ITV

Tag: Tanya Shukla

  • The Q announces influencer-led comedy show ‘Hasi Ka Hahakaar’

    The Q announces influencer-led comedy show ‘Hasi Ka Hahakaar’

    Mumbai: Hindi GEC The Q has announced its first original for the year “Hasi Ka Hahakaar” with Gaurav Gera as the host. Premiering on 22 January, the scripted reality comedy series will feature popular comedy influencers and artists as guests. The show will air every Saturday and Sunday at 7:30 p.m and 10 p.m.

    “Hasi Ka Hahakaar” will give viewers and Gaurav Gera fans an opportunity to see him in a different avatar in each episode along with his Man-Friday and co-actor Sandesh Nayak playing the character of Khurram Bhopali. The show will give popular comedy entertainers and influencers from the digital world an opportunity to be on television alongside Gera, bolstering the overall comedy quotient, said the channel in a statement.

    Each episode will have a special segment with comedians Kettan Singh, Ankita Srivastav, Ishtiyak Khan and Mubeen Saudagar joining the host. Their engagement with emerging comedy influencers on-air will further the brand’s proposition of providing a platform for digital talent on national television, it added.

    Speaking on the launch of the new show, The Q programming head Tanya Shukla said, “Given the external environment and the volatile times we are living in, the comedy genre has naturally cemented its position in the minds of viewers. Hasi Ka Hahakaar is India’s first large-scale influencer-led comedy show on television. It is conceptualised upon The Q’s ‘Zara Hatke’ proposition. The fresh and innovative concept brings together talented individuals with great comedy timing.”

    “Viewers will get to witness Gaurav Gera in some of his most popular digital avatars including Chutki, Shopkeeper, and Biddu Uncle among others. We are sure that show will strike a chord with viewers making them return for more. We look forward to creating, curating and investing to bring more such content that connects and resonates with our loyal viewer base while attracting new viewers to The Q,” she added. 

  • The Q to premiere MX original show ‘Aashram’ on TV

    The Q to premiere MX original show ‘Aashram’ on TV

    Mumbai: The Q has partnered with MX Player to bring its critically and commercially successful original series “Aashram” to television. The first season of the show will air on 11 October at 8:30 p.m from Monday to Friday followed by the second season.

    Directed by Prakash Jha, the crime thriller features Bobby Deol, Tridha Choudhury, Aditi Sudhir Pohankar and Anupriya Goenka in the lead roles.

    “Great content does wonders irrespective of its platform. Having understood the pulse of our viewers, we at The Q continue to make efforts in bringing content that is strong, and unique with a compelling and relevant plot and storyline,” said The Q chief executive officer Simran Hoon. “Airing Aashram on TV is in sync with our strategy to bring the best from digital to TV.  We will continue to pioneer such initiatives to help strengthen The Q’s position in the industry while being the preferred entertainment destination for viewers across India.”

    Inspired by true events, “Aashram” was launched in 2020 and revolves around the story of Baba Nirala, an actual conman who ensures that his devotees or followers devote their wealth to him and stay attached to his aashram.

    “Aashram unfolds a great story and given its relevance in today’s day and age, it is sure to strike the right chord with our viewers,” said The Q programming head Tanya Shukla. “Television is a medium that brings families together and by bringing a high-end limited series on television, we aim to provide our viewers with the most engaging form of entertainment. We will continue bringing such compelling stories from the digital world for our discerning viewers.”

  • The Q India unveils summer 2021 line-up

    The Q India unveils summer 2021 line-up

    MUMBAI: With summer vacations around the corner, The Q is all set to bring forth an array of animated original content with stories of the bravest heroes, most iconic villains, noblest kings and their treacherous enemies, the biggest battles and the most captivating conspiracies.

    Expanding its animation genre with the addition of new shows, The Q’s fresh line-up of animated content will include some of the most riveting stories of legendary characters from the Ramayana, Mahabharata, Panchatantra stories, as well as tales of Akbar Birbal and Vikram Betal in a fresh and unique format, making it interesting for the young and old to watch together.

    The Q India programming head Tanya Shukla said, “At The Q, we are committed to infusing the broadcast universe with fresh concepts and a unique lineup of content that engages the youth and also makes their world inclusive for the whole family. Television, in Indian homes, is the last frontier where the family still gathers. With a bouquet of shows from varied genres that is perfect for new India’s homes, we will bring the very best of entertainment from an expanded horizon of new age online content creators.”

    With the entire family staying home amidst the unprecedented situation, The Q’s upcoming content line-up starting with the animated version of Ramayana, went on-air on 17 April, 2021, Saturday. The show airs every Saturday and Sunday from 6:00 am onwards with multiple telecasts throughout the day.

    The Q India is an advertiser and influencer marketing supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. The channel has recently become one of India’s fastest growing youth entertainment brands reaching 46.42 Gross Rating Points (GRP) on BARC (Broadcast Audience Research Council) as of week 14. It has reached an audience of over 712 million via 100 million television homes with partners including DD Free Dish, Tata Sky, Dish TV and Siti Networks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus.