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Tag: Tanishq

  • Tanishq unveils new ad celebrating women’s special occasions

    Tanishq unveils new ad celebrating women’s special occasions

    MUMBAI: In its latest television commercial, Tanishq celebrates woman of today and the special moments that she cherishes.

    The film, created by Lowe, brings alive the brand’s latest diamond jewellery collection offering Zuhur as the ideal choice for the modern woman who loves celebrating social occasions.

    The ad film revolves around the camaraderie and bonhomie that comes out only when old friends get together for a re-union; the narrative is playful and reflects the spirit of the moment. The ad film ends with the essence of the occasion captured in the line, “beautiful diamonds for beautiful occasions.”

    Titan Company jewellery division GM marketing Deepika Tewari said, “The social occasions in a woman’s life have seen a lot of change; it’s no longer restricted to traditional functions or a family get-together. She is exploring newer occasions like girls night outs and brunches with friends. We have tried to celebrate one such occasion in our latest film in a very playful manner and this sentiment resonates with our latest offering Zuhur.”

    Lowe ECD Rajesh Ramaswamy added, “We got to explore a new relationship and occasion with this. A reunion of three close friends. It’s all about the camaraderie they share and of course the highlight being a classic from Nusrat being used in such a context, gives it a very different mood.”

  • Q1-2016: Titan ad spends up 30% at Rs 128.84 crore

    Q1-2016: Titan ad spends up 30% at Rs 128.84 crore

    BENGALURU: Titan Company Limited (Titan) spent the highest amount in absolute rupees and in terms of per centage of Total Income from operations (TIO) towards advertisements in the quarter ended 30 June, 2015 (Q1-2016), during a 14 quarter period that has been considered in this report. The company‘s ad spend in the current quarter at Rs 128.84 crore (4.8 per cent of TIO) was 29.8 per cent more than the Rs 99.25 crore (3.4 per cent of TIO) in Q1-2015 and 60.4 per cent more than the Rs 80.30 crore (3.2 per cent of TIO) in the immediate trailing quarter.

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    Businesses and Brands

    Titan has three revenue segments – watches comprising the brands –Titan, Xylus, Nebula, Sonata, Fastrack and Zoop; Jewellery with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; and ‘Other’ such as eyewear under the Titan EYE+ brand, apparel and eyewear also under Fastrack brand and precision engineering among others.

    Segment Performance

    Titan’s watches business in Q1-2016 recorded a growth of 9.1 per cent with income of watches business growing from Rs 444.19 crores to Rs 484.54 crores. The Jewellery income in Q1-2016 was Rs 2072.03 crores as against Rs 2325.27 crores, a decline of 10.9 per cent. The company says that jewellery business continues to face regulatory pressures that have an adverse impact on sales. Titan’s Eyewear business grew by 19.7 per cent from Rs 89.21 crores last year to Rs 106.77 crores in Q1-2016. The company’s other businesses including Precision Engineering grew by 36.3 per cent, to Rs 46.85 crores in the current quarter.

    The companys says that it has put together plans to stimulate demand for all its product categories through innovative advertising campaigns and new product launches in the coming quarters.

    Retail expansion continued with a net addition of 22 stores across all its businesses in Q1-2016, ending the period with a retail area of over 16.2 lakh square feet nationally. Titan’s retail chain is now 1223 stores strong, as on 30 June, 2015 and is expanding with growth plans in place for all its retail businesses – watches, jewellery and eyewear.

    Advertisement spend trends

    Please refer to Fig A below. As mentioned above, during the fourteen quarter period starting Q4-2014 until Q1-2016, Titan’s ad spends were the highest in the current quarter, both in absolute rupees and in terms of percentage of TIO. Lowest ad spends in absolute rupees and in terms of percentage of TIO was in Q4-2103 at Rs 66.63 crore and 2.5 per cent of TIO respectively during the same period.

    During the fourteen quarter period under consideration in this report, Titan’s ad spends show a linear increasing trend in terms of absolute rupees as indicated by the broken blue trend line, while ad spends in terms of percentage of TIO show a slow linear decline as indicated by the broken maroon line in Fig A.

    Please refer to Figure B below. The company’s TIO in Q1-2016 fell 6.3 per cent to Rs 2708.59 crore as compared to the Rs 2891.44 crore in Q1-2015 but was 8.5 per cent more than the Rs 2496.19 crore in Q4-2015. During the fourteen quarter period under consideration in this report, TIO shows a linear increasing trend a indicated by the broken orange trend line in the figure below.

    PAT in Q1-2016 at Rs 151.06 crore (six per cent margin) declined 14.8 per cent as compared to the Rs 177.27 crore (6.1 per cent margin) and was 29.8 per cent lower than the Rs 215.09 crore (9.6 per cent of TIO) in Q4-2015. PAT in absolute rupees and in terms of percentage of TIO (margin) show a linear increasing trend as indicated by the broken military green and broken grey trend lines in the figure below.

    Company speak

    Titan managing director Bhaskar Bhat said, “The first quarter this year has been an extremely challenging one. Retail sales for both our core businesses watches & jewellery, have been below expectations due to reduced walk-ins. May and June, in particular were poor months. Rural demand too was affected due to lower realizations and monsoon conditions. With good monsoon in sight and festive season ahead, we look forward to a better year ahead. ”

  • Maxus Bangalore devises campaign for Tanishq with Maa TV

    Maxus Bangalore devises campaign for Tanishq with Maa TV

    MUMBAI: Tanishq has joined hands with Maxus to capture the Southern market as the must-have jewellery brand for weddings through the agency’s innovative campaign. Tanishq has been integrated with Maa TV.

     

    “Tanishq has an extensive range of regional wedding jewellery for all different communities – a little known fact and essential to communicate. The brand TVC does try to address this, but only that much can be said in a single TVC. The Maxus content team created a win–win association with Maa TV’s editorial team and created a coup of sorts – getting the channel’s most popular faces to create a stunning showcase of the Telegu brides’ must have Telegu jewellery pieces, assuring Andhra/Telengana women that they will get the most spectacular regional range at Tanishq. The Maa protagonist giving their assurance adds immediate believability and trust, something that would otherwise take long to create,” said Maxus India South head Sanchayeeta Verma.

     

    Speaking about the initiative, Titan jewellery division general manager – marketing Deepika Tewari added, “We are delighted to be a part of this one-of-a kind initiative by Maxus in collaboration with Maa TV. Over the years, we have built a very strong bond with the Telegu community and look forward to growing our relationship by continuing to offer best-in-class jewellery. The Telegu wedding collection by Tanishq brings to life the ancient traditions of the Telegu community in true Tanishq form. We understand the importance of jewellery pieces like Vaddanam and Vanki for a Telegu bride, and are proud to showcase our wedding collection spread across traditional gold ornaments to deck the bride in her finest.”

     

    The campaign featured various soap actors who are big decision influencers in the Andhra Pradesh and Telangana market. Furthermore Maxus Bangalore also co-created integrated branded content with the Maa TV. 

     

    As a part of the integrated brand campaign Maxus ESP along with Maa TV selected the three most popular faces of the channel namely Jyoti (Ashta Chamma), Sirisha (Kanchana Ganga) and Meghna (Sasirekha Parinayam) to create a vignette. Maxus was involved in the entire creative process of casting, scripting and production of the vignette. The vignette will be promoted by Tanishq exclusively on the digital platform.

  • Women portrayal: Better days are emerging

    Women portrayal: Better days are emerging

    MUMBAI: The debate over portrayal of women in our advertisements and soaps is ever going. Remember the recent Airtel advertisement which created a furor as people debated if a working woman should cook or not? Or even the last year’s Ford Figo advertisement, which saw people from creative agency JWT being asked to leave and not to forget the deodorant ads.
    Many blame that the sexist or regressive portrayal of women in advertisements, soaps and movies is the reason behind the way they are treated in real life. While others say it just reflects the changing morals and values of the generation that consumes it. The advertising industry has been faced with a piquant situation, for many years now.
    However, over time, steps have been taken to apply a healthy amalgam of scientific temper and good intentions to pursue the goal of gender equality.
    Advertising is known to reflect societal norms and should be a torch bearer of change. Does advertising showcase the changes in women’s roles? The question is answered in a survey, of key personnel in advertising and marketing in the report titled, Changing Gender Frames.
    In today’s connected and networked times, the role of media in shaping and forming public opinion and perceptions has been well documented. One such area is that of gender stereotyping.  So, one of the ways to change the attitude towards women could be through the change in portrayal of women in media and advertising.
    The research, included marketing and advertising professionals spread across Delhi, Mumbai and Chennai, to assess and understand the status of gender stereotypes, the perceptions of the portrayal of women in advertising and an understanding of the effect of communication that challenges gender stereotypes.
    In the research, professionals resoundingly endorsed that it is education and financial independence that is empowering women, giving them more decision making power and helping them enter public spaces and conversations.

    There was almost unanimous agreement that gender roles are less clearly defined these days, and stereotyping and accompanying social pressures are on the wane, especially for aspects like women working out of the house and men doing housework, both of which have become acceptable.  But women still feel that children are more their responsibility than that of the father.
    However, there is some ambiguity on the whole sexuality or body image aspect. Women still report that men normally judge them on the basis of beauty and sex appeal.
    Professionals are of the opinion that in advertising today women are being portrayed more as energetic, confident and modern multi-taskers than as ‘homely’. This then leads to the question of whether a new stereotype of supermom has arrived.
    While most professionals feel that the changing trend is sustainable, it rests on the fact that marketers now look at women as a potential segment which will facilitate growth; thereby making it important to tap the potential of this segment which is now experiencing independence on the financial as well as decision making front.
    Using women ‘provocatively’, in advertising is seen as a sure shot way to grab attention even today by both men and women.
    The research also flagged advertising that has been noticed for its challenging of gender stereotypes.   Airtel with the wife as boss, the remarriage story of Tanishq and the mother who trains her child in the Bournvita commercial, have emerged as examples of moving to the new gender conversation with style.
    However, there is still a majority feeling that advertising has not been able to portray the actual status of women in society.   While there seems to be a change in the portrayal of women in advertising due to her newer roles, there still seems to be a lot of opportunity to explore various facets of women and showcase them in advertising.

    Click here to read the full report

     

  • Jewellery leads Titan’s 54.3 percent Op Inc 29 per cent PAT growth in Q2-2015

    Jewellery leads Titan’s 54.3 percent Op Inc 29 per cent PAT growth in Q2-2015

    BENGALURU:  For the past few quarters, Titan Company (Titan) jewellery business has been pulling down the company’s numbers. This quarter (Q2-2015 which ended 30 September 2014), this business under its jewellery distribution brands Tanishq and Goldplus from Tata showed an upsurge in retail sales by as much as 75 per cent and 84 per cent, respectively. Overall, as per Titan’s investor presentation, jewellery business witnessed y-o-y growth in net income of 64.8 per cent from Rs 1,777 crore in Q2-2014 to Rs 2,929 crore in the current quarter.

    Note : 100,00,000 = 100 Lakhs = 10 million = 1 crore

    The company’s Total Income from Operations (TIO) went up 54.3 per cent in TIO to Rs 3593.07 crore in Q2-2015 from Rs 2328.97 crore in the corresponding year ago quarter and grew 24.3 per cent from Rs 2891.44 crore in the immediate trailing quarter Q1-2015.

    Titan has three revenue segments – watches having the brands –Titan, Xylus, Nebula, Sonata and Fastrack and Zoop; Jewellery (the largest segment in terms of revenue and consequently profits) with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; and ‘Other’ such as eyewear under the Titan EYE+ brand, apparel and eyewear also under Fastrack brand and precision engineering among others.

    Titan MD Bhaskar Bhat said, “This was an extra-ordinary quarter for the company and we witnessed an income growth of over 55 percent on account of an encouraging performance by all divisions, especially the jewellery business where the accounts of our Golden Harvest Scheme customers had to be closed based on regulatory changes. We have also seen an improvement in consumer sentiment in the second quarter and many of our brands ran successful activations to build on this sentiment and the festive mood. Gold prices have been stable and inflation is falling which would help in providing a lift to the economy. However, the coming quarter will have to be observed and tackled appropriately as some channels are beginning to report lower walk-ins. All our brands will invest in new campaigns in this quarter to improve our connect with the consumer.”

    Titan’s Watches division has also done well in the quarter backed by successful activations for both Titan and Fastrack brands, says the company in its press release. A new brand campaign on ‘gifting of time’ went on air for Titan watches. The income for watches was Rs 527.46 crore in Q2-2015 as compared to Rs 439.07 crore in the corresponding quarter last year.

    Other businesses of the company comprising Precision Engineering, a B2B business, the Eyewear business and accessories grew by 20.9 percent in Q2-2015 versus Q2-2014. The combined income of these businesses was Rs 137.90 crore in the current qaurter. Their last year income for Q2-2014 was Rs 114.03 crore.

    The company has spent higher amount towards advertising (ASP) in Q2-2015 at Rs 105.83 crore (2.9 percent of TIO), which was 12.2 percent higher than the Rs 94.35 crore (4.1 percent of TIO) in Q2-2014 and 6.6 percent more than the Rs 99.25 crore (3.4 percent of TIO) in Q1-2015.

    Over the 11 quarter period starting Q4-2012, Titan’s ASP shows an increasing trend in absolute rupee terms, but in terms of ASP as percentage of TIO, the trend shows a decline. Please refer to Fig A below.
    During the period under consideration, the company’s highest ASP in absolute rupee terms was in Q3-2014 at Rs 118.04 crore (4.4 percent of TIO). This was the highest ASP in FY-2014. Q3-2013 ASP was also the highest in FY-2013 at Rs 108.76 crore (3.6 percent of TIO).

    Also, during the period under consideration, the company’s highest ASP in terms of percentage of TIO was in Q1-2013 at 4.7 percent (Rs 103.44 crore). Historically, during the period under consideration, though Titan’s Q2-2013 TIO was higher than the TIO in Q1-2013, the company’s ASP had gone up in absolute rupee terms in Q3-2013, but was lower in terms of percentage of TIO as compared to both Q1-2013 and Q2-2013.

    In Q1-2014, the company’s ASP was higher in absolute rupees at Rs 104.67 crore as compared to the Rs 94.35 crore in Q2-2014. However, in terms of percentage of TIO, Titan’s Q1-2014 ASP at 3.4 percent was lower than the 4.1 percent in Q2-2014 or the 4.4 percent in Q3-2014.

    If the company wants to push towards record sales and profits in FY-2015, the chances of the company spending more towards advertising spends in Q3-2015 are quite high going by what Bhat has said in the company’s earnings release.

    Y-o-y the company’s PAT improved 28.6 percent to Rs 239.98 crore in Q2-2015 from Rs 186.65 crore and went up by 35.4 percent from Rs 177.27 crore in Q1-2015. Please refer to Fig B below.

    During the 11 quarter period under consideration, Titan’s PAT shows an upward trend in absolute rupee terms, but seems to have flattened out at about 7.2 percent of TIO, maybe could even decline fractionally.

  • Titan’s Q4-2014 q-o-q Ad expenses down 26 per cent

    Titan’s Q4-2014 q-o-q Ad expenses down 26 per cent

    BENGALURU:  Titan Company (Titan), formerly known as Titan Industries, reported a (-25.98) per cent drop in advertisement expenses (Advt Exp) in Q4-2014 at Rs 87.37 crore (3.12 per cent of Income from Operations or Op Inc) as compared to the Rs 118.04 crore (4.18 per cent on Op Inc) in the immediate trailing quarter Q3-2014, but 31.13 per cent more than the Rs 66.663 crore (2.55 per cent of Op Inc) spent in the year ago quarter of Q4-2013.

    Note: Rs 100 lakh = Rs100,00,000 = Rs 1 crore = Rs 10 million

    Titan has three revenue segments – watches with five major brands – Titan, Xylus, Nebula, Sonata and Fastrack; Jewellery (the largest segment in terms of revenue and consequently profits) with Tanishq, Zoya, Gold Plus from Tata, Mia and Fq teen diamonds; and ‘Others’ that include eyewear under the Titan EYE+ brand, apparel and eyewear also under Fastrack brand and precision engineering among others.

    Over nine quarters staring from Q4-2012 until Q4-2014, Titan’s Advt Exp shows an upward trend in terms of absolute rupee value, but a drop in terms of Advt Exp as percentage of Op Inc.

    During FY-2014, Titan spent 7.25 per cent more towards Advt Exp at Rs 404.43 crore (3.7 per cent of Op Inc) as compared to the Rs 377.09 crore ((3.73 per cent of Op Inc). Though the Advt Exp in terms of absolute rupees in FY-2014 was higher, in terms of percentage of Op Inc, the drop in Advt Exp was 0.03 per cent.

    Please refer to Fig 1 and Fig 1A below for Titan’s Advt Exp trends.

    Titan’s Op Inc for Q4-2014 at Rs 2803.38 crore was 4.77 per cent more than the Rs 2675.77 crore in Q3-2014 and was 7.28 per cent more than the Rs 2613.24 crore in Q4-2013. In FY-2014, Titan’s Op Inc at Rs 10915.79 crore was 7.94 per cent more than the Rs 10112.67 crore in FY-2013.

    PAT for Q4-2014 at Rs 206.44 crore  (7.36 per cent of Op Inc) was 24.68 per cent more than the Rs 165.57 crore  (6.19 per cent of Op Inc) in Q3-2014 and 11.61 per cent more y-o-y than the Rs 184.97 crore (7.08 per cent of Op Inc). PAT for FY-2014 at Rs 741.14 crore (6.79 per cent of Op Inc) was 2.2 per cent more than the Rs 725.18 crore (7.17 per cent of Op Inc) in FY-2013. Please refer to Fig 2 and Fig 2A for Op Inc and PAT details.

    The company says that weak consumer demand continues and this is affecting growth in both watches and jewellery. It claims that Reserve Bank of India (RBI) has given approval to it for hedging of its gold inventory on international commodity exchanges – brings back efficiency to hedging.

    Titan says further that issues with gold supply in the market persist – high premium on gold continues encouraging smuggling and though the sale of gold coins has resumed the uptake has been very lukewarm.

    It avers that Titan’s focus on retail network expansion continues – 39 stores (44000 sq. ft.) were added during

    Q4-2014 across divisions. Year-to-date there has been an addition of 125 stores (180,000 sq. ft), including 30 TitanOne conversions.

    Titan informs that it has entered into a JV agreement with Montblanc for single brand retail trade in India

  • Tanishq on Interbrand’s Best Retail Brands APAC list

    Tanishq on Interbrand’s Best Retail Brands APAC list

    MUMBAI: The jewellery brand from the house of Tata’s, Tanishq, is the only Indian brand to make it to the list of top 30 Best Retail Brands in Asia Pacific.

     

    The jewellery brand stands at number 13 with a brand value of $670 million.

     

    On being the first Indian brand ever to make to the list, Titan Industries Jewelery CEO CK Venkataraman said, “It is a proud and humbling moment for us to make it to the Interbrand APAC list of Retails Brands 2014. We would like to dedicate this achievement to the passionate and tireless efforts of the large Tanishq team across the country and our wonderful customers who have helped us achieve all that we have.”

     

    Asia’s consumer markets remain highly fragmented, both as a whole and within individual markets. Genuine liberalisation is patchy as best, with traditional and local retailing dominating in many markets. At one extreme, there are highly concentrate markets such as Singapore, where FairPrice commands over 50 per cent market share in the grocery category; at the other, markets such as India, where modern retail brands remain dwarfed by traditional local retailers.

     

    Commenting on India’s performance, Interbrand India managing director Ashish Mishra said, “It is indeed heartening to see an Indian brand figure in the Best Retail Brands league table. The retail space in India is experiencing simultaneous transformational influences both from the supply and demand sides. Political swings, newer business models, supply chain efficiencies, online innovations, and at the root of it all – complex new customer journeys. The resulting flux is both exciting as well as challenging. We need to adapt but without losing our core cultural resources. Tanishq has in some ways done that.”

     

    Key findings across geographies point to major retailers looking beyond their core business models in pursuit of gaining a competitive advantage, online innovation bridging the divide between in-store and online shopping, and a strategic understanding and leveraging of sales data in meeting customer needs and desires better and faster than ever before.

     

    The global Best Retail Brands report ranks the top 50 North American and European retail brands by brand value, as well as the top 30 retail brands from across Latin America and the Asia-Pacific. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand, the world’s leading brand consultancy.

     

    Interbrand Design Forum MD Dirk Defenbaugh said, “The world’s best retail brands understand the complex and challenging relationships between analog and digital and have been quick to address changing shopper behaviors. By integrating the physical and virtual, making purchasing easier, enhancing service, and using storytelling, these leading brands are re-imagining their offers, and creating unique experiences for consumers that convert browsers into buyers.”

     

    Click here for Best Retail Brands – Asia Pacific 2014 Report

  • This Women’s Day, #SnapOutofIt with Tanishq

    This Women’s Day, #SnapOutofIt with Tanishq

    MUMBAI: Today, women are increasingly walking the tightrope between home and career, handling everything from household chores to boardroom meetings with consummate ease. No wonder, they’re left with little or no time to themselves, which is why, ahead of Women’s Day on 8 March, Tanishq, Tata Group’s jewellery brand, has decided to play Santa and gift these superwomen some much-needed ‘me time’.

     

    Mia, Tanishq’s contemporary line of work-wear jewellery, has launched a digital campaign called #SnapOutofIt, which, as the name suggests, offers women an opportunity to break free from their punishing everyday routine while allowing them to explore their creative side.   

     

    “In the light of long working hours, deadlines, meetings and commitments at home, taking time off for themselves is a luxury which isn’t enjoyed by most working women today. Keeping this in mind, the #SnapOutOfIt campaign calls for creative and fun entries from working women, who have one opportunity to convince the brand why they deserve a chance to snap out of their everyday hassles and routine they have to follow,” says Titan Company jewellery division GM marketing Deepika Tewari.

     

    The campaign is active on its own official website, facebook, twitter and YouTube and has been conceptualised by digital agency, Interactive Avenue.

     

    So far, it has recorded over 150 entries from women across Delhi, Mumbai and Bangalore. Some of the entries read: #SnapOutOflt to get rid of my moody boss n foody hubby, bored of tight deadlines and right timelines, fed up of extra tensions at both home and office so forget actually who I am and my mom-in-law asks me to dress up every day like actresses from saas-bahu TV soaps, among others.

     

    Earlier campaigns around Women’s Day like ‘I Am Not You’ and ‘I Am Courage’ celebrated women power while #SnapOutOflt has a fun element attached to it. “This year, Mia wants women to celebrate their day with fun. With #SnapOutOfIt, Mia – as a mark of respect to the numerous roles a woman takes on – is looking to make this day super-special and fun with activities like para-motoring in Delhi, a vineyard tour in Bangalore, and yacht hunting in Mumbai on 8 March,” says Tewari.

     

    “This year’s approach to Women’s Day is very different. The winning entries will have to be witty, funny, and most convincing. In keeping with the brand’s personality of light-weight daily work-wear jewellery, Mia wants participants to really have fun with their submissions.”

     

    Mia by Tanishq takes pride in being an extension of a woman’s personality. “Mia by Tanishq has been at the forefront when it comes to celebrating women. This contemporary line was launched in 2011 for women on the go, who are engaged in various professions and have a well-established ensemble of accessories, unfortunately, excluding jewellery. Mia as a brand has always regaled women with interesting designs, concepts and campaigns like ‘My Expression’, ‘Love Appraisal’ and so on. With us, it is Women’s Day every day,” Tewari signs off.