ITV

Tag: Tara Sutaria

  • Ajio and Asos bring a summer of style sizzler to LFW, with cinema royalty in tow

    Ajio and Asos bring a summer of style sizzler to LFW, with cinema royalty in tow

    MUMBAI: Reliance Industries’ online luxe and fashion platform Ajio teamed up with Asos, the online fashion behemoth, to deliver a right proper Summer of Style at Lakmé Fashion Week. And, darling, it was a corker. The collaboration, exclusively available on Ajio in India, brought Asos’s latest transition line to the runway, proving that global fashion can indeed have a desi twist.

    The show, a veritable feast for the eyes, showcased an eclectic mix of shirts, trousers, skirts, dresses, and co-ord sets, all designed with a breezy, contemporary aesthetic. Hindi cinema’s own Tara Sutaria and Veer Pahariya strutted their stuff as showstoppers, embodying Asos  bold yet relaxed vibe.

    “Fashion’s about confidence, innit?” said Tara Sutaria, “and Asos nails it. Walking for LFW is always a thrill, and this year’s summer of style with Ajio was no exception.” 

    Veer Pahariya echoed the sentiment, adding, “Asos has always pushed the boundaries of fashion, and this collection is no different. Walking for A Summer of Style was a thrilling experience, and I can’t wait for more people to discover these looks on Ajio.”

    The Asos transition line, presented in three distinct collections, catered to every sartorial whim:

    * Botanical Garden/Resort: Think breezy, nature-inspired looks perfect for escaping the city’s stuffiness.

    * Pastel Stories: Dreamy, soft hues for those who prefer a touch of effortless elegance
    .
    * Monochrome: A bold black-and-white affair for the modern minimalist who likes things sharp.

    “We’re proud to bits to bring Asos’ latest collection to India,” said Ajio CEO Vineeth Nair. “We’re all about bringing global fashion to Indian consumers, and this collaboration nails that.”

    Asos managing director wholesale  Michelle Wilson added, “India’s a right exciting market for us, and our partnership with Ajio has helped us reach a growing audience of fashion-forward types. The response has been smashing.”

    Following the runway spectacle, Ajio and Asos hosted a swanky stakeholder event, giving industry bigwigs a sneak peek at the collection. It was a right royal knees-up, and a testament to the power of fashion to bring people together. 

  • ITC Engage introduces Luxury Mini Eau De Parfum Fragrance Gift Set

    ITC Engage introduces Luxury Mini Eau De Parfum Fragrance Gift Set

    Mumbai. A whiff of a signature fragrance has the power to elevate senses, and trigger the most heartfelt emotions. Fragrance holds a profound significance in love and romance. It has the power to evoke memories, stir emotions and ignite desire. This Valentine’s Day, ITC Engage unveils a decadent Luxury Miniature Eau De Parfum Fragrance Gift Set curated with the most sought-after scents that dominate fragrance trends of today.

    The fragrances embody the essence of love and celebration and the exclusive gift sets blend timeless elegance and luxury making it the perfect expression of affection for that special someone and significant other.

    ITC Engage brand ambassador Kartik Aryan expressed, “I believe fragrance is not just a scent but a language of love. Resonating deeply with the essence of Valentine’s, a fragrance makes for an absolutely beautiful gift.  ITC Engage Luxury Mini Eau De Parfum Gift sets are designed to evoke passion, captivate senses and truly elevate the Valentine’s Day gifting experience.”

    Packed in an elegant presentation box, the Gift sets for Him and Her exudes opulence. The beautiful miniature bottles reflect sophistication and are convenient to carry everywhere. The scents bottled together presents a melange of different emotions that express love. The Engage Eau De Parfum Minis are an ideal travel companion, perfect for a weekend getaway together.

    ITC Engage brand ambassador Tara Sutaria added, “For me a fragrance is an emotion. When it comes to gifting, I always choose a present that evokes a memory and often find myself exploring fragrances to perfectly suit the personality as well as compliment the occasion. Engage’s beautiful curation of the Luxury Mini Eau De Parfum Gift Sets elevates the celebration of love this Valentine’s Day. It is the perfect gift that exemplifies the allure of romance.”  

    “Fragrance is a recent passion of mine and I am intrigued by the power and allure just a whiff of fine fragrance holds. I believe in the intensity of love and this translates into the kind of gifts that I would personally select. For me, a special fragrance will always have a story. Gifting a fragrance is about sharing the story and the memory of a special moment. The new Luxury Mini Eau De Perfumes from ITC Engage are a great way to express love and illuminate a fragrant memory,” added ITC Engage brand ambassador Shubman Gill.

    Engageshop

  • Star Sports witnesses a 38 per cent surge in ratings for the first four matches of Pro Kabaddi League Season 10

    Star Sports witnesses a 38 per cent surge in ratings for the first four matches of Pro Kabaddi League Season 10

    Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League, has notched up strong viewership figures for the opening weekend of the milestone 10th season. According to BARC, 80.1 million viewers tuned in to Star Sports for the first four matches, amassing 2.7 billion minutes of watch time. This underscores the immense popularity of the tournament among passionate fans of the second-biggest sport in the country. Additionally, the broadcaster has witnessed a remarkable growth of 38 per cent in ratings for the opening weekend compared to the last edition, showcasing the enduring appeal of Pro Kabaddi.

    Pro Kabaddi League’s return to its traditional caravan-style format has contributed to its resurgence in popularity and viewership. The tournament has witnessed spectacular performances, with Bengal Warriors commanding an unbeaten run, Gujarat Giants showcasing young raiders who are making their mark, and the return of high-flyer Pawan Sehrawat. Stalwarts like Pardeep Narwal, Maninder Singh, and Siddharth Desai have also left their mark on the league, creating a riveting narrative for fans. During the opening weekend, Gujarat Giants, led by Sultan Fazel Atrachali, won both their games at home against Telugu Titans and Bengaluru Bulls.

    A Star Sports Spokesperson said, “Pro Kabaddi League reflects the rich culture and heritage that flows through this sport in India. Our various regional feeds are customized to their respective states imbibing the values and local hero-building to capture the interest of the fans. We are glad to witness the surge in viewership for the fast-paced game and will continue to drive fandom for the rest of the season. The league generates new stars every season and has garnered support from some of the biggest celebrities, highlighting the promising trajectory of its progress through the years.”

    The marketing campaign, #IndiaKiHarSaansMeinKabaddi, featuring some of the biggest stars from the country including Tiger Shroff, Ballaya, and Sudeep Kichha ignited fervent support from fans, embodying the true essence and warrior spirit of the Pro Kabaddi League. Star Sports also collaborated with superstars across the country, who passionately supported their favorite Kabaddi teams and players. The entertainment quotient was elevated with the involvement of top-notch celebrities such as Hrithik Roshan, Manoj Bajpayee, Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar as well as top Hollywood Superstar Jason Momoa of Aquaman fame. Star Sports also activated canters in five markets to spark enthusiasm among kids and kabaddi players at local clubs. The season began in grand style with an all-captains press conference on the Akshar River cruise at Ahmedabad.

    Reach and Watch-time Data for 2+U+R (TV + OOH)
    Ratings on India Urban M15+ AB

  • Kabaddi is a game of the soil. Kabaddi Runs in everyone’s blood: Vicky Kaushal

    Kabaddi is a game of the soil. Kabaddi Runs in everyone’s blood: Vicky Kaushal

    Mumbai: The Pro Kabaddi League is redefining the fusion of entertainment and sports with an unparalleled experience for fans, by bringing together the top entertainment celebs with the zenith of kabaddi excellence. A galaxy of stars, including Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar, have graced various promos and social media posts, sparking impassioned support from fans for their favourite teams and embodying the true essence of the PKL. The star-studded lineup continues with the much-awaited stadium visits from Manoj Bajpayee in Ahmedabad on 7 December 2023, and Sudeep Kichcha in Bangalore on 8 December 2023, infusing an extra layer of stardom into the already intense on-court action as the tournament progresses.

    In a promo released by Star Sports, the dynamic duo of Vicky Kaushal and Tara Sutaria come together to share their enthusiasm for the passion and excitement that only the Pro Kabaddi League can deliver. Tara Sutaria draws parallels between the game of kabaddi and life said “When difficulties are in front of you, don’t be scared, fight your fears! No matter who is in front of you, don’t fear, that’s the spirit of Kabaddi!.” Meanwhile, Vicky Kaushal expresses his affection for the homegrown sport of kabaddi and passionately cheers for his favourite heroes, Telugu Titans’ captain Pawan Sehrawat and UP Yoddhas’ captain Pardeep Narwal. He said “They are the heroes of Kabaddi. And they alone can take on seven players. Passion that doesn’t let them give up till the last second. They keep fighting till the last gasp. And Kabaddi is India’s game, India’s game of the soil. Kabaddi runs in everyone’s blood.”

     

  • MADAME ropes in Tara Sutaria to promote brand’s summer collection

    MADAME ropes in Tara Sutaria to promote brand’s summer collection

    Mumbai: The fashion clothing brand MADAME has launched a video campaign featuring actress Tara Sutaria to promote the brand’s summer collection. The campaign is based on its new tagline ‘Make Now Yours’.

    The video campaign is crafted on a theme to live every moment to the fullest and enjoy every bit of it.

    Commenting on the new campaign, MADAME head of marketing and communications Sumedha Jain said, “With the Spring Summer’22 collection by MADAME, you can claim every moment as your own. We believe that there’s no better moment than now and there’s no better person than you to grab every fleeting opportunity to celebrate. Let the sun be your spotlight as you #MakeNowYours with MADAME.”

    Speaking of her collaboration with MADAME, the actress said, “I adore the collection by MADAME, a brand that has also been a favourite of mine for a very long time. I believe it reflects everything that an Indian woman stands for, courage, determination, freedom, and grace. I’m positive everybody will love this fabulous summer collection.”

  • Tara Sutaria becomes new face of Madame

    Tara Sutaria becomes new face of Madame

    Mumbai: Western wear fashion brand Madame has signed on Tara Sutaria as the face of the brand. As a part of the association, the Bollywood actor will endorse the spring-summer and autumn-winter collection of the brand.

    Madame is certain that its new collection and association with Sutaria will elicit excitement among its loyal clients as well as attract new buyers. “The collection will contain capsules such as Sorbet Blue, Lilac Sage, Indigo Breeze. Both clothing collections are aimed squarely at today’s women who desire to dress stylishly and keep up with the latest fashion trends,” it said in a statement.

    “We are delighted to partner with Tara to endorse our new collections of Madame,” stated Madame head of marketing and communications Sumedha Jain. “This is in line with our motto of supporting the modern Indian women who dare to achieve their dreams.  I think Tara is a wonderful representative of what our brand stands for. We want all the women to feel inspired and be confident about themselves.”

    Sutaria also expressed her excitement about this new venture as she said, “Confidence, paired with the perfect look, and you’re ready to take on the day. That’s why I’m excited to partner with Madame to bring all you lovely women the opportunity to ‘Make Now Yours’.”

    ​​​​​​

  • Sony MAX to air world television premiere of ‘Marjaavaan’ on 29 February

    Sony MAX to air world television premiere of ‘Marjaavaan’ on 29 February

    MUMBAI: Sony MAX is all set to feature the World Television Premiere of the month – Marjaavaan. The action drama featuring Siddharth Malhotra, Riteish Deshmukh and Tara Sutaria will be showcased on 29th February 2020 at 8PM.

    The film revolves around the love story of a local goon, Raghu (Siddharth Malhotra) and Zoya (Tara Sutaria), a mute music teacher whose world is turned upside down due to the villainous acts of Vishnu (Riteish Deshmukh), the son of an infamous gang leader The film takes a series of heart wrenching twists that results in the death of Zoya. Raghu avenges her death while Vishnu continues to destroy everything Raghu lives for.

    Speaking about his role as Raghu, Siddharth Malhotra says, "Milap, Me and my team first decided to change the physical aspect of Raghu – trying longer hair, a bandana, the matches, tougher, bigger and broader look including the tattoos of every religion in India. I found it cool and really enjoyed it. I've never done something like this before."

    Speaking about her role as a mute Kashmiri Music teacher, Tara Sutaria says, "I spent a couple of months before we started filming to learn the sign language as I wanted it to be 100 percent right. I believe if you're doing something unique like this, you need to do justice to the role. I am really grateful to Milap Sir and to everyone that I could learn this language."

  • Sony MAX to air world television premiere of ‘Marjaavaan’ on 29 February

    Sony MAX to air world television premiere of ‘Marjaavaan’ on 29 February

    MUMBAI: Sony MAX is all set to feature the World Television Premiere of the month – Marjaavaan. The action drama featuring Siddharth Malhotra, Riteish Deshmukh and Tara Sutaria will be showcased on 29th February 2020 at 8PM.

    The film revolves around the love story of a local goon, Raghu (Siddharth Malhotra) and Zoya (Tara Sutaria), a mute music teacher whose world is turned upside down due to the villainous acts of Vishnu (Riteish Deshmukh), the son of an infamous gang leader The film takes a series of heart wrenching twists that results in the death of Zoya. Raghu avenges her death while Vishnu continues to destroy everything Raghu lives for.

    Speaking about his role as Raghu, Siddharth Malhotra says, "Milap, Me and my team first decided to change the physical aspect of Raghu – trying longer hair, a bandana, the matches, tougher, bigger and broader look including the tattoos of every religion in India. I found it cool and really enjoyed it. I've never done something like this before."

    Speaking about her role as a mute Kashmiri Music teacher, Tara Sutaria says, "I spent a couple of months before we started filming to learn the sign language as I wanted it to be 100 percent right. I believe if you're doing something unique like this, you need to do justice to the role. I am really grateful to Milap Sir and to everyone that I could learn this language."

  • ITC Engage launches new range of fragrances

    ITC Engage launches new range of fragrances

    MUMBAI: ITC’s one of the leading fragrance brand, Engage has announced the launch of its new range of fragrances with Kartik Aaryan and Tara Sutaria. Engage celebrates romance in its true spirit which is magnetic, charming, enigmatic and playful. Kartik and Tara embody the brand persona of Engage and its positioning of playful romance.  

    Engage launches a new set of fragrances to augment the deodorant range with Intrigue and Spirit for Him and Her. Engage Intrigue for him and her is a melange of warm, seductive and sweet notes and Engage Spirit for him and her is an enticing combination of energetic, fresh and happy notes.

    Kartik and Tara as Engage’s first brand ambassadors bring to life a magical irresistible moment of love and desire. The film is playful and weaves in the tease yet the passionate chemistry of young love. The narrative builds on the feeling of being inseparable in love which makes even bidding a simple goodbye very difficult. Fragrance is an intimate aspect of romance and moments that leave an indelible memory. The TVC subtly threads in the lingering fragrances at the core of its story.

    Speaking of the new launch, Personal Care Products Business Division Chief Executive Sameer Satpathy said, “ITC Engage, since its inception, has grown to become one of the most loved fragrance brands in the country. The brand has kept pace with the evolving needs of the consumers with its range of innovative offerings and experiences. Kartik Aaryan and Tara Sutaria embody the core brand value of Engage and we are happy to have them on board.”

    Commenting on the new offering and partnership, Kartik Aaryan echoed the essence of the new range said, “If you had to describe me in two words, passionate and playfully romantic will top the list. Engage is an interesting fragrance brand not only for its fragrance choices but also is the only brand that makes and launches fragrances for men and women together. It is exciting and I am extremely happy to be a part of the Engage family!”

    Tara Sutaria, mirrors her co-partner’s thoughts and comments on the occasion, “For me personally, fragrances are an extremely important aspect of my routine. Also, fragrances are reminiscent of cherished moments, people and many more memories that a whiff triggers. Engage is one brand that is not only known for its innovations and fragrances, but also for its spirited, equal and playful proposition of romance. I am elated to be a part of Engage!”

    Wunderman Thompson Regional Creative Director Tista Sen commented on the TVC, “Goodbyes are tough when love and a new fragrance linger on…this new spot captures what is truly the essence of a couple who are at the end of an evening out but make the moment of goodbye another expression that captures what being inseparable in love is all about. Moody and distinctive with a fresh appeal the couple Kartik and Tara embody the playful chemistry which brand Engage is synonymous with. The poignant track adds another dimension and hits the sweet spot in this new launch of Engage Deo.”

  • Eros International to release 4 Hindi films overseas

    Eros International to release 4 Hindi films overseas

    MUMBAI: Eros International Plc, a global Indian entertainment company, has acquired international distribution rights to four bollywod films. The company has announced that it will release four Hindi language films across different genres later this year in several overseas markets including the UK, US and Middle East.

    First to release will be the romantic action film titled ‘Marjaavaan’ on 15 November, directed by Milap Zaveri, starring Sidharth Malhotra, Riteish Deshmukh, Tara Sutaria and Rakul Preet Singh. Produced by T-Series and Emmay Entertainment, the film is a dramatic, violent and action-packed love story.

    The second film to be distributed will be ‘Pagalpanti’, which is scheduled to release on 22 November. The forthcoming film is a comedy caper directed by filmmaker Anees Bazmee and produced by T-Series and Panorama Studios. The story of the film revolves around a group of Indian tourists on vacation that turns into a patriotic mission. The comedy stars Anil Kapoor, John Abraham, Ileana D'Cruz and Arshad Warsi.

    Eros International Media Ltd managing director Sunil Lulla said, “Eros continues to be a forerunner in releasing the biggest hits from Bollywood in significant markets across the globe. We take immense pride in taking quality cinema outside of India to maximise its viewership. And with this, we shall continue to forge our own path in the overseas market with the sole objective to delight the Indian diaspora and global consumers seeking fresh content.”

    Closely followed will be two other releases, one titled ‘Pati Patni Aur Woh’ and the other, ‘The Body’. The two starkly different films are scheduled to release simultaneously on 6 December. The former is a remake of a cult Bollywood film of the same name. Produced by T-Series and directed by Mudassar Aziz, the highly awaited film stars Kartik Aaryan, Ananya Panday and Bhumi Pednekar. ‘The Body’ is a thriller mystery inspired by its Spanish antecedent. Produced by Viacom18 Motion Pictures, the film is headlined by Emraan Hashmi, Rishi Kapoor, Vedhika and Sobhita Dhulipala.