ITV

Tag: Taranjeet Singh

  • GroupM and Criteo partner to drive commerce media innovation in APAC

    GroupM and Criteo partner to drive commerce media innovation in APAC

    Mumbai: Criteo the commerce media company, and GroupM, WPP’s media investment group has announced the first partnership in Asia Pacific (APAC) to strengthen omnichannel commerce media capabilities for GroupM clients in the region.  

    The partnership brings together product sales data and the proprietary media solutions of GroupM, with privacy-safe commerce audiences and proximity-based insights provided by Criteo. Criteo’s insights technology will further enhance media planning, budget allocation, and best-in-class activation, enabling new levels of relevance, optimisation, and conversion for GroupM clients across all channels.  

    “The innovation in commerce that will be made possible through this collaboration with Criteo is a  significant and hugely exciting development for advertisers in APAC, and for our industry as a whole,” said GroupM APAC chief investment officer Anita Munro. “Combining Criteo’s commerce media capabilities  with our own not only strengthens our commerce offering in the region, but also allows us to set a new  standard for what’s possible in advertising by bringing products, media, clients and consumers closer than  ever before.”

    The partnership between Criteo and GroupM will also expand access for GroupM’s clients to Criteo’s holistic omnichannel monetization solution. This solution allows retailers to manage their entire media inventory across both e-commerce and physical retail while enabling brands and agencies to seamlessly discover and purchase omnichannel media from leading retailers. Tools available to GroupM clients include 360° media asset activation, ranging from in-store activations such as point-of-sale displays to out-of-store activations like inbox sampling, and online activations such as email and social.  

    “Together with GroupM, we are honored to usher in the next era of omnichannel marketing in the region,” said Criteo MD enterprise APAC Taranjeet Singh. “This partnership represents a union  of industry leadership, and we are optimistic that it will drive greater integration across omnichannel  campaigns and elevate success for brands and advertisers.”

    As commerce media continues to accelerate, Criteo and GroupM plan to evolve the partnership by looking at strategic opportunities across media-buying capabilities and insights to drive predictive decision-making. Further collaborative efforts to develop best practices in the area aim to unlock many exciting possibilities.

  • Criteo appoints Taranjeet Singh as MD for Southeast Asia, India

    Criteo appoints Taranjeet Singh as MD for Southeast Asia, India

    MUMBAI: Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, has appointed Taranjeet Singh, as managing director, Southeast Asia (SEA) and India, to lead this critical market for the company. Singh will steer Criteo’s business strategy for the region, driving continued growth and building on the company’s current portfolio of customers which include Love, Bonito, Shopback, K&K Fashion, Tugo.vn, Tata CLIQ, and NYKAA.

    Starting in New Delhi, Singh will oversee Criteo’s operations in SEA and India. He will work closely with the company’s regional leadership to strengthen Criteo’s current advertiser and partner relationships and spearhead new business development.

    “Taranjeet brings a rich experience of more than 17 years of leadership experience within the media and technology industry in Asia Pacific,” said Kenneth Pao, executive managing director for Asia Pacific, Criteo. “This pandemic has transformed many businesses. It has caused brands big and small to quickly pivot their marketing strategies to adapt to this new normal and social distancing economy. We are fortunate to be able to add Taranjeet to our leadership bench as we help our customers and partners provide as much value to their customers as possible during this time. We are also excited to have him on board to help propel the company’s vision to power marketers globally with trusted and impactful advertising.”

    “Online commerce is now the lifeblood for consumers. Online retail sales in SEA are experiencing a higher uplift in 2020 compared to last year, with peak sales growth of 141 per cent seen the week of 23 March. According to a consumer survey conducted by Criteo, the India report shows that half of consumers say they’ll purchase more online because of COVID-19 especially the millennials.  The need for the internet is more pronounced than ever during this period. As brands adapt their marketing strategies to meet the current online demand, they need to continue to be customer-centric and focus on providing solutions for consumer concerns and pain points,” added Singh. “I look forward to working with some of the best talents in the industry to leverage Criteo’s scale and expertise to help our customers and partners be trusted brands to their consumers.”

    Singh joins Criteo after nearly two years at ZEE5 India, an online video-on-demand platform. He was Chief Revenue Officer and Business Head, where he helped establish the revenue and business operations in the company. Prior to ZEE5, Singh’s leadership roles included serving as India Country Director for Twitter and Sales Director for BBC News, where he was responsible for commercial operations.

    Criteo ended the first quarter 2020 with over 20,000 commerce and brand customers, adding close to 1,000 new clients (net) compared to Q1 2019, while maintaining close to 90 per cent client retention rate. Criteo’s header-bidding technology now connects to over 4,600 publishers across the Web and App and reaches about 40 per cent of all its publishers via Criteo Direct Bidder.

    Follow Tellychakkar for the consumer facing news & entertainment

  • ZEE5 introduces ‘PLAY5’ to help brands engage with customers through innovative and interactive experience

    ZEE5 introduces ‘PLAY5’ to help brands engage with customers through innovative and interactive experience

    Mumbai: ZEE5, India’s fastest growing ConTech brand, has announced the launch of PLAY5 – a unique tool which will let brands engage with their consumers through innovative and interactive experiences. Fourth in line offering from the ZEE5 India’s industry defining ad-suite, it is designed to boost engagement and talk to segment of ONE in a brand safe environment.

    Society is saturated with so much information, and users need an incentive that, among all this vortex, will help to awaken their interest and their desire to read more information about a topic beyond the title of a post or email. In other words, they need something essential that motivates them, that will surprise them and help them to focus all their attention on what they are doing. PLAY5 is tailormade to address these issues and engage with the target consumer in a hyper-personalised way.

    The overall strategy rests on four key pillars that include customised gamification for the brands, branded polls, quizzes and tailored segment within ongoing reality show gamification. This integrated approach results in driving effective engagement and enhance consumer experience, seamless brand integration and visibility, segmentation capabilities to drive further engagement, leveraging brand legacy and advanced user profiling with insightful reports.

    Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5 India said, “The viewer today is spoilt for choice and we are competing with media formats across the spectrum for their attention. With PLAY5, our endeavour is to engage with the audience through hyper-personalised and interactive formats. We are confident that through this offering, brands will be able to bring alive their offering before the audience rather than just target them. Our other offerings from ad-suite have been extremely well-received by our brand partners and we are confident that PLAY5 will be no different."

    Some of the brands/shows who have successfully used PLAY5 are Colgate, Asian Paints, CEAT, Fortune Premium Kacchi Ghani Pure Mustard Oil for Dadagiri Season 8; Birla White Wallcare Putty, Goodknight, Kinderjoy, Bournvita for Dance India Dance  – Battle of Champions to name a few.

    In 2019 itself, ZEE5 has rolled out around 28 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ downloads since launch on the Play Store and recorded 9mn DAUs as of September 2019.

  • ZEE5 strengthens sales leadership with new appointments

    ZEE5 strengthens sales leadership with new appointments

    MUMBAI: ZEE5 today announced a series of leadership appointments to strengthen itssales team. The announcements include the appointment of Tarun Katyal, Head of sales -large clients;Arunava Biswas, Head of sales – agencybusinessand Shalini Dureja, Head of sales –Government & SME business.

    Speaking on the appointments, Taranjeet Singh -Chief Revenue Officer and Business Head – New Projects,ZEE5 India said, “The OTT sector is constantly evolving. While at ZEE5, we have witnessed exponential growth in the past year, this year will be about adding value to our advertisers through the language content narrative we are building.Keeping in mind the rapid market growth and emerging consumer trends, we have structured and aligned our teamsto help brands and agency partners in achieving their marketing and communication needs. Shalini, Arunava and Tarun will be an integral part of the next step in the journey we have embarked on.”

    Tarun Katyal, Head of sales – large clients, ZEE5 India, said, “I have followed ZEE5’s journey since its launch and I believe it’s a great brand to work with. The brand has charted a phenomenal journey in just one year, and I am excited to be a part of this growth story.”

    Shalini Dureja, Head of sales – Government & SME business, ZEE5 India, said, “The next phase of ZEE5’s journey, now that it is established as the fastestgrowing entertainment OTT destination, will be eventful. I look forward to working with the talented and energetic team at ZEE5 and I hope to add value and keep learning as I grow with the platform.”

    Arunava Biswas, Head of sales – agency business, ZEE5 India, said, “Digital entertainment is growing rapidly, and I look forward to applying my experience and capabilities in building the growth story of ZEE5.”

    Tarun Katyal bringsover 18 years of experience in charting out sales strategies, P&L Management, contributing towards enhancing business volumes and growth across Media, Telecom & IT. Shalini Durejahas over two decades of experience in sales & marketing, business development and leading client relationshipsacross top brands including Reliance Broadcast Network Limited, Big FM and The Times of India. Arunava Biswas is a multi-vertical sales professional with an experience of over 13 years in Integrated Media Sales along with enhanced skills of Client and Agency Relationship Management and has worked with renowned brands such as Conde Nast India, BBC World News, Bloomberg TV, etc.

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

    Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

    Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year. Subscribers can avail a 50% cashback on the above-mentioned price by paying through Paytm.

  • ZEE5 appoints Taranjeet Singh asChief Revenue Officer& Business Head – New Projects

    ZEE5 appoints Taranjeet Singh asChief Revenue Officer& Business Head – New Projects

    Mumbai :  ZEE5 India, India's second largest OTT platform known for its muscle in multi-lingual content, today announced the appointment of Taranjeet Singh as the Chief Revenue Officer & Business Head – New Projects for the platform.

    Commenting on the new appointment,Tarun Katial,CEO, ZEE5 India said, “The consumption patterns of the Indian audience are rapidly evolving. Taranjeet’s extensive experience in the media sectoracross print, television and digital will hold us in good stead in the times to come. His robust track record and insights will go a long way in advancing ZEE5 India’s focus to achieve new milestones.”

    Speaking about his role, Taranjeet Singh, Chief Revenue Officer& Business Head – New Projects, ZEE5 Indiacommented, “Engaging with the content consumer has been an exciting journey for me. The OTT space is definitely booming and working with a brand like ZEE5 from the ZEE Group, a media powerhouse is indeed an honor. Within months of launch, the brand is already No. 2 in the OTT space and I am looking forward to joining the team to take it to newer heights.”

    Singh comes with extensive experience in the media and entertainment space. Prior to joining ZEE5, he was leading business for the Indian operations of Twitter. He brings with him a rich body of experience across strategy, revenue management, people relations, data analytics, forecasting and has worked with some of the leaders in the M&E space including BBC Worldwide, Outlook Publishing, The Pioneer and so on.

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

  • Twitter India country director Taranjeet Singh steps down

    Twitter India country director Taranjeet Singh steps down

    MUMBAI: After a four-year stint with Twitter India, country director Taranjeet Singh has stepped down from his role. He was one of the earliest Twitter employees in the country. The company’s Twitter’s global head of revenue strategy and operations Balaji Krish has been named as the interim country head until the replacement of Singh is hired.

    “India is one of our largest and fastest growing markets worldwide today. We have hired many Tweeps at Twitter India, diversified our client base across the country and continue to be the pulse of Indian society – breaking news, sports, entertainment, politics,” Singh tweeted.

    As Indian country director, he built the up the sales team from the ground up and led the social media giant’s expansion and investments. He worked closely with brands and agencies to increase their commercial opportunities and leading overall Twitter operations in India. Twitter compared to its competitors like Facebook, has not been dragged into in any major controversy yet.

    The media veteran has 20 years of sales and business development experience. He also spent close to a decade with BBC as head of advertising and sales director of South Asia.

    “I’m proud to say that Twitter India is in a strong position and will continue to grow stronger in the years to come. I want to thank all our partners, brands and agencies for their continued belief, trust and support in making my journey so incredible at Twitter,” he tweeted.

  • Maggi Hotheads #untrends on Twitter

    Maggi Hotheads #untrends on Twitter

    MUMBAI: Nestlé India has launched a first-of-its-kind Twitter campaign #UntrendLikeHotHeads for Maggi Hotheads.

    Maggi Hotheads – the spicy new variant from Maggi was launched last year and appeals to consumers with its four exciting and unique flavours – Green Chilli, Chilli Chicken, Peri Peri and BBQ Black Pepper. The brand is targeted at the youth who are a ‘bit eccentric’, are willing to take risks and have a positive and playful attitude towards life.

    Nestlé India’s in-house content ‘Live Studio’ managed by HyperCollective, and Zenith India, Nestlé India’s media agency, collaborated for this innovative campaign and executed it on Twitter.

    The campaign urged consumers to break free from popular trends and display their original, unique selves. They could post on an activity which sets them apart from popular trends. The gratification lay in the fact that Maggi Hotheads made people trend on Twitter.

    A highly responsive twitter campaign got the Twitter universe into a frenzy. With over 13 million impressions and 28,000 hashtag mentions in just 3 days, Nestlé received 800 plus entries from across the country. The campaign received overall 3.1% engagement rate while the industry standard is at 2% for FMCG.

    Tanmay Mohanty, Group CEO, Zenith India says,” #UntrendLikeHotHeads hits the mark because it is fun, quirky, engaging and resonates with the Indian youth. There is an instant connect with the Maggi Hotheads brand, also known for its distinct positioning and taste.  The campaign has sparked off viral conversations, amplified brand messaging, and generated rich insights.”

    Taranjeet Singh, Country Director, Twitter India said, “Nestle’s #UntrendLikeHotHeads is a breakthrough idea, the collaboration saw extraordinary participation on the platform and enabled Maggi to be what’s happening on Twitter. We look forward to working closely to be part of more of such creative, strategic partnerships.”

    Using the hashtag #UntrendLikeHotheads, a plethora of fresh and engaging content pieces emerged in three days of the activity. Zenith India made sure that the content was targeted and optimised effectively and efficiently and hence delivering enriching brand experience through the platform.

    Response from consumers and their real-time interactions with the brand can be viewed via the following links:

    MaggiHotheads : https://twitter.com/MaggiIndia/status/905010530212954113

    #Dhoni100:  https://twitter.com/MaggiIndia/status/904678784502120449

    Tennis:https://twitter.com/MaggiIndia/status/904700777247121408

    #TeachersDay:  https://twitter.com/MaggiIndia/status/904970105708097536

    Personalised Response from Maggi India:

    https://twitter.com/MaggiIndia/status/905386536895524864/video/1

  • ZooZoo emoji record 90 million impressions on Twitter in just two days

    ZooZoo emoji record 90 million impressions on Twitter in just two days

    NEW DELHI:: Vodafone India’s ZooZoo in its unique emoji avatar generated an estimate of 90 million (9 crore) impressions in just 2 days of its launch on Twitter. Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags – #BeSuper and #HakkeBakke.

    Vodafone and Twitter had partnered to launch the ZooZoo in emoji avatar on 25 April, the first time that a corporate emoji was thus launched. The emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag in any tweet sent worldwide.

    Speaking about this unique initiative, Vodafone India Brand and Consumer Insights National Head Siddharth Banerjee said, “With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. This innovative initiative to engage with social media savvy customers saw much success and we will be further integrating these ZooZoo emojis into our marketing and ad campaigns on social media”  

    Twitter,Business Head of India Taranjeet Singh said, “Innovation through custom emojis enhances a brand’s personality and engagement on Twitter. The Zoozoo is an established icon associated with IPL for many years now. We are proud to partner with Vodafone to introduce Zoozoo to Twitter as the first brand emoji for India this cricket season”.

    Twitter has teamed with select brands since late 2015 to co-create the branded emojis including the government’s Twitter Emoji of #MakeInIndia. Associating with Vodafone India marked the beginning of India’s first corporate brand emoji launch.

  • ZooZoo emoji record 90 million impressions on Twitter in just two days

    ZooZoo emoji record 90 million impressions on Twitter in just two days

    NEW DELHI:: Vodafone India’s ZooZoo in its unique emoji avatar generated an estimate of 90 million (9 crore) impressions in just 2 days of its launch on Twitter. Zoozoo fans across the world shared their emotions, using specially designed emojis linked to two hashtags – #BeSuper and #HakkeBakke.

    Vodafone and Twitter had partnered to launch the ZooZoo in emoji avatar on 25 April, the first time that a corporate emoji was thus launched. The emoji of the Super ZooZoo appeared next to the #BeSuper and #HakkeBakke hashtag in any tweet sent worldwide.

    Speaking about this unique initiative, Vodafone India Brand and Consumer Insights National Head Siddharth Banerjee said, “With visual content gaining popularity especially among younger consumers, emojis have a broad play across all demographics. Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and the customised brand emojis was yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy. This innovative initiative to engage with social media savvy customers saw much success and we will be further integrating these ZooZoo emojis into our marketing and ad campaigns on social media”  

    Twitter,Business Head of India Taranjeet Singh said, “Innovation through custom emojis enhances a brand’s personality and engagement on Twitter. The Zoozoo is an established icon associated with IPL for many years now. We are proud to partner with Vodafone to introduce Zoozoo to Twitter as the first brand emoji for India this cricket season”.

    Twitter has teamed with select brands since late 2015 to co-create the branded emojis including the government’s Twitter Emoji of #MakeInIndia. Associating with Vodafone India marked the beginning of India’s first corporate brand emoji launch.

  • Twitter appoints Taranjeet Singh as head of sales for India

    Twitter appoints Taranjeet Singh as head of sales for India

    MUMBAI: Twitter has appointed Taranjeet Singh as head of sales for its India operations. He will be based in the company’s Gurgaon office.

     

    Singh’s main responsibilities will be to increase the commercial opportunities for Twitter in India and to work closely with brands and agencies to maximise the value of real-time marketing on the world’s largest platform for live, public conversations.

     

    Twitter managing director – Southeast Asia, India and Middle East and North Africa Parminder Singh said, “India is a very important market for us – we’ve seen strong usage of our platform across the board last year and now is a great time to increase our local sales presence by bringing in Taranjeet as the head of sales for India.”

     

    Parminder believed that it has seen growing momentum for brands and agencies to use Twitter to connect with their audiences in real-time for major events as well as everyday moments in India. “Taranjeet will lead our partnership with brands for maximize their creativity and deepening their customer engagement on our platform to take our sales business to the next level in India.”

     

    Taranjeet added, “I’m excited to be part of the Twitter team in one of the world’s fastest-growing mobile and social media markets. Social media has such a big impact on Indian society today and Twitter is the best way for Indians to stay connected to their interests and the world. We have an amazing opportunity to help the best brands and agencies in India to understand the benefits of real-time marketing on the Twitter platform and make social media an integral element of every brand advertising campaign.”

     

    Taranjeet has more than 19 years of sales and business development experience and a comprehensive understanding of the media industry. In his last assignment as the BBC Advertising sales director, South Asia, he was responsible for revenue and business strategy for BBC World News and the website www.bbc.com. Prior to joining the BBC, Taranjeet held various positions at Outlook Publishing, including heading advertising sales and business development in northern India.

     

    Taranjeet holds a Post Graduate Diploma in Management from the Amity Business School and a Bachelor’s Degree in Commerce from DAV College, Dehradun. He is also currently pursuing a General Management leadership program from INSEAD.