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Tag: Tanmay Bhatt

  • Zee Café’s Breaking Bad unites brands in a fun banter on X (Twitter)

    Zee Café’s Breaking Bad unites brands in a fun banter on X (Twitter)

    Mumbai: Zee Café has been trending on social media, making all the right noise about the premiere of Breaking Bad. The highest-rated show on IMDb is now available with a Hindi language option for the first time for Indian audiences on the channel and after successfully pulling the attention of viewers with some unique activities and assets, Zee Café’s #BreakingBadOnZeeCafe trend went viral on X (formerly Twitter) recently.

    For the uninitiated, Zee Café had roped in Gulshan Grover for a fun promo that introduced the show, and popular influencer Tanmay Bhatt also mentioned Breaking Bad – Hindi in one of his videos on the YouTube channel Overpowered AI, where he also re-imagined Shah Rukh Khan as Walter White a.k.a Heisenberg through an AI video.

    To take the banter around Heisenberg and Breaking Bad further, and engage with consumers and brands alike, Zee Café recently initiated a banter amongst brands by putting a spin on the most iconic relationship of Breaking Bad. Oh, it’s not Heisenberg and Jesse, but Heisenberg and chemistry! “Heisenberg ko Chemistry mein aur Breaking Bad ko content mein koi hara nahi sakta” tweeted Zee Café from their X handle.

    From there, it was a flurry of tweets from a range of brands including &TV, &flix, Moj, ShareChat, Zing, Hitz Music, Bhanushali Studios, Montra Electric and Comedy Culture, sharing their comparisons with ‘Heisenberg ki chemistry’.

    This brand banter was a fresh and fun-filled communication strategy, breaking the monotony from the usual brand and consumer conversation and showcasing the relevance of social media first campaigns. Brands came forward and spoke about their unique propositions while linking it to Breaking Bad, collaborating with each other. Isn’t that cool?

    In the meantime, watch Breaking Bad with a Hindi language option every weekday at 10 pm, only on Zee Café

  • Sony Sab launches AIB-hosted activation ‘Finding Funny’

    Sony Sab launches AIB-hosted activation ‘Finding Funny’

    MUMBAI: Sony Sab is launching a new and unique program ‘Finding Funny’ which aims to spread happiness and to find hidden talent. Exclusively for media agencies, it will give the opportunity to media professionals to showcase their their talent to make people laugh. The format of the show is not limited to any particular talent allowing them to act, dance, sing, mimic or to do stand-up comedy.

    Finding Funny will be hosted and judged by the popular entertainers of AIB Tanmay Bhatt, Rohan Joshi, Ashish Shakya and Gursimran Khamba, who will also perform stand-up comedy acts at the regional rounds and the grand finale in Mumbai.

    SAB, PAL and Hindi movies head marketing Vaishali Sharma said “Finding Funny is an on-ground extension of Sony SAB’s brand promise of happiness. The aim is to reach out to our media partners and add an element of fun in their daily routines. We all have hidden capabilities, many yet unexplored. This activation, across cities will provide a platform to media professionals to not only present their talent but also be recognised and rewarded for it. Judged by the best in the business of being funny AIB this initiative can’t get any better.”

    Contestants across media agencies in Mumbai, Delhi and Bangalore will need to send in their videos via WhatsApp to Sony SAB on 08657430410 with their introduction and a presentation of their talent.  Those shortlisted will be invited to the regional finals in Mumbai (3 August), Delhi (10 August) and Bangalore (14 August). Winners of the regional rounds to win exciting prizes and the top three in each city will be competing in the grand finale to be held in Mumbai on 24 August.

    AIB will play a pivotal role in shortlisting talent across different rounds.

    The last date to register is 28 July. Ten contestants shortlisted from the regional rounds held in these three cities will compete in the grand finale where three winners will be declared with the coveted trophy of Finding Funny and win cash prizes.

  • Swiggy, AIB target India’s love for food and movies

    Swiggy, AIB target India’s love for food and movies

    NEW DELHI: Aiming to spread the message that Indian movies should be fast-paced and food delivery should be even faster, the Indian comedy sketch group AIB has collaborated with food delivery service Swiggy for a video.

    The video showcases some iconic scenes from Bollywood classics like Rock On, Zindagi Na Milegi Dobara, Kabhi Khushi Kabhi Gham, Raaz etc and whips them into a five-minute cocktail of clever banter and satiric humour. In just three days, the video garnered over one million views on YouTube and close to 600 shares on Facebook.

    Swiggy marketing vice president Srivats TS said, “Swiggy has become an integral part of people’s lives through its promise of lightning fast delivery to sate the hunger pangs. We realised that there are two things India absolutely loves, Bollywood and food. So, we thought, why not make the movies lightning fast as well! This video is an attempt by us, in collaboration with AIB to bring some joy to our consumers.”

    AIB co-founder Tanmay Bhatt said, “I love collaborating with Swiggy when it comes to videos…or lunch..or dinner…or breakfast. I had a great time making this video because I could write off watching all these movies as ‘research’”.

    Credits:

    Conception & Execution- AIB

  • Newly launched Velfie reaches 2 lakh download milestone

    Newly launched Velfie reaches 2 lakh download milestone

    MUMBAI: The recently launched new age mobile app #Velfie has reached the 2 lakh download mark. Launched by entrepreneurs Ankush Johar and Rammohan Sundaram, the app lets one connect with circles in a more personal and entertaining way through ‘video selfies.’

     

    The platform has made more than 300,000 videos since its launch in April, this year. The app is already a hit with the celeb bandwagon including stars like Akshay Kumar, Tanmay Bhatt (AIB) and Jacqueline Fernandes among others.

     

    Velfie co-founder Rammohan Sundaram said, “Social networking platforms provide a unique opportunity to connect with several people at once. The fact that users are spending over 8 minutes on an average on the app shows an increasing propensity among them to adopt more and more innovative methods of interaction as they evolve.”

     

    “India is already a big market for us with maximum users (65 per cent) followed by other countries. With Velfie, we aim to deliver a platform which can be used by anyone, celebrity or otherwise, to reach out and connect with others in their network through personalised video content in a fun way,” added other co-founder Ankush Johar.

     

    Besides India, the Velfie user base is also spreading its global network to Hispanic Americas, Middle East, North Africa, Pakistan, and South East Asia prominently. The venture intends to soon launch a live video streaming facility which will enable users to connect with their circles in an off-hand, informal manner. The app has already bagged brand associations with Snapdeal, Bata and Datsun, as well as movies such as Dil Dhadakne Do, Gabbar is Back and Drishyam.