ITV

Tag: taps

  • Distraction taps mobile video market for funny home video clips

    MUMBAI: The world’s appetite for slapstick humour seems to be insatiable. For the past eight years, Distraction Formats has been feeding it with its ever growing collection of Funny Home Video clips. Now 11,000 strong, Distraction’s collection is reaching out to new audiences through the burgeoning mobile video phone market.
     
     

    “The versatility of our Funny Home Video collection is such that we have moved beyond the window of television and into the mobile arena. The ancillary possibility of these 20 to 30 second clips as a secondary revenue stream is a sign of the times, and Distraction is at the forefront of this new development,” said Distraction Formats sales executive Sarah Coursey.
     
     

    Distraction’s Funny Home Video clips are sourced from around the world, and their appeal is universal. Already, the collection has been sold into 60 territories, including the UK- Kirsty’s Home Videos (SKY1), Italy- Paperissima (Canale 5), USA- World’s Funniest Home Videos (Fox) and France – Videogag (TF1).

    Now, with the massive growth in popularity of mobile videophones, Distraction has signed deals in Germany, Italy, UK, Russia, Canada and Korea.

    “There is a giant market out there and we are working with mobile content providers throughout Europe, North America, Asia and South America to tap it,” said Coursey.

  • Nick taps Nina Hahn as VP international development

    MUMBAI: Kids television network Nickelodeon has appointed former Sunbow Entertainment hand Nina Hahn as vice president of international development.

    Based out of London, Hahn will be responsible for developing relationships and partnerships to seek out international ideas and talent for development and placement on Nickelodeon’s channels around the world.
     
     
     

    Hahn will be reporting to EVP of Nickelodeon US production & development Marjorie Cohn and SVP of Nickelodeon International Steve Grieder.

    Says Cohn on the new appointment, “Nina will be connected with everything that we’re creating in the US, and ensure that we’re maximizing all opportunities for our global channels. She’ll also funnel new content initiatives back into the US, expanding our current pipeline with the best and most innovative creative out there.”