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Tag: Tanya Gugenheim

  • ZoneMedia launches horror series on the mobile

    ZoneMedia launches horror series on the mobile

    MUMBAI:Global media firm Zonemedia has announced the launch of the first made-for-mobile horror series, When Evil Calls in the UK.

    Digital channel Zone Horror and its sister company Zone Mobile, have joined forces with Pure Grass Films to create the 20-episode series. The series launched in association with British mobile firm O2. Viewers who prefer a more traditional TV watching experience will be able to tune into Zone Horror next week, when a behind the scenes documentary will be broadcast.

    When Evil Calls centres around the mysterious appearance of a text message that grants the students at Willburn Hall their wildest desires. A-cup Alice wants bigger breasts, until her cup runneth over in an explosive mathematics class. Hilary would give her right arm to lose weight and the blades of a kitchen waste disposal unit oblige. One by one, Willburn s students learn a lethal lesson: be careful what you wish for.

    When Evil Calls is written and directed by rising British horror star Johannes Roberts. Each two minute episode has been shot expressly for mobile devices. It stars Jennifer Lim, Dominique Pinon and Chris Barrie.

    Roberts says, “When Evil Calls has forged new ground in my film-making career. Shooting two minute episodes meant really focusing the writing and intensifying the story. The result is a fast-paced, hilarious and scary romp that I hope will be enjoyed on cell phones throughout the world.”

    The series is available for download for O2 customers in the UK via O2 Active. Customers can access the content from within the Film section of the O2 Active portal or alternatively they can text the word WISH to 61616 where they will receive a WAP push with a WAP URL which will link them straight into the content. It will also be available on general release through the Zone Horror Wap site and all major UK mobile operators.

    Zone Horror’s Tanya Gugenheim says, “We are breaking new ground. Mobile television is set to change they way we tune in to our entertainment. Together with our partners Pure Grass Films and O2, Zone Horror is proud to present a small screen series with big screen production values.”

    O2 UK capability and innovation director Russ Shaw says, “We are very pleased to be delivering such a high value video production to our customers across the entire video enabled device range through O2 Active. When Evil Calls is a great piece of light entertainment that our subscribers will have a lot of fun with during the Halloween season and beyond.”

    Producers Zone Horror and Pure Grass Films advise viewer discretion as the series contains scenes of a violent and sexual nature, horror, nudity and intimidation. O2 will only make the series available after the 9 pm watershed to safeguard the younger audience.

  • 3 to distribute Zone Reality’s mobile TV service in the UK

    3 to distribute Zone Reality’s mobile TV service in the UK

    MUMBAI: Zone Mobile, the new mobile division of Zonemedia (formerly known as Zone Vision Networks) has appointed UK mobile media company 3 to distribute Zone Reality’s Mobile TV service.

    Zonemedia will provide a supply of regularly refreshed, looped programming which can be accessed by 3 customers. The high-impact segments are being specially edited for mobile viewing and are created from the best of Zone Reality’s hit shows including Ouch! That Had to Hurt, Moronic 21st Century Idiots, Crash Bang and Beyond Bizarre.

    Via distribution on 3, Zone Reality programmes will be available to 3’s 3.75 million customers through single channel sales where customers pay for each channel that they watch, or in a bundled package with a number of other TV channels.

    Zone Mobile new media officer Tanya Gugenheim says, “3 are at a significant moment in the history of communications and media. They have created a different type of business by defining a new category which fuses together information, communication and entertainment into a single mobile device. We are really excited to be working with them and getting our innovative and in-demand Zone Reality material out to as wide an audience as possible.”

    3 marketing director Graham Oxby says, “We are excited about all of the new developments in the mobile content arena and see the product being offered by Zone Reality as new and appealing for our 3.75 million customers.”