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Tag: Tanya Dubash

  • Godrej Nature’s Basket revamps ecommerce platform

    Godrej Nature’s Basket revamps ecommerce platform

    MUMBAI: India’s retail innovation for fine foods from across the world, Godrej Nature’s Basket has launched its ecommerce platform.

     

    Godrej Nature’s Basket is the first-mover among brick and mortar retailers to bet big online when it started retailing through its website two years ago. The brand recently partnered with Snapdeal.com increasing its reach to 5000 plus cities. Nature’s Basket offers the wide and exclusive range of gourmet products that includes fresh fruits & vegetables, international cheese and cold cuts, bakery products, ice creams, desserts, fresh made-to-order party snacks, patisserie, frozen veg and non-veg ready to cook/ serve range and much more.

     

    Godrej group executive director and chief brand officer Tanya Dubash said, “One of the strategic pillars of achieving a full potential plan for Godrej Nature’s Basket is to have a world class integrated ecommerce platform, which will significantly enhance the omni channel experience that we wish to provide our customer with. We are confident that our offering will redefine the standards of online shopping in the food and grocery segment and make food shopping a finer and brighter experience for the ever evolving Indian consumer.”

     

    Godrej Nature’s Basket MD Mohit Khattar added, “With the launch of a new powerful online platform, we are in a position to offer our customers, a host of user friendly features that would certainly enhance their shopping experience significantly. Our unmatched proposition of delivery within 3 hours of placing an order would be a first-of-its kind in the industry. We expect an exponential rise in traffic and conversions rates that can lead to about 10X growth in our online business revenues. The new platform is a result of the successful integration of existing online presence and a robust and proven technology platform from Ekstop.”

  • Godrej Group ranked 9th in the first edition of Interbrand’s ‘Best Indian Brands’ survey

    Godrej Group ranked 9th in the first edition of Interbrand’s ‘Best Indian Brands’ survey

    Bangalore, 31st July 2013: Godrej group has been ranked in the top 10 Best Indian Brands in Interbrand’s ‘Best Global Brands’ study. This is the first edition of the Best Indian Brands survey built on an ISO certified brand valuation methodology. Based on a foundation of solid data and analysis, the survey clearly evaluated the financial performance, the financial return to the investors, role of the brand and the ability of the brand to create loyalty.

    Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Group, said, “It is gratifying to be amongst the top 10 in the best Indian brands list. The Interbrand league tables are globally considered the definitive ones on brand rankings and our high rank is a validation of the effort we have put behind strategically managing the Godrej brand to build on the invaluable asset that it is. It strengthens our resolve to be even more customer centric and reaffirms our commitment towards our stakeholders including the 500 million plus indians who use a Godrej product or service everyday”.

    Speaking about the achievement, Shireesh Joshi, COO, Strategic Marketing Group, Godrej, said, “It is a great moment of pride for all of us at Godrej. Being amongst the top 10 best brands in the country reinstates our confidence in the fact that we have been a consistent performer. This reflects strongly on the commitment of our employees and our key stakeholders who have helped us earn the respect over these years.”