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Tag: Tangerine

  • After celebrities, corporates catch on the ALS Ice Bucket Challenge

    After celebrities, corporates catch on the ALS Ice Bucket Challenge

    MUMBAI: From celebrities, both Indian and global, to young and old alike everyone has tried this. The ALS Ice Bucket Challenge, a movement that has snowballed into a social media trend, raising crucial awareness and funds for ALS.

    But it’s not just celebs and folks who have participated in the challenge – now, corporates too are doing their part to raise awareness for a good cause.

    The latest addition to this list is To The New and Havas Media Group India, where key executives have now taken the challenge.

    Several executives from To The New, across India, China and Singapore offices have participated in the challenge and posted videos getting drenched in the iced bucket to raise awareness for ALS.

    Among the participants are head honchos of several of the group companies including Tangerine CEO Kesavan Kanchi Kandadai, IntelliGrape CEO Deepak Mittal, ThoughtBuzz CEO Anshul Jain, IntelliGrape  CBD Raman Mittal, Techsailor China CEO Rex Huang and To The New Marketing Head Irfan Khan.

    The company was challenged by Marketing Interactive Magazine from Singapore. To The New has extended the challenge to Sony LIV, Amazon Internet Services India, afaqs! and Times Innovation Media to take the epic #icebucketchallenge.

    On the other hand, Havas Media Group India took the challenge from Havas Media UK & Havas International. Havas UK and Havas International were challenged by HMG Asia Pacific. Havas Media Group India has gone on to challenge some other agencies and their clients.

    Many countries across the Havas Group also took up the challenge donating and spreading awareness for ALS.

    Click here to watch the video

  • To The New raises Rs 750 mn from Four Cross Media

    MUMBAI: To The New, the company which holds Ignitee Digital Services, Tangerine and Intelligrape, has raised Rs 750 million from Four Cross Media.

    The investment will be made in the India operations of To The New over a period of three years.

    To The New said it will employ the renewed investments in further cementing its position in the Indian digital marketing industry by investing in people, technology, brand and infrastructure.

    With the fresh corpus of investment from Four Cross Media, To The New said it will target revenues of Rs 25 billion over the next three years.

    Looking for strategic acquisitions for growth, To The New had acquired Ignitee Digital Services in 2011.

    Four Cross Media co-founder Puneet Johar said, “There has been a burgeoning demand for digital services in India over the last couple of years and we see this market rapidly growing. As Indian consumers spend more time online, we are seeing many more businesses working this to their advantage. We aim to strengthen the ‘To The New’ brand so that it becomes the partner of choice for businesses which have the strategic intent of reinventing themselves for the digital consumer.”

    Four Cross Media is known for its investments in the Indian and ASEAN region. Since its inception, Four Cross Media has invested Rs 350 million in building the Indian business operations of To The New from ground-up and growing the organisation organically and through various strategic acquisitions.

    Ignitee Digital Services CEO Atul Hegde commented, “We are delighted to be a part of the TO THE NEW network. With a young and enthusiastic group of individuals and global domain experts, we are confident that we will be able provide world-class service delivery to our clients in India. We will focus on investing in developing the right skill-sets as we find innovative ways to develop and execute campaigns for our clients.”

    Founded in 2010, To The New offers a comprehensive range of digital services across marketing, media, content and technology.

    Through its various business units, To The New collectively manages the mandates for around 50 clients in India, across diverse sectors including BFSI, automobiles, e-commerce, FMCG/retail, hospitality and media and entertainment.

    To The New currently employs 300 people in India across its business units. As the industry continues to flourish, it is expected to ramp up the talent pool to 600 professionals in the next two years.