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Tag: Taproot Dentsu

  • Taproot Dentsu innovates with Airtel’s life-saving wallpapers

    MUMBAI: Taproot Dentsu, the creative agency from Dentsu Aegis Network, has partnered with Airtel, India’s leading telecom service company, with an innovative solution for people who become unfortunate victims of accidents.

    In an accident or medical emergency, one may want to help, but there is no way a stranger can reach out to the victim’s family because the phone contacts are stuck behind pass codes. Howsoever a person wishes to be a Good Samaritan, this is one wall no one can get beyond.

    That’s where Taproot Dentsu’s innovation comes in. The Life Saving Wallpapers help everyone make mobile wallpapers with emergency contacts and blood group, so that that information remains accessible without having to unlock the screen. Dentsu WebChutney, Airtel’s Digital partner, supported the idea with flawless execution.

    Taproot Dentsu (Gurgaon) creative head Titus Upputuru adds, “At Dentsu Aegis Network, we are innovating the way brands are built in today’s world. In the unfortunate circumstance of an accident, when the victim becomes unconscious or is badly injured, there is no way people can reach out to the victim’s family and friends because the contacts are hidden behind the phone’s passcode. That’s where Airtel’s Lifesaving Wallpapers come handy. All the important data such as emergency contact numbers and blood group details are now available on the phone screen through the customized wallpapers, so that people can reach out to those who need to be contacted and help the victims. Across India, people are benefitting from this initiative. Who thought Wallpapers can save lives, but in today’s world it is possible.”

    Airtel Lifesaving Wallpapers is a mobile-first site, which embeds emergency info on mobile wallpapers, irrespective of your phone or network. It is provided to people via social media. The campaign is supported by social media posts, retail posters and other collaterals, at different points of contact with people at large.

    The idea won two Gold awards at the recently concluded Goa Fest 2017, India’s best advertising festival.

  • Dentsu Aegis Network tops Goafest 2016 metal count as a group

    Dentsu Aegis Network tops Goafest 2016 metal count as a group

    On the road to its stated ambition of becoming #2 in the Indian ad industry by 2017, the Dentsu Aegis Network units quietly combined to bring in the highest tally of metals as a group at the Creative and Media Abbys at Goafest 2016.

    With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the creative reputation as there was to its business growth.

    Taproot Dentsu (40 metals), Dentsu Creative Impact (23 metals), Dentsu Webchutney (13 metals), Isobar (3 metals) and Dentsu Marcom and Vizeum (2 metals each) put in their collective best to surpass all other groups at this year’s Goafest. With wins across the entire gamut of categories—from film to print, out of home to activation, design to digital and direct, media to craft—Dentsu Aegis Network showed itself to be a creative force to be reckoned with, even as its business growth has been ample evidence of clients’ faith in the group’s capabilities.

    Commenting on the performance, Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia said, “Business growth can only be sustained on the back of fantastic creative work, and our performance at Goafest 2016 is a demonstration of that. Having said that, this is only the beginning. Business stability and growth form a solid foundation upon which creative work can flourish, and that is precisely what you will see from us – in market, and in peer forums like Goafest.”

    “This is a very happy reflection not just of the range and depth of our talent but also of clients’ trust in our abilities. And this is happening because the business and planning heads at each unit are getting behind the creative 100%. The effort that each of our creative leaders has brought to bear is clearly visible here and I thank each of them for this outstanding performance. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India,” he added.

  • Dentsu Aegis Network tops Goafest 2016 metal count as a group

    Dentsu Aegis Network tops Goafest 2016 metal count as a group

    On the road to its stated ambition of becoming #2 in the Indian ad industry by 2017, the Dentsu Aegis Network units quietly combined to bring in the highest tally of metals as a group at the Creative and Media Abbys at Goafest 2016.

    With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the creative reputation as there was to its business growth.

    Taproot Dentsu (40 metals), Dentsu Creative Impact (23 metals), Dentsu Webchutney (13 metals), Isobar (3 metals) and Dentsu Marcom and Vizeum (2 metals each) put in their collective best to surpass all other groups at this year’s Goafest. With wins across the entire gamut of categories—from film to print, out of home to activation, design to digital and direct, media to craft—Dentsu Aegis Network showed itself to be a creative force to be reckoned with, even as its business growth has been ample evidence of clients’ faith in the group’s capabilities.

    Commenting on the performance, Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia said, “Business growth can only be sustained on the back of fantastic creative work, and our performance at Goafest 2016 is a demonstration of that. Having said that, this is only the beginning. Business stability and growth form a solid foundation upon which creative work can flourish, and that is precisely what you will see from us – in market, and in peer forums like Goafest.”

    “This is a very happy reflection not just of the range and depth of our talent but also of clients’ trust in our abilities. And this is happening because the business and planning heads at each unit are getting behind the creative 100%. The effort that each of our creative leaders has brought to bear is clearly visible here and I thank each of them for this outstanding performance. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India,” he added.

  • Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    MUMBAI: There couldn’t have been a better closure to the three day long celebration of advertising genius than the final night of Abbys 2016 that unfolded amidst the hedonic mix of music, creativity and intoxication. While the abundance of alcohol kept everyone in elevated spirits, the winners of the night were seen enjoying a different level of high as they walked up the stage to receive their metals.

     

    Continuing its winning streak, JWT once again snared the most number of metals, with five golds, 21 silver and 21 bronze that put it on the top spot with a metal tally of 47 metals. While the absence of a Grand Prix let down many, the newly introduced Best In Category award drew a lot of attention. It was Publicis Communication that bagged the Best In category award for its ground breaking work in ‘A Giant’s Story’ for Ambuja Cement, in the film craft category.

     

    On the newly introduced award, Percept Limited director Ajay Chandwani shared “You can consider it as a recognition above the gold awards, but not equal to Grand Prix. To evaluate the best in gold in each category, the jury was given an option to either select a grand prix or a best in category. Usually grand prix is awarded to a piece of work that has made a path breaking and game changing effort in the category. There was no work that amounted to that this year.”

     

    Apart from the Best In Category award, Publicis claimed four golds, four silver and four bronze metals, putting its total metal figure to 13. DDB Mudra also shone at the Abbys with four golds, four silver ad 15 bronze setting its total number of metals to 23. If one went by metal tally, Taproot Dentsu emerged as the clear second with 40 metals to its name – two gold, 19 silver and 19 bronze.

     

    A total of 10 categories’ winners were revealed on the third day. The category wise break up of winners is as follows.

     

    Ambient Media: Out of a total of fifteen metals, the jury gave away one gold, four silver and 10 bronze. JWT Mumbai bagged the one gold and bronze leading the category, followed by DDB Mudra with two silver and four bronze.

     

    In Design, Alok Nanda and Company took home a gold, three silver and three bronze making it a category leader. Alok Nanda and Company was followed by Publicis Communications with one gold, two silver and one bronze metal. Out Of Box was closely behind with a gold, silver and a bronze; and McCann World Group India with a gold and silver. A total of four gold, 12 silver and 24 bronze were given away in the category.

     

    Digital: As per the Goafest Organising Committee chairman Nakul Chopra Digital saw the most number of entries this year – a first in Goafest. There were a total of 614 entries, as compared to 548 last year. DDB Mudra took home gold and silver in the category making it the genre leader. R K Swamy BBDO brought home the second gold, followed by Experience Commerce taking home the final gold in the category. Taproot Dentsu also shone in the category with four silver awards.

     

    Integrated: DDB Mudra and Publicis Communications each received a gold and bronze metals in the category. Star India too was recognized with a silver for its exceptional work for Mauka Mauka.

     

    Out of Home:  With a total of 15 silver and 21 bronze given away in this category, there were many intense contests for the top position. JWT scored five silver and five bronze followed by Ideas@work bagging two silver and four bronze. There were no golds awarded in this category.

     

    Film Craft: Early Man Film bagged one gold, three silver and a bronze in the category followed by Flying Saucer pictures with a silver and gold.

     

    Film Single:  While Publicis Communications claimed the freshly introduced Best In Category award followed by a bronze, it was DDB Mudra that bagged the most number of metals with a gold, a silver and four bronzes.

     

    Print Single: Dentsu Creative Impact got one gold and four bronze metals to its name followed by Contract Advertising with a gold and bronze. Taproot Dentsu dominated the genre with five bronze and three silvers to its name.

    This year saw the Goafest Committee introducing two new categories or special Abbys as they are otherwise being called.  They were the Young Abby and the Gender Sensitive Abby. “Since last year there has been a growing interest in introducing this award. For this category we accepted entries that were especially made to address gender issues, but were just another advertisement made for a brand that naturally took a gender sensitive approach. Hectic Content from Mumbai won the gold in this category for The Calling done for Anouk.

     

    The Young Abby invited entries from creative and art director teams from agencies who were under the age of 30. The creatives were required to especially tailor campaigns on ‘Gender Violence’ in the medium of their choice which was then later judged by a special jury.  Bodhisatwa Dasgupta and Nitesh Shah from JWT Gurgaon bagged the gold in this category along with the golden chance to ravel to Cannes for the Cannes Lion Awards this year.

     

    Going by sheer numbers, 2016 proved to be a very exciting year for Goafest as well as the advertising fraternity with a total of 4460 entries submitted for the Abbys as compared to 3475 last year.  In terms of metals awarded, the number went up from 359 in 2015 to 418 in 2016, with 245 bronze metals and 134 silver metals given away. The number of gold however went down from 71 last year to 38 this year.

  • Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    Publicis bags the ‘Best In Category’ award; JWT leads metal tally with 5 gold, 21 silver and 21 bronze

    MUMBAI: There couldn’t have been a better closure to the three day long celebration of advertising genius than the final night of Abbys 2016 that unfolded amidst the hedonic mix of music, creativity and intoxication. While the abundance of alcohol kept everyone in elevated spirits, the winners of the night were seen enjoying a different level of high as they walked up the stage to receive their metals.

     

    Continuing its winning streak, JWT once again snared the most number of metals, with five golds, 21 silver and 21 bronze that put it on the top spot with a metal tally of 47 metals. While the absence of a Grand Prix let down many, the newly introduced Best In Category award drew a lot of attention. It was Publicis Communication that bagged the Best In category award for its ground breaking work in ‘A Giant’s Story’ for Ambuja Cement, in the film craft category.

     

    On the newly introduced award, Percept Limited director Ajay Chandwani shared “You can consider it as a recognition above the gold awards, but not equal to Grand Prix. To evaluate the best in gold in each category, the jury was given an option to either select a grand prix or a best in category. Usually grand prix is awarded to a piece of work that has made a path breaking and game changing effort in the category. There was no work that amounted to that this year.”

     

    Apart from the Best In Category award, Publicis claimed four golds, four silver and four bronze metals, putting its total metal figure to 13. DDB Mudra also shone at the Abbys with four golds, four silver ad 15 bronze setting its total number of metals to 23. If one went by metal tally, Taproot Dentsu emerged as the clear second with 40 metals to its name – two gold, 19 silver and 19 bronze.

     

    A total of 10 categories’ winners were revealed on the third day. The category wise break up of winners is as follows.

     

    Ambient Media: Out of a total of fifteen metals, the jury gave away one gold, four silver and 10 bronze. JWT Mumbai bagged the one gold and bronze leading the category, followed by DDB Mudra with two silver and four bronze.

     

    In Design, Alok Nanda and Company took home a gold, three silver and three bronze making it a category leader. Alok Nanda and Company was followed by Publicis Communications with one gold, two silver and one bronze metal. Out Of Box was closely behind with a gold, silver and a bronze; and McCann World Group India with a gold and silver. A total of four gold, 12 silver and 24 bronze were given away in the category.

     

    Digital: As per the Goafest Organising Committee chairman Nakul Chopra Digital saw the most number of entries this year – a first in Goafest. There were a total of 614 entries, as compared to 548 last year. DDB Mudra took home gold and silver in the category making it the genre leader. R K Swamy BBDO brought home the second gold, followed by Experience Commerce taking home the final gold in the category. Taproot Dentsu also shone in the category with four silver awards.

     

    Integrated: DDB Mudra and Publicis Communications each received a gold and bronze metals in the category. Star India too was recognized with a silver for its exceptional work for Mauka Mauka.

     

    Out of Home:  With a total of 15 silver and 21 bronze given away in this category, there were many intense contests for the top position. JWT scored five silver and five bronze followed by Ideas@work bagging two silver and four bronze. There were no golds awarded in this category.

     

    Film Craft: Early Man Film bagged one gold, three silver and a bronze in the category followed by Flying Saucer pictures with a silver and gold.

     

    Film Single:  While Publicis Communications claimed the freshly introduced Best In Category award followed by a bronze, it was DDB Mudra that bagged the most number of metals with a gold, a silver and four bronzes.

     

    Print Single: Dentsu Creative Impact got one gold and four bronze metals to its name followed by Contract Advertising with a gold and bronze. Taproot Dentsu dominated the genre with five bronze and three silvers to its name.

    This year saw the Goafest Committee introducing two new categories or special Abbys as they are otherwise being called.  They were the Young Abby and the Gender Sensitive Abby. “Since last year there has been a growing interest in introducing this award. For this category we accepted entries that were especially made to address gender issues, but were just another advertisement made for a brand that naturally took a gender sensitive approach. Hectic Content from Mumbai won the gold in this category for The Calling done for Anouk.

     

    The Young Abby invited entries from creative and art director teams from agencies who were under the age of 30. The creatives were required to especially tailor campaigns on ‘Gender Violence’ in the medium of their choice which was then later judged by a special jury.  Bodhisatwa Dasgupta and Nitesh Shah from JWT Gurgaon bagged the gold in this category along with the golden chance to ravel to Cannes for the Cannes Lion Awards this year.

     

    Going by sheer numbers, 2016 proved to be a very exciting year for Goafest as well as the advertising fraternity with a total of 4460 entries submitted for the Abbys as compared to 3475 last year.  In terms of metals awarded, the number went up from 359 in 2015 to 418 in 2016, with 245 bronze metals and 134 silver metals given away. The number of gold however went down from 71 last year to 38 this year.

  • Goafest 2016: JWT leads with 3 golds on ABBY day 2; Taproot Dentsu bag most number of metals

    Goafest 2016: JWT leads with 3 golds on ABBY day 2; Taproot Dentsu bag most number of metals

    MUMBAI: Day 2 at Goafest 2016 saw Creative ABBY being given out to the most creative works  in eight different categories namely — Radio Single, Radio Craft, Branded Content, Brand Activation, Broadcast, Print Craft, Public Relations and Direct.

    Overall JWT Mumbai emerged as the clear leader of day 2 bagging as many as three golds in Radio Singles, Brand Activation and Public Relations categories. Apart from this the agency bagged 11 silver and three bronze metals. Their total number of metals came to 17.

    They were followed by Taproot Dentsu with two golds to their name in Direct marketing and Print Craft categories. Adding up their six silver and ten bronze metals, Taproot Dentsu took home 18 metals home on day 2.

    The agency to bag third most number of metals is Cheil India with two gold, five silver and four bronze.

    Category wise break up of metals winners are as follows:

    Radio singles: JWT Mumbai bagged one gold in Radio Singles  for Godrej’s  MAMAcampaign  in the category followed by one bronze and one silver. They were followed by Contract Advertising getting eight bronze and two silver,  and Dentsu Creative Impact winning seven bronze and one silver.

    Radio Craft was led by Scarecrow Communications getting five bronze metals followed by  Rediffusion Dentsu Young & Rubicam with two bronze and one silver. JWT Mumbai too fared well with one bronze and one silver to their name.

    Print Craft: Taproot Dentsu stood out in the print category with a gold to their name for their campaign for Indian Outdoor Advertising Association. They also secured nine bronze metals and and three silvers in the category. Apart from them, Ideas@work bagged four bronze metal followed by Dentsu Aegis Network with two bronze and two silver. There were n total one gold, 23 bronze and 11 silver metals given out in the category.

    Public Relations: This is one category that attracted the most number of golds, with total 8 golds, 16 bronze and 9 silvers. Sarva Integrated emerged as clear winners with two golds to their name, followed by Cheil India with one gold, one bronze and one silver award.

    Broadcasters: Broadcasters category saw a fascinating showdown with over all 15 bronze, four silver and two gold metals. Star India bagged the most number of metals with 10 bronze, two silver and one gold. They bagged their gold for Mauka Mauka as the Best TV sports channel program promo. Zee Entertainment enterprises bagged the second gold in the category for their work on Bond Vs. Bond as best movie promo on TV. There were total 2 golds, fifteen bronzes and four silvers in the category.

    Branded Content: Brave New World bagged the gold in the category for their campaign for The Roadster Life Co followed by Maddison worldwide with three bronzes.

    Brand Activation:  In the brand activation space JWT has bagged the only gold in the genre along with five other silver metals. They received their gold for Udaan for Airtel. They were followed by Cheil India with one gold for Samsung Joy Plus TV, two silver and two bronze; and DDB Mudra with one gold for UNICEF and one bronze metal to their name.

    Direct: In direct marketing category, Taproot Dentsu won the show with one gold, two silver and two bronze awards. They bagged their gold for Waiting For You for Times Of India. Dentsu Creative Impact received a gold award for their work on One Breath: He She and Them for Max Health Care. In total there were two golds, 13 bronzes and nne silvers awarded in this category.

    Percept Limited director Ajay Chandwani who had overseen the entire process closely, right from the round one of shortlisting of entries, to jury discussions on it to the ultimately anonymous voting to choose the winners mentioned that the jury had been extremely fair and meticulous in selecting the winners.

    As per Chandwani, “Firstly the number of golds have gone down. The reason could be that the judging standard has gone up by quite a lot, therefore there are fewer golds and nothing so far has received a Grand Prix.. The other thing to note is that if there is a powerful idea the creatives have had, they making the most of it by entering it in several categories. So there are some campaigns which have gotten recognition in several categories, although the judging in each category may be different so while it gets a bronze in one category, it may get a silver in another. This is a worldwide trend not restricted to India alone.”

    The evening held special significance as the media and advertising fraternity also came together to felicitate Piyush Pandey, Executive Chairman and Creative Director, O&M India on receiving the Padma Shri, the fourth highest civilian award of India. Vineet Jain, Managing Director, Bennett, Coleman & Co. Ltd. was also felicitated for his significant contribution to innovative growth in the media industry, unstinting support to the advertising industry, his unflinching belief in the importance of creative communication and his ongoing efforts to use communication as a force for societal change.

  • Goafest 2016: JWT leads with 3 golds on ABBY day 2; Taproot Dentsu bag most number of metals

    Goafest 2016: JWT leads with 3 golds on ABBY day 2; Taproot Dentsu bag most number of metals

    MUMBAI: Day 2 at Goafest 2016 saw Creative ABBY being given out to the most creative works  in eight different categories namely — Radio Single, Radio Craft, Branded Content, Brand Activation, Broadcast, Print Craft, Public Relations and Direct.

    Overall JWT Mumbai emerged as the clear leader of day 2 bagging as many as three golds in Radio Singles, Brand Activation and Public Relations categories. Apart from this the agency bagged 11 silver and three bronze metals. Their total number of metals came to 17.

    They were followed by Taproot Dentsu with two golds to their name in Direct marketing and Print Craft categories. Adding up their six silver and ten bronze metals, Taproot Dentsu took home 18 metals home on day 2.

    The agency to bag third most number of metals is Cheil India with two gold, five silver and four bronze.

    Category wise break up of metals winners are as follows:

    Radio singles: JWT Mumbai bagged one gold in Radio Singles  for Godrej’s  MAMAcampaign  in the category followed by one bronze and one silver. They were followed by Contract Advertising getting eight bronze and two silver,  and Dentsu Creative Impact winning seven bronze and one silver.

    Radio Craft was led by Scarecrow Communications getting five bronze metals followed by  Rediffusion Dentsu Young & Rubicam with two bronze and one silver. JWT Mumbai too fared well with one bronze and one silver to their name.

    Print Craft: Taproot Dentsu stood out in the print category with a gold to their name for their campaign for Indian Outdoor Advertising Association. They also secured nine bronze metals and and three silvers in the category. Apart from them, Ideas@work bagged four bronze metal followed by Dentsu Aegis Network with two bronze and two silver. There were n total one gold, 23 bronze and 11 silver metals given out in the category.

    Public Relations: This is one category that attracted the most number of golds, with total 8 golds, 16 bronze and 9 silvers. Sarva Integrated emerged as clear winners with two golds to their name, followed by Cheil India with one gold, one bronze and one silver award.

    Broadcasters: Broadcasters category saw a fascinating showdown with over all 15 bronze, four silver and two gold metals. Star India bagged the most number of metals with 10 bronze, two silver and one gold. They bagged their gold for Mauka Mauka as the Best TV sports channel program promo. Zee Entertainment enterprises bagged the second gold in the category for their work on Bond Vs. Bond as best movie promo on TV. There were total 2 golds, fifteen bronzes and four silvers in the category.

    Branded Content: Brave New World bagged the gold in the category for their campaign for The Roadster Life Co followed by Maddison worldwide with three bronzes.

    Brand Activation:  In the brand activation space JWT has bagged the only gold in the genre along with five other silver metals. They received their gold for Udaan for Airtel. They were followed by Cheil India with one gold for Samsung Joy Plus TV, two silver and two bronze; and DDB Mudra with one gold for UNICEF and one bronze metal to their name.

    Direct: In direct marketing category, Taproot Dentsu won the show with one gold, two silver and two bronze awards. They bagged their gold for Waiting For You for Times Of India. Dentsu Creative Impact received a gold award for their work on One Breath: He She and Them for Max Health Care. In total there were two golds, 13 bronzes and nne silvers awarded in this category.

    Percept Limited director Ajay Chandwani who had overseen the entire process closely, right from the round one of shortlisting of entries, to jury discussions on it to the ultimately anonymous voting to choose the winners mentioned that the jury had been extremely fair and meticulous in selecting the winners.

    As per Chandwani, “Firstly the number of golds have gone down. The reason could be that the judging standard has gone up by quite a lot, therefore there are fewer golds and nothing so far has received a Grand Prix.. The other thing to note is that if there is a powerful idea the creatives have had, they making the most of it by entering it in several categories. So there are some campaigns which have gotten recognition in several categories, although the judging in each category may be different so while it gets a bronze in one category, it may get a silver in another. This is a worldwide trend not restricted to India alone.”

    The evening held special significance as the media and advertising fraternity also came together to felicitate Piyush Pandey, Executive Chairman and Creative Director, O&M India on receiving the Padma Shri, the fourth highest civilian award of India. Vineet Jain, Managing Director, Bennett, Coleman & Co. Ltd. was also felicitated for his significant contribution to innovative growth in the media industry, unstinting support to the advertising industry, his unflinching belief in the importance of creative communication and his ongoing efforts to use communication as a force for societal change.

  • Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup

    Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup

    MUMBAI: The ubiquitous Airtel 4G girl is back in a new avatar starting today as she goes on a vacation with her friends. Airtel’s new campaign around its 4G services starring Sasha Chhetri goes on air today during the India-New Zealand match of the ICC World T-20 Cup.

    Airtel has led the proliferation of 4G services in India and has the widest 4G footprint in the industry with services available in over 350 cities and towns across the country. The new campaign, which has been conceived by Taproot Advertising, is positioned on Airtel being the widest 4G network in the country with unmatched coverage.

    The campaign will have a total of 5 films, each one different from the other in terms of the visual beauty of the location. It will have support legs in outdoor, print and digital mediums which will play a big role in delivering the message to the online audience, in particular the youth.

    Since August 2015, when Airtel’s disruptive 4G ‘Challenge’ went on air, Sasha Chhetri has become the synonymous with 4G in India and has established herself as the confident go-getter who can deliver the brand’s message with panache.  

    On the new campaign, Bharti Airtel (India & SA) CBO Rajiv Mathrani says, “Airtel’s 4G campaigns have redefined communication around high speed mobile data services and the brand has powerfully surged ahead. With the expansion of Airtel’s 4G network across India, the campaign showcases the network in some of the most picturesque locations and is delivered in a casual yet persuasive tonality. We will see Sasha in a refreshingly new avatar as she continues to build a strong youth connect for Brand Airtel”

    Taproot-Dentsu’s Agnello Dias says, “The Airtel 4G girl has built a powerful 4G association with Airtel. For this campaign, we have taken a different spin on her character while driving home a strong network message”

    India is witnessing explosive growth in the mobile data category. As the 4G device ecosystem matures, and 4G enabled handsets are available at affordable price points, high speed data services are expected to see considerable uptake across India.

  • Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup

    Airtel’s 4G girl is back in a new avatar at ICC World T-20 Cup

    MUMBAI: The ubiquitous Airtel 4G girl is back in a new avatar starting today as she goes on a vacation with her friends. Airtel’s new campaign around its 4G services starring Sasha Chhetri goes on air today during the India-New Zealand match of the ICC World T-20 Cup.

    Airtel has led the proliferation of 4G services in India and has the widest 4G footprint in the industry with services available in over 350 cities and towns across the country. The new campaign, which has been conceived by Taproot Advertising, is positioned on Airtel being the widest 4G network in the country with unmatched coverage.

    The campaign will have a total of 5 films, each one different from the other in terms of the visual beauty of the location. It will have support legs in outdoor, print and digital mediums which will play a big role in delivering the message to the online audience, in particular the youth.

    Since August 2015, when Airtel’s disruptive 4G ‘Challenge’ went on air, Sasha Chhetri has become the synonymous with 4G in India and has established herself as the confident go-getter who can deliver the brand’s message with panache.  

    On the new campaign, Bharti Airtel (India & SA) CBO Rajiv Mathrani says, “Airtel’s 4G campaigns have redefined communication around high speed mobile data services and the brand has powerfully surged ahead. With the expansion of Airtel’s 4G network across India, the campaign showcases the network in some of the most picturesque locations and is delivered in a casual yet persuasive tonality. We will see Sasha in a refreshingly new avatar as she continues to build a strong youth connect for Brand Airtel”

    Taproot-Dentsu’s Agnello Dias says, “The Airtel 4G girl has built a powerful 4G association with Airtel. For this campaign, we have taken a different spin on her character while driving home a strong network message”

    India is witnessing explosive growth in the mobile data category. As the 4G device ecosystem matures, and 4G enabled handsets are available at affordable price points, high speed data services are expected to see considerable uptake across India.

  • O&M’s ‘Giant Footprints’ campaign bags silver at Cannes Lion 2015

    O&M’s ‘Giant Footprints’ campaign bags silver at Cannes Lion 2015

    MUMBAI: Filaria (vernacularly known as Haatipaon) is a venomous disease which gallops million lives in India due lack of awareness amongst people. The mandate to generate this awareness amongst the target, so that they could accept medication was given to Ogilvy and Mather Mumbai. The result of which was the creation of TVC ‘Giant Footprints’ by O&M executive creative director Sumanto Chattopadhyay.

     

    The TVC got not just a million feet to medical centers but also garnered a silver Lion at the ongoing Cannes Lions 2015.

     

    “I pushed hard to get the campaign registered at Cannes Lions, but the fact that it did not win any accolades in India was raising doubts in my mind. Now the fact that it indeed won a silver Lion is extremely satisfying,” says Chattopadhyay to indiantelevision.com.

     

    The TVC was shot in Apte village in Bhor district of Maharashtra, and was targeted towards all the rural and semi rural parts of the country. “The core idea behind the video was to make it look like a universal India video which is relevant to each and every part of the country. So, be it for someone watching it in east or south India, it should resemble his or her locality,” informs Chattopadhyay.

     

    “Cannes Lion is an amazing recognition but the number of people who reached medical centers after watching the video is something more inspiring,” asserts Chattopadhyay.       

     

    Besides O&M’s silver Lion is for the ‘Giant Footprints’ campaign for Sabin Vaccine Institute, Indian Ministry of Health & Family Welfare (Filaria Dose) India had one more winner in the Pharma category. Medulla won a bronze Lion for the ‘Spinning Living Room’ campaign for Johnson & Johnson’s Cinnarazine in the Print section.

     

     

    McCann won two silver Lions, one for its campaign for Dabur’s Gastrina and other for Essel Group’s Dish TV. The agency is the only Indian organization so far to win two Lions in 2015. Grey won one silver Lion for its campaign for DHL while Taproot Dentsu bagged a bronze Lion for its Pimp creative for Bennett Coleman’s Mumbai Mirror.