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Tag: Tanveer Khan

  • BIC Cello’s Cricket Fever Pack gives fans the opportunity to meet Jasprit Bumrah

    BIC Cello’s Cricket Fever Pack gives fans the opportunity to meet Jasprit Bumrah

    MUMBAI: Cricket fans gear up to share the nets with the world’s number 1 ODI bowler, Jasprit Bumrah as BIC Cello ties up with the youth icon to celebrate the biggest year of cricket.  With the launch of the new Cricket Fever Pack by BIC Cello, the leading writing instrument company in India, cricket fans have a chance to win a net practice session with Bumrah. Lucky fans will experience his unique bowling style first-hand while trying to score runs against his world-famous Yorkers.

    The Cricket Fever Pack is a special edition writing kit launched earlier this season with five smooth Cello products: Cello Butterflow, Cello Buttergel, Cello Supreme, Cello Geltech Neon, and Cello Marky. The pack comes with a scratch card, giving 1,000 lucky winners the chance to win autographed merchandising, and 10 lucky winners an opportunity to participate in a net practice session with Bumrah.

    Commenting on BIC Cello’s campaign, director – marketing, India Tanveer Khan said, “We are delighted to announce BIC Cello’s association with Jasprit Bumrah to celebrate this year’s cricket fever. We are very excited to offer our consumers the thrilling experience of sharing a pitch with the bowler known for his devastating Yorkers. We look forward to meeting and hosting the 10 lucky cricket enthusiasts from across the country.”

    The BIC Cello Cricket Fever 360-degree marketing campaign kicked off last month with a new ad-film featuring the star player highlighting the activation to fans around India.

    The contest will run till 10 September 2019 with the 10 lucky winners set to be announced on 14 September 2019.

    To encourage men in blue, BIC Cello, through its digital activation is running a #WriteToCheer contest – from June 05 to September 14, 2019. Other exciting contests like ‘Draw To Cheer’ and ‘Bumrah Trivia’ brought a lot of cricket enthusiasts to participate and cheer for team India.

  • Cello shows that encouragement works better than pressure

    Cello shows that encouragement works better than pressure

    MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves.

    The short film commences by portraying a scenario on how parents unknowingly pressure their children to perform better. Cello is aware of the fact that this will only create more stress and anxiety in the child’s mind. To reveal this truth, Cello Pens has come up with their campaign, Surprise Test.

    In this video, the parents of kids going to St Albertus High School are asked to take the same exam that their child is taking – 6th graders mid-term test. While taking the test, they experience the level of stress that their kids go through. They realise that their constant pressure on their kids to get good marks only leads to the creation of extra stress. The surprise test leads to a change in their perception and belief that encouragement works better.

    The short film has been launched digitally and is created by J. Walter Thompson (JWT), Mumbai and directed by Abhishek Sengupta.

    BIC Cello director of marketing CMO India Tanveer Khan says, “While setting expectations for their children’s sake, parents at times unknowingly put pressure on their kids before exams, adding to their overall stress. Cello Pens has come up with the ‘surprise test’ campaign to highlight the crucial role that parents play during exam time. Their encouraging words make a lot of difference and have a great impact on children’s minds and hearts. Encouragement boosts their confidence and helps the child perform better.”

    This initiative is a part of Cello Exam Expert Series which is manufactured keeping in mind the comfort of the students using it. Cello Exam Expert Series (Maxriter, Pinpoint & Technotip) are designed to enable students to write for a longer time without pressure on their finger and wrist.