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Tag: Tam’s

  • Pradeep Hejmadi quits Nick, to head Tam’s S-Group

    MUMBAI: Nickelodeon director business and operations head Pradeep Hejmadi, who was re-designated as MTV Networks India research head only recently, has decided to call it a day at the company.

    Hejmadi, who will be joining Tam Media Research’s S-Group as head, put in his papers last week.
     
     

    Tam India CEO L V Krishnan confirmed the development to Indiantelevision.com citing that Hejmadi will be joining the company next week.

    He said, “S-Group has brought in some wonderful insights for the industry over after its inception three years back. Many of this division’s contributions have propelled Tam to newer heights, even internationally. For the future, I do see a new trajectory of growth in the field of Broadcast Management. I am very pleased to announce that Pradeep Hejmadi will be joining us to spearhead the S-Group division in the area of Broadcast Management. He brings huge amounts of value additions to the table as he has been associated with a wide variety of assignments in the domain of media planning and broadcast management. He has launched numerous pioneering research projects that has not only benefited the organizations he has worked for but has also given a new dimension of thought for the entire media industry.”

    In the wake of this new appointment, the agency will be shortly announcing a new role for Tam India vice president Atul Phadnis, who currently heads S-Group, AdEx India and Eikona PR Track.
     
     

    Speaking to Indiantelevision.com, Hejmadi said that he had put in his papers at Nick last week and would be leaving the kids channels by the end of this week.

    Hejmadi came on to MTV from Turner in June last year. In his four year stint at Turner he was research director and was responsible for CNN, CNN.com, Cartoon Network and Cartoonnetworkindia.com.

    He began his career with Times FM in 1994 and moved to media planning and buying with the media buying unit of HTA. He then moved to Discovery Communications in 1997, before joining Turner.

  • Tam’s AdEx India completes 37 years

    MUMBAI: AdEx India, advertising analysis firm and a division of Tam Media Research celebrates its 37th anniversary with a Gala Annual night titled – “Josh 2007.”

    “Josh” is an annual celebration for AdEx India which looks back at the year gone by and honour employees both at the individual and team level in each departments across TV, Press, Radio and Eikona PR Track, informs an official release.

    Tam Media Research CEO LV Krishnan, “A media professional would realize that to be able to monitor over 340 channels, over 800 publications, 20 Radio stations and provide every possible information on brands, advertising expenditure, ad creatives, new campaigns is a very daunting task. More than the state-of-the-art technology, one certainly requires dedicated teamwork and commitment from each member.

    “With the ever growing need for timely and accurate data, I would like to personally thank every single member of AdEx India to have ensured, in their own way, timely and accurate data delivery as well as key analytical insights in the form of regular newsletters.”

    AdEx India AVP and business head K Uday Rao, “It is amazing to see today’s generation of professionals who can tirelessly and so innovatively work towards the growth of the organization. Clever, innovative and effective way of working has been the mantra of my team here. AdEx India has benefited tremendously from every single team member. Josh is an occasion to honour my team members and acknowledge the contributions from every corner of the organization.”

    AdEx India, based in Baroda, which claim to be Asia’s largest advertising monitoring unit, which provides information on advertising audience measurement and marketing communication.

    AdEx India houses around 500 employees who are involved in:

    – Monitoring and Analysis of advertising trends across Print, TV and Radio
    – Monitoring and Archiving of Ad Creatives across Print and TV
    – Special projects on aspects such as In-program brand placements on TV for advertisers and TV Channels
    – Measuring and Analyzing PR and Content across Print, TV and Internet
    – Preparing insightful periodic reports that aid in sound business decisions