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Tag: Tanishq

  • Tanishq celebrates Riwaazon wali Diwali through Virasat collection TVC

    Tanishq celebrates Riwaazon wali Diwali through Virasat collection TVC

    MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign marking one of the most anticipated festivals of the year, Diwali. For this auspicious occasion, Tanishq is launching its new festive collection- Virasat. The new TVC campaign brings alive the essence of age old traditions, cultures and rituals which have been followed through generations. The campaign aims to take forward the age old tradition of purchasing jewellery which makes Diwali auspicious.

    Conceptualized with Lowe, the film perfectly encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations in all its glory. The film truly brings to life various Diwali customs across the country of buying sweets, wearing something new on Diwali, lighting up each corner of the house and gifting jewellery. Highlighting the thought behind the collection Virasat, the film showcases the diversity amongst consumer, cultures and customs.

    Diwali is the harbinger of joy and prosperity in Indian households across different cultures and people indulge in buying jewellery, keeping the age-long family traditions alive. Tanishq celebrates the spirit of Diwali by bringing alive these traditional elements. The TVC campaign shows how relations strengthen across different communities by revisiting their traditional roots and gifting their loved ones Tanishq’s jewellery while celebrating Tanishq Wali Diwali.

    Speaking on the launch of TVC, Ms. Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited says, “Each Diwali is a testament of the traditions that has been passed down from one generation to another and has been followed each year with equal vigour. This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’. We sincerely hope our grand new Virasat Collection will add a bit of sparkle to everyone’s life. At Tanishq we wish everyone to be a part of Riwaazon wali Diwali, Tanishq waali Diwali”

    Quoting about the film Sagar Kapoor, Chief Creative Officer, “Diwali and Tanishq are integral to each other. Buying gold in Diwali has been a big part of tradition across the country. This year Tanishq inspires people to take this tradition, this ‘riwaaj’ forward. Of course at the heart of the communication is the love, prosperity and joy that Tanishq jewelry brings about in people’s lives.” 

  • Tanishq is India’s favorite jewelry brand reveals SEMrush study

    Tanishq is India’s favorite jewelry brand reveals SEMrush study

    MUMBAI: SEMrush, in its recent study on jewelry found that Tanishq experienced the maximum traffic on its website with average volume count of 1,197,149 From Jan-Aug 2019. Other two competitors in the league are Malabar Gold and Diamonds and Kalyan Jewellers with average website traffic of 736,656 and 702,791 respectively.

    An amusing result revealed in the case study is that Kalyan Jewellers witnessed a tremendous 189 per cent increase in its website traffic in 2019 as compared to 2018. Wherein Tanishq got 113% per cent boost in its website traffic. Along with the website traffic stats, this report also discovered that ‘Jewelry’, ‘Jewelry Design’ and ‘Gold Jewelry’ have been the most searched keywords in two consecutive years.

    Moreover, Indians are more inclined towards earrings, rings, and necklaces as they are actively searching for these jewels. Other two prominent jewels mentioned in the report are bracelet and engagement rings.

    SEMrush head of communications Fernando Angulo states, “Jewelry is a possession that fascinates everyone but the Indians certainly. Indian jewelry brands experience a cut-throat competition in the market and Tanishq has managed to be the most favourable brand of Indian consumers. It is also good to see the progress of Kalyan Jewellers as a healthy competition has been maintained in the market which somehow gives an added edge of quality and variety to the customers.”

  • Tanishq launches ‘Aishani’ collection TVC this Durga pujo

    Tanishq launches ‘Aishani’ collection TVC this Durga pujo

    MUMBAI: Tanishq, India’s most trusted jewellery brand has launched a new TVC film this Durga Pujo. The film celebrates the strength, spirit and zest of the modern and progressive Bengali women through all-women organised and supported community Pujo pandal.

    The film dwells on a unique and novel concept and features three protagonists who are at the helm of the organising committee of pujo and charts out the contributions from an all-women group – starting from the female potter at Kumortuli, to the women and girls helping out with all aspects of the pandal preparations, to the female purohits and dhaakis. Devi Durga being welcomed by the Bengali women who are no less than Devis themselves is a real treat to the eyes.

    This very scenario is not so uncommon in present-day Bengal and this pujo, Tanishq wanted to pay a tribute to this very spirit of contemporary Bengali society. Just like Tanishq’s other festival centric TVC films, this one too is high on emotions and essentially captures the pujo sentiments beautifully. The lively background score in the TVC has been penned down by the celebrated lyricist, Chandril from the renowned Bengali band, Chandrabindoo.

    Speaking about this film, Titan Company Limited associate vice president – marketing, jewellery division Deepika Tewari said, "For the first time ever in Bengal, the concept of an all women-led pujo pandal has been showcased in our TVC for Pujo. Traditionally, the potter, the priest and the dhaakis have always been men but over the past few years, women have actively taken on these roles as well and this is what we have portrayed in our film too. It's all about celebrating the spirited and forward-thinking Bengali women right from the female potter, the Pujaran, the female Dhaakis and definitely the women who hold it all together and how they  do their bit to bring alive the festivities with a lot of passion and zeal.  We have attempted to showcase the same emotion through this film and as Tanishq, we are proud to adorn the Devis of Bengal who adorn Devi Durga with so much love and enthusiasm.”

    Lowe Lintas national creative director, Sagar Kapoor said, “When one thinks of Durga puja in Bengal, one tends to focus on the religious aspects. But the festival is also a celebration of the strength and beauty of every woman. Tanishq shines a spotlight on women who exemplify the inner grace of the goddess. And brings alive the festival’s true spirit by celebrating these women.” With this TVC film, Tanishq urges Bengali women to make its latest collection– ‘Aishani,’ a part of their Pujo celebrations. Exclusively curated for the biggest festive season for Bengalis, Aishani range starts at Rs 10,000. Available at all Tanishq stores in West Bengal.”

  • Tanishq presents blessed gold – #DuaKaSona

    Tanishq presents blessed gold – #DuaKaSona

    MUMBAI: Tanishq, India’s trusted jewellery brand, has launched an interesting campaign which essentially highlights the #GoodnessOfTanishq and communicates the message that when you choose Tanishq, you choose gold that is enveloped with the blessings of every life it has touched.

    Conceptualised by WYP Brand Solutions, the campaign comprises of a series of videos which beautifully portrays emotions and couples it with rationality, thus bringing alive the concept of ‘blessed Gold’ or ‘Dua Ka Sona.’

    The campaign brings to light the ethical, responsible and sustainable business practices employed by the brand since its inception. Just like its parent company Tata, Tanishq has always been associated with goodness. The brand has taken sincere and proactive steps to uplift and support the lives of its Karigars, to build an environment-friendly system and in the end give back to the society. Tanishq walks the complete mile for ensuring healthy and dignified working conditions for the karigars. The brand also runs several initiatives for empowering women, for instance enabling the first ever all –women’s self-help karigar group, providing skilling and livelihood opportunities to women and supporting the education of girl children through the Titan Kanya initiative. Tanishq also works towards creating a more sustainable future by using recycled gold, recycling water and using renewable energy at all manufacturing units. These very blessings from the karigars, the numerous women who have benefitted from the initiatives and from the environment as a whole is what makes it ‘DuaKaSona.’

    The campaign has three films which is also available in 7 vernacular languages ensuring a great connect with the consumers. In the signature Tanishq style, the videos beautifully highlight the sentiments in the context of a wedding, the naming ceremony of a baby girl and that of a young girl gifting jewellery to her mother.

    Speaking about the film, Titan Company associate vice president – marketing, jewellery division Deepika Tewari said, “The campaign ‘Dua Ka Sona’ is an attempt to highlight Tanishq’s relentless commitment to various entities– environment, karigars, women and girl child. Being in Indian market for over two decades and serving millions of customers, through this campaign we wanted to bring alive the blessings and love that is reflected in our jewellery by all the beautiful hands it touches. For us, making these ‘Goodness of Tanishq’ films and working on delivering the thought behind them has been an emotional journey and we are confident these videos create a sense of responsiveness to society as a whole.”

    WYP Brand Solutions MD & CCO Amit Akali explains, "It’s an honour to create communication for an iconic brand, which has a deeper purpose to exist. Tanishq has not just been crafting jewellery but building the lives of Karigars, communities, future of destitute women, school and, a sustainable future too. So when we got the opportunity to bring alive everything this brand does, we went about it the classical way – actually visiting the factories and townships, speaking to the Karigars, employees, the school-going children of their workers, meeting & listening to the women they had empowered through their NGO's, witnessing their initiatives implemented for recycling water and using renewable energy, trying to understand the magnitude of what the brand did other than just make jewellery. We then realised what the brand meant when they said every piece of jewellery was 'Truly Blessed'…and the creative wrote themselves.”

  • Tanishq celebrates the inner radiance of women through Ahalya collection

    Tanishq celebrates the inner radiance of women through Ahalya collection

    MUMBAI: Tanishq has launched a new campaign this season, highlighting how beautiful and ethereal a woman’s intrinsic radiance is. With the Ahalya collection, the brand wants to remind every woman of her ‘Tej’ – the inner radiance, a beauty that is claimed unique to the feminine spirit. This campaign is a surreal journey, in discovering and celebrating this light. The high-end collection – Ahalya, from the brand Tanishq showcases the brilliance of diamonds and the allure of coloured gemstones, coming together on a singular design canvas.

    As part of the communication campaign, Tanishq released a film featuring Deepika Padukone who reminds every woman of her ‘Tej’. Every woman possesses this burgeoning inner spirit bubbling just below the surface of her being. This virtue is her biggest source of energy, strength and confidence which needs no proof or validation; all it needs is a realization of its manifestation.

    Ahalya by Tanishq is a catalyst in excavating this brightness and making her the spotlight. Tej is the powerful meeting point of a ‘woman’s biggest strength’ and when she embraces it with the most powerful element in the world – a Diamond; her beauty and elegance heightens transforming her from simple grace to utmost elegance and effortless glamour. For it is when she adorns a piece from this collection, that the world sees the woman within- A woman of exemplary taste and unmatched grace. 

    Speaking about the film, Titan Company Ltd associate vice president– marketing, jewellery division Deepika Tewari said, “I believe that every Indian woman has an inner radiance that shines through whatever she does. At Tanishq, we're launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The TVC captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.” 

    Quoting about the film, Lowe Lintas national creative director Sagar Kapoor said, “The intent for the high-value diamond collection Ahalya was to push both the style and substance elements; hence the idea of ‘Tej’. The inner radiance present both in a diamond and a woman. We have tried to bring alive the idea of Tej in aesthetics and philosophy.”

  • Mia by Tanishq launches new digital film for ‘Facets Collection’

    Mia by Tanishq launches new digital film for ‘Facets Collection’

    MUMBAI: Mia by Tanishq, has announced the launch of another incredible range, the Facets collection. It is a contemporary collection designed for every woman who has a unique blend of moods which makes her special and exceptional in her everyday life. This set of jewellery brings together designs, colours, and stones for every mood of a woman.

    Conceptualised by Fryed Advertising, the TVC captures every emotion of a woman right from being happy to goofy and from bored to flirty.

    The customisation aspect highlights on how Mia celebrates the special multi – mood characteristics of every woman. This modern range of jewellery comes up with unique designs which include angles, cubes, and varied coloured stones that in turn reflect every spirit of a woman.

    Speaking about the latest collection, Mia by Tanishq brand head Bhavishya Kelappan said, “With the launch of our latest Facets Collection, Mia has redefined the contemporary jewellery category as we understand that Jewellery is an element of self-expression. We believe that a woman expresses her mood not only through her attire, but also through the jewellery she chooses for the day. Our latest Facets collection includes designs that reflect every mood of a woman. The TVC clearly highlights our key proposition of the unique collection available that perfectly complements the various moods of the women of today.”

    Fryed Advertising partner Prahlad Nanjappa said, “The Facets Collection led us to visually echo the many sides of a woman. Our commercial showcases many girls – until you realize that they’re all the same person, and her many moods interacting with each other. Catch this interesting campaign, and shop for Mia By Tanishq’s brand-new Facets collection – when you’re in a #TreatYourself mood!”

  • Milestone Brandcom creates first AR experience for Tanishq at Bangalore & Delhi airports

    Milestone Brandcom creates first AR experience for Tanishq at Bangalore & Delhi airports

    MUMBAI: Dentsu Aegis Network’s Milestone Brandcom, the AOR agency for Titan Company Ltd, has created a unique engagement opportunity targeting frequent women travellers at the Bangalore and Delhi airports through a unique interactive kiosk showcasing their range of products through interactive augment realty.

    With this technological advancement, customers have the option of ‘Try and Buy’ – trying out the jewellery virtually looking at the AR screen. Also, consumers have the option of browsing through multiple jewellery pieces virtually with just one click. The activity has received a lot of attention and has already begun to gather a lot of traction on social media.

    Sharing her thoughts on the launch of AR experience, Titan Company Ltd associate vice president—marketing, jewellery division Deepika Tewari said, “Tanishq has always aimed at providing the best for our customers and this fascinating initiative of AR experience is one such approach to achieving that objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click, try, and buy. This is placed real-time on the customer at the screen and is a definitive way to strengthen the retail connection between the brand and its customers; a transformative step to how India will shop and purchase jewellery in the near future.”

  • Tanishq launches new campaign for Diwali

    Tanishq launches new campaign for Diwali

    MUMBAI: Jewellery brand, Tanishq has introduced an exquisite collection – Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

    Highlighting the thought behind the collection, Tanishq launched a film that shows the different and unique cultures of our country and no matter the state they are from and the language they speak, everyone comes together to celebrate the wonderful festival of Diwali.

    The festival is about the beauty of lights, gifting and the auspiciousness of gold which is exactly what the film shows. Whether a morning puja in the South Indian household, or a teen patti party amongst friends in the North, Tanishq is here to celebrate with everyone in all forms and styles.

    The film shows loved ones gifting each other a piece of Tanishq – a husband and his wife, two friends, a mother and a daughter, all equally showcasing their love towards one another and celebrating a ‘Tanishq Waali Diwali.’

    Titan Company associate vice president of marketing for jewellery division Deepika Tewari says, “We want to highlight the uniqueness of each ethnicity and yet, with different rituals for the season of lights, at the end of the day, we want to show how everyone comes together to celebrate with their loved ones. Each piece of our new collection Utsava shows delicate craftsmanship that brings out the rich heritage and culture that our country has grown in. Whether we are from the North, South, East or West, we all are proud of what our country is made of, and Tanishq is here to highlight just that.”

    Lowe Lintas president South Hari Krishnan adds, “Whether it’s rising oil prices or falling rupee, nothing can dampen the spirit of Diwali. ‘Dilwalon ki Diwali’ is a celebration of India’s unbridled festive spirit and a tribute from Tanishq.”

    The modern Indian woman today is continually on the lookout for new designs and elements to compliment her look, but never fully forgets the beauty of heritage and tradition. To celebrate this, Tanishq has come out with the new collection which is a beautiful fusion of modern and traditional. This collection consists of statement pieces that bring about an edginess and style with delicate craftsmanship.

  • Tanishq educates on diamond quality in new ad

    Tanishq educates on diamond quality in new ad

    MUMBAI: With the continued unease around diamond quality in the minds of consumers, Indian jewellery brand Tanishq has stepped up to create an educative campaign that talks about a set of pointers to be kept in mind when investing in diamonds.

    The film beautifully encapsulates the set of emotions one carries within when he/she is buying a diamond and how Tanishq takes absolute care in order to give their customers nothing less than a perfect Solitaire – a true #HeeronMeinHeera.

    The film #TanishqPromises shows a Tanishq jeweller at a Tanishq Diamond centre, speaking about the symbolisation of diamond to that of a person who you give your heart to. Classically, diamonds have always been portrayed as expressions of love. Operating on that premise, the film talks about how Tanishq picks up the perfect diamonds amongst the millions to be part of their family. 

    For Tanishq, the process of finding that perfect diamond is akin to the journey of finding true love. In a room full of diamonds, the one that shines the best are ought to be the ones from Tanishq because in order to deliver this unmatched product excellence, Tanishq ardently follows a set of eight promises. This film is a depiction of the strict monitoring procedures that Tanishq follows to make their solitaire product shine the brightest.

    Tanishq AVP of marketing Deepika Tewari says, “Diamonds and solitaires are an expression of celebration and exclusivity. However, there has been a significant rise in jewellery made of low quality diamonds in the market today. Through this campaign, we took it a responsibility to really address the situation by bringing ahead pointers that consumers need to keep in mind when investing in diamonds. We at Tanishq have eight stringent parameters that we follow to ensure all our diamonds are immaculate.”

  • Tanishq targets southern markets in latest series of ads

    Tanishq targets southern markets in latest series of ads

    MUMBAI: After the success of the national campaign for wedding jewellery collection Rivaah last year, Lowe Lintas has strung a new communication addressing Southern India’s Kannada, Malayalam and Tamil speaking population.

    Keeping the central theme around the ‘precious bond’ between a father and a daughter, the new films are shorter in duration but have captured the same appeal as the previous campaigns. Shorter duration formats are a challenge and need careful crafting that relates to the three different communities. A separate long format film will be live on digital media. By catering to the distinct needs of each community, Tanishq eyes a larger pie of the South Indian wedding market through its Rivaah collection.

    The campaign rests on the singular insight that a father always wants the best for his daughter. The films mirror the father’s feelings as his daughter is getting married. These moments are the purest and clearest manifestation of the father-daughter bond. Each film has a traditional setup of that community making it as relatable as possible for the target audience.

    Tanishq associate vice president marketing Deepika Tiwari says, “Every father in the world wants the best for his daughter. The new films on Rivaah are our endeavour to show the same. These three films are an extension to our earlier Rivaah TVC. From Kasu Malai, Vanki and Oddiyanam for the Tamil bride to Saunta da Dabu , Kasina Sara for Kannadiga bride and Palaka Mala and Pulinakha Mala for the Kerala bride – Tanishq offers a wide range of traditional designs re-interpreted to current sensibilities.”

    The films conceptualised by Lowe Lintas Bangalore capture intimate feelings showing the gush of emotions father goes through when he realises that it’s almost time to say goodbye to his daughter, as she prepares to start her new life. They have highlighted the nuances of each community, with the overarching thought of a father wanting the best for his daughter, cutting across all cultures.

    Lowe Lintas chairman and chief creative officer Arun Iyer adds, “As easy as it is to know that a father and daughter bond is always unique and strong, depicting it is equally difficult. We are happy that we found such a beautiful way of showcasing a father’s love for his daughter with just his thoughts rather than his conversations.”

    The campaign is live across online and offline media.