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Tag: Tanaaz Bhatia

  • Bottomline Media crafts digital magic for Nature’s Basket with Bollywood Wives

    Bottomline Media crafts digital magic for Nature’s Basket with Bollywood Wives

    Mumbai: Bottomline Media Pvt Ltd executed a flavor-filled digital campaign for Nature’s Basket, featuring the fabulous Maheep Kapoor and Bhavna Pandey. The campaign highlights the gourmet food at Nature’s Basket Artisan Pantry, blending luxury with artisanal gourmet- ‘Fabulous Ingredients for Fabulous Lives’.

    The digital campaign, executed end-to-end by Bottomline Media, showcases Nature’s Basket’s diverse gourmet selections; by giving it the fabulous touch. From conceptualising to scripting to celebrity collaboration and production, every detail was meticulously crafted by Bottomline Media, ensuring the brand’s essence of homing ingredients from across the world.

    The digital film exhibits the Nature’s Basket Artisan Pantry while Maheep and Bhavna explore a curated selection of artisanal bakery items, exotic ingredients, and premium produce. Their playful banter and natural chemistry elevates the campaign, giving it the ‘Fabulous’ touch it deserves. The duo is seen discussing their family’s love for fine foods and fabulous ingredients like Fresh exotics, truffles, gourmet chocolates, global tea blends, artisanal cheese assortments and freshly baked sourdough; available only at Nature’s Basket.

    Speaking about this flavourful project, Bottomline Media Pvt Ltd. managing director and founder Tanaaz Bhatia said, “At Bottomline Media, we believe in creating authentic and engaging campaigns that connect brands with their audiences. Collaborating with the fabulous wives, Maheep Kapoor and Bhavna Pandey for Nature’s Basket was a perfect synergy of style, sophistication, and everyday luxury. Our goal was to bring the essence of Nature’s Baskets’ treasure of worldly food and exclusive services, bringing alive their ‘Taste the World’ experience”

    “At Nature’s Basket, we offer a unique shopping experience that blends everyday essentials with gourmet luxuries. Partnering with Bottomline Media and iconic personalities like Maheep Kapoor and Bhavna Pandey allowed us to showcase Nature’s Basket Artisan Pantry’s exceptional offerings with the perfect mix of fabulous food and finest international delicacies. This campaign captured our vision of making luxury, global ingredients accessible while maintaining the charm and quality that Nature’s Basket stands out for” said Nature’s Basket COO Sachin Agarwal.

    But that’s not it. Nature’s Basket also offers a delectable meal at their ‘The Good Food’ Cafe where one can relax after travelling around the store and enjoying the globally sourced ingredients. Another feature within the store is their luxurious hamper section- The Gift Studio, a fabulous addition for the customer’s luxury gifting and shopping experience.

     

     

  • Ananya Panday speaks korean in Too Yumm’s K-Bomb Ramen campaign!

    Ananya Panday speaks korean in Too Yumm’s K-Bomb Ramen campaign!

    Mumbai: Bottomline Media, a global integrated marketing and talent management firm has once again showcased its creative prowess by bringing together Indian actress Ananya Panday and Too Yumm!, the innovative snacking brand from Guiltfree Industries, part of the RP Sanjiv Goenka Group to introduce their best selling product range, K-Bomb Ramen.

    A standout element of the campaign is Ananya speaking in Korean, a first for an Indian actor in a digital campaign. This unique feature not only adds authenticity but also reinforces the product’s essence- highlighting the comparison of the hotness of the food. The seamless blend of K-Bomb Ramen’s bold flavours with Ananya’s lively persona has resulted in a captivating and memorable video, setting a new benchmark for brand narrative.

    Leading the entire campaign, Bottomline Media oversaw every aspect from conceptualization to scriptwriting, production, and execution. The agency’s comprehensive 360-degree approach ensured that the brand’s vision was brought to life with precision and creativity, resulting in a cohesive and innovative campaign that stands out in the market.

    “Thinking out of the box has always been our strength, and creating an engaging campaign for TOO YUMM!’s K-BOMB was an exciting opportunity. Having Ananya speak in Korean allowed us to embrace our creative side while highlighting the explosion of flavours that the product is known for, all while connecting with a broader audience in a fun and dynamic way,” quoted  Bottomline Media Pvt Ltd managing director and founder Tanaaz Bhatia.

    “We’re thrilled to introduce our bestselling Too Yumm! K-Bomb Ramen with Ananya Panday in collaboration with Bottomline Media. Their creative approach ensured we connected authentically with our audience, highlighting the joy of snacking and bringing the experience alive of the hot and spicy ramen. We wanted the campaign to leave an effect of the flavours through visual demonstration”, commented Too Yumm! vice president, marketing Yogesh Tewari

    Bottomline Media continues to redefine industry standards in creative brand collaborations, consistently producing campaigns that not only capture attention but leave a lasting impact. Their expertise in driving innovation from concept to execution reinforces their position as industry leaders in crafting powerful and resonant brand partnerships.

  • Jabong partners with Humpty Sharma ki Dulhania

    Jabong partners with Humpty Sharma ki Dulhania

    MUMBAI: Jabong, partners with the new upbeat movie by Karan Johar under Dharma Production – Humpty Sharma Ki Dulhania. A part of the tie-up, Jabong  will unveil an exclusive collection defining the new age fashion exuding elan, a range inspired by the movie and the looks of the lead star cast – Bollywood’s new heartthrobs  – Varun Dhawan  playing Humpty Sharma and Alia Bhatt playing Kavya Pratap at Crown Plaza, Okhla in Delhi.

    Jabong founder and managing director Praveen Sinha said, “We are highly elated to launch this stylish and chic Humpty Sharma Ki Dulhania collection on Jabong. We are only growing strength to strength in the e-commerce sector, and this collaboration exemplifies the stature we hold in the market. When such magnum opus brand names show an inclination in getting associated with us, it exudes nothing, but power of e commerce and Jabong. The fashion industry draws heavily from Bollywood; we at Jabong cater to such eclectic needs of people. From international apparel honchos to the classic Bollywood fashion parade, Jabong.com now has everything under one roof.”

    Dharma Productions marketing head Siddharth Kadam said, “Movies and shopping are the two experiences people of India not only enjoy but also celebrate. Witnessing the boom in online retail, such associations are going to become more popular with a Bollywood style collection inspired by the movies. There is a huge market of young, fashionable buyers wanting to dress like film stars. We are happy to partner with Jabong for our film Humpty Sharma ki Dhulhania.”

    Bottomline Media managing director Tanaaz Bhatia said, “Our association with Jabong.com goes far back and it has been a wonderful experience to work with them. We believe the Humpty Sharma collection will create a new trend amongst the youth especially after the movie is proving to be a hit already! We look forward to create many such associations with Jabong.com and our upcoming films.”

    Click here for event pictures