ITV

Tag: Tarak Mehta Ka Ooltah Chashmah

  • No change in channels in across genres list in first week of 2018

    No change in channels in across genres list in first week of 2018

    BENGALURU: Over the last few weeks of 2017, the same channels maintained their presence in Broadcast Audience Research Council’s (BARC) weekly lists of top 10 channels across genre, except with a slight shuffling of ranks. The status quo was maintained in week 1 of 2018 Saturday, 30 December 2017 to Friday, 5 January 2018.

    Seven Hindi GECs and one channel each from the Hindi movies, Tamil GEC and Telugu GEC genres made it to the across genres list in week 1 of 2018. From the networks’ perspective, three channels from Star India, two channels each from the Sony Pictures Network India (SPN), Sun Network and Zee Entertainment Enterprises Limited (Zeel) respectively and one channel from Network 18 (Viacom 18) comprised the top 10 channels across genres.  Of these channels, six were pay TV channels and four were free to air (FTA).

    The first rank has long been the bastion of the Sun Network’s flagship Tamil GEC Sun TV and this was also the case in the premiere week of 2018. Sun TV scored slightly higher ratings of 1,141.157 million weekly impressions as compared to the 1,091.966 million weekly impressions during the previous week. As has been the norm in 2017, all the top five Tamil programmes in the Tamil Nadu/Puducherry markets during primetime were from Sun TV.  

    Zeel’s Hindi FTA channel Zee Anmol piped up a rank to second place with 687.783 million weekly impressions in the first week of 2018 as compared to 684.348 million weekly impressions in week 52 of 2017. The channel topped BARC’s top 10 Hindi GEC channels weekly list in HSM (urban + rural) and HSM (rural). The Balaji Telefilms-produced Indian family drama Kumkum Bhagya aired on Zee Anmol was among the top five Hindi GEC programmes during primetime in the HSM (urban + rural) and HSM (rural). Another soap, Jamai Raja, which also aired on Zee Anmol was among the top five Hindi GEC programmes during primetime in HSM (rural).

    Star India’s FTA Hindi GEC Star Bharat was at third place with 684.987 weekly impressions in the week under review as compared to the slightly higher 697.885 million weekly impressions in the last week of 2017. The Indian comedy sitcom Kya Haal Mr Panchal was among the top five Hindi GEC programmes during primetime in HSM (urban+rural) during primetime.

    Viacom18’s flagship Hindi GEC Colors climbed up a rank to fourth place in week 1 of 2018 with 622.326 million weekly impressions as compared to the previous week’s 625.303 million weekly impressions.

    Zeel’s flagship Hindi GEC Zee TV climbed down a rank to fifth place in week 1 of 2018 with 610.365 weekly impressions as compared to the previous week’s 633.535 million weekly impressions. Kumkum Bhagya and its spinoff Kundali Bhagya aired on Zee TV were among the top five Hindi GEC programmes in HSM (urban+rural) and HSM (urban).

    SPN’s Hindi movies channel Sony Max retained its sixth rank in week 1 of 2018 with 597.077 million weekly impressions to the previous week’s 621.749 million weekly impressions. The channel topped the top five Hindi movies channels weekly list in the HSM (urban+rural) and HSM (urban market) and was among the top five Hindi movies channels in BARC’s list of top five channels in the Hindi movies genre.

    Star India’ flagship Hindi GEC climbed up three ranks to seventh place with 591.835 million weekly impressions. The Balaji Telefilms-produced soap Ye Hai Mohabbatein was among the top five Hindi GEC programmes during primetime in HSM (urban).

    The Sun Network’s flagship Telugu GEC Gemini TV climbed up a rank to eighth place in week 1 of 2018 with 571.512 million weekly impressions as compared to the 560.296 million weekly impressions in the previous week. Gemini TV also topped the top five Telugu channels list in the first week of 2018.

    SPN’s women-focused Hindi GEC Sony Pal descended one rank was to ninth place in week 1 of 2018 with 561.022 million weekly impressions as compared to the 565.487 million weekly impressions in week 52 of 2017. The Indian drama Balveer and the sitcom comedy Tarak Mehta ka Ooltah Chashmah were among the top five Hindi GEC programmes during primetime in HSM (rural),

    Star India’s FTA Hindi GEC Star Utsav was ranked tenth in week 1 of 2018 with 552.712 million weekly impressions as compared to the 604.957 million weekly impressions in week 52 of 2017.

    Also Read :

    Sun TV’s unassailable lead continues, while Zee TV leads Hindi across genre

    Star Bharat continues leading Hindi GECs across genres

    Panchal helps Star Bharat top Hindi GECs across genres

     

     

     

  • Chrome Study: Colors, Amitabh most liked GEC channel, anchor among working individuals

    Chrome Study: Colors, Amitabh most liked GEC channel, anchor among working individuals

    BENGALURU: Colors is the most liked Hindi GEC channel among working individuals and KBC’s Amitabh Bachchan is the most liked anchor, according to a survey by Chrome Data & Analytics (Chrome) covering 1,957 working individuals in the HSM market.

    The most preferred genre – in order of preference – 92 percent were hooked to GECs; 56 percent preferred movies; 52 percent were addicted to music; 44 percent followed news; 19 percent liked infotainment; 17 percent preferred sports; 12 percent preferred the kids’ genre and 5 percent preferred the lifestyle genre.

    In terms of channels – in order of preference – 70 percent preferred Colors; 55 percent Sony Entertainment Television (SET); 53 percent preferred Star Plus; 41 percent preferred &TV; 37 percent preferred Zee TV and 31 percent preferred SAB TV.

    In terms of favourite channel – for 38 percent Colors was a favourite channel while Star Plus was a favourite channel for 21 percent; 20 percent found Sony TV as their favourite channel; Zee TV was a favourite for 10 percent; &TV was a favourite channel for 7 percent and 4 percent of the respondents found SAB TV to be their favourite channel.

    The Chrome study respondent universe was 22 percent in the age group of 15 to 20 years; 44 percent in the age group of 21 to 30 years; 27 percent in the age group of 31 to 50 and 7 percent that were 51 years old or more. 58 percent of the respondents were male and 42 percent were female.

    Please refer to the six charts below for the favourite programmes and characters on favourite channels

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    Writers note: Broadcast Audience Research Council of India (BARC) weekly data for top 10 channels that is freely accessible in the public domain indicates that it is Zee TV and its sibling and free to air channel Zee Anmol that have been topping ratings in the Hindi GEC markets over the past few weeks. Correspondingly, Kumkum Bhagya and its spinoff Kundali Bhagya generally and consistently are amongst the top 5 GEC programmes in BARC’s weekly lists. In the case of reality television there is limited amount of BARC data available in the public domain. It may be noted that BARC data covers the entire HSM urban and rural market, while Chrome data is limited to working individuals in the HSM market.

  • “Sab will be among the Top Three Hindi GECs”:EVP and business head of Sab Anooj Kapoor

    “Sab will be among the Top Three Hindi GECs”:EVP and business head of Sab Anooj Kapoor

     From being a copywriter, director to business head, the soft-spoken Anooj Kapoor has worn various hats. But what makes him different from others is the way he manages the work-life balance. He proudly claims that in his more than 20 years of career there has rarely been a day when he has been in office later than 6 pm. Even today, he leaves office at six in the evening and on weekends he switches off from work, unless required. Someone who believes in working hard hasn‘t forgotten to live to the fullest too…

    Indiantelevision.com’s Meghna Sharma spoke to the executive EVP and business head of Sab Anooj Kapoor about the channel‘s current plans,the reason for there being no other channel like Sab and the channel‘s future plan.

    Excerpts:

    The channel underwent a revamp recently, was it really needed? 

    Nothing we do here is what everybody else does, starting from our programming which is totally differentiated from the rest in the GEC space. So, this revamp is not because others have done it too. All we have done is revamped the packaging of the channel. The last revamp was done almost six years ago, and we thought we have had a wonderful growth in the past five years. So we wanted the packaging to be more colourful. We have retained the old colours and added more colours to our package to convey freshness, more audience on the channel as well as more people sitting together to watch our shows. It can convey a lot of things, but essentially, we wanted a fresh look.

    You said you are adding more people who are watching your channel. So through the revamp and apps are you targeting youth now? 

    Asli maaza sab ke saath aata hai… has stood true for us. The entire family comes together and watches TV. We have a mix of audience, from males, females to kids. We also have a healthy mix of Sec A, B and C. So we are not trying to broad base our TG, it is already 4+.

    However, we cannot deny that new things always appeals to people. In the age-group of 4-14, we are the number one channel. In the last TAM rating, we were ahead of Star Plus. In the higher age-group, 15-24, we are fairly strong but we realised there is a need to engage audience on fresher platforms – facebook, comics, SABurbia and other apps. And the age-group after that, we keep appealing through our ads where the whole family comes together.

    Our other initiative ‘Sab ki Saafari‘, is also first of its kind. The idea was to get people from smaller towns meet their favourite characters or watch a shoot. Through this initiative we get our loyal audiences to meet their favourite characters and also show them what goes on behind the camera. We have another loyalty program called SABprise wherein the more you watch the channel the more you get rewarded for it. We feel that today it has to be a two-way communication. If they have given us so much and helped us grow 600 per cent in five years then we should also give them something in return.
     

    With the awards season on, when can we get to see Sab ke anokhe awards? 

    We are coming back with Sab ke anokhe awards in August. The first round did well for us as we got a rating of 2.8 which I‘m not going to compare with other award shows, but for a channel like ours which has a limited reach it is a very healthy rating. It was purely because of the uniqueness of the show. We came up with categories which went beyond the clichéd categories. This time we are going to add even more categories and try to be as anokha as possible. We will be sticking to our strategy of being different and innovative.
     

    What kind of weekend programming does the channel currently have? Any plans to introduce new shows?

    Currently, we have two silent comedies on Saturday –Guttur Gu and Malegoan ka Chintu. Guttur Gu has been recognised as the longest running silent show in the world by the Limca Books of Records, and then we have Waah Waah Kya Baat Hai which consistently rates among the top five shows in the non-fictional category on the weekend. So, we have fresh weekend programming. We might add new programs in the future wherein we will look at reality or mix of unique concepts like silent comedy but nothing is crystallised yet.
     

     

     

    “We touched our highest rating of 159 in February this year and now with digitisation when we are far better placed”
     

    SAB is the only comedy-centric Hindi GEC, wherein other networks have second GEC channels, why do you think there aren‘t many players in this genre? 

    We are the number one comedy channel in the world. We are the only channel in the world which does daily comedy shows. If you will look at channels like Zee Café or Star World, the sitcoms they have are weekly and have seasons. We have Tarak Mehta Ka Ooltah Chashmah which has done 1200 episodes now, Lapataganj in its first avatar had done 850 episodes and FIR will be touching 1000 soon (in September). So while we have been able to be innovative, we have also done successful programming. All this while we know that there is a limited pool of comedy actors, writer, directors and producers.

    Also, before SAB, comedy wasn‘t seen as an important genre by GECs. We have been able to reign in that limited talent and try to cultivate a few more. With the limited pool I don‘t think there is enough talent for more than one channel to survive. And secondly, we have a DNA which has gotten us consistent success. There is no doubt that other channels have dabbled into comedy especially after seeing SAB‘s success, but all the top three or four GECs have not been able to succeed. And, therefore they are apprehensive.
     

    Do you work with a certain set of production houses or open to others as well? 

    We have always encouraged new producers, but at the same time we have certain set of producers that have consistently worked for us. We also have people who have never done comedy before and doing it successfully for us. For instance, Malegaon ka Chintu is produced by Deepti Bhatnagar Production which hasn‘t done comedy in the past,Gutur Gu is done by Fireworks who have in the past doneCID and Aahat. And of course, we have Asit Modi, JD Majathia, Vipul Shah and Ashwini Dheer. So, we have been able to mix both.
     

    You are also available in the US, UK and Europe, what has been the response there? 

    We are extremely popular abroad. In the UK we are the fastest growing channel.

    It is a fact that we have created almost 7,000 hours of original programming and when we compare data with other channels dedicated to comedy we are miles ahead of them. From the 70s, since DD started, no channel has claimed or can claim to be the number one channel based out of India but we can!
     

    It‘s going to be a year now since digitisation took place. How has it helped the channel? 

    We have a business model which by definition doesn‘t afford us very high rates and because we also have to keep our profits in mind, we couldn‘t place ourselves where top three or four GECs could. This meant, we could not be well placed in the analog. However, with digitisation, we now fall in the GEC cluster. Now our sampling will soar up. We also strongly feel that our trial retention rate is high.
     

    Currently, which are the weak slots that you would like to strengthen?

    The difference between manufacturing and television is – that in manufacturing you can perfect a formula whereas in our industry, the same raw material will go to the same factory but the end product sometime works and sometime fails.
     

    Lastly, when do you see Sab among the top three? 

    We are well on our way. We have never stopped growing. We touched our highest rating of 159 in February, this year and now with digitisation when we are far better placed, I hope we will one day be among the top three.