ITV

Tag: Tarak Mehta Ka Oolta Chashma

  • ETV Telugu re-enters across genre list

    ETV Telugu re-enters across genre list

    BENGALURU: After a hiatus of one week, the Network18-associated Telugu general entertainment channel (GEC) ETV Telugu returned to Broadcast Audience Research Council‘s (BARC) list of top ten channels across genre list [All India (U+R) : 2+ Individuals]. ETV Telugu replaced the Sun Networks’ Telugu GEC Gemini TV at tenth rank in the list in week 5 of 2018 (Saturday, 27 January 2018 to Friday, 2 February 2018). ETV Telugu was also ranked first in BARC’s list of top 5 Telugu channels (Andhra Pradesh/ Telangana (U+R) : NCCS All : 2+ Individuals) during the week under review. Swati Chinukulu which featured on the channel was among the top five Telugu programmes in the AP/Telangana markets during primetime in week 5 of 2018.

    Six Hindi GEC channels, two Telugu GEC channels and one channel each from the Hindi Movies and the Tamil GEC genres made to the list of the top 10 channels across genre for week 5 of 2018. From the networks’ perspective, three Star India channels, two channels each from Network18, Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Limited (Zeel) and one channel from the Sun Network comprised the top 10 channels across genres list. Four (Hindi GEC) of the ten channels were free to air (FTA).

    Occupying its normal pedestal at rank 1 was the Sun Network’s flagship Tamil GEC Sun TV with a slightly lowered viewership of 998.106 million weekly impressions – the channel had garnered 1,047.704 million weekly impressions in week 4. Sun TV also topped BARC’s list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets in week 5 of 2017.  Also, as has become a norm all the 5 top Tamil programmes in these markets were from Sun TV.

    Occupying an ‘almost regular’ second rank in week 5 of 2018 was Zeel’s FTA Hindi GEC Zee Anmol, which also topped BARC’s Top 10 Hindi GEC channels in the Hindi speaking urban and rural markets – HSM (U+R) and BARC’s top 10 Hindi channels in HSM (R). The Balaji Telefilms-produced family drama Kumkum Bhagya aired on Zee Anmol was among the top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). Another family soap, Jamai Raja which was aired on the channel was also among the top five Hindi GEC programmes during primetime in HSM (R). Zee Anmol scored 763.210 million weekly impressions in week 5 of 2018.

    At third rank was Star India’s renamed FTA Hindi GEC Star Bharat with 683.428 million weekly impressions. The channel was also ranked second in BARC’s top five Hindi GEC list in HSM (U+R) and HSM (U). The soaps Nimki Mukhiya and Kya Haal Mr Panchal, which were aired on Star Bharat, were among the top five Hindi GEC programmes during primetime in HSM (U+R).

    SPN’s women-focused FTA Hindi GEC Sony Pal moved up a rank to fourth place in week 5 of 2018 with 617.140 million weekly impressions. Sony Pal was also ranked third in BARC’s lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Three programmes aired on the channel – Balveer, CID and Taarak Mehta ka Ooltah Chashmah were among the top five programmes during primetime in HSM (R) during week 5 of 2018.

    Network18’s (aka Viacom18) flagship Hindi GEC Colors moved up two places in week five of 2018 to fifth rank with 613.090 million weekly impressions. The channel was ranked first in BARC’s list of top 10 Hindi GEC channels in HSM (U) during the week. Two soaps that were aired on Colors – Shakti – Astitva Ke Ehsaas Ki and Ishq Mein Marjawan were among the top five Hindi GEC programmes during primetime in HSM (U).

    Zeel’s flagship Hindi GEC Zee TV retained its previous week’s sixth rank with slightly higher viewership of 599.2017 million weekly impressions (previous week 595.585 million weekly impressions). Kumkum Bhagya and its spin-off Kundali Bhagya aired on the channel were among the top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (U).

    At seventh rank in the top 10 channels across genre list was another Star India FTA Hindi GEC channel – Star Utsav with 575.871 million weekly impressions. Star Utsav was ranked second in BARC’s list of top 10 Hindi GEC channels in HSM (R) in week 5 of 2018.

    At eighth place in week five of 2018 was SPN’s Hindi Movies channel Sony Max with 507.698 million weekly impressions. Sony Max topped the list of top five Hindi movies channels in HSM (U+R) and was among the top five in HSM (R) and HSM (U).

    At ninth rank was Star India’s Telugu GEC Star Maa with 503.891 million weekly impressions. Star Maa was ranked second in BARC’s list of top five Telugu channels in AP and Telangana markets. Four programmes on the channel – Koyilamma, Karthika Deepam, Kumkuma Puvvu and Telugu feature film –Jaya Janaki Nayaka were amongst the top five Telugu programmes in week 5 of 2018.

    As mentioned above, completing the ten was ETV Telugu with 499.513 million weekly impressions.

    Also Read :

    No change in channels in across genres list in first week of 2018

    BARC ratings: 3 Telugu channels among top 10 across genres

    Sony Max returns to top-10 channels in across genre list

  • Sony Max returns to top-10 channels in across genre list

    Sony Max returns to top-10 channels in across genre list

    BENGALURU: After a hiatus of a week, Sony Pictures Network India (SPN) Hindi Movies channel Sony Max returned to Broadcast Audience Research Council’s (BARC) list of the top-10 channels across genre (All India [U+R] : 2+ Individuals). Six Hindi GEC channels, two Telugu GEC channels and one each of Hindi Movies and Tamil GEC channels made up the top-10 across genre list for week 4 of 2018 (Saturday, 20 January 2018 to Friday, 26 January 2018). From the network’s perspective, the top-10 channels across genre were three Star India Pvt Ltd (Star India) channels, two channels each from the Sun Network Ltd, SPN and Zee Entertainment Enterprises Ltd (Zeel) and one channel from Network 18. Four of the channels in the list were free-to-air (FTA).

    The Sun Network’s flagship Tamil GEC Sun TV held onto to its first rank in the list in week 4 of 2018 with 1,047.704 million weekly impressions. Sun TV was also the most watched Tamil channel in the Tamil Nadu/Puducherry markets according to BARC’s weekly list of top-five Tamil channels during the week under review. All the top-five Tamil programmes during prime time were from Sun TV.

    Zeel’s FTA channel Zee Anmol also retained its second rank with 722.702 million weekly impressions. Zee Anmol was also the most watched Hindi GEC in the Hindi Speaking Urban + Rural (HSM (U+R) and HSM rural [HSM (R)] markets. The Balaji Telefilms produced family drama series Kumkum Bhagya and the Grazing Goat Pictures-produced soap Jamai Raja were among the top five most watched Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). These programmes were aired on Zee Anmol.

    Star India’s FTA Hindi GEC Star Bharat also retained its previous week’s third rank in week 4 of 2018 with 697.485 million weekly impressions. The Qissago Telefilms-produced serial Nimki Mukhiya was among BARC’s five most watched Hindi GEC programmes in the HSM (U+R) markets during primetime.

    Sony Max was ranked fourth in week 4 of 2018 with 639.675 million weekly impressions. The channel also topped BARC’s top five Hindi Movies channels weekly list in HSM (U+R) and HSM (U). The sequel of SS Rajamouli’s magnum opus – Bahubali 2: The Conclusion was among the five most watched movies in HSM (U+R), HSM (U) and HSM (R). Hindi feature film (HFF) Sooryavansham, that was aired on the channel in week 4 was amongst the five most watched programmes in HSM (U+R) and HSM (U). Another HFF that was aired on the channel, Bhairava, was also among the top-five Hindi movies in HSM (U).

    SPN’s women focused FTA Hindi GEC Sony Pal was ranked fifth in week 4 of 2018 with 600.018 million weekly impressions. Sony Pal was also ranked second in BARC’s top 10 Hindi GEC channels list in HSM (R). Balveer and Tarak Mehta ka Ooltah Chashmah aired on the channel were among the most watched Hindi programmes in HSM (R) during prime time.

    Zeel’s flagship Hindi GEC Zee TV was ranked sixth in week 4 of 2018 with 595.585 million weekly impressions. Kumkum Bhagya and its spinoff Kundali Bhagya that were aired on Zee TV were BARC’s top two Hindi GEC programmes during primetime in HSM (U+R) and HSM (U).

    Network18’s (or Viacom18 if you may) flagship Hindi GEC Colors was ranked seventh in week 4 of 2018 with 583.116 million weekly impressions. Colors was the most watched Hindi GEC channel in the week in HSM (U). The Rashmi Sharma Telefilms-produced story of a transgender, Shakti – Astitva Ke Ehsaas Ki, was among the top five Hindi GEC programmes during primetime in HSM (U).

    Another Star India FTA Hindi GEC, Star Utsav, was ranked eighth in week 4 of 2018 with 569.417 million weekly impressions. Star India’s Telugu GEC Star Maa was ranked ninth during the week under review with 532.247 million weekly impressions. The channel was the most watched Telugu GEC in the AP/ Telangana (U+R): NCCS All : 2+ Individuals market. Two programmes that featured on Star Maa – Kumkuma Puvvu and Koyilamma were among the top five Telugu programmes during primetime.

    The Sun Newtork’s Telugu GEC Gemini TV completed BARC’s list of top-10 channels across genre list in week 4 of 2017 with 522.878 million weekly impressions. Gemini TV was the second most watched Telugu GEC programme in AP/Talengana.

    Also Read :

    BARC ratings: Zee Anmol leads GECs in U+R

    BARC panel tampering: first arrests made

    Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

  • Zee TV joins weekend ratings battle with ‘Amma’ at 10.30pm time slot

    Zee TV joins weekend ratings battle with ‘Amma’ at 10.30pm time slot

    MUMBAI: Zee has joined the bandwagon in the race for ratings among shows and slots. The Subhash Chandra led Zee Entertainment Enterprises Limited premier Hindi GEC has pulled out its first 10.30 slot for an original fiction show.  Zee is set to air its new finite series Amma at that slot from 25 June every Saturday and Sunday. 

    With this, Zee has joined Star Plus and Colors in the weekend ratings chase. Star Plus initiated the trend of airing fiction on weekends that was later followed by Colors which aired super hit shows such as  24 Season 1 in 2015 at the 10 pm slot on Friday and Saturday. Colors added the just concluded Naagin at the 8 pm slot which has now been replaced by Kawach. The entrance of Zee in the 10.30 pm time slot will surely to heat up the competition. There are other GEC’s too which are exploring weekend opportunities according to sources. 

    Produced by Farhan P Zamma, Amma is based on life of Jenabai Daaruwala, who is a well – known name in the Mumbai underworld mafia.  The finite series will explore the journey of the rise of this female don.  A source revealed that the per episode production cost is approximately Rs 8 to Rs10lakhs. 

    In the past also Zee also experimented with fiction series on the weekend slot. In 2014, the channel launched Neeli Chatri Waale, a mix of comedy and drama at the 8 pm time band on Saturday and Sunday.  Apart from this, the channel also took its Sunday programming a notch higher with the new adventurous show Janbaaz Sinbad at the 7 pm time slot which was launched on 27 December 2015. 

    Amma has been pitched against Star Plus’ new show Jaana Na Dil Se Door. &TV has no original content airing on Saturday at 10.30pm but on Sunday it has a new show Life Ka Recharge at that slot. Life OK airs the repeat telecast of Savdhaan India at 10pm. Sony Entertainment Television has a CID telecast on at the same time band. Sab TV telecasts the repeat of Tarak Mehta Ka Oolta Chashma and Colors has its comedy shows at 10pm Comedy Nights Bachao on Saturday and Comedy Nights Live on Sunday. 

    Could this just be a beginning of a new era in television? 

  • Zee TV joins weekend ratings battle with ‘Amma’ at 10.30pm time slot

    Zee TV joins weekend ratings battle with ‘Amma’ at 10.30pm time slot

    MUMBAI: Zee has joined the bandwagon in the race for ratings among shows and slots. The Subhash Chandra led Zee Entertainment Enterprises Limited premier Hindi GEC has pulled out its first 10.30 slot for an original fiction show.  Zee is set to air its new finite series Amma at that slot from 25 June every Saturday and Sunday. 

    With this, Zee has joined Star Plus and Colors in the weekend ratings chase. Star Plus initiated the trend of airing fiction on weekends that was later followed by Colors which aired super hit shows such as  24 Season 1 in 2015 at the 10 pm slot on Friday and Saturday. Colors added the just concluded Naagin at the 8 pm slot which has now been replaced by Kawach. The entrance of Zee in the 10.30 pm time slot will surely to heat up the competition. There are other GEC’s too which are exploring weekend opportunities according to sources. 

    Produced by Farhan P Zamma, Amma is based on life of Jenabai Daaruwala, who is a well – known name in the Mumbai underworld mafia.  The finite series will explore the journey of the rise of this female don.  A source revealed that the per episode production cost is approximately Rs 8 to Rs10lakhs. 

    In the past also Zee also experimented with fiction series on the weekend slot. In 2014, the channel launched Neeli Chatri Waale, a mix of comedy and drama at the 8 pm time band on Saturday and Sunday.  Apart from this, the channel also took its Sunday programming a notch higher with the new adventurous show Janbaaz Sinbad at the 7 pm time slot which was launched on 27 December 2015. 

    Amma has been pitched against Star Plus’ new show Jaana Na Dil Se Door. &TV has no original content airing on Saturday at 10.30pm but on Sunday it has a new show Life Ka Recharge at that slot. Life OK airs the repeat telecast of Savdhaan India at 10pm. Sony Entertainment Television has a CID telecast on at the same time band. Sab TV telecasts the repeat of Tarak Mehta Ka Oolta Chashma and Colors has its comedy shows at 10pm Comedy Nights Bachao on Saturday and Comedy Nights Live on Sunday. 

    Could this just be a beginning of a new era in television? 

  • Star Plus reinvents its weekend programming with ‘Dance +’ season 2

    Star Plus reinvents its weekend programming with ‘Dance +’ season 2

    MUMBAI: With an aim to give more space and importance to fiction programming, Star Plus redefined its fiction programming by airing its primetime shows on all seven days from Monday to Sunday since February. All the shows between the 8.00 pm to 10.30 pm slots were aired on Saturdays and Sundays as well. The channel wanted to aggressively promote and back its fiction programming and this is why its reality show Nach Baliye season 8 has been kept on hold for at least two months.

    Also the channel had already extended its early primetime slot by stretching all the shows slotted between 5 pm to 7.30 pm to all seven days. Mohi – Ek Khawab Ke Khilne Ki Kahani, Mere Agne Mein, Suhani Si Ek Ladki, Saath Nibhana Saathithya  and Yeh Hai Mohabbatein.

    However starting 2 July, Star Plus will revive its non-fiction programming with its new offering Dance + season 2. The talent hunt produced by Frames Productions will be aired on Saturday and Sunday at the 8 pm time band. 

    Speaking with Indiantelevision.com, Frames Production founder Ranjeet Thakur said, “We received a good response for season one even though it was our first experience with the show. This time around, the second season will take the show to a higher level. The talent in this country is exceptional and audiences will see that in this season.” 

    For this season the makers have roped in talented choreographer Remo D’Souza who will don the hat of a super judge. Moreover, the show will have three mentors Dharmesh Yelande, Shakti Mohan and Punit Pathak who will be teaching the contestants and choreographing the acts. “This season we have Punit in the show as Sumeet Nagdev has some other engagements so he said no for this season”, informed Thakur.

    The makers have done auditions in 20 cities including Lucknow, Jaipur, Ranchi, Assam and all the metros and mini metros cities. 

    Dance+ will be a 26-episode show of one hour duration each. “There will be no change in the format as such, except we are moving to a one hour show on Saturday and Sunday, while during the earlier season it was a two hour show only on Sunday.” 

    The channel has roped in Hyundai as the presenting sponsor and co-powered by Cera and Oppo. 

    Star Plus’ new non-fiction offering, Dance + season 2  will be pitched against Zee TV’s  Tashan-e-ishq, Balaji’s new show on Colors Kawach at 8 pm on Saturday and Sunday, Sony TV’s Aadlat, Life OK’ s Savdhaan India and Sab TV’s Tarak Mehta Ka Oolta Chashma.  

  • Star Plus reinvents its weekend programming with ‘Dance +’ season 2

    Star Plus reinvents its weekend programming with ‘Dance +’ season 2

    MUMBAI: With an aim to give more space and importance to fiction programming, Star Plus redefined its fiction programming by airing its primetime shows on all seven days from Monday to Sunday since February. All the shows between the 8.00 pm to 10.30 pm slots were aired on Saturdays and Sundays as well. The channel wanted to aggressively promote and back its fiction programming and this is why its reality show Nach Baliye season 8 has been kept on hold for at least two months.

    Also the channel had already extended its early primetime slot by stretching all the shows slotted between 5 pm to 7.30 pm to all seven days. Mohi – Ek Khawab Ke Khilne Ki Kahani, Mere Agne Mein, Suhani Si Ek Ladki, Saath Nibhana Saathithya  and Yeh Hai Mohabbatein.

    However starting 2 July, Star Plus will revive its non-fiction programming with its new offering Dance + season 2. The talent hunt produced by Frames Productions will be aired on Saturday and Sunday at the 8 pm time band. 

    Speaking with Indiantelevision.com, Frames Production founder Ranjeet Thakur said, “We received a good response for season one even though it was our first experience with the show. This time around, the second season will take the show to a higher level. The talent in this country is exceptional and audiences will see that in this season.” 

    For this season the makers have roped in talented choreographer Remo D’Souza who will don the hat of a super judge. Moreover, the show will have three mentors Dharmesh Yelande, Shakti Mohan and Punit Pathak who will be teaching the contestants and choreographing the acts. “This season we have Punit in the show as Sumeet Nagdev has some other engagements so he said no for this season”, informed Thakur.

    The makers have done auditions in 20 cities including Lucknow, Jaipur, Ranchi, Assam and all the metros and mini metros cities. 

    Dance+ will be a 26-episode show of one hour duration each. “There will be no change in the format as such, except we are moving to a one hour show on Saturday and Sunday, while during the earlier season it was a two hour show only on Sunday.” 

    The channel has roped in Hyundai as the presenting sponsor and co-powered by Cera and Oppo. 

    Star Plus’ new non-fiction offering, Dance + season 2  will be pitched against Zee TV’s  Tashan-e-ishq, Balaji’s new show on Colors Kawach at 8 pm on Saturday and Sunday, Sony TV’s Aadlat, Life OK’ s Savdhaan India and Sab TV’s Tarak Mehta Ka Oolta Chashma.  

  • ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    MUMBAI: The funster and stand up comedian Kapil Sharma is all set to come back to the small screen with the much awaited The Kapil Sharma Show on Sony Entertainment Television. In fact, the speculations about Sharma and his show with Sony Entertainment Television ended when SET on 1 March announced the launch of the show. Despite the cricket fever being high this month due to IPL, there is confidence that Kapil’s show will be welcomed by all.

    The Kapil Sharma Show will go on air at a time when Sony’s biggest asset IPL will be at its peak but the response to the promo of Shah Rukh Khan coming in the first episode shows Kapil’s fans will find time to watch it. Co-produced by Kapil Sharma’s own K9 Productions and Frames, the show is all set to commence from 23 April on Saturdays and Sundays at 9.00 pm.

    The channel has roped in Lava Mobile as the presenting sponsor while Ching’s Secret and Datsun have been roped in as co-power sponsors. Indiantelevision.com learns that the deal has been signed for the presenting sponsorship at between Rs 8 to 9 crore. A source informed Indiantelevision.com, “For a 10 sec ad slot the channel is charging Rs 2 lakh for The Kapil Sharma Show.” 

    Industry estimates the production cost for the first episode as close to Rs 1 crore because it has Shahrukh Khan and also it will be live event shot in New Delhi.

    Another source further informed that the production cost of each episode of The Kapil Sharma Show will come down to between Rs 50- 55 lakhs excluding the talent cost. It may be recalled that production cost for Comedy Nights With Kapil was approximately Rs 1.3 crore per episode. 

    The promo was launched on 4 April and the video on YouTube crossed more than 5 lakh views in one week. In second episode, The Kapil Sharma show  will entertain the audience with the star cast of Baaghi, Sharddha Kapoor and Tiger Shroff on 24 April. 

    Earlier while speaking with Indiantelevision.com, Sony EVP and business head Danish Khan said, “IPL is a great success and is very popular. But we believe The Kapil Sharma Show will have a totally different set of audience and both will have high viewership. IPL and The Kapil Sharma Show can both run successfully at the same time. IPL is a big advantage for us, we will use it to promote and generate more awareness.”

    “The show will be good, as I always say people watch content not the channel. Kapil himself is a brand name and the star is in himself. His loyal audience will watch the show despite it being an IPL month. It is like a cricket match, and people watch matches on whichever channel that shows it,“ said a senior media planner.

    Concurring, another media expert said, “Kapil is a star and has a good fan following, the show will definitely get traction from people. I do not think that shows on other channels or IPL will impact Sony’s upcoming show. ”     

    The Kapil Sharma Show on the opening day has been pitched against Colors world premiere television of Bajirao Mastani, Star Plus’ Diya Aur Baati Hum at 9pm and Yeh Rishta Kya Kehlata Hai at 9.30 pm, along with Life OK’s Super Cops Vs Supervillains.. Shapath, Sab TV’s Tarak Mehta Ka Oolta Chashma, Zee TV’s Kumkum Bhagya on Saturdays and SaReGaMaPa at 9.30 pm slot and &TV’s So You Think You Can Dance which will go on air from 24 April.

  • ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    MUMBAI: The funster and stand up comedian Kapil Sharma is all set to come back to the small screen with the much awaited The Kapil Sharma Show on Sony Entertainment Television. In fact, the speculations about Sharma and his show with Sony Entertainment Television ended when SET on 1 March announced the launch of the show. Despite the cricket fever being high this month due to IPL, there is confidence that Kapil’s show will be welcomed by all.

    The Kapil Sharma Show will go on air at a time when Sony’s biggest asset IPL will be at its peak but the response to the promo of Shah Rukh Khan coming in the first episode shows Kapil’s fans will find time to watch it. Co-produced by Kapil Sharma’s own K9 Productions and Frames, the show is all set to commence from 23 April on Saturdays and Sundays at 9.00 pm.

    The channel has roped in Lava Mobile as the presenting sponsor while Ching’s Secret and Datsun have been roped in as co-power sponsors. Indiantelevision.com learns that the deal has been signed for the presenting sponsorship at between Rs 8 to 9 crore. A source informed Indiantelevision.com, “For a 10 sec ad slot the channel is charging Rs 2 lakh for The Kapil Sharma Show.” 

    Industry estimates the production cost for the first episode as close to Rs 1 crore because it has Shahrukh Khan and also it will be live event shot in New Delhi.

    Another source further informed that the production cost of each episode of The Kapil Sharma Show will come down to between Rs 50- 55 lakhs excluding the talent cost. It may be recalled that production cost for Comedy Nights With Kapil was approximately Rs 1.3 crore per episode. 

    The promo was launched on 4 April and the video on YouTube crossed more than 5 lakh views in one week. In second episode, The Kapil Sharma show  will entertain the audience with the star cast of Baaghi, Sharddha Kapoor and Tiger Shroff on 24 April. 

    Earlier while speaking with Indiantelevision.com, Sony EVP and business head Danish Khan said, “IPL is a great success and is very popular. But we believe The Kapil Sharma Show will have a totally different set of audience and both will have high viewership. IPL and The Kapil Sharma Show can both run successfully at the same time. IPL is a big advantage for us, we will use it to promote and generate more awareness.”

    “The show will be good, as I always say people watch content not the channel. Kapil himself is a brand name and the star is in himself. His loyal audience will watch the show despite it being an IPL month. It is like a cricket match, and people watch matches on whichever channel that shows it,“ said a senior media planner.

    Concurring, another media expert said, “Kapil is a star and has a good fan following, the show will definitely get traction from people. I do not think that shows on other channels or IPL will impact Sony’s upcoming show. ”     

    The Kapil Sharma Show on the opening day has been pitched against Colors world premiere television of Bajirao Mastani, Star Plus’ Diya Aur Baati Hum at 9pm and Yeh Rishta Kya Kehlata Hai at 9.30 pm, along with Life OK’s Super Cops Vs Supervillains.. Shapath, Sab TV’s Tarak Mehta Ka Oolta Chashma, Zee TV’s Kumkum Bhagya on Saturdays and SaReGaMaPa at 9.30 pm slot and &TV’s So You Think You Can Dance which will go on air from 24 April.

  • Sab launches weekend comic show ‘Police Factory’

    Sab launches weekend comic show ‘Police Factory’

    MUMBAI: Bringing varied and innovative content is what Sab has been doing since its launch. While the channel has tickled the funny bones of the viewers with many a comedy shows, it has now readied yet another comic offering.

     

    The new weekend comic show called Police Factory will go on air from 26 September in the 8 pm time slot.  

     

    An action comedy, Police Factory will revolve around the story of a Police Academy based in Mohali, Punjab known for producing outstanding officers. The plot traces the lives of the lead protagonist Shamsher Singh and his seven promising young cadets. 

     

    Produced by DJs A Creative Unit, Police Factory traces the journey of these youngsters who join the Police Academy against their personal wish, only to satisfy their families.

     

    Speaking to Indiantelevision.com about the show, SAB TV senior EVP & business head Anooj Kapoor said, “The story revolves around the principal of the academy Mr. Shamsher Singh, who has given a challenge by a journalist to roll out efficient Police officers. Does he have the ability to train the bunch of nincompoops and people who are naturally not suited to join the Police Academy? The show is about seven candidates and how they bumble through their training and investigation of their cases, which will keep viewers on the edge. The challenge taken by Shamsher to train these youngsters constantly endangers his job. The methods followed by the seven cadets are very unconventional to decode the cases. Hence, viewers will get a pack of comedy and a thrill through the show.”

     

    This is not the first time that Sab has come up with the concept of a Police station based comedy show. The channel’s showFIR also had the backdrop of a Police station. Talking about the uniqueness of Police Factory and its differentiating factor from FIR, Kapoor said, “The concept of Police Factory is different from our current offering on Sab TV. There was no thrill inFIR and it was purely a very comic show with very funny character and unreal cases but here in Police Factory they will be solving genuine cases but in hilarious ways.”

     

    Throwing light on the content strategy of the channel, Kapoor asserted that Sab follows its brand philosophy of ‘Differentiation with Innovation.’

     

    “The show is completely different from the other shows on Sab so far. Our strategy is to present the differentiated products to the consumers within the genre of comedy,” he said.

     

    With a bank of 26 episodes, the channel is covering all Hindi speaking markets (HSM) and is extensively promoting the show across print, outdoor, multiplex, television and digital mediums.

     

    While Sab TV’s new show Hum Apke Ghar Me Rehte Hai didn’t do wonders for the channel, its long running show Tarak Mehta Ka Oolta Chashma has worked well.

     

    Sharing his experience of working with Neela Telefilms producer Asit Kumar Modi, Kapoor said, “It’s been a wonderful experience working with him. It’s been seven years now and we have produced more than 1800 episodes of Tarak Mehta Ka Oolta Chashma. The show has sustained it ratings beautifully. I really appreciate the time and effort he puts in the show. His commitment toward the show is amazing.”

     

    When queried about the channel’s future projects, Kapoor informed, “There are some shows in the pipeline that we are working on. We sustained as a channel so far because we quickly replace non-performing slots and we shall do the same going forward.”