ITV

Tag: Tampa

  • Digital Video Recorders benefit hit shows and advertisments: US networks

    Digital Video Recorders benefit hit shows and advertisments: US networks

    MUMBAI: A new study conducted by executives from prominent US broadcast networks show that homes with Digital Video Recorders (DVR) watch significantly more television, and could increase the average primetime audience for a program by an average of 4 per cent. Interestingly, this is contrary to earlier claims that Digital Video Recorders would have an adverse impact on ad-supported television.

    According to an official communiqué, released by DVR major Tivo, the networks highlighted multiple reports showing that DVR households watched 12 per cent more television, and that they are exposed to a greater number of commercial impressions. The results of these studies, though early, confirm what the networks’ own proprietary studies have found all along: DVRs increase the viewing of television’s most popular programming, as well as commercials, the release adds.

    The study conducted by researchers from networks ABC, CBS, NBC, Fox, UPN and the WB highlighted the following:

    1) When factoring in DVR usage, primetime programs increase their audience by an average of 4 per cent. This figure is based on a study conducted by Nielsen that examined DVR usage in seven major markets, including Houston, Tampa, Denver, Orlando, Charlotte, Raleigh and Austin – regions with large enough samples to report DVR usage.

    2) Homes with DVRs averaged 5.7 hours of television viewing per day, compared to 5.1 from homes without DVRs. This represents a 12 per cent increase in the amount of time spent watching TV.

    3) Additionally, the networks’ own proprietary research found that DVR viewers do pay attention to commercials, and that they show high levels of awareness/ recall on commercials they have fast-forwarded. Among the findings:

    4) 58 per cent of DVR users pay attention to commercials even while fast forwarding

    5) 53 per cent of DVR users have gone back to watch commercials they mistakenly skipped.

    As per the study, the 10 most played back programs on DVRs were network television programs are:

    1. Desperate Housewives
    2. Survivor
    3. CSI
    4. Lost
    5. American Idol
    6. The Apprentice
    7. 24
    8. ER
    9. The O.C.
    10. Grey’s Anatomy

    DVR penetration in US households now stands at 8 per cent, representing 11.4 million viewers. By 2010, that number is expected to grow to 39 percent, adds the official release.

  • US media leaders present security guidelines to FCC

    US media leaders present security guidelines to FCC

    WASHINGTON D.C: Leaders from the US broadcast, cable and satellite industries have made a detailed presentation to the Federal Communications Commission (FCC). It consists of over 50 best practices recommendations detailing prevention and restoration measures to ensure the continued operation and security of media facilities in the face of a national emergency.

    These recommendations were the result of a focussed survey of media facilities across the US.

    The recommendations were presented to members of the Media Security and Reliability Council (MSRC) at its biannual meeting at the FCC. The 41-member Federal Advisory Committee will complete voting on these recommendations by 26 November.

    The Communications Infrastructure Security, Access and Restoration Working Group presented to the Council the best practices recommendations detailing prevention and restoration measures that local media can implement. The best practices included recommendations regarding the physical security, backup power, and redundant facilities for radio stations, local television stations and cable television companies.

    They also included recommendations related to disaster recovery plans of radio and television broadcasters, cable companies, direct broadcast satellite (DBS) and digital satellite radio providers, and other delivery media. FCC Chairman Michael Powell added, “This fourth meeting of the MSRC Council demonstrates the continued commitment of the FCC and the media industry to take the necessary steps to achieve a fundamental priority of this Commission and this country-securing and protecting our homeland.”

    The Public Communications and Safety Working Group reported to the Council on an upcoming workshop they plan to conduct. They are preparing to study Tampa, Florida as a model for implementation of existing MSRC best practices recommendations, and to develop new recommendations based upon local and regional practices in the Tampa Bay area.