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Tag: Tarandeep Singh Sekhon

  • KidZania Mumbai takes learning to new heights with NMMC school visit

    KidZania Mumbai takes learning to new heights with NMMC school visit

    MUMBAI: When play meets purpose, the result is a lesson for life. That’s exactly what KidZania Mumbai delivered as 13,705 students from Navi Mumbai Municipal Corp (NMMC) schools embarked on a thrilling, interactive journey into the world of professions. Over 10 days from 20-29 January 2025, kids from grades two to five explored careers ranging from doctors to journalists, chefs to pilots, all while learning vital skills for the future.

    The massive school engagement program was orchestrated by NMMC, deputy commissioner for education department, Sangharatna Khillare.

    The aim? To use KidZania’s real-world role-playing activities as a fun and immersive way to teach financial literacy, teamwork, problem-solving, and career exploration.

    “Experiential learning is the cornerstone of shaping young minds,” said Khillare. “KidZania’s platform allows children to not only engage with different professions but also to gain essential life skills in a creative, hands-on way.”

    KidZania India, chief business officer, Tarandeep Singh Sekhon added, “It’s fantastic to see so many young minds so excited about learning through play. Our goal has always been to provide an environment where kids can have fun while developing important life skills. This initiative is a testament to our commitment to making learning both engaging and impactful.”

    From firefighting to journalism, kids got to role-play a variety of careers, stepping into the shoes of professionals and gaining firsthand experience in a safe and stimulating environment. The large-scale visit reinforced the power of experiential learning, highlighting the importance of creativity, curiosity, and teamwork in real-world scenarios.

  • Tarandeep Singh Sekhon rejoins KidZania as chief business officer

    Tarandeep Singh Sekhon rejoins KidZania as chief business officer

    MUMBAI: In the vibrant world of tiny professionals and big dreams, KidZania India is stepping into 2024 with a blockbuster twist straight out of a storybook. As the bustling indoor theme parks in Mumbai and Delhi gear up for another exciting year, the spotlight shifts to a familiar face returning to lead the charge.

    Tarandeep Singh Sekhon, the seasoned strategist with a knack for weaving magic into brands, has rejoined the $554.8 million company, KidZania, as chief business officer. With his sights set on crafting new adventures, forging strategic partnerships, and elevating the brand to new heights, Sekhon is set to write the next thrilling chapter in KidZania’s journey.

    The ultimate playground of imagination is ready to dream bigger and soar higher—one little leader at a time.

    After previously serving as KidZania’s Marketing Director, where he played a key role in shaping the brand’s identity, Sekhon is rejoining with a renewed vision to enhance KidZania’s value proposition. During his earlier tenure, he created impactful experiences for children and families, which set benchmarks in the edutainment space.

    In his new role, Sekhon aims to steer the brand toward new heights by fostering innovation and building meaningful collaborations. “I’m thrilled to return to KidZania in a new leadership capacity at a pivotal time in the brand’s journey,” said Sekhon. “With a clear vision for growth, I look forward to collaborating with our partners to unlock fresh opportunities, drive innovation in strategic partnerships and sales, and solidify KidZania’s position as a leading global brand. Our mission remains clear: to be the preferred edutainment destination in each market and continue to create impactful experiences for children, families, and brands, while reinforcing our commitment to excellence and long-term value creation.”

    Sekhon brings over 20 years of experience in leisure, entertainment, and experiential marketing. His expertise includes strategic brand partnerships, leadership, and creating unparalleled consumer experiences. His stint in the sports and entertainment industry saw him deliver significant business growth, further solidifying his reputation as a dynamic leader.

    KidZania operates in 30 locations across 20 countries, catering to over 10 million visitors annually. Sekhon’s leadership is expected to enhance the brand’s global footprint and reinforce its position as the top edutainment destination for children and families.

    With his focus on innovation, strategic partnerships, and long-term value creation, Sekhon aims to steer KidZania towards becoming the preferred choice for edutainment in every market it serves.

  • BOUNCE Inc onboards Tarandeep Singh Sekhon as chief business officer

    BOUNCE Inc onboards Tarandeep Singh Sekhon as chief business officer

    Mumbai: KidZania’s former marketing director, Tarandeep Singh Sekhon, has joined freestyle sports company BOUNCE Inc. as its new chief business officer for India.

    Sekhon, with over two decades of experience in the entertainment industry, is now all set to drive business growth at BOUNCE and bring his expertise to strengthen the brand in India. He will be responsible for sales, marketing, and strategic development for BOUNCE in the country.

    After a successful seven-year stint at KidZania, Sekhon was responsible for building brand affinity and driving footfalls to its centers. Prior to KidZania, he led the marketing mandate for EsselWorld, Water Kingdom, and Fame Cinemas.

    BOUNCE Inc. is an international brand with a presence across 16 countries, and in India, it has set up the country’s largest trampoline park, combining elements of the world’s most exciting freestyle activities in a 40,000 sq. ft. indoor arena.

  • Doordarshan now wants all matches of men’s hockey WC

    Doordarshan now wants all matches of men’s hockey WC

    NEW DELHI: Even as TV sports channels are wracking their brains as part of a public consultation to justify why proposed tweaking of rules relating to mandatory sharing of signals of sporting events is not a good idea, the Indian government has gone ahead to notify hockey World Cup for sharing with the pubcaster.

    Star India holds the broadcast rights of the men’s hockey World Cup 2018 to be held in the Indian state of Orissa from 28 November to 16 December 2018. The matches are scheduled to be aired on Star Sports channels and streamed live on the media company’s digital platform, Hotstar.

    In a notification dated 13 November 2018, Ministry of Information and Broadcasting has stated that all the matches of the men’s hockey WC were “sporting events of national importance”. Meaning? The matches would have to be shared by Star with pubcaster Doordarshan, which will telecast them on its terrestrial network and FTA DTH platform, DD FreeDish.

    If hockey is a notified sport, any rights holder in India would be compelled to share it with the national broadcaster. So, what’s new in the latest notification?

    As per the 2007-legislated sports rules, only the semi-final and final matches are to be shared with DD at a mutually decided financial arrangement. DD suddenly realised it needs all the matches for DD Sports as the tournament was being held in India and, hence, the fresh directive from the MIB that used a technicality in the official rules to include the whole hockey tournament.

    Industry watchers feel that such arbitrary actions by the government not only harm India’s image, but can also impact the business models of sports channels in the long run that acquire content at high prices. For example, Star bagged the broadcast rights for cricket IPL last year, beating original holders Sony and other tough bidders, at a mind-boggling price of $2.55 billion.

    Meanwhile, the public consultation that has been initiated by the MIB takes the mandatory sharing of sports signals of notified sports a step further. The amendments seek to make legal re-distribution of DD signals by other distribution platforms of TV signals (like LCOs, MSOs and may be OTT platforms) — something that’s unlawful presently.

  • DD has no plans to buy rights of cricket WC ’19 & Tests: MIB

    DD has no plans to buy rights of cricket WC ’19 & Tests: MIB

    NEW DELHI: Ministry of Information and Broadcasting (MIB) has stated that national broadcaster Doordarshan will continue relying on existing laws to air live and shared signals of relevant international cricket matches, the rights for which may be with some private broadcaster, while clarifying there were no plans to directly acquire rights for Tests or the cricket World Cup 2019.

    Quoting inputs from Prasar Bharati, parent of Indian pubcasters DD and All India Radio, MIB Minister Rajyavardhan Rathore told fellow parliamentarians that “live telecast of cricket matches” was being done on Doordarshan Sports channel under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, 2007, which was passed by the Parliament and notified the same year. These matches included the ongoing cricket series between India and England comprising three T20s and three one-dayers.

    “The Act enjoins upon the rights holder to share with Prasar Bharati, live broadcasting signals of sports events of national importance for which they hold broadcast rights to enable Prasar Bharati to re-transmit the same on its terrestrial and DTH networks,” Rathore explained.

    However, the government did not explain as to why it did not insist on shared TV feeds of five-day Test matches.

    Incidentally, Star India, managers of several sports channels and rights holders of IPL and several other cricket properties, which were acquired on payment of several billions of dollars, had filed a case in the Supreme Court against unencrypted signals of DD’s satellite-delivered channels not only spilling over to other countries, but also pirated by distribution platforms within India too during cricket matches. Star got a favourable directive from the apex court in 2017, though Prasar Bharati had described it as an opportunity. as it helped it to bring the focus back on DD Sports channel.

    Meanwhile, answering to other queries raised by parliamentarians on cricket, Rathore admitted there was “no proposal to acquire the broadcast rights” for live telecast of Test series between India and England, and the Cricket World Cup in 2019. The broadcast rights for India region for the ongoing England tour of India lies with Sony Pictures Networks India.

    DD Can’t Be Compared To Private Sector TV Channels’

    Pointing out that DD’s programming is more focused on issues of public interest like health, education, empowerment, social justice, etc., the Minister said that the pubcaster’s programmes could “not be be compared” with private channels as both have totally different objectives and programming formats.

    However, Doordarshan is striving to provide “impactful and meaningful” programmes to become the “preferred channel of choice of people”, Rathore said, adding it was a constant endeavour of DD to modernize its infrastructure and improve the quality of programmes.

    “Doordarshan has undertaken a comprehensive plan to improve the programme content, and look and feel of all national and regional channels in DD network,” the Minister said, highlighting that efforts were being made to empanel creative agencies that can work for better look and feel of the channel(s).

  • Philips Shavers to increase sponsorship of Williams F1 team in 2007

    MUMBAI: Philips Shavers has signed an agreement to increase their 2007 sponsorship commitment with the WilliamsF1 Team, to include on-car branding.

    Following a successful trial year in 2006, Philips Shavers has seen a global turnover increase of 15 per cent for its shaving line of business since the sponsorship became active and in 2007 will increase its team sponsorship by over 50 per cent and become an on-car sponsor.
     

    Philips Domestic Appliances CEO and Philips Electronics chief marketing officer Andrea Ragnetti said, “Our primary objective in 2006 was to bring innovation to the category, we did this via two strong electric shaver launches, the Smart-TouchXL and SpeedXL and by investing in the WilliamsF1 Team sponsorship. We want consumers to know that Philips leads the way in terms of technical and product innovation for this category.

    “In 2006, the Williams F1 team sponsorship platform underpinned all our activities for the shaving business and has created great results”.
     

    Producing a WilliamsF1 Team shaver range to support the sponsorship was a key element of the sponsorship activation programme.The firm says that it was a calculated risk to develop a Formula One specific shaver, but our consumer research tells us our target consumers are focussed on product design as much as other considerables such as brand name and price when choosing an electric shaver.

    Philips Shavers designed a joint range with the WilliamsF1 engineering and design team and the 7200 shaver has been presented to all key retail partners globally and initial distribution commitment has been consistently positive with sales up by 30% versus initial forecasts.
     

    Business rationale for increased sponsorship : The WilliamsF1 Team and Philips Shavers partnership is a strategic alliance that brings together two companies with similar values and culture. WilliamsF1 is one of the world’s leading Formula One teams and has secured 16 FIA Formula One World Championship titles, while Phillips Shavers holds the number one position in the electrical shaving market.

    Today, Formula One is the world’s single most popular annual televised sporting event with an average of 162 million TV viewers across the globe per Grand Prix. Philips’ continuing partnership with the WilliamsF1 Team, has been and will be extremely important for global exposure and marketing of the Philips Shavers brand.

     

    Looking towards 2007 : In addition to Official Sponsor branding, Philips will be given increased ad rights including official sponsor designation, the use of logo and team imagery, and endorsement rights via both team drivers, Nico Rosberg and Alex Wurz. WilliamsF1’s Team Principal Frank Williams said, “We are delighted that our partnership has been sufficiently successful to grow, extend and increase the programme. Both Philips Shavers and the WilliamsF1 Team share a philosophy of advances in innovation, design and technology”.