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Tag: Tara Sutaria

  • OnePlusTV partners with Reliance Digital for launch

    OnePlusTV partners with Reliance Digital for launch

    Mumbai: Reliance Digital, India’s No. 1 electronics retailer has partneredwith OnePlus for the exclusivelaunch of OnePlus TV line-upacross its retail outlets. 

    Both the OnePlus TV 55 Q1 and OnePlus TV 55 Q1 Prowere unveiled today at the Reliance Digital Store in Prabhadevi. The event was presided over by Brian Bade, CEO, Reliance Digital, KaushalNevrekar, EVP &CMO Reliance Digital and Vikas Agarwal, General Manager, OnePlus India, along with Bollywood actress, Tara Sutaria.

    On the grand occasion of the launch, Brian Badesaid “In keeping with our track record of launching the latest technology first, we are proud to welcome OnePlus TV to the Reliance Digital family. We will continue to be the bridge between the Indian consumer and the latest technology brands from all over the world.” 

    Addressing the gathering at the OnePlus TV announcement, Vikas Agarwal, General Manager, OnePlus India, said, “We’ve been working with Reliance Digital since November last year and are extremely happy with the remarkable response we received for our products across India. Reliance Digital has a successful nationwide presence with OnePlus devices being sold across 350+ Reliance Digital stores. The launch of the OnePlus TVs will further strengthen our fruitful partnership, and provide a valuable offline platform for customers across India to physically experience the innovations of the OnePlus TV while seeking to purchasing it,”

    Tara Sutaria, a technology enthusiast was excited for the launch. She said, “Reliance Digital is my favourite technology store, and I’m glad that just like me, all of India will get an opportunity to experience this new generation TV.”

    The recently launched OnePlus TV comes in two variants, OnePlus TV 55 Q1 and OnePlus TV 55Q1 Pro with a 4K QLED experience in both variants. Both smart TVs run on the latest version of Android TV. OnePlus TV 55 Q1 Pro has a 55-inch QLED display and Dolby Vision support, powered by eight speakers that deliver a 50W output. Both smart TV variants feature Dolby Atmos support and a custom Gamma Colour Magic processor. It also has voice control giving customers a comprehensive smart TV experience. In addition, OnePlus TV is supported by the all-new innovative OnePlus Connect app offering smarter interaction and seamless connectivity experience through a fusion of connected devices.

    Moreover, Reliance Digital will also have a bouquet of exclusive offers for customers,like cashback of up to Rs.7000 on HDFC cards, no cost EMI options, extended warranty and multibank cashback on OnePlus TVs.

    Both the versions will be available in Reliance Digital and Jio Stores across 100+ Indian cities. 
     

  • Celebrating confident beauty with Bobbi brown’s indian brand ambassdor, Tara Sutaria along with global ambassadors yara shahidi, elizabeth olsen & nini

    Celebrating confident beauty with Bobbi brown’s indian brand ambassdor, Tara Sutaria along with global ambassadors yara shahidi, elizabeth olsen & nini

    MUMBAI: Bobbi Brown Cosmetics is proud to partner with four multi-dimensional women to magnify its original ethos of celebrating individual beauty and women empowerment with the launch of the “Confident Beauty” campaign. The newest face of Bobbi Brown India, Bollywood Actress Tara Sutaria, along with American actresses Yara Shahidi and Elizabeth Olsen, and Chinese actress NiNi are the brand’s global celebrity spokeswomen, sharing their “beauty truths” – the guiding honesties behind the lives they lead, to inspire women everywhere.

    “Remaining true to our brand’s core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics. The campaign will hero the brand’s longstanding and beloved foundation products of Skin Long-Wear Weightless Foundation. The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally catering to a much wider range of skin tones.

    Bobbi Brown Cosmetics has always been committed to providing the perfect match for all skin tones. Our deepest foundation shade family is still Espresso, which was first introduced in 1992 with the launch of Foundation Stick. The brand’s unique shade philosophy originated from the intuition and precise eye of an artist, who recognized that the truest skin match meant looking beyond skin’s surface to the natural

    undertones that create each women’s unique skin color. The result has always been a broad shade range of undertone correct, skin true shades that deliver fresh, healthy, glowing skin.

    All 43 shades of the Skin Long Wear Weightless foundation will now be available in India starting July 30th, 2019 at all Bobbi Brown stores across the country, including our retail partners such as Sephora and our online retail partners, Nykaa.com and Myntra.com

    “In a world where we constantly strive for perfection, Bobbi Brown Cosmetics empowers real women by embracing and enhancing their individual beauty. Its surreal to be a part of the brand and makes me proud that it holds the same values that I believe in.” says Indian actor, dancer and singer, Tara Sutaria.

    “It’s incredible to be part of a brand that has been so consistent and true to its identity in an industry that’s so inconsistent. Since the 90s we have seen many trends come and go and come back again, and Bobbi Brown Cosmetics has always been a timeless brand,” says actor, producer & women’s advocate, Elizabeth Olsen.

    Black and Iranian actor and activist, Yara Shahidi explains what drew her to Bobbi Brown, “I think the brand represents what my generation represents: the importance of inclusion, in all spaces, on a foundational level. The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to.”

    Award winning Chinese actor, NiNi first fell in love with the brand while preparing for a red-carpet appearance by her longtime makeup. “For me, I admired the brand’s quality products that made my skin glow, effortless New York spirit and the limitless feeling of confidence.”

    In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics has officially launched The Pretty Powerful Fund on International Women’s Day with $400,000 going to charities that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.

     

  • ‘Confident Beauty’ campaign launched by Supari Studios with Bobbi Brown Cosmetics

    ‘Confident Beauty’ campaign launched by Supari Studios with Bobbi Brown Cosmetics

    MUMBAI: Award-winning digital content studio, Supari Studios, collaborated with Bobbi Brown Cosmetics to launch the Indian counterpart of its global ‘Confident Beauty’ campaign, featuring its first celebrity brand ambassador for India, Tara Sutaria. 

    ‘Confident Beauty’ is a brand equity campaign that celebrates confident women and diversity, linked to their hero foundation products and equity in shade breadth, undertone and skin tone leadership. The brand’s multifaceted approach communicates face leadership and true beauty philosophy. To address this messaging, the film showcases brand ambassador Tara Sutaria reflecting on what beauty means to her; we see an engaging montage of Tara as she prepares for a performance by rehearsing her dance, in addition to using her Bobbi Brown’s Skin Long-Wear Weightless Foundation SPF 15, which plays an important role in building her confidence and bringing out her natural beauty when she finally gets on to stage. 

    The lineup holds a breadth of 43 shades, which include the 12 newly launched shades globally complimenting different skin tones, making every woman feel confident.  

    Giving viewers glimpses into several aspects of Tara’s personality, the Supari Studios team detailed the film’s visuals in a manner that lent the campaign authenticity to stay true to its larger messaging. Along with being an actor, Tara Sutaria is also a ballet dancer and an opera singer; keeping this in mind, the music composed played a key role in defining the film’s visual tone, with its highs and lows perfectly matching those of the script and narrative. Being a counterpart of the brand’s larger global campaign, the Supari Studios team also ensured that Bobbi Brown Cosmetics’ overall brand language and campaign requirements were retained, while adequately tying it together with Tara’s story and perspective. The campaign thus, aims to encourage its audience to defy societal norms of beauty, urging them to be more comfortable and revel in their own true skin. 

    Director of the film  Tanvi Gandhi said, “Since Bobbi Brown was launching its first campaign with brand ambassador, Tara Sutaria, it was important that we maintained the perfect balance between a beautiful high-fashion aesthetic and staying true to Tara's personality so as to depict her life in the most authentic and genuine way. Along with being an actor, Tara is also a dancer and performer – a skill that shines bright in the film. If I could describe the essence of the film in one word, it would be "Rhythm". From whatever we know about Tara, she is always moving, always on the go, always expressing herself to a beat. In order to accurately depict her life, we decided to create a visual language of rhythm in our film. We adapted that treatment to our cinematography, editing and music. The camera is never static in the film, it's always moving along with Tara, as a mere spectator trying to keep up with her. The music acts as a metronome with a gradual graph ending on a high as Tara finally takes the stage. The style of editing further emphasises the sense of rhythm – alternating between fast and slow cuts depending on what is needed.”

    Supari Studios executive producer Mitali Sharma said, “When Bobbi Brown India approached us to make the Indian version to their 'Confident Beauty' campaign, we wanted to ensure that we keep the spirit of the Global films intact, while staying unique to Tara. Dance and music is essential to her, which is why we used the idea of beats and rhythms in the visuals and distilled it to even the editing pace of the film. It has been an amazing collaboration and you can see the zeal and energy that Tara lends to the brand. There couldn’t have been a better face for Bobbi Brown India.”