ITV

Tag: Tarique Faridy

  • Zee J&K Ladakh: Zee Media’s northern frontier reboot with a mission for truth and unity

    Zee J&K Ladakh: Zee Media’s northern frontier reboot with a mission for truth and unity

    MUMBAI: In a strategic pivot steeped in regional pride, Kesar TV has been rebranded to Zee J&K Ladakh— a new avatar designed to capture the pulse of India’s northern frontier. Zee Media’s fresh orange and red brand identity goes beyond mere optics, standing as a beacon for integrity, resilience, and the region’s indomitable spirit, according to a press release issued by it.

    The rebranding is not just cosmetic, adds the release. It’s a statement. Zee J&K Ladakh is here to amplify the voices of Jammu, Kashmir, and Ladakh—showcasing local stories, bridging communication gaps, and serving as a platform for hyper-local journalism. In a region where history, culture, and geopolitics collide, the channel aims to provide a steady, truthful narrative.

    Zee Media CEO Karan Abhishek Singh highlighted in the release: “With the strategic rebranding, Zee J&K Ladakh, the channel/ platform aims to be the voice of a region that has long been at the crossroads of history, culture, and geopolitics.  In fact, it is a bold step towards redefining how regional stories are told, heard, and understood. We look forward to bringing the stories of Jammu, Kashmir, and Ladakh to the forefront, with integrity, empathy, and a relentless focus on truth.”

    Salaam TV and  Zee J&K Ladakh editor Tarique Faridy added: “Zee J& K Ladakh is committed to shedding light on the issues that matter most to the people of Jammu, Kashmir, and Ladakh. We are focused on providing the region with a platform for authentic storytelling, tackling everything from local politics to the aspirations of its youth. Through this, we aim to foster understanding, cultivate hope, and inspire change within and beyond the region.”

    The press release further highlighted that Zee J&K Ladakh’s digital-first strategy would enhance its reach with a revamped website and YouTube platform, offering trusted news and insightful public interest content to audiences across borders and generations. From the snow-clad peaks of Ladakh to the bustling streets of Srinagar and Jammu, the channel pledges to be a trusted source of news, covering politics, technology, sustainability, and more.

  • Salaam TV launches with a bang

    Salaam TV launches with a bang

    Mumbai: Salaam TV, the much-anticipated news channel, is set to make its mark in the news media landscape. With an extensive reach spanning South East Asia, India and Dubai markets, Salaam TV promises to redefine news broadcasting with its cutting-edge approach. This channel promises to bring captivating content that celebrates diversity, fosters understanding and embraces unity.

    Anchored by a stellar team and equipped with state-of-the-art studios, what sets Salaam TV apart is its unwavering commitment to delivering excellence in content, graphics and programming. The channel boasts innovative and insightful content that goes beyond the headlines, providing viewers with a comprehensive understanding of the news. The graphics are not just visually appealing but serve as a tool to enhance storytelling, making information more accessible and engaging. The programming is meticulously crafted to offer a seamless viewing experience, ensuring that each show flows seamlessly into the next.

    The dawn of Salaam TV heralds a new era in broadcasting, commencing each day with the informative ‘Subah Ki Pehli Khabar,’ setting the stage for well-informed mornings. Following suit, ‘Morning Mubarak’ provides a refreshing start, while ‘Raah-e-Nijat’ engages viewers with insightful discussions. Swift updates are delivered through ‘Salaam Speed News,’ complemented by the health-focused ‘Hakeem Akbar Kausar.’ For the Dubai audience, ‘Khaleej News’ takes center stage and ‘Atiya Herbs’ imparts valuable insights into herbal wellness. Interestingly, ‘Khabar Gulzar Hai’ also celebrates uplifting stories, spotlighting positive news to inspire and foster hope in viewers.

    As the sun sets, Salaam TV’s evening line-up captivates audiences with the likes of ‘Shaam Se Pehle’ delivering the evening bulletin and ‘News Panorama’ presenting global updates. Engaging debates become the highlight with ‘Badi Bahes,’ providing platforms for thought-provoking discussions. The night concludes on a melodic note with ‘Sadabahar Naghme,’ and ’11th Hour – The Last Bulletin’ ensures viewers remain informed before bidding adieu to the day.

    Speaking on the vision of the news channel, Salaam TV editor Tarique Faridy said, “Salaam TV is where each story isn’t just recounted but lived, a place where narratives unfold, discussions spark and enlightenment takes centre stage. It transcends the conventional boundaries of a typical news channel; it is a vibrant platform for exploration, meaningful discussion and intellectual enlightenment. In every show, we aspire to create an immersive experience that goes beyond the mere conveyance of information. Stay tuned for thought-provoking shows, engaging stories and a platform that promotes nationalism and harmony.”

    Salaam TV emerges as a comprehensive source of news, entertainment and insightful discussions, catering to a diverse audience.