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Tag: Tanishq

  • Influence, inbox, impulse buy: Meta’s new-age retail mantra

    Influence, inbox, impulse buy: Meta’s new-age retail mantra

    MUMBAI: The good old kirana might still stand, but what’s driving shoppers to the shelf is now happening on screen. A new Meta-commissioned study by GWI has revealed just how deeply influencers, reels, and dms are reshaping retail habits across India.

    According to the survey — conducted among 2,548 Indian internet users aged 16–64 — nearly eight in ten shoppers discover new products via social media, with a staggering 96 per cent of that discovery happening on Meta’s platforms, namely Facebook and Instagram.

    “Indian shoppers today are social-first, mobile-first, and video-first irrespective of whether the purchase happens offline or online” said Meta India director, e-commerce & retail, Meghna Apparao, “With consumers increasingly relying on Reels, messaging, and influencer content to discover and evaluate products, offline retailers have an opportunity to reach their customers across multiple touch points simultaneously and harness the power of our platforms to build unique online and phygital experiences that also move metrics across the funnel.”

    Even shoppers physically browsing aisles are scrolling first — using social media to discover, research, and decide, often before they even set foot in a store. Retail displays may still exist, but the real pitch now happens on feeds.

    Short-form video is turning scrolls into sales. Around a third of users reported purchasing products they saw in 2–3 minute brand videos or reels, especially in premium and luxury categories, where visual storytelling has a strong influence.

    Influencer clout continues to soar. Six in ten shoppers follow national influencers, whose opinions now weigh heavily on both what to buy and where to buy it from — online or offline. Their reach is no longer just virtual; it’s walking customers right into stores.

    Meanwhile, WhatsApp is becoming the new storefront. Nearly 60 per cent of users said they are likely to purchase a product after seeing an offer on the messaging app — making it a silent but powerful sales channel.

    In step with these shifts, Meta has launched new omnichannel advertising tools designed to bridge the digital-physical divide. These enable brands to not just chase clicks but track real-world impact — from boosted footfall to ringing tills.

    Tanishq CMO Pelki Tshering said, “We’ve always believed in meeting our customers where they are — both online and offline. Meta’s solutions like Click to WhatsApp (CTWA) have helped us in that journey. By combining conversational commerce with tailored messaging, we’ve seen over 14x offline ROAS. What’s even more exciting is the potential of Meta’s omnichannel ads — allowing us to drive both online and in-store sales through a single, unified campaign. As one of the first to test the solution with offline CAPI, we’re seeing a 40% jump in ROAS for online purchases and an improvement in offline purchases. Meta’s retail solutions are helping us not just drive omni sales — but truly connect with our customers, wherever they are in their buying journey.”

    Taneira head of marketing  Aishwarya Omprakash, “In our pilot campaign utilising Meta’s omnichannel ads, we observed a significant boost in performance, achieving 3.5x higher purchase conversions and 4.3x higher Return on Ad Spend (ROAS) compared to campaigns optimized solely for purchases. This encouraging outcome reinforces the value of a multi-touchpoint strategy, and we’re excited to take this experiment further in the coming year.”

    For Indian retailers, the message is clear: to win offline, think online first — especially if you’re not in the reel game yet.

  • Tanishq shines bright with Diamonds Do Good honour in Las Vegas

    Tanishq shines bright with Diamonds Do Good honour in Las Vegas

    MUMBAI: Tanishq and Mia by Tanishq, the jewellery jewels in the Tata crown, have clinched the prestigious Diamonds Do Good Purpose-Driven Business Leadership Award at the 2025 ceremony held in Las Vegas. The glittering accolade was collected by Titan Co chief executive -jewellery division Ajoy Chawla on behalf of both brands.

    Hosted by the Diamonds Do Good Foundation, the awards shine a spotlight on leaders in the natural diamond industry who are setting the global standard for responsible luxury. Tanishq and Mia were lauded for embedding ethics, traceability, sustainability, and community upliftment deep into their supply chain — proving that doing good and doing well can indeed go hand in hand.

    Central to this honour is Titan’s Supplier Engagement Protocol (TSEP), a 4P framework covering Place, People, Process, and Planet — with third-party audits and full compliance with the Kimberley Process Certification Scheme (KPCS). The brands also advocate gold exchange to reduce mining impact and have established artisan parks to provide safe, clean and dignified workspaces for India’s legendary karigars.

    The brands were especially recognised for:
    * Championing full traceability in diamond sourcing
    * Uplifting India’s artisan communities
    * Driving sustainability from mine to market
    * Redefining responsible luxury in the global South

    In his acceptance speech, Chawla  invoked Tata patriarch Jamsetji Tata, quoting: “In a free enterprise, the community is not just another stakeholder in business but is, in fact, the very purpose of its existence.” He  added, “Tanishq is the living expression of that belief — every piece we design is a tribute to the values of those who wear it, and the hands that shape it.”

    This win underscores the Tata Group’s commitment to purpose before profit — and Tanishq’s promise that the journey to ‘being good’ is as enduring as the sparkle of a well-cut diamond.

  • All that glitters floats as Tanishq debuts 40-foot holographic showcase

    All that glitters floats as Tanishq debuts 40-foot holographic showcase

    MUMBAI: Mumbai’s skyline got a shimmering makeover and this time, it wasn’t from the stars. In a dazzling fusion of tradition and tech, Tanishq lit up Bandra Bandstand with a 40-foot holographic projection that brought its new Kundan Stories collection to life. The towering display, India’s tallest of its kind, mesmerised passers-by with floating filigree, mid-air meenakari, and a jewellery showcase like no other.

    The large-scale outdoor activation, executed in partnership with Laqshya Media Group, wasn’t just another billboard campaign. It was a storytelling spectacle in 3D light, where ghungroos glimmered mid-air and delicate kundan motifs pirouetted above the crowd all thanks to Holo Mesh Projection Technology. Think laser light show meets heirloom artistry.

    Tanishq chief marketing officer Pelki Tshering said, “At Tanishq, every piece of jewellery is a story shaped by the hands of our karigars and inspired by the Tanishq woman. This season of new beginnings, our Kundan Stories collection brings heritage and modern elegance together, celebrating craft from the beauty of takkar ka kaam to the delicate lace of filigree. And now, we bring these stories to life with India’s tallest Holo stand—an immersive, one-of-a-kind tribute to intricacy, craft, and the jewellery that adorns the modern Indian woman.”

    Laqshya Media Ltd COO Amarjeet Hudda added, “This was a chance to do something the industry had never attempted before. Tanishq gave us a full creative room, and the result is something that goes beyond regular brand launches. It’s storytelling in mid-air. For us at Laqshya, it’s a proud milestone in blending tech, media, and emotion.”

    “The activation uses Holo Mesh Projection Technology, where a translucent mesh acts as a nearly invisible canvas for high-powered light mapping. Suspended in open space, it creates a surreal illusion where each design detail from ghungroos to flowing filigree appears to hover and move. The visuals were set to a specially composed sound design, turning the skyline into a moving story of craftsmanship and beauty. Every element was custom-built to perform in outdoor conditions, making it a true feat of execution,” said Inventech CEO Sommnath Sengupta.

    The installation was more than just a visual delight. The visuals were paired with custom-composed audio, transforming Mumbai’s breezy promenade into an open-air theatre of sparkle and sound. From tasselled necklaces to talaf-inspired motifs, each element was designed for the sky and for smartphones, as awestruck onlookers captured the show on social media.

    Timed with Akshaya Tritiya and wedding season, Kundan Stories dives deep into India’s rich jewellery traditions from die-stamping to pearl bunching with each piece demanding over 200 hours of painstaking craftsmanship. But while the collection honours age-old artistry, the campaign launches it in an entirely new idiom.

    With this bold activation, Tanishq has turned jewellery into theatre, blending cultural memory with cutting-edge innovation. In doing so, the brand hasn’t just launched a collection it’s set a new benchmark for how stories of heritage can shimmer in the digital age.

  • Sony Music and Tiger Baby birth new label, Tiger Baby Records

    Sony Music and Tiger Baby birth new label, Tiger Baby Records

    MUMBAI: Sony Music Entertainment India and Tiger Baby have unveiled Tiger Baby Records, a fresh joint venture designed to champion emerging talent and weave musical narratives. This new label, a fusion of Zoya Akhtar and Reema Kagti’s creative clout, and Ankur Tewari’s musical vision, with Sony Music’s global reach, promises to shake up the Indian music scene.

    Tiger Baby Records has already made waves, collaborating with jewellery brand Tanishq on a wedding song composed by Abhishek-Ananya and performed by Poorvi Koutish, directed by Kagti. They’ve also released the soundtrack for “Superboys of Malegaon,” featuring compositions by Sachin-Jigar and lyrics by Javed Akhtar.

    The label will also showcase original music curated by Tewari, highlighting diverse styles and emerging artists. To further support budding talent, Tiger Baby Records is launching the “City Sessions” initiative, in partnership with Mumbai’s Island City Studios. This program will offer a platform for artists to experiment and collaborate in a dynamic environment.

    “Tiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take center stage. We are thrilled to be part of this journey, pushing boundaries and bringing fresh, authentic voices to the forefront of the industry and are excited to partner with Zoya, Kagti, and Tewari, who have an exceptional track record in music and creative storytelling,” said Sony Music Entertainment India managing director Vinit thakkar.

    “Music has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine,” commented Tiger Baby Films co-founder Zoya.

    “This partnership marks an exciting new chapter for us at Tiger Baby. With Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally. By collaborating with brands and upcoming artists, we hope to have this music reach a large audience,” added, Tiger Baby Films co-founder Kagti.

    “Tiger Baby Records is all about fostering an environment where creativity thrives. I’m thrilled to be a part of this journey where we get to build a legacy with artists who are using the power of their voice to express freely,” said, Tiger Baby Films singer-songwriter & music supervisor at Tewari.

  • Tanishq unveils its festive campaign ‘Nav-Raani’

    Tanishq unveils its festive campaign ‘Nav-Raani’

    Mumbai: Indian jewellery brand – Tanishq has launched its festive campaign ‘Nav-Raani’ with a film directed by international filmmaker Mira Nair, marking her first Indian TV commercial. Conceptualised by Lowe Lintas, the campaign celebrates modern women, portraying them as “queens” who embody grace, strength, and confidence.

    The Nav-Raani collection features intricately handcrafted jewellery, merging traditional designs with contemporary flair. Set against a Diwali backdrop, the film showcases women in festive moments, wearing the collection to enhance their elegance and power, reflecting their ability to balance family and professional life with ease.

    Tanishq CMO Pelki Tshering said, “This Diwali, we are excited to bring to you ‘Nav-Raani’ – royal jewellery for modern-day queens. In true Tanishq tradition, our campaign celebrates the brilliance of women who wear their grace, warmth, and elegance like a crown, effortlessly winning hearts and shining in every aspect of their lives. It reflects Tanishq’s enduring belief that every woman is a modern queen, deserving of jewels that mirror her inner beauty and strength. Through her deeply personal and nuanced storytelling, Mira captured the essence of Tanishq and modern royalty in a truly compelling manner.”

    Speaking about the campaign, Lowe Lintas president (creative) Vasudha Misra added, “The age of royalty may well have set in India, but if you look closely, you will still find many queens ruling, nurturing and expanding their kingdoms. These are the Nav-Raanis that Tanishq seeks to celebrate through this campaign. Queens who might not be at their resplendent best every day of the year. But come Diwali, she adorns herself with the jewels that befit her inner beauty and strength. The grand empress of cinema, Mira Nair, has infused each sequence with splendour of course, but also with a personal, intimate touch that makes each woman in the film, identifiable to every woman who’ll watch them.”

    Tanishq has consistently connected with women through campaigns that go beyond jewellery, reflecting their lives and stories. The latest campaign reinforces the brand’s belief that every woman is a queen, deserving of jewellery that reflects her strength and beauty. As Diwali approaches, Tanishq encourages women to embrace their inner Nav-Raani and adorn themselves with the season’s unique jewels.

  • Tanishq’s new film celebrates equal partnership in marriage

    Tanishq’s new film celebrates equal partnership in marriage

    Mumbai: Rivaah by Tanishq, a wedding jewellery destination from the house of TATA, launches a heart-warming campaign that celebrates the modern bride who charts her narrative. conceptualised by Lowe Lintas, the campaign highlights her progressive mindset, and beliefs, and how it holds for her wedding as well. Marking a new milestone, Tanishq is launching its first-ever 3-minute-long multilingual film on Television, representing India’s diversity and adding to the brand’s legacy of compelling and expansive storytelling. This multi-starrer film features actors from various regions, further emphasizing Tanishq’s deep connection and resonance with diverse audiences from across states in India.

    For Marriages Crafted by You is the essence of this campaign, underscoring the idea that the modern bride plays an active role in shaping her wedding journey. Today’s bride is a trailblazer, merging the old with the new, placing herself at the heart of her story. Embracing traditional values and modern upbringing in equal measure, she steps into this new chapter with her groom as an equal partner. Together, they share the journey of adaptation and change, thus reflecting the shifting landscapes of modern relationships and marriages. The film celebrates not just the warmth and relationships shared by the bride and her family but also shines a spotlight on the bride’s agency in navigating her wedding journey. In true Tanishq style, the storytelling remains charming, endearing, and filled with emotion, continuing the brand’s legacy of crafting heart-warming narratives with a modern, progressive take on traditional values and this time in the wedding context.

    This film, through a poignant yet subtle narrative, makes a bold and powerful statement and challenges expected societal norms. As the bride reflects on the changes marriage brings forth, she poses a question: why should the responsibility of adapting and adjusting fall solely on her? The film then reveals the groom as an equal partner, ready to share the responsibility and navigate their new life post-marriage, together. Through a light-hearted yet emotional tone, the film thus portrays marriage as a beautiful union of equals, where both partners embrace change. It establishes the deeper message of equal marriages and focuses on the new-age bride charting her own narrative.

    As the guiding force of her wedding, the bride takes her loved ones through a harmonious blend of tradition and modernity, crafting a day that reflects her unique journey – for marriages crafted by you, for you.

    The narrative features brides and jewellery from across major regions of India and highlights not only the rich diversity of traditions and cultures but also the shared emotions of love, understanding, and playful banter between the bride and her family.

    The film features an ensemble cast including Tanishq’s brand ambassadors, Nayanthara for the Southern region and Mimi Chakraborty for Bengal, as well as the acclaimed veteran actor Shobha Khote.

    Tanishq CMO Pelki Tshering said, “Rivaah by Tanishq sees marriage through the eyes of modern brides from regions across India. Today, with the evolving dynamics of relationships, our brides play an active role in crafting marriages that are uniquely theirs. Our campaign highlights the significance of equal partnerships, where both individuals embrace change together. Through this narrative, we celebrate every bride’s ability to create a marriage that reflects her identity, her path, and the future she and her partner will build together.”

    Speaking about the campaign, Superfly Films founder & director Kopal Naithani said “The new Rivaah film raises the question of what modern marriages should look like. Traditionally, the burden of change and adjustment in a marriage has often been placed on the bride, reflecting societal expectations of women. However, the Rivaah film reimagines these norms by suggesting that the responsibility of change should not rest solely on the bride. Instead, it presents a more balanced and equitable vision of marriage, emphasizing mutual respect and shared responsibility.”

    Lowe Lintas head of creative  Arpan Bhattacharyya Bangalore said, “A marriage is a new chapter for all involved. Why then should the onus of changing, adapting, and compromising rest with the woman and her side of the family? A marriage of equals should mean that both sides take up the responsibility for change. Equally. That’s the message this campaign is designed to convey.”

    Rivaah by Tanishq’s latest collection features stunning wedding trousseaus for all regional brides, beautifully balancing traditional charm and contemporary appeal. For brides in metro regions, the collection showcases some stunning modern polki and diamond designs. Crafted for the bride who knows her worth and celebrates her journey, experience the warmth, elegance, and empowerment of the new age bride with Rivaah by Tanishq – where every piece tells a story of love, equality, and timeless elegance.

  • Tanishq & De Beers collab to boost India’s diamond jewellery market

    Tanishq & De Beers collab to boost India’s diamond jewellery market

    Mumbai: De Beers Group, a global diamond company, and Tanishq, an Indian jewellery retail brand from the Tata group, has announced a long-term collaboration to connect more Indian consumers with the rarity and preciousness of natural diamonds and amplify the growing opportunity in the Indian market.

    With a vibrant economy, a growing middle class and discerning consumers who seek jewellery with enduring value, demand for natural diamond jewellery from Indian consumers has surged recently and now represents 11 per cent of global demand. This has seen India replace China as the second largest market in the world for natural diamond jewellery. With diamond acquisition rates in India well below those in mature markets such as the US, this provides a significant opportunity to catalyse further growth for natural diamond jewellery in India.

    To help unlock the growth opportunity, Tanishq and De Beers have agreed to come together on a long-term collaboration to enhance consumer education, interest and confidence, and to promote natural diamonds across India. Through this collaboration, the two parties will capitalise on Tanishq’s deep understanding of the Indian market built up over three decades, combined with De Beers’ expertise in the diamond category, to deepen consumer desire for and confidence in natural diamonds, underscoring their inherent value, rarity and timelessness.

    The collaboration will focus on building extensive consumer outreach, deepening capabilities of Tanishq’s retail staff to communicate about natural diamonds, educating consumers about authenticity, and shaping customer experiences as they explore their desire for natural diamonds and studded jewellery. This will also be supported by a compelling 360-degree marketing campaign to build awareness and target expanding the customer base in the country, including first time buyers.

    The new collaboration builds on the existing relationship between Tanishq and De Beers, with Tanishq already using De Beers’ proprietary diamond verification technology to support the assurance of the authenticity of its products. The two parties are also in talks regarding opportunities to collaborate on traceability, how Tanishq’s diamond supply needs can best be met and further opportunities to use De Beers’ proprietary technologies to support pipeline integrity.

    De Beers Brands CEO Sandrine Conseiller said, “India’s love affair with diamonds has flourished over thousands of years, and we are thrilled to partner with Tanishq to unlock the full potential of this vibrant market. Like De Beers, Tanishq recognises the power, preciousness and prestige of natural diamonds and combining our expertise with their deep understanding of the Indian market, we will work together to create something special to connect more Indian consumers to these natural treasures and their enduring value.”

    Titan Company Ltd’s CEO, jewellery division, Ajoy Chawla said, “The opportunity in India for diamonds iS massive, given the very low penetration of studded jewellery and the rising per capita incomes in the world’s most populous country. Tanishq has been a pioneer in democratising diamond jewellery in the market for three decades and has always targeted the modern progressive woman. Tanishq Diamonds adhere to strictest standards, with all diamonds responsibly sourced in compliance with the Kimberley Process Certification Scheme (KPCS) and the Tanishq Suppliers Engagement Protoco (TSEP).

    “We offer our own certificate of Tanishq Diamond guarantee and have the most transparent buyback policy in India, enabling trust and peace of mind for our customers In an increasingly man-made world where virtual living is becoming the norm, people crave authentic brands, real experiences and value natural, wholesome products. All Tanishq Diamonds are natural, rare and valuable and have attracted our customers with innovative designs. The collaboration with De Beers will unlock new opportunity for both Tanishq and the diamond sector, celebrating the eternal beauty of these miracles of nature.”

  • Celebrate Raksha Bandhan with CaratLane’s Disney-inspired jewellery

    Celebrate Raksha Bandhan with CaratLane’s Disney-inspired jewellery

    Mumbai: India’s omnichannel jewellery brand, CaratLane – a Tanishq partnership, has launched its latest collection, bringing iconic Disney stories closer to home, in the form of wearable art. With over 80 adorable designs, this collection celebrates beloved characters and stories from Disney’s Mickey & Friends and Winnie the Pooh to Disney Frozen and Disney Princess, appealing to young teens and women. Just in time for Raksha Bandhan, the collection makes the perfect gift to celebrate childhood memories.

    Inspired by Disney’s classic stories, this extensive range features contemporary and intricate designs that embody the diverse personalities and nuanced qualities of the beloved Disney characters. Combining Disney’s timeless storytelling with CaratLane’s craftsmanship, the collection offers wearable art perfect for young fans. Standout designs include the “Disney Cinderella Magic Heels Pendant,” “Disney Mickey Mouse Personalised Necklace,” “Disney Frozen Snowflake Pearl Necklace,” and the “Disney Little Mermaid Diamond Star Ring”.

    Each piece is designed to evoke nostalgia, allowing fans in India to celebrate their favourite characters and cherished tales with jewellery cast in 14 KT gold, embellished with diamonds, enamel, gemstones, and pearls, with prices starting from Rs 5000.

    As Raksha Bandhan approaches, this collection offers a perfect gifting option, celebrating the cherished bond between siblings with enchanting pieces.

    CaratLane VP marketing Jennifer Pandya said, “We’re thrilled to weave Disney’s timeless storytelling into our latest collection, allowing customers to wear jewellery inspired by their favourite characters every day. This enchanting collection allows us to become relevant to teens and tweens, along with their mothers.

    Leading up to the festival of Raksha Bandhan, this Disney-inspired collection is a wonderful addition to the CaratLane designs, making for thoughtful and memorable gifts that symbolise love and protection.”

  • Tanishq shines at Paris Haute Couture Week’24 with ‘Enchanted Trails’ collection

    Tanishq shines at Paris Haute Couture Week’24 with ‘Enchanted Trails’ collection

    Mumbai: Tanishq jewellery brand from the esteemed Tata group enchanted global fashion enthusiasts as it launched it’s Enchanted Trails’ collection at the Paris Haute Couture Week 2024.  Often heralded as the mecca of fashion, Paris Haute Couture Week provided the perfect global platform to introduce its ‘Enchanted Trails’ collection. Each piece in the collection is a work of art, featuring rare and real diamond creations that redefine glamour and style.

    The collection draws inspiration from the intricate beauty of exotic nature, incorporating elements that reflect the elegance of flowing rivers, the interplay of light and water, the allure of blooming flowers, the graceful movement of branches, and the whispers of lush forest foliage. The collection showcases the dance of boats gliding through serene streams, echoing the poetry of nature’s tranquillity.

    This year, Tanishq collaborated with designer Vaishali Shadangule, the first Indian woman to debut at Paris Haute Couture Week in 2021. Tanishq’s ethos perfectly matches Vaishali’s vision, as she embodies the Tanishq woman—progressive, contemporary, and dedicated to promoting Indian craftsmanship and artistry on the world stage.

    Speaking on this momentous collaboration Titan Company Ltd chief Design Officer Revathi Kant expressed, “The Enchanted Trails Collection is a celebration of exceptional artistry and refined taste. It is a tribute to nature’s magnificence, weaving together designs that reflect the harmony and balance found in the natural world. Inspired by the twists and twirls of branches, the ebbs and flows of rivulets and natural streams, the enchanting colours of flowers, and the immersive greenery of foliage, the collection captures the very essence of nature.

    Paris Haute Couture Week epitomizes the pinnacle of fashion innovation and luxury, providing an unparalleled platform to showcase our dedication to craftsmanship and artistry. Our partnership with Vaishali Shadangule signifies a harmonious blend of craftsmanship and contemporary design, as her unique approach complements the intricate, nature-inspired themes of our diamond collection. Her ability to integrate traditional techniques with modern aesthetics makes her the ideal collaborator to highlight the essence of our exquisite pieces, allowing us to redefine luxury on a global scale.”

    Vaishali Shadangule, acclaimed fashion designer added “I am thrilled about this collaboration. Jewellery is an extension of Couture and partnering with Tanishq that is so particular and skilled.

    about heritage workmanship with global luxury, quality is just a mutual enhancement of our philosophy. Also, the Tanishq “Enchanted Trails” collection further empowers our two concepts of Nature and luxury.”

    Returning to the heart of the global fashion capital, Paris, Tanishq’s latest collection signified more than just jewellery; it represented years of perfected craftsmanship and innovative design. Each piece was meticulously crafted to reflect timeless beauty and allure, making it a perfect addition to any fashion-forward wardrobe.

  • bigbasket now partners with Tanishq and MMTC-PAMP for Akshaya Tritiya

    bigbasket now partners with Tanishq and MMTC-PAMP for Akshaya Tritiya

    Mumbai: bigbasket now has partnered with Tanishq and MMTC-PAMP, for Akshaya Tritiya. Through these collaborations, bigbasket will offer its customers the opportunity to purchase gold and silver coins and bars, delivered within an impressive 10 minutes through the bigbasket now platform.

    This partnership underscores bigbasket now’s commitment to providing its customers with a memorable shopping experience, characterized by convenience, authenticity, and quality. bigbasketeers in different cities across India can purchase MMTC-PAMP Lakshmi Ganesh (999.9 Purity) Silver Coin, 10 g; MMTC-PAMP Banyan Tree® (999.9 Purity) Silver Bar, 10 g; Tanishq 22 Karat Gold Coin, one gram; and Tanishq 22 Karat Gold Coin With Lakshmi Motif, 1 g on the occasion of Akshaya Tritiya.

    Speaking about this, bigbasket chief buying and merchandising officer Seshu Kumar Tirumala said, “Our collaboration with Tanishq, a trusted name synonymous with quality and craftsmanship in the jewellery industry, ensures that our customers can celebrate Akshaya Tritiya with the finest gold coins, reflecting prosperity and elegance. Additionally, our partnership with MMTC-PAMP, a globally recognized leader in precious metal refining, brings to our customers high-quality silver coins, adding a touch of purity and tradition to their celebrations. All of these will be delivered in 10 minutes.”

    The word “Akshaya” means “never diminishing” in Sanskrit, and the day is believed to bring good luck and success. Purchasing gold on Akshaya Tritiya is a popular tradition, as it is thought to bring lasting wealth and prosperity. Marking this day, bigbasket now is offering customers the finest quality gold and silver coins, ensuring that the values, blessings, or wealth acquired on this auspicious day grow and bring prosperity.