Tag: Taproot Dentsu

Dentsu Media wins communications mandate for Mrs. Bector’s Food Specialties

MUMBAI: Dentsu Media has bagged the communications mandate of Mrs. Bector’s Food Specialties.

Dentsu Media was chosen by Mrs. Bector’s for its focused strategic, holistic and forward thinking approach to the client’s communication requirements. The agency’s embodiment of the ethos of “beyond space” and strong organisational background helps them customise media agnostic solutions for clients.

“We believe that Dentsu Media’s team understands the dynamics of our category, where branding and strategy play a pivotal role. Their meticulous, innovative and tailor-made approach convinced us of this partnership in accordance to our growth plans,” said Mrs. Bector’s Food Specialties MD Anoop Bector.

Dentsu Media CEO Divya Karani added, “We are extremely proud to partner with Mrs. Bector’s Food Specialties. Communication is no longer a linear process and we will continue to deliver solutions beyond the traditional media space, to ensure consumer engagement and ROIs.”

The ad film for the brand has been made by Taproot Dentsu.

June 18, 2015
Dentsu expands India executive council post Ohri’s relocation

MUMBAI: With an aim to drive the group’s business in India, Dentsu Aegis Network has expanded its executive council in the country. The move comes post the recent relocation of Rohit Ohri to Singapore.

The council consists of leaders of all the Network companies and heads of key functions. This will give the network in India an opportunity to offer specialist services to their clients under one umbrella.

Chaired by Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin, the executive council includes Anand Bhadkamkar (Group Finance), Dimple Maheshwary (HR), Divya Karani (Dentsu Media), Simi Sabhaney (Dentsu Communications), Makato Nakao (Japanese International Clients), Kartik Iyer (Carat), Haresh Nayak (Posterscope), Sidharth Rao (Dentsu Webchutney), Narayan Devanathan (Dentsu Creative Impact), Shamsuddin Jasani (Isobar), Vivek Bhargava (iProspect), Nabendu Bhattacharyya (Milestone Brandcom), Rajiv Dingra (WAT Consult), Umesh Shrikhande (Taproot Dentsu), S. Yesudas (Vizeum) and R. Ravishankar (psLIVE). C.P Arora will be a special invitee.

“I am proud to say that we are the only media and advertising group in India to provide world-class specialist services with such depth under one umbrella,” said Bhasin.

“We want to offer our clients all the benefits of specialization without the hassles of silos and our unique One P&L structure enables us to do so. Consequently, the Executive Council has the important role of capitalizing on this advantage. Since we have been the fastest growing agency group for two years in a row, we are now amongst the top 3 groups in India. By Dec 2017 we aim to be the top 2, which will be a mandate for this Council,” he added.

The members of the executive council will be encouraged to think beyond their immediate roles for the efficiency of the group’s 1700 personnel across seven cities and 15 companies.

With specialist companies like Posterscope and Milestone (OOH), Taproot Dentsu (creative), Carat (media) and with nearly 700 personnel across the digital space in SEO, SEM, and social media, the expanded Executive Council will now aim to build on this momentum.

June 4, 2015
Dulux launches new ad campaign featuring Farhan Akhtar

MUMBAI: AkzoNobel India’s decorative paints brand Dulux has launched its ‘Fashion Trends for Walls’ campaign for Dulux Velvet Touch.

The integrated campaign featuring brand ambassador Farhan Akhtar turns the spotlight on the brand’s ability to translate fashion on to walls. Dulux Velvet Touch’s Fashion Trends is an offering of high-end emulsions (decorative paints).

Explaining the rationale behind the brand campaign, AkzoNobel India Decorative Paints director Rajiv Rajgopal said, “Being an international premium brand with a distinct legacy and lineage, Dulux’s strengths resides in its immense understanding of colours and maintenance of high standards of quality. The new campaign bases its ideology on the brand’s best in class interior solutions that support customers in making their homes stylish.”

“With Dulux Velvet Touch being at the heart of the campaign, its brand ambassador, Farhan Akhtar has been featured who has given life to this television commercial. The TVC is strongly flanked by print and outdoor advertisement, and active engagement through digital touch points and in store solutions. As a brand ambassador, Farhan Akhtar embodies the Dulux Velvet Touch’s core position of self-expression and style,” he added.

Akhtar said, “I am very proud to continue my association with Dulux Velvet Touch, a brand that brings international appeal and offers best in class performance in interior solutions. Like the product, the new TVC of Dulux Velvet Touch is stylish and will appeal to the next generation of customers who are searching for ways to transform their living space into something that they are truly proud of. I personally had lot of fun working with the paint and the finished wall while making of this TVC.”

Taproot Dentsu Communications co-founder and CCO Agnallio Dias said, “The Fashion Trend for Walls campaign of Dulux Velvet Touch caters to an audience that is not afraid of flaunting style. Beyond the colours and vibrancy, there lies a hidden meaning in each colour at the core of Dulux. These colours define a person’s individuality and Dulux provides a medium of expression to these individuals. Just as fashionistas set trends in the world of fashion, Dulux Velvet Touch empowers consumers to discover their style and wearing it on their walls.”

April 15, 2015