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Tag: Tanmay Mohanty

  • Publicis Groupe South Asia elevates Lalatendu Das to CEO, Publicis Media South Asia

    Publicis Groupe South Asia elevates Lalatendu Das to CEO, Publicis Media South Asia

    Publicis Groupe South Asia announced today that it has elevated Lalatendu Das (LD), the current CEO of Performics India, to the newly created role of CEO of Publicis Media South Asia. Continuing to report to Publicis Groupe South Asia CEO Anupriya Acharya, LD will work closely with Zenith India CEO Jai Lala; Starcom India CEO Rathi Gangappa; PMX India MD Sejal Shah and other media leaders.

    LD joined Publicis Groupe India in early 2022 as CEO of Performics India and in these three years he has further added marquee accounts, incubated innovative products and pivoted Performics India to top place in performance marketing and end-to-end digital solutions. Before joining Publicis Groupe South Asia, LD spent nearly a decade at McKinsey as a Partner and founding member of McKinsey Digital Labs in Asia Pacific. He co-led the McKinsey Digital/Technology practice, focusing on new digital business builds, customer journey transformations, and advanced analytics-led transformations. LD has also held major operational roles at Tata Consultancy Services for over a decade. An engineer and Postgraduate in Business Management from IIM Ahmedabad, LD has 25 years of experience.

    Anupriya Acharya said, “LD is a remarkable leader with established credentials. He has led Performics India to great heights in the past three years. His extensive background in consulting, digital-led transformation, and large-scale operations across India and global markets made him uniquely qualified to drive significant value for our media clients. We are really excited to have him take on this new mandate.”

    Lalatendu Das said, “I am delighted to be leading Publicis Media South Asia at an exciting, pivotal, and transformative time.  It has scaled capabilities across strategy, insights and analytics, data and technology, and a strong and established portfolio of brands in its client roster. I look forward to keeping the growth momentum going, delivering industry-first offerings and tangible, exponential growth for clients. The canvas is vast, and the opportunities are huge.”  

    In a separate development, Publicis Media Services South Asia CEO Tanmay Mohanty is moving on to pursue new opportunities. He was overseeing the media operations of Zenith India and Starcom India in addition to the Media Product & Solutions Portfolio.

    Anupriya Acharya said, “I would like to thank Tanmay for his contributions which have been invaluable. During his tenure with us, our media services and capabilities have not only scaled up tremendously with some of our biggest clients, but they have become the best offerings in the market. We wish him the very best in his future endeavours.”

  • Publicis Media Services bolsters leadership team with key appointments

    Publicis Media Services bolsters leadership team with key appointments

    Mumbai: Publicis Media Services, a part of Publicis Groupe India on Thursday announced key appointments in data sciences & performance marketing. Rajesh Viswanath has joined as senior vice president, data sciences while Vivek Tyagi has been brought in as the head of performance marketing. Both Rajesh Viswanath and Vivek Tyagi will report to Publicis Media Services India CEO Tanmay Mohanty.

    “The appointments are in line with it’s focus on scaled, future-facing solutions and data driven decision-making to deliver maximum impact for brands,” the company said in a statement.

    Viswanath comes with an experience of 19 years in the M&E and BFSI verticals and has worked with companies such as SG Analytics, Citiustech and Genpact. In his new role at Publicis Media Services, he will help enhance and embed analytics into integrated client solutions, underpinning data across all services and generating unparalleled business value. He will develop further the suite of tools, research, advanced analytics approaches and place data and analytics at the heart and centre of all marketing strategies for brands.

    Tyagi has over a decade of experience across marketing services, having spent almost seven years with Publicis Groupe agencies Zenith and Performics. His last stint was with Liv, lifestyle banking app by by Emirates NBD. 

    In his new role at Publicis Media Services, Tyagi will be responsible for strengthening the performance marketing proposition and offering, by harnessing the power of data and technology. He will also work with Publicis Consulting to help clients transition their performance marketing to a cookie-less yet increasingly digitally active future.

    Speaking on the new appointments, Tanmay Mohanty said, “In an ever-evolving market scenario, we are continually focused on strengthening our media product and offering in order to bring in incredible value and scale for our clients. The appointments highlight our commitment in delivering market-leading media services, in an increasingly opt-in digital world. Both performance and data sciences are key pillars for further transformation and growth of our business. The new hires fortify our leadership team, pushing further on our strategic agenda, bringing in innovative strategies, fresh thinking and approaches and exemplary data-driven marketing.” 

    “I am confident that Rajesh Viswanath and Vivek Tyagi, with their depth of expertise and experience will bolster our services exponentially and continue to drive media excellence,” he added.

  • Rajiv Gopinath named chief product & solutions officer at Publicis Groupe

    Rajiv Gopinath named chief product & solutions officer at Publicis Groupe

    Mumbai: Publicis Media Services has bolstered its leadership team and elevated Rajiv Gopinath to the position of chief product and solutions officer. The company has also promoted Ajit Gurnani to chief growth officer, media services.

    Gopinath steps up as a chief product and solutions officer from being a chief client officer at Starcom, where he has been instrumental in building strategic functions and upscaling the business. In his new mandate, Gopinath will be leading product development and fortifying the existing offerings while acquiring new products at Publicis Media Services. He will also be helping brands to strengthen their digital offerings, enabling data partnerships, data collection, research, and tools said the agency.

    While Gurnani was spearheading the role of chief client officer at Zenith. In his new role as chief growth officer, Publicis Media Services, he will drive the ‘Power of One’ initiative with non-media entities and agencies of Groupe. 

    The new appointments are part of the agency’s goal to realign its media capabilities and strengthen its growth vertical to create a single-minded focus on new business development. The structure is strategically built to encompass clients and drive the synergies between data, tech, and digital to deliver scaled media solutions, the agency said in a statement.

    Publicis Media Services CEO, Tanmay Mohanty, said, “I am delighted to have Rajiv Gopinath and Ajit Gurnani as a part of Publicis Media Services. Their deep understanding of data, digital, tech, and media tied with a proven track record in business growth will help us in the realignment of our media services. In our continuous efforts to strengthen our team, we are confident that Rajiv and Ajit’s expertise and vast experience will add significant value to the organization.” 

  • Zenith bags media mandate for HONOR Smartphones

    Zenith bags media mandate for HONOR Smartphones

    MUMBAI:  Zenith has won the media mandate of HONOR, a global leading smartphone e-brand, in India.  This includes the mainline media and digital duties of the brand. The business was won after a tightly contested multi-agency pitch.

    HONOR India CMO Winston Li said, “It was a comprehensive pitch process and among other agencies, we were impressed with Zenith’s approach to drive business results. As a TechChic brand, we were looking for innovative ideas and fresh thinking that matches our style of working, brand and product proposition. We look forward to work with them.”

    Zenith India CEO and Publicis Media India global partnerships head Tanmay Mohanty said, “We are tremendously delighted at the win. Zenith will look to leverage its strong ROI+ proposition and  expertise in digital marketing to building market leadership for HONOR. Our focus on the full
    consumer journey and a single view across touchpoints  will unlock new opportunities for the brand.”

    Working towards their 1+8+N strategy, HONOR recently launched a series of products in smartphone and wearables category – the first pop-up camera smartphone – HONOR 9X, the smart and stylish HONOR MagicWatch 2, versatile HONOR Band 5i and HONOR Sport and Sport Pro Bluetooth Earphones.

  • Zenith India creates new COO & CCO roles

    Zenith India creates new COO & CCO roles

    MUMBAI: Jai Lala has joined for the newly created position of chief operating officer (COO) at Zenith and will oversee operations, structure and expansion in addition to the scaling up of specialised, future-facing offerings for the agency. The focus will be on areas where Zenith is already market-leading such as data, dynamic content, tech, analytics, performance and programmatic.

    In addition, Zenith has elevated its managing partner and head, West & South Ajit Gurnani to the newly created role of chief client officer. He has already had a great role in firming up client relationships for Zenith and will continue to interface with key clients, bringing in new and critical perspective on businesses and enhancing Zenith’s overall strategic product and delivery.

    Jai Lala has over two decades of experience across media planning, buying, research & sales. He is has worked in organizations such as UTV, ESPN Star Sports and leading media agency groups. His last stint was with MediaCom as chief strategy & growth officer. He has serviced clients across the country such as Unilever, PepsiCo, GSK, ICICI, Castrol, Lenovo, USL, Coke, Marico and many more in various capacities. He has created multiple & unique trading practices in the industry.  Jai is also a visiting faculty at ISB & MICA.

    Elaborating on the appointments, Zenith India group CEO Tanmay Mohanty said, “ Zenith stands at an important growth juncture; we have witnessed an absolutely spectacular year so far in terms of new business wins and performance on key client businesses. In our endeavour to build further on our ROI+ offering, delivering transformational growth to our clients, we are announcing two big appointments at senior levels. Jai Lala needs no introduction and has over 20 years’ experience in media planning and buying. He will aid me in client deliveries,  keeping up the scale and momentum of operations,  integration of existing talent and new hires and the expansion in the overall footprint for Zenith. Ajit, on the other hand, has been with us for over three years and brings in huge expertise and value to every client conversation. He has transformed the way we deliver to clients and will shape our client relationships further. Both these appointments will help Zenith put out passionate, exciting and compelling work.”

    Jai Lala said, “I am delighted at this opportunity. Zenith has market-leading expertise in data, technology and innovation. Offering a strong, long-term consultative approach to clients, Zenith is already working on what lies at the corner tomorrow; whether it is automation, machine learning or artificial intelligence. Its pedigreed A-list clients, outstanding work and motivated teams make me excited about the possibilities.”

    Ajit Gurnani says, “ Zenith with its ROI push and accent on business deliverables, truly leverages the power of integrated communications and media-neutral solutions.  As part of my role, I will look to cement and enhance Zenith’s existing client relationships in addition to forming new connections.  I look forward to driving results, and creating award-winning, business -building work.”

    Ajit Gurnani has 20 plus years of work experience across client leadership, brand management and media investment management.  He has worked as a brand and media custodian at Marico and IIFCO, and has driven media investment management for The Aditya Birla Group and its companies, Mercedes-Benz, NIVEA, Zee TV, Unilever and Colgate Palmolive in previous stints with agencies. At Zenith, he has led the media investment mandate for businesses such as Parle, Toyota, Singapore Airlines, Singapore Tourism Board, HDFC Life among others.

  • Zenith wins the domestic mandate of Welspun India

    Zenith wins the domestic mandate of Welspun India

    Zenith has bagged the media duties of Welspun India’s domestic business. Welspun Group is one of India’s fastest growing conglomerates with a net worth of $2.3 billion. The business was won following a rigorous multi-agency pitch. The mandate includes media investment and strategic partnership across print, television & radio.
    Tanmay Mohanty, Group CEO, Zenith India says, “Welspun group is one of India’s fastest growing conglomerates and we are pleased to be chosen as the strategic partner for the domestic business of Welspun India. Zenith brings in powerful, integrated communications at scale and we look forward to harnessing our rich capabilities in tech, data, content and analytics for them. We were able to demonstrate a strong understanding of Welspun’s consumers and how we can exceed their business objectives. Zenith looks forward to making a real difference to the Welspun brand, and will cement and support their expansion plans.”
    Commenting on the association, Manjari Upadhye, CEO, Welspun India – Domestic Business said, “Welspun India focuses on offering thoughtful living to its consumers. With the domestic brand SPACES, Welspun India is promoting thoughtfulness through home décor. Zenith specialises in transformative, effective and data-driven communications which will be integral to our strategy of building a robust domestic offering through our brand SPACES.”
    A US$ 2.3 billion Welspun Group has a global presence in home textiles and large diameter line pipes, and with the infrastructure business in India. The Group has a global presence in over 50 countries with over 26,000 employees across geographies.

  • HDFC Life hands media mandate to Zenith

    HDFC Life hands media mandate to Zenith

    MUMBAI: Following an extensive pitch involving multiple media agencies, Zenith has won the agency of record (AOR) mandate for HDFC Life. This is for the entire traditional media mandate. The digital duties already lay with Performics.Resultrix.

    Zenith India group CEO Tanmay Mohanty says, “This win is a matter of great pride for us and an extension of our existing, very fruitful digital relationship with HDFC Life. Our teams were able to demonstrate an effective ROI-focused, data-driven approach to media. Zenith’s strong suite of tools, proprietary research and analytics will unlock new consumer connections for HDFC Life and will deliver on seamless, integrated communications.”

    HDFC Life CMO and EVP strategic alliances, bancassurance and specialty sales Pankaj Gupta adds, “We are happy to associate with Zenith and believe that it would be an exciting partnership, since Zenith’s view on the brand mirrors that of ours. Zenith exhibited fresh thinking and insights on the life insurance category during the pitch. Hope that through its forward-thinking and disruptive approach, Zenith would help us stay ahead of the curve in a dynamic media environment; thereby, deepening our market presence and highlighting our customer-centric value proposition.”

    HDFC Standard Life Insurance company is a joint venture between HDFC Ltd, one of India’s leading housing finance institutions and Standard Life Aberdeen, a global investment company. HDFC Life is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment and Health.

  • Publicis Media bags digital mandate for ZEE5

    Publicis Media bags digital mandate for ZEE5

    MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch.

    Zenith India group CEO Tanmay Mohanty says, “The OTT segment in India is poised for exponential growth and requires specialist expertise trained to navigate this new and emerging area. We look forward to making ZEE5 a powerful business.”

    ZEE5 India digital head Archana Anand adds, “ZEE5’s language focus makes it strongly relevant to people across the length and breadth of India. We were therefore looking for a partner that could bring in the necessary digital marketing solutions and deep consumer insights to help take us across markets and quickly establish ZEE5 as the go-to digital destination for language content. Publicis has strong credentials and experience in digital marketing and understands the changing milieu of the digital and entertainment business.”

    Publicis Media is one of the four solutions hubs of Publicis Groupe alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare.