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MUMBAI: Two years after launching its television ratings service in the country, Audience Measurement and Analytics (AMA) has announced that aMap, which provides data on overnight...
MUMBAI: Audience Measurement and Analytics (AMA), which in June 2004 announced the launch of online television ratings system Audience Map (aMap) in India, has signed on...
MUMBAI: Ratings data the next day. That is the advantage that Audience Measurement and Analytics (AMA), which in June announced the launch in India of aMap,...
The winner takes it all is an adage that Star India is using to its advantage and how. The industry is bracing itself for another hike...
Lakshmi Seth, vice-president of Quantum Research, tried to explain the need to understand the need of the consumer and more specifically the movie consumer. By citing...
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