for someone to give up on sugar. It’s great how Sugar Free can help one to be off sugar but not sweetness. Healthy foods are not the only option. Making a healthy choice, consciously helps. Even during my weight loss transition, I fulfilled all my cravings just by opting for some smarter choices. Sugar Free was a natural fit for me to associate with and I took up the opportunity at the first instance. I haven’t given up on my indulgences. Just made some smart moves.”

  • Parineeti Chopra is Sugar Free brand ambassador

    Parineeti Chopra is Sugar Free brand ambassador

    NEW DELHI: Actor Parineeti Chopra, who is fast climbimg the ladder to catch up with Virat Kohli and Ranbir Kapoor in television ads, will now promote the sugar substitute Sugar Free as its brand ambassador.

    As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across general entertainment channels and news channels in the country. Sugar Free has also taken a step forward to reinvent itself and position the brand as a healthy alternate to direct consumption of sugar.

    The brand’s new tagline – Smartness Waali Sweetness – is aimed at attracting the audience to make a healthy choice of giving up sugar while continuing to retain sweetness.

    The new TVC which went on air on 5 June sees Parineeti playing the role of a young sister-in-law prodding her brother-in-law to make a smart choice by adding Sugar Free to his post-work out nimbu paani. The campaign will be supported by a surround marketing plan including print, on-ground and digital media engagement. The new TVC is directed by Prashant Madan from Nirvana Films.

    Zydus Wellness COO Tarun Arora said: “Our new campaign is all about making smarter choices. Today, consumers are inundated with a variety of options – be it foods, consumer goods or even health. Sugar Free is their partner in making an intelligent, smart choice of taste without having to give up on their indulgences. The concept of ‘Smartness Waali Sweetness’ emphasizes on the smarter choice – To give up sugar, not the sweetness”.

    He added that Chopra’s transformation which is a reflection of her dedication and her willpower to make smart health choices resonated well with what the Zydus intended to say. “We have no doubt that this association with Parineeti will provide a good reason to the consumer and inspire them to opt for a smarter, healthier lifestyle without much compromise or change”.

    ”Parineeti Chopra has been the talk of the town with her recent transformation from a bubbly girl-next-door persona to becoming the poster-girl for fitness. She is the new youth icon to relate with when it comes to being fit; a true embodiment of the brand’s philosophy of bringing in a fitter lifestyle”.

    Chopra said “I am excited to be a part of this journey. I have always had a sweet tooth and can totally relate to how difficult it can be for someone to give up on sugar. It’s great how Sugar Free can help one to be off sugar but not sweetness. Healthy foods are not the only option. Making a healthy choice, consciously helps. Even during my weight loss transition, I fulfilled all my cravings just by opting for some smarter choices. Sugar Free was a natural fit for me to associate with and I took up the opportunity at the first instance. I haven’t given up on my indulgences. Just made some smart moves.”