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Tag: Tangerine Digital

  • TO THE NEW consolidates digital agencies; eyes Europe, US markets

    TO THE NEW consolidates digital agencies; eyes Europe, US markets

    MUMBAI: Internet products and services company TO THE NEW Ventures has consolidated its specialized service businesses namely Ignitee Digital, Intelli Grape Software, Tangerine Digital and Techsailor under one brand called TO THE NEW Digital.

     

    Additionally, the agency is also planning to expand its global footprints from its current eight offices in six countries (India, Singapore, China, Malaysia, Indonesia and Philippines) to markets like Europe and US. By 2017, the agency aims to triple its current manpower strength of 600 people to 2000.

     

    Headquartered in Singapore, TO THE NEW had set up its foundation in Asia including India, Singapore and China in early 2011 by acquiring a Delhi based content management company called Tangerine Digital. In December 2011, TO THE NEW acquired Delhi-based Intelligrape, a technology company that develops web and mobile applications using cutting edge technologies. In 2012, the company acquired Mumbai-based digital marketing services company Ignitee Digital. This was followed by the acquisition of Techsailor in China and Singapore in 2013.

     

    Disrupting the digital landscape, the company has been strategically investing to further strengthen the innovation and resources in order to integrate them under a single digital brand.

     

    Through this consolidation, TO THE NEW Digital is now uniquely placed to combine the power of technology, analytics, creative and content for digital transformation. The consolidation gives TO THE NEW Digital a competitive edge and a bigger playfield with more than 300 clients spread across 30 countries.

     

    TO THE NEW Digital CEO Deepak Mittal said, “Our clients will benefit through our extended service offerings for the next-generation digital experience. We already have a large portfolio of clients, which boasts of Fortune 500 companies as well as Silicon Valley start-ups including Time Warner Cable, Sony, Procter & Gamble, Castrol, Airbus, Citi Bank, Samsonite and Mat.se. We look forward to serve our global client base while exploring new opportunities to drive innovation and global growth.”

     

    TO THE NEW Ventures co-founder and CEO Puneet Johar added, “TO THE NEW Digital positions itself as a premium digital services company providing full spectrum of digital solutions. This is a significant step forward and enables us to execute on our long-term vision of value creation for our clients as a strategic partner. We aim to further accelerate digital disruption in the global market.”

  • Tangerine Digital launches content solution for e-commerce brands

    Tangerine Digital launches content solution for e-commerce brands

    MUMBAI: Tangerine Digital, a digital content solutions provider and part of To The New group has launched a customised content solution for brands in the budding e-commerce sector.

     

    Tangerine Digital chief operating officer Seeraj Katoch said, “As digital increasingly drives every aspect of the consumer’s life, we have observed that the digital consumer today prefers purchasing online after evaluating the product. With this unique solution, we are confident we will create content that is engaging, trend based, informative, visually attractive and well packaged that will help drive engagement this festive season. This could be in form of top quality videos, classic photo-shoots, engaging descriptions and so on!”

     

    Cashing on the festive season in India, e-commerce players have increased their marketing budget to persuade consumers to buy everything online. The Associated Chambers of Commerce and Industry of India (ASSOCHAM) 2014 report states that the corporates are planning to spend about 25-30 per cent on advertising in this festive season as compared to the last year in consumer durables, electronics and auto taking the lead, but this change is expected in the e-commerce space ranging from higher sales in mobile telephones, shoes, apparel, gifts and electronic gadgets. 

     

    The e-commerce content solution by Tangerine Digital will enable brands to provide their customers with customized content, aggregated content and crowd sourced content that can help brands to communicate with their audiences’ at all possible digital touch points. The content solution is supported by analytics that can help brands monitor the effectiveness of their content. The solution can help brands serve the right content at the right time.

  • LIV Sports uses social media beyond advertising during 2014 FIFA World Cup

    LIV Sports uses social media beyond advertising during 2014 FIFA World Cup

    MUMBAI: With football craze gripping the Nation days before the start of the World Cup, LIV Sports, Sony’s online and mobile based VOD platform, anticipated a huge surge in Social communication and engagement from fans. Also, considering the LIVE streaming of the 2014 FIFA World Cup matches was a paid subscription service, LIV Sports decided to service queries from India’s mobile and social first users directly on their platforms. LIV Sports teamed up with Social IQ, a disruptive social media solution from TO THE NEW to set up The Social Command Center – a 24×7 social response solution. The team used social media as a customer support channel that helped in quick, transparent and efficient delivery of responses and updates to its users.

     

    The Social Command Center that consisted of a well-defined service framework of people and processes along with proprietary social customer support software helped LIV Sports with a quick response time of 2 hours over the period of the World Cup; addressed nearly 1000 customer support queries from the users. Additionally, the Social Command Center helped LIV Sports identify query patterns with deep analytics, thus guiding the LIV Sports Product teams to enhance Product improvements and User experience real-time.

     

    Launched in June this year, LIV Sports is the Official Mobile and Internet Broadcaster for the 2014 FIFA World Cup.

     

    Mr. Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network commented – “Social IQ’s Social Command Center and customer response platform definitely helped us build trust with our fans and followers; it also helped us reduce our support costs. Our goal that both Sony LIV and LIV Sports need to be where the consumers are, was further enhanced by the Social Command Centre’s ability to talk to our consumers on Social platforms.

     

    The personal touch, quick turnaround response and transparency helped achieve our goal of being connected to digital users irrespective of where they are.”

     

    LIV Sports successfully harnessed the power of social media beyond advertising to build brand awareness and become more relevant to the social and mobile first consumer.

     

    “When we were building the software and service frameworks, we knew this would be very new for the Indian market. However, for brands who want to reach out to today’s social and mobile first customer, leveraging social media for customer support can be a key differentiator. The same got validated with our engagement with LIVSports and I believe it is just a matter of time when we will see many more brands having a Social Command Center established”, said Mr. Kesavan Kanchi Kandadai, Business Head, Social IQ and CEO, Tangerine Digital.

  • Blogmint launches India’s first Football Bloggers World Cup

    Blogmint launches India’s first Football Bloggers World Cup

    MUMBAI: Blogmint, a networked community of bloggers managed by Tangerine Digital, today announced the launch of the first Football Bloggers World Cup in India. The championship will take place between 32 football bloggers, divided into 8 groups, and top 2 from each group after the league stage will qualify to the knockout stages.

     

    The teams will compete against each other on the basis of their quality of blogs, impressions made per blog and reach. These are top 32 football bloggers from the country and they have crazy football loving fans and readers as their followers. Regular articles by these bloggers on Football World Cup will enkindle the football passion in digital and social media savvy youth of India. The tournament format ensures best performance from every blogger which results in more engaging and entertaining content.

     

    “One of a kind initiative that will get all the bloggers buzzing, adding more zing and hype to the biggest sporting event of the year,” exclaimed an enthusiastic Akhilesh Gannavarapu, Author, Sportskeeda.

     

    Each round will be evaluated by a jury of selected media persons who will screen all articles written by the bloggers about football. The entire duration of the tournament will be a month and on 16th August, 2014, the winners be felicitated at a grand event in Delhi. Blogmint will award top 3 bloggers and also award Golden Boot and Golden Ball as special prizes.

     

    Commenting on behalf of Blogmint, Seeraj Katoch, Chief Operating Officer, Tangerine Digital stated, “As a company, we’ve always loved sports. Since we work so closely with bloggers, this idea of Bloggers Football World Cup was seeded to further enhance the exhilaration of football fans. We wanted to get something thrilling to our audience and the world cup is a great amplifier.  We have also empanelled an esteemed jury of media persons to evaluate all teams for a fair final.”

     

    It will definitely be a tough competition both on the field and in the bloggers arena.

  • Tangerine Digital launches Analytics Driven Content Solution for FMCG Industry

    Tangerine Digital launches Analytics Driven Content Solution for FMCG Industry

    NEW DELHI : Tangerine Digital, India’s leading digital content solutions provider, a part of TO THE NEW ecosystem, has announced the launch of its Analytics Driven Content Services to aid FMCG companies enhance their customer engagement across digital platforms. The offering is backed by analytics that will drive FMCG brand’s content strategy. Tangerine Digital has expanded its existing range of services across the content marketing spectrum from content creation, content management, content aggregation and crowd sourcing services to analytics for content strategy.

     

    A study from Twitter reveals that consumers nowadays want customized content to be shared on social media and seek more than just product information online. Also, a similar study from Hubspot has stated that consumers are more confident when they watch a product video prior to making a purchase online and are less likely to return that product.

     

    With this launch, Tangerine Digital will now enable brands in the FMCG industry in India with product descriptions, photo shoots, user generated content, expert reviews and ratings, celebrity feeds, FMCG blogs and articles, blogger outreach program.

     

    Mr. Kesavan Kanchi Kandadai, CEO, Tangerine Digital  stated, “It has become extremely important to cater the digitally aware consumer as online sales are playing a significant role. Our product launch for the FMCG sector is a step to boost the ever evolving digital ecosystem that will help the end consumer to make informed choices. Now, brands can also decode the online choices by customized analytics solution and can cater respected choices of the consumer. We are sure that this space will see a significant penetration with our product offering.”

     

    Tangerine Digital has an array of renowned clients across sectors and is now aggressively focusing on growing the business in the FMCG segment. According to a new report by Waggener Edstrom Communications released in January 2014, an astonishing 97% of the Indians surveyed follow their favorite brands on social media.

     

    To further enhance this content offering, Tangerine Digital has:

     

    • Signed up with more than 300 publications, whose digital content is readily available to be syndicated
    • A network of more than 1000 FMCG bloggers that can help enhance brand presence
    • More than 25 in-house FMCG content creators to create content in multi-formats for web mobile and social media
    • Served to more than 5 top brands in the FMCG industry
    • Crowdsourcing capabilities through creation of unique Whatsapp and WeChat experiences

     

  • Tangerine Digital launches analytics driven content solution for travel industry

    Tangerine Digital launches analytics driven content solution for travel industry

    MUMBAI: With more and more sectors moving to digital platforms to engage audiences, Tangerine Digital has announced the launch of analytics driven content services to aid travel companies enhance their customer engagement across digital platforms.

     

    The uniqueness of this offering is backed by analytics that will drive a brand’s content strategy. Tangerine Digital has expanded its existing range of services across the content marketing spectrum from content creation, content management, content aggregation and crowd sourcing services to analytics for content strategy.

     

    Leisure travellers seek travel inspiration online and want to stay connected and share experiences while traveling too, according to ‘The 2013 Traveler study’ from Google and Ipsos MediaCT on US travelers.

     

    About 80 per cent of people begun researching online for their next holiday vs. the 62 per cent who took tips from their friends; 42 per cent were more likely to use their smartphone or tablet for travel- or vacation-related information while on a trip. Once at a destination, 58 per cent of leisure travellers rely on online sources to evaluate local activities.

     

     With this launch, Tangerine Digital will now enable brands in the travel industry in India with travelogues, destination guides and videos, advanced photo shoots, user generated content, expert reviews and ratings, celebrity feeds, travel blogs, itineraries, traveler reviews and hotel description.

     

     Tangerine Digital CEO Kesavan Kanchi Kandadai said, “Today companies like to be constantly connected with digitally-savvy customers at every step of their travel planning. The travel industry greatly depends on reviews, advices from other travellers and the spread of opinions on digital platforms. Content strategy backed by analytics will allow travel companies to empower their customers with customised and personal experience, driving brand loyalty and ROI. Over the content offering we ensure that all relevant metrics are pulled out from various digital platforms on the content trends that help brands drive engagement.”

     

    Having an array of clients in several sectors, Tangerine Digital is now aggressively focusing on growing the business in the travel sector. According to a new report by Waggener Edstrom Communications released in January 2014, an astonishing 97 per cent of the Indians surveyed follow their favourite brands on social media. The study also stated that Indian consumers who follow travel and tourism brands spend up to 187 per cent more on these company products per year.

  • Blogmint launches ‘The Loudest Cheer’ app for IPL

    Blogmint launches ‘The Loudest Cheer’ app for IPL

    MUMBAI: Tangerine Digital managed and promoted, Blogmint, has launched an app for cricket enthusiasts, world over. Called ‘The Loudest Cheer’, the app aims to connect all the aficionados of the much awaited seventh season of the Indian Premier League (IPL) to their supporting teams. The official launch of the app will take place at a gala event on 16 April, 2014 at Reverb, Noida.

     

     With IPL 2014 being hosted outside India, disappointment amongst the fans is quite conspicuous. The app allows the fans to cheer every time their team scores, thus making them feel part of a live audience. The app also allows users to create their audio or video cheer that will be showcased on digital channels such as YouTube. Moreover, the participants leading the scoreboard with maximum cheers will earn points that will be translated to incredible prizes. The app can be downloaded from the android app store.  

     

    Commenting on the release of ‘The Loudest Cheer,’ Tangerine Digital chief operating officer Seeraj Katoch said, “We are excited to launch the mobile app that aims to connect fans with their favourite sport. The app will help audiences across India to cheer for their favourite team. As, IPL goes abroad, we realised the need for teams and fans to be connected and technology was the only option to bridge the gap.”