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Tag: Tanya Goyal

  • Mogae Plus names Raju Sarin as head

    Mogae Plus names Raju Sarin as head

    MUMBAI: Mogae Media’s sales division Mogae Plus, which handles monetisation for FoodFood TV, Gaon Connection newspaper and Reliance Retail activations, has appointed Raju Sarin as head. 

     

    He will be based at the company’s Gurgaon HQ.

     

    Sarin said, “We are building a young and competent team at Mogae Plus to help a larger number of third party brands reach the market more effectively.”

     

    Mogae Media executive director Tanya Goyal added, “Raju is a seasoned professional. He brings both width and depth to Mogae Plus. We are constantly being approached by third party brands to lend the strength of our sales force to them. Raju is being charged to do just that.”

     

    Sarin is a media industry marketing and sales veteran with over two and a half decades of experience across product launches, revenue expansions and new business development. He has worked in companies Living Media, The India Today Group, Media Transasia, HT Media Magazine division and MTV.

     

    Additionally, Sonali Ayyer will be joining as head of West & South operations of Mogae Plus. Ayyer has more than 24 years of experience holding leadership positions in TV and print media. After a long stint at Zee TV, she represented TV Asia & Sun Network (US Beam) and Imagine Movies (UAE beam) to brands in the past.

  • Prashant Sanwal to head Mogae’s analytics unit Incelligence

    Prashant Sanwal to head Mogae’s analytics unit Incelligence

    MUMBAI: Mogae Media has got on-board research and media veteran Prashant Sanwal to head its analytics unit – Incelligence. He will be based at the company’s Gurgaon headquarters.

     

    Mogae executive director Tanya Goyal said, “He brings a lot of experience in real media analytics.”

     

    The Incelligence group at Mogae will soon be releasing India’s first ever compendium of consumer infographics on the mobile market.

     

    Sanwal has diverse professional experience and his career has evolved from heading functions like marketing and research to business units with P&L responsibility.

     

    An alumnus of FMS, Delhi, Sanwal has worked at companies like Lowe Lintas as head of strategic planning, Pathfinders India as head, Sony Entertainment Television as VP programming and marketing, Sony Max as business head, Zee Alphas as business head and TV Today Network as head of strategic planning, marketing and research.

     

    Currently Mogae has a team of 15 trained analysts who mine and interpret real-time usage data, especially at Airtel. 40 new recruits from IIT Kharagpur, IIT Kanpur, IIT Roorkee, BITS Pilani, Delhi School of Economics, IIM Shillong, IIM Kozhikode, IIM Indore, IIM Rohtak, XLRI and other leading B-schools joined Mogae earlier this month, and will be based at its Delhi, Mumbai and Bangalore offices. Many of them have been assigned to Incelligence.

  • Mogae launches mobile couponing ecosystem

    Mogae launches mobile couponing ecosystem

    MUMBAI: Mogae Media today announced that its MoCoupons business vertical has signed up over 2000 grocers and general merchants in Delhi in its very first month of operation. MoCoupons is Mogae’s mobile couponing ecosystem by which mobile subscribers receive discounts. Hitherto, while mobile discount coupons could be originated by different brands, the encashing of the discount, or the offer was limited to company owned outlets which are very few in numbers.

    MoCoupons is a major step forward in the last yard connectivity between consumers and brands,” says Tanya Goyal, Executive Director, Mogae Media. “We at Mogae have invested a lot of time and money in creating an end-to-end solution for FMCG brands which have a large number of retail outlets that they need to reach across dispersed geographies. We can now target not only the desired customer profile for FMCG companies, but more importantly fulfil the redemption of the coupons through on-ground tie-ups with the local kiryana stores”.

    The MoCoupons couponing system not only serves, tracks, validates and encashes coupons delivered on the mobile to consumers, but also gratifies the trade in one complete transaction loop. The entire system has been developed in-house by Mogae Digital, the sister company of Mogae Media.

    “We have a large field force out in Delhi signing up grocers, general merchants and OTC pharmacies. In the first month we have crossed 2000 signups. We are currently testing the coupons of two of our partner FMCG companies. In the month of September we will cross 4000-5000 signups in Delhi and NCR,” adds Tanya Goyal.

    Mogae Media plans to cover all the metros by end of 2013. In the next 12 months thereafter, MoCoupons will extend to top 20 cities across India.
    Mogae Media, co-promoted by Sandeep and Tanya Goyal, former India JV partners of Dentsu, raised Rs 100 crores in private equity earlier this year from Multiples. Mogae Media are the sole and exclusive partners of India’s largest telecom operator, Airtel for mobile monetization. Today Mogae Media handles over 120 brands for mAdvertising.

  • Mogae Digital introduces Mobiya Trader in India

    MUMBAI: Mogae Digital, a JV between Mogae Group and Astro Malaysia, has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform.

    Designed as a scalable full service platform, Mobiya Trader has been developed for countries where text messaging still dominates mobile communications and mobile advertising, like India.

    The initial services will launch nationwide focused on the domestic jobs marketplace. There are also plans to launch a property service, a matrimony service and also a wider industry jobs service too.

    Job seekers can use the new DomJobs service using SMS text messages to search for jobs and will receive daily updates about any matching adverts. Employers can also advertise by texting their advert into the Mobiya Trader service.

    The revenues are driven by user subscriptions and mobile advertising.

    Mogae Digital executive director Tanya Goyal said, “Our new DomJobs service will, for the first time in India, help in the creation of jobs among blue collar workers through mobile phones. This service reaches job seekers in rurban (rural-urban) communities as well as the employers in the towns and cities and serves as an effective marketplace for bringing together blue collared workers and potential employers.”

    “The Mobiya Trader platform is flexible and allows us to configure and roll out new classifieds services rapidly, in some case even within minutes. This is important in a country with multiple languages, religions and cultural preferences; we need to be able to create marketplaces that accommodate these differences whilst maintaining ease of use, speed and of course being fun to use,” Goyal added.

    Mobiya CEO Martin Davis said, “We are delighted that Mogae Digital has chosen to partner with us and use our Mobiya Trader platform to launch a variety of mobile marketplaces in India. With a mobile population approaching 900 million we are excited about the potential size of the customer base we will serve and the growing opportunity to deliver new services as India‘s mobile technology adoption accelerates.”

    Mogae Digital has telecom operators and content providers as its partners. It has a repository of original Value Added Services content and is an innovator for online and mobile social networking and gaming.

    Mobiya is a privately owned UK based technology company specialising in the development and operation of mobile services for the global classifieds advertising industry. The Mobiya Trader platform has been developed as a full service platform to enable media partners to operate local and national marketplaces using mobile and online technologies. Mobiya Trader also provides marketing agencies with an inventory to connect with consumers directly on their mobile phones.

  • Deepti Jalota joins Mogae Media as VP-sales

    MUMBAI: Deepti Jalota has joined Mogae Media as vice president – sales.

    Jalota will be based at the Mogae Media headquarters in Gurgaon.

    She moves in from Microsoft Advertising India where she was the national category manager and was responsible for digital media sales for their assets like MSN and Windows Live.

    Mogae Media ED Tanya Goyal said, “Deepti brings good quality digital knowledge, and a deep understanding of emerging trends to her new assignment at Mogae”.

    Jalota said, “In these exciting times when mobile advertising is all set to take the leap ahead, I am really excited and delighted to work with the Mogae Group and totally relate to the enormous vision the company has for the mobile advertising space. My role here would be to assist company in scaling up sales and revenue and form a robust Sales team across regions and take Mogae media to the next level.”

    Prior to joining Microsoft, she was AVP at Carwale.com. Before that she spent three years at Yahoo India where she led online advertising sales and brand efforts for their clients. She has also been a part of the international sales team at Mediascope Publicitas and was attached to their travel and business category for print and magazines. Her career in advertising started in 2000 when she joined as a trainee at FCB Ulka.

  • Mogae launches specialist unit for mobile SEO/SEM

    MUMBAI: Mogae Media is launching a specialist mobile planning unit focused on SEO/SEM and has named it Mobiwise.

    The unit will be located at the Gurgaon headquarters of Mogae.

    Mobiwise will bring understanding of how the user behaviour differs on these handheld devices from PC browsing and provides effective search engine optimisation (SEO) for mobile site.

    Mogae Group executive director Tanya Goyal said, “In the recent years a massive surge in the use of smartphones and now tablets have made it essential to adapt your web pages to meet the needs of their users. In particular, the web pages should be optimized for search on these platforms, so you reach your audience that is today typically mobile, business oriented and mostly affluent.”

    The company’s mobile SEO services include regular mobile site audits, onsite and offsite SEO, accessibility and usability consulting and multilingual mobile site optimization.

    According to the company, to achieve a balanced apprach to SEO and Pay per Click (PPC), an understanding of how the various search results and adverts are displayed across a range of popular platforms is required. It is also vital to keep up-to-date with the latest technologies and gadgets and their impact on user behaviour as well as search engine policies. Mobiwise aims to help clients through this maze and make sure their business is being found by users of the latest phones, tablets and other devices.

    The users of handheld devices can view sponsored ads for business when performing relevant searches. Mobiwise will help get the best from this relatively new advertising medium, allowing users to reach out to an affluent, mobile and technologically savvy audience. The mobile pay-per-click and pay-per-call advertising services ensure that ads are delivered to potential customers even when they are browsing the internet away from their home or office.

    The on-site optimisation includes mobile web analysis and SEO audit report, mobile website accessibility and usability recommendations, domain research, keyword research for mobile browsers, content optimization and HTML code optimization. Meanwhile, the off-site optimisation includes mobile search engines submission, mobile search engines optimization and marketing, submission of website in local mobile directories, link building campaign for both general as well as niche theme related website, other custom website promotion activities such as press release submission, article submission, social media marketing, niche forum and blog posting.

    “At Mogae Media we are trying to provide single window solutions for the mobile medium. We believe the market is close to an explosive inflection point. Mogae, with Mobocracy and Mobiwise, will be in the forefront of mobile communication,” Goyal added.

    Mogae Media was set up in October 2011 by Sandeep Goyak and Tanya Goyal, former JV partners of Dentsu in India.

  • Vikas Sharma joins Mogae Media as head solutioning

    MUMBAI: Vikas Sharma has joined Mogae Media as head of solutioning and integration.

    Mogae executive director Tanya Goyal said, “Mogae is looking at various opportunities in the digital and mobile ecosystems where Vikas’ experience will help us create solutions for clients and their brands.”

    Prior to his current assignment, Sharma was the VP sales and operations with Cocktail Mobile Technologys. Additionally, he headed Cocktail’s IT operations and Technical Integration with service providers, as also B2C application innovation groups. He has also worked with JIGrahak Mobility Solutions and Telseera India.

  • Mogae Media launches mobile creative agency

    MUMBAI: Mogae Media has launched a single window mobile creative agency, Mobocracy, that will tap into the next wave of advertising.

    The agency will be headquartered at Mogae Media‘s Gurgaon office. The startup has a team of 12 professionals across design, creative, technology and mobile integration.

    Mogae Group executive director Tanya Goyal said, “The world is getting smaller, to the size of your palm. At Mobocracy we’ve invested in founding the right skills for optimising design for the small screen and strengthening communication strategies for this next wave of advertising. We are already working with our diverse portfolio of clients to integrate smart mobile thinking into new and existing campaigns.”

    With mobile as a platform growing, search on mobile web has grown four times since 2010 and by 2013 Mogae believes there will be more mobile web users than those on desktops and laptops.

    Mobocracy claims to set realistic RoI goals for the mobile, deliver a mobile strategy to cut through the clutter and provide solid technical back-end to power a functional visual front-end.

    “With massive rise in the number of mobile phone users accessing the web on their handhelds, it is very important for a brand to have mobile version and Mobocracy offers top-notch mobile web design services to help a brand reach its target audience that is scattered over many handsets and versions in a unified way,” the company said.

    The methodology for design of mobile websites is mobile browser compatibility so that the website works fine on all handsets such as the iPhone, Blackberry, Andorid and Nokia, from the smaller screens to the larger ones like 128 x 160 pixels, 176 x 220 pixels, 240 x 320 pixels and 320 x 480 pixels. Mobile Website architecture is designed to give the user a good browsing experience by taking care of color schemes used, minimum scrolls and less typing. Also, the website should optimise for quick downloading by using optimised graphics and should fetch information from existing web databases.

    “It’s hard to believe that as recently as a decade ago most businesses did not even have a website or, at best, maintained a meager online presence. Today it is as much a staple of our daily lives as is the personal computer, making it vital for businesses to not only maintain a comprehensive website, but to keep updated with advances in technology that will offer customers easy access to the information they desire. Further the advent of “smart phones” such as the iPhone, Android phone or Blackberry has prompted those in the business of building and hosting websites to explore new technological avenues, leading to the creation of ‘mobile web sites. Ultimately, mobile websites are a win-win both for clients and consumers — helping to deliver a brand’s message and compelling content to current and potential customers with just a glance at their mobile phone screen,” Goyal added.

    Mogae Media, the parent entity of Mobocracy, was set up in October 2011 by ad-man Sandeep Goyal, former JV partner and chairman of Dentsu India.

  • Yudhvir Singh joins Mogae Digital

    MUMBAI: Yudhvir Singh has joined Mogae Digital as general manager and head of mobile activation. He was earlier a part of the VAS team at Videocon Corporate.

    Singh started his career with IMImobile at Hyderabad as a business analyst. He then moved to the company‘s international sales team and was based out of Kuwait for business development covering all of Middle East Asia. His next project with IMImobile as country head Sri Lanka where he incubated a completely new mobile activation and VAS business.

    After three years at IMImobile, Singh moved to the telecom practice of Tata Consultancy Services (TCS) with assignments on service delivery platform.

    Mogae Digital executive director Tanya Goyal said, “Yudhvir has many years of telecom experience spread over the entire value chain of value added services and mobile application to brands. He has worked with VAS product based companies, system integrators and with telecom operators his kind of experience will enhance Mogae‘s cutting edge in the market.”

    Singh said, “My stay at Videocon corporate VAS team was a great learning experience. Videocon being a greenfield project I was involved in conceptualization, creating requirement documents for IT solutions, carrying out UATs, product designing, vendor selection and laying out the go-to-market strategy initially. At Mogae I see similar opportunities to grow new businesses.”

  • Atishi Pradhan is Mogae Media chief strategist

    Atishi Pradhan is Mogae Media chief strategist

    MUMBAI: Mogae Media has appointed Atishi Pradhan as chief strategist. Based in Delhi, Pradhan is joining in from Contract Advertising where she was working as senior vice president and executive planning director.

    Pradhan brings in over 24 years of experience. She has also worked with JWT for around 20 years in account planning.

    Mogae Group executive director Tanya Goyal said, “These are exciting times for us at Mogae as we build a bright and resourceful team with some of the finest talent in the business. Atishi is a well known name in strategy circles. She has worked on brands, both big and small. Sandeep (Goyal) and she worked together on Horlicks many moons ago and to date Sandeep admires Atishi‘s insights and consumer understanding will bring conventional marketing wisdom to a business that has few precedents.”

    Pradhan added, “Mobile devices are a natural fit for personalisation and hence direct hits: phones are emotionally more ‘personal‘ than PCs. They are something you carry with you, something that connects you to your social circle, and unlike PCs, something that you rarely if ever share.”

    Mogae Media is the new venture launched by Sandeep Goyal focused on mobile monetisation.

    Recently, Mogae Media has announced other senior level hires too. Pavan Chandra joined Mogae from VivaKi Nerve Centre India as chief intelligence officer while Tushar Dhingra (former Big Cinemas COO) joined the Mogae team as chief delights officer.