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Tag: Tanhaji: The Unsung Warrior

  • Hoopr hits the right note with Rs 4.5 crore payouts to 1,500 plus Indian artists

    Hoopr hits the right note with Rs 4.5 crore payouts to 1,500 plus Indian artists

    MUMBAI: Hoopr, India’s first music licensing platform, has struck a major chord in the country’s creator economy, disbursing over Rs 4.5 crore to more than 1,500 artists across 20 genres over the past three years. The milestone marks an industry first in micro-sync licensing payouts, underscoring Hoopr’s mission to build a transparent and sustainable revenue stream for India’s independent music community.

    Unlike traditional music models where earnings are often dominated by established labels and chart-topping artists, Hoopr’s system ensures fair compensation for those who typically remain behind the scenes: music producers, composers, and background score creators. Each time a brand or content creator licenses a track through the platform, the artist earns directly, taking home 50–65 per cent of the revenue.

    The platform’s roster includes both seasoned and emerging names such as Nilesh Dahanukar (Special 26, Tanhaji: The Unsung Warrior), Divya Limbasia (The Family Man), Aditya Kudalkar (Gathan), and Devashish Korani (Yeh Chahiye, Ruaa Ruaa).

    Hoopr currently powers over 30,000 creators, including Ashish Vidyarthi, chef Ranveer Brar, and Flying Beast and collaborates with more than 175 brands such as ITC, Himalaya, Myntra, Meesho, Marico and Ultratech.

    Highlighting the platform’s impact, emerging artist Trivarg Arandhara (Triv) from Assam earned more from a single micro-licensing deal on Hoopr than he would have from 4.8 lakh streams on Spotify or Youtube.

    Co-founder and CEO of Hoopr Gaurav Dagaonkar said, “This milestone goes beyond payouts, it signals a shift toward sustainable income for artists. Licensing is the future of creator monetisation, and Rs 4.5 crore is only the beginning. We aim to surpass Rs 100 crore in payouts by FY2028.”

    Co-founder and CRO Meghna Mittal added, “Transparency and trust have always been at the heart of Hoopr. Our tech-enabled backend ensures artists are paid promptly whenever their music is used. We’re building an inclusive ecosystem where every artist can thrive and where brands can easily access authentic, culturally resonant music.”

     

  • This Sunday, catch the World Television Premiere of ‘Tanhaji: The Unsung Warrior’ only on Star Plus

    This Sunday, catch the World Television Premiere of ‘Tanhaji: The Unsung Warrior’ only on Star Plus

    MUMBAI: Haven’t planned your weekend yet? Get ready to witness an epic adventure filled with edge-of-the-seat thrills as Tanhaji: The Unsung Warrior is all set for a World Television Premiere on Star Plus, the leading Hindi General Entertainment Channel on Sunday, 26 July 2020 at 8pm. Directed by Om Raut, this magnum opus brings the three superstars of Bollywood Ajay Devgn, Saif Ali Khan, and Kajol together on the silver screen for the very first time. The movie also features Sharad Kelkar and Luke Kenny in pivotal roles.

    Based on the biography of Subedar Tanhaji Malusare, the film brings to light how Chhatrapati Shivaji's right-hand man puts his sharp acumen against the brawn of ruthless Mughal chieftain Udaybhan Singh Rathore to recapture Kondhana for the Maratha Empire.

    Commenting on the same Star Plus Channel Spokesperson said, “Tanhaji: The Unsung Warrior is one of the highest-grossing films of 2020. We are excited about its World Television Premiere on Star Plus. Going forward, we will host movie premieres for wholesome family entertainment on Sundays and this thread starts with Tanhaji. Viewers will witness Big Blockbusters on Sundays in the coming days.”

    Talented Actor Ajay Devgn says, “Tanhaji-The Unsung Warrior is my 100th film. So, it’s a landmark. The film is significant because it’s the story of an unsung hero who played an important part in Indian history. This is a movie that every Indian should watch. I am eagerly looking forward to the viewers of Star Plus to experience this visual extravaganza. I know Tanhaji's bravery and his dedication to Chhatrapati Shivaji Maharaj will resonate. He’s a warrior who must be celebrated even today."

    Further Actor Saif Ali Khan says, “I was thrilled to get a role like Udaybhan and to be a part of a magnum opus like Tanhaji. Ajay and I have been co-stars and friends for decades and it was wonderful to collaborate again on this particular movie. I see Tanhaji as a salute to the brave Maratha blood. It celebrates the sacrifices they have made, always bearing a smile. I will always be thankful to Om for making my character what it is and guiding me all the way. I am very excited for the World Television Premiere of Tanhaji on Star Plus and am surely going to watch it with my family on 26th July at 8 pm.”

    The film received positive reviews from critics, who praised the action sequences, cinematography, performances, and visual effects. Tanhaji’s story created such an impact that it got remade in Marathi. All these facts are strong validations of how much the storyline resonated with audiences.

    Catch the biggest blockbuster of the year ‘Tanhaji: The Unsung Warrior’ premiering only on Star Plus on Sunday, 26 July at 8pm