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Tag: tariff hikes

  • Jio announces new unlimited plans, hikes prepaid mobile tariffs by 21 per cent

    Jio announces new unlimited plans, hikes prepaid mobile tariffs by 21 per cent

    Mumbai: After Bharti Airtel and Vodafone India, Reliance Jio on Sunday has announced upto 21 per cent hike in its prepaid tariffs effective next month. The new unlimited plans will go-live on 1 December.

    “In line with its commitment to further strengthen a sustainable telecom industry, where every Indian is empowered with a true digital life, Jio has announced its new unlimited plans,” the largest mobile operator said in a statement. “These plans will provide the best value in the industry. Jio customers will continue to be the biggest beneficiaries.”

    The tariff hikes cover the Jio Phone plan, unlimited plans, as well as data add ons.

    Despite the increase in rates, Jio has kept the price of plans lower than its competitors Airtel and Vodafone Idea, who had hiked up their prepaid plans by upto 25 per cent last week. The company has kept its lowest rate for 28 days’ validity plan at Rs 91 for Jio phone users which is the lowest among private telecom operators. Bharti Airtel and Vodafone Idea have hiked the entry-level plan with 28 days validity to Rs 99.

    The tariff hikes were announced across 15 plans, which include one for Jio phone users, 11 in unlimited category and three in data top up category. The popular unlimited category plan offering 1.5 GB daily data usage plan with 84 days’ validity will go up by about 20 per cent to Rs 666 from Rs 555 at present.

    While the annual unlimited category plan offering 2 GB daily usage at 4G speed will be priced at Rs 2,879 instead of Rs 2,399 at present.

  • Indian Railways target four-fold increase in advertising revenue: Railway Budget 16-17

    Indian Railways target four-fold increase in advertising revenue: Railway Budget 16-17

    MUMBAI: Aiming to tap newer areas for generating revenue, Railway minister Suresh Prabhu expressed his intention to heavily explore the potential of Indian Railways in generating more advertising revenue, with a target to multiply earnings by almost four times.

    While presenting the Railway Budget 2016 – 2017, Prabhu said, “We have vast physical infrastructure that facilitates exploitation through advertising. We intend to give special focus to exploring advertising potential on trains, stations and land adjacent to tracks of big stations.”

    “We will use customer interfacing assets to earn advertising revenue. Evolve models for revenue potential in 20 stations over the next three months to target ad revenue and improve earnings from advertising by more than four times than the current ad revenue,” added Prabhu.

    To further optimise the service’s potential for advertising revenues, Prabhu also announced the introduction of display screens. “We are soon introducing 20,000 high tech display screens across 2000 stations as rail display network for real time information to passengers and also unlock advertising potential,” Prabhu asserted.

    “Railway has typically focused on increasing revenues on tariff hikes,” Prabhu had stated at the beginning of his budget address at the Rajya Sabha.

    Stressing the need to increase Indian Railways’ revenue through non-tariff resources and methods at the beginning of his address at the Rajya Sabha, Prabhu also shared his plans to capitalise on the heavy digital traffic on the IRCTC website by engaging in e-commerce activities. “Railway has typically focused on increasing revenues on tariff hikes. IRCTC also has potential to exploit e commerce activities due to the large number of hits,” Prabhu shared.

    The minister also announced a special concession for journalists on ticket tariff. “For our journalist friends we will allow e-booking of tickets on concessional passes,” said Prabhu, later adding in jest, “Hoping that they will cover it better.”

  • Indian Railways target four-fold increase in advertising revenue: Railway Budget 16-17

    Indian Railways target four-fold increase in advertising revenue: Railway Budget 16-17

    MUMBAI: Aiming to tap newer areas for generating revenue, Railway minister Suresh Prabhu expressed his intention to heavily explore the potential of Indian Railways in generating more advertising revenue, with a target to multiply earnings by almost four times.

    While presenting the Railway Budget 2016 – 2017, Prabhu said, “We have vast physical infrastructure that facilitates exploitation through advertising. We intend to give special focus to exploring advertising potential on trains, stations and land adjacent to tracks of big stations.”

    “We will use customer interfacing assets to earn advertising revenue. Evolve models for revenue potential in 20 stations over the next three months to target ad revenue and improve earnings from advertising by more than four times than the current ad revenue,” added Prabhu.

    To further optimise the service’s potential for advertising revenues, Prabhu also announced the introduction of display screens. “We are soon introducing 20,000 high tech display screens across 2000 stations as rail display network for real time information to passengers and also unlock advertising potential,” Prabhu asserted.

    “Railway has typically focused on increasing revenues on tariff hikes,” Prabhu had stated at the beginning of his budget address at the Rajya Sabha.

    Stressing the need to increase Indian Railways’ revenue through non-tariff resources and methods at the beginning of his address at the Rajya Sabha, Prabhu also shared his plans to capitalise on the heavy digital traffic on the IRCTC website by engaging in e-commerce activities. “Railway has typically focused on increasing revenues on tariff hikes. IRCTC also has potential to exploit e commerce activities due to the large number of hits,” Prabhu shared.

    The minister also announced a special concession for journalists on ticket tariff. “For our journalist friends we will allow e-booking of tickets on concessional passes,” said Prabhu, later adding in jest, “Hoping that they will cover it better.”