ITV

Tag: Tamil

  • Ganesh Venkatraman to host SonyLIV’s Crime Patrol in Tamil

    Ganesh Venkatraman to host SonyLIV’s Crime Patrol in Tamil

    MUMBAI: ‘Satark Rahe’, ‘Surakshit Rahe’, ‘Har Jurm Dastak Deta Hai’ – If these lines resonate with you, then you have grown up watching Crime Patrol. Over the last 16 years, this marquee show from the Sony Pictures Networks stable has kept us hooked onto our screens with compelling cases and gritty storytelling. Riding on its colossal popularity of being India’s longest-running reality crime television series, the show now gets a Southern makeover. SonyLIV, the digital streaming platform is set to launch the Tamil version of Crime Patrol and has roped in leading Tamil actor Ganesh Venkatraman as the anchor.

    Ganesh Venkatraman will step into the shoes of Anup Soni who toplined the Hindi version of the crime series for years. With films across six regional industries, Ganesh is one of India’s finest film and TV actor and was also a finalist in "Bigg Boss Tamil 1". Some of the films he starred in were Radha Mohan's Abhiyum Naanum (2008), Unnaipol Oruvan (2009) and Kandahar (2010) besides a number of ad films across different Indian languages.

    Confirming the news, Ganesh Venkatraman said, “Creating awareness about crimes is a serious job and I am happy to team up with a very passionate team of technicians for the same. I truly believe Crime Patrol is not just a format breaking series but a path-breaking one for the Tamil audiences. My grandfather was a Police officer and my father is a lawyer, so naturally law & order runs in my blood. My tough cop roles in my movies have been always appreciated by Tamil audiences. I am super excited to don a new avatar piecing together these crimes for our audiences. My best wishes to SonyLIV for a successful launch in Tamil and shooting for the series is turning out to be a fantastic experience.”

    Crime Patrol Tamil will go live this August only on SonyLIV.

  • Vikatan Group’s B Srinivasan on TV-OTT dynamics, air time barter model, first digital-only daily soap

    Vikatan Group’s B Srinivasan on TV-OTT dynamics, air time barter model, first digital-only daily soap

    MUMBAI: Tele-Wise Tamil witnessed a one–on-one conversation between Vikatan Group managing director B Srinivasan and Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari which brought out interesting facts on the journey of Vikatan Group. The duo also discussed the company’s road ahead in the Tamil market.

    The group creates content for various streams from television to YouTube and has its own YouTube channel with 10 million subscribers. The company is also looking forward to cater to the audiences in Tamil Nadu through OTT platform.

    Taking the audience through the journey of Vikatan Group, Srinivasan said, “It has been 29 years since I joined. After the launch of Sun TV it took us around five years to gain the courage that we had lost in 1993. That time I decided at least to produce if I am unable to start a satellite channel. We were having our own fiction and that was the bread and butter of Ananda Vikatan. We have had the best creators working for us so we thought it was a natural extension to enter into production. We started in 1998 with a weekly serial called Akshaya.”

    “We had an interesting journey; we consistently worked with some of the best channels in the industry. Daily soap is not easy to come by, it is tough to bring out the cassette at the end of the day and since the last three years it has become six days a week. 26 episodes a month is not a joke,” he commented.

    Talking on the presence of Vikatan’s content on digital platform, Srinivasan said, “Since 2011 we are on YouTube as well. Today across fiction and non-fiction we have around 10 million subscribers on our YouTube platform. We crossed 150 million views last month. Today we got into a place where we can produce content beyond television. We are in talks with a couple of OTT players and trying to understand how it works since it is nothing like television.”

    Wanvari mentioned that apart from Doordarshan and Sun TV, most producers operate on a commission model, then why did they choose the air time barter model. “In 1998, Sun was the dominant player in the television market and it had air time commission model, they did not have commissioning model at that time. That gave us one of the biggest advantages of creative independence and I can guarantee that none of the producers today have that. Creative independence is cherished a lot by our creators today,” replied Srinivasan.

    Tamil TV is under-indexed compared to the share of viewing it gets, sharing his views on the impact of the same on Vikatan Group, Srinivasan said, “The market is rough but we have been having an amazing relationship with our advertising clients and they know us from different days. There is a trust that we have been able to build in the market.”

    He further said, “Because of the market dynamics we have not been able to make money always but we have been able to supplement our presence through YouTube.”

    Wanvari also inquired whether Vikatan Group would be opened to get commissioned from the broadcaster. To which Srinivasan replied, “I would rather get commissioned in the OTT space than on the television because our product will make lot of money with the kind of IPs we have.”

    Going further he said, “The OTT space is completely different. On television, the investment that is required in a single episode can run into almost Rs 1 crore. So, that is something that we wouldn’t want to go ahead with.”

    The group also shared his plan to produce the first digital daily soap for YouTube. Srinivasan said, “We have been fortunate enough to be the first producer commissioned by YouTube to produce the first digital daily soap and that’s likely to come out in the next few months.”

    “There are going to be digital avatars of the characters. There will also be digital interaction which will lead to the storytelling and those will lead to the social interaction. That’s how the story will pan out. It’s a 120-episode series which will air from Monday to Friday,” explained Srinivasan.

    If the show does well then it would be the first daily soap which will be told exclusively on YouTube. Srinivasan is hoping to get the interest of advertisers on the same and also plans to come back with seasons of the show.

  • BARC week 29: B4U Bhojpuri leads in Bihar/Jharkhand (U+R) HSM

    BARC week 29: B4U Bhojpuri leads in Bihar/Jharkhand (U+R) HSM

    MUMBAI: In regional GECs, B4U Bhojpuri jumped to the leading position in week 29 of BARC India ratings. The channel has jumped from third position last week to first position in week 29. Last week Bhojpuri cinema was at first position, this week the channel has moved to second position. 

    Bhojpuri

    Rank Channel Name Weekly Impressions (000s) sum
        Week 29
    1 B4U Bhojpuri 65061
    2 Bhojpuri Cinema 62589
    3 Big Ganga 59600
    4 Dabangg 16429
    5 Bhojpuri Dhamaka DISHUM 15485
    Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals,

     

    In Tamil segment, Star Vijay Super was the new entrant in the list of Tamil (U+R) segment. The channel replaced Star Sports 1 Tamil at fifth position.

     

    Tamil

    Rank Channel Name Weekly Impressions (000s) sum
        Week 29
    1 Sun TV 800111
    2 STAR Vijay 506334
    3 Zee Tamil 386563
    4 KTV 254132
    5 STAR Vijay Super 94683
    Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals, 

    Zee Telugu and ETV Telugu have exchanged their positions and are at second and third positions. Star Maa Movies has replaced Gemini Movies in week 29. 

    Telugu

    Rank Channel Name Weekly Impressions (000s) sum
        Week 29
    1 STAR Maa 645802
    2 Zee Telugu 441470
    3 ETV Telugu 438562
    4 Gemini TV 411539
    5 Star Maa Movies 196550
    AP/ Telangana (U+R) : NCCS All : 2+ Individuals, 

    There were no changes in the Marathi segment. The genre was led by Zee Marathi and was followed by Fakt Marathi, Colors Marathi, Zee Talkies and Star Pravah. 

    Marathi

    Rank Channel Name Weekly Impressions (000s) sum
        Week 29
    1 Zee Marathi 383723
    2 Fakt Marathi 226194
    3 Colors Marathi 177330
    4 Zee Talkies 136492
    5 STAR Pravah 109059
    Mah/ Goa (U+R) : NCCS All : 2+ Individuals, 

    Colors Gujarati Cinema was in the leading position in week 29. The channel was followed by Colors Gujarati, TV9 Gujarati, ABP Asmita and Sandesh News.

    Gujarati 

    Rank Channel Name Weekly Impressions (000s) sum
        Week 29
    1 Colors Gujarati Cinema 30314
    2 Colors Gujarati 22085
    3 TV9 Gujarati 13730
    4 ABP Asmita 12747
    5 Sandesh News 10162
    Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals

    Sony Aath and Zee Bangla Cinema exchanged their place at fourth and fifth positions.

    Bangla

    Rank Channel Name Weekly Impressions (000s) sum
        Week 29
    1 Zee Bangla 305114
    2 STAR Jalsha 241085
    3 Jalsha Movies 86279
    4 Sony Aath 60207
    5 Zee Bangla Cinema 55278
    WB (U+R): NCCS All : 2+ Individuals, 

    There were no changes observed in the Kannada genre. 

    Kannada

    Rank Channel Name Weekly Impressions (000s) sum
        Week 29
    1 Zee Kannada 427263
    2 Colors Kannada 297329
    3 Udaya TV 209446
    4 Star Suvarna 156309
    5 Udaya Movies 140624
    Karnataka (U+R) : NCCS All : 2+ Individuals, 

    Surya TV and Asianet Movies have exchanged their places at fourth and fifth positions. 

    Malayalam

    Rank Channel Name Weekly Impressions (000s) sum
        Week 29
    1 Asianet 276397
    2 Flowers TV 111479
    3 Mazhavil Manorama 96391
    4 Surya TV 57650
    5 Asianet Movies 50346
    Kerala (U+R) : NCCS All : 2+ Individuals, 

    Tarang and Prarthana have exchanged their places at fourth and fifth positions in Oriya segment.

    Oriya

    Rank Channel Name Weekly Impressions (000s) sum
        Week 29
    1 Tarang 158029
    2 Zee Sarthak 130706
    3 Alankar 48263
    4 Tarang Music 25843
    5 Prarthana 25114
    Odisha (U+R) : NCCS All : 2+ Individuals, 

    In Punjabi genre, Manorajan Movies and T TV have exchanged their places at fourth and fifth positions.

    Punjabi

    Rank Channel Name Weekly Impressions (000s) sum
        Week 29
    1 PTC Punjabi 52076
    2 Pitaara TV 27215
    3 DD Punjabi 23063
    4 Manoranjan Movies 16792
    5 T TV 14713
    Pun / Cha (U+R): NCCS All: 2+ Individuals,

     

     

     

     

     

     

     

     

  • Start the New Year with a high voltage of entertainment on Amazon Prime Video!

    Start the New Year with a high voltage of entertainment on Amazon Prime Video!

    MUMBAI: Amazon Prime Video enters the New Year with a power-packed lineup of entertainment across Indian and International titles for its prime members. With the onset of 2019, Prime Video adds Punjabi movies to its content library, thereby adding another language after English, Hindi, Marathi, Kannada, Bengali, Tamil and Telugu. With this launch, catch the digital premiere of Punjabi blockbuster Banjaara: The Truck Driver soon after its theatrical release only on Amazon Prime Video. This is not it! In regional titles, Prime members can also stream the recent Kannada blockbuster Orange and the coming-of-age story of friendship in the Bengali release Generation Ami immediately after their theatrical releases. Amazon Prime Video also brings to its prime members a recently released multi-starrer, big banner movie – Thugs of Hindostan, making a digital premiere right after its run in the theatres exclusively on Prime Video. And adding to an indulgent Bollywood evening with friends and family, viewers can also stream the soulful tale of Mauji and Mamta in Varun-Dhawan-Anushka Sharma starrer Sui Dhaaga: Made in India on Amazon Prime Video.

    For an impeccable dose of comedy, watch an all-time favourite NBA stars Kyrie Irving, Shaquille O’Neal and Chris Webber in one frame in Uncle Drew – an American sports comedy film and Game Night. Crime drama Luther that stars superstar Idris Elba is back with another thrilling season. And of course, there’s something in store for Prime’s youngest fans with all-new adventures of their favorite talking moose and flying squirrel in Rocky & Bullwinkle.

  • How engagement works in the kids’ space

    How engagement works in the kids’ space

    MUMBAI: Kids make our world go around! Quite literally, for channels focused on children as audience, observing their growing influence on choices, preferences and consumption habits of families in India, is a revelation! In this season of holidays when families gather around a TV set, it’s the children who call the shots.

    In 2018, we have witnessed an upward spurt in viewership in the kid’s category, with numbers rising by 10 per cent (from average GRP 499 to 550 GRP)*. The newer entrants in a competitive space of children’ TV programming has actually helped in growing the audience which indicates that more children are opting to watch new programming. Keeping this insight in mind, Sony YAY! is committed to adapting and developing kids’ programming suited to their preferences and such trends help further validate our approach. The consumption patterns that have significantly grown this year further ensures our focus on homegrown toon characters. 

    The 2018 emerging trends clearly reflect that flagship shows and localising content in regional languages pay dividends. Kids’ entertainment channels prosper on the dominance of marquee/flagship shows. 70 per cent of airtime and 80 per cent of GRP for leading channels in India comes from one leading show. Thus reiterating the fact that building a long-term relationship with toon characters, around whom shows, merchandise, and digital engagement are built, being the most effective manner to engage with kiddie audiences.

    While kids treat their favourite characters as their best friends, they prefer watching them on multiple platforms – digital platforms help us fulfil every kid's demand, where we focus on curating content especially for our YouTube channel. Kids are engaged on all the digital platforms through games, shows, contests on social media, etc. thus creating a strong affinity towards their favourite toons. Building upon toon characters and developing them as digital properties have had our audience respond enthusiastically. Using social media also helps in strengthening this relationship. Kids have the world at their feet; we’ve got to keep them engrossed by offering them the best of everything.

    We always sensed that regional language programming for children has potential and outreach. Hence, Sony YAY! produced content in Hindi, Bengali, Tamil, Telugu and Malayalam languages, of which we are leading in Kerala and West Bengal since we have the first mover advantage in these two markets. We have adapted to regionalisation effectively and swiftly. 

    Another trend is telefilms and programming with longer duration, keeps kids engaged for a longer time. We’ve produced over 12 films this year at Sony YAY! with each film was well received by the kids. It’s a space that’s waiting to explode and is evolving quickly. 

    The author is business head Sony Pictures Network India, Kids Genre (Sony YAY!). The views expressed here are  her own and Indiantelevision.com may not subscribe to them.

  • ZEE5 launches 8 new Tamil originals

    ZEE5 launches 8 new Tamil originals

    MUMBAI: ZEE5 announced a line-up of eight Originals to strengthen its Tamil content offering – this will be a combination of web series as also movies. This will be complemented by the recently announced special subscription packs for the Tamil audience which includes Before TV content of popular ZEE Tamil shows, world digital premieres and Originals.

    ZEE5 Tamil Originals comprises of Original movies and shows across genres. The shows announced are What’s up Velakkari, Auto Shankar, Mitta, Postman and Thiravam.

    What’s up Velakkari will introduce you to a high intensity drama in the modern-urban space with three main protagonists – a husband and wife and their house maid. Auto Shankar is a web-series based on the true horrific incidents of six murders in two years committed by Shankar and his gang. Mitta revolves around two stoners who get themselves into different events of trouble. Postman is a story of a man who meets with an accident that puts him in a coma. 20 years later, he wakes up from the vegetative state and he sets out on a mission to deliver the letters that he couldn’t. Thiravam is an intriguing tale of a man who claims to have found a holy grail, the world’s most needed fuel for motors to run and the trivia around it.

    The platform will also be launching Original movies – Oru Pakka Kadhai, Kalavu and Sigai exclusively for their audience.

    ZEE5 India business head Manish Aggarwal commented, “South India is an important market for us. We are strengthening our presence with a strong content line up complemented by region specific subscription packs. We have a huge consumer base across the metros and our aim is to have a value pack that caters to the regional language preferences of audiences in the tier 2 cities, towns and villages that have shown huge potential.”

    ZEE5 India programming head Aparna Acharekar said, “The Tamil audience has shown a phenomenal response to the regional content on the platform, and with a power packed content line-up the response will only keep getting better. We are delighted to associate with so many renowned actors who resonate with the audience to give the story a local flavor. The strong content line up complemented by our recently launched Regional Subscription pack makes it a unique proposition.”

    Speaking about the launch, Oru Pakka Kadhai director Balaji Dharanidharan said, “Digital is one of the fastest evolving platforms in entertainment and we are thrilled that ZEE5 is bringing international quality content to the Tamil audience’s portable screen. I was waiting for this moment and am excited that it’s launching finally on a platform which has no leaps and bounds.”

    Speaking about the launch, Actor Kathir said, “Sigai is a one of a kind show which brings a great concept in an edgy presentation. The concept of the show is very intriguing, and we are glad to present this show on ZEE5. With its extensive regional reach, we are confident that our story will relay out to a much larger language audience. We are certain that this show will give audience incredible value for their money.”

    The ZEE5 Tamil and Telugu Premium packs are each priced competitively at Rs 49 for one month and Rs 499 for a year. Additionally, subscribers can avail a 50 per cent cashback on the above-mentioned price by paying through Paytm.

  • Amazon Prime Video now speaks Tamil, Telugu

    Amazon Prime Video now speaks Tamil, Telugu

    MUMBAI: Amazon Prime Video, today announced the launch of Tamil and Telugu User Interfaces (UI), including navigation, browsing and customer support, to offer a more localised entertainment experience on Prime Video app and on PrimeVideo.com. In addition, a large and growing selection of Prime Video’s content can be watched with show descriptions and subtitles in Tamil and Telugu. The introduction of localised user interfaces, including the recently launched Hindi interface, exemplifies Amazon Prime Video’s effort to customise the offering based on needs of their customers. Prime Video already offers large content libraries in six Indian regional languages including Hindi, Tamil, Telugu, Marathi, Bengali and Kannada.

    Prime members with a preference for these languages can now discover and enjoy Prime Video’s collection of entertainment in their language of choice. Customers can now watch Prime Original Series like Breathe, Comicstaan, the recently launched Mirzapur, Bollywood blockbusters such as Padmaavat, Gold and Raazi with show-titles, show descriptions and dubbing or subtitles in Tamil and Telugu. Moreover, viewers can also enjoy Amazon Global Originals like The Marvelous Mrs. Maisel and Tom Clancy’s Jack Ryan with dubbing or subtitles in Tamil and Telugu. With this move, customers can now navigate, manage their account information, payments, receive customer support, and enjoy features like add to their watch-list in these local languages.

    Talking about the launch, Amazon Prime Video India business director and head Gaurav Gandhi said, “At Amazon Prime Video, we recognise the importance of localising our service as we continue to grow and expand the Prime customer base across the country. We are delighted to make Prime Video available in Tamil and Telugu User Interfaces, in addition to Hindi UI which we launched recently. A large base of our customers can now have an even more engaging experience by accessing and using Prime Video in the language of their choice. We will continue to build on our localisation initiatives, adding more content with Tamil and Telugu subtitles or dubbing, and evolving the service experience for Prime members in India, enabling them to watch their favourite movies and TV shows in the language of their choice.”

    Prime members opting for the Tamil or Telugu experience on Prime Video can select their preferred language option from the settings of their Prime Video app for iOS and Android, on their desktop or personal computers via PrimeVideo.com or through supported connected devices like Smart TVs, latest Apple devices, gaming consoles such as Xbox One and PS3, PS4. Once chosen, the preferred language option will be saved for their future usage. Customers will always have the choice to control and change their language preference at any time and they can set different language options for each device they own.

    With this launch, customers can also enjoy Tamil blockbusters including Kaala, Ghajinikanth, Kadaikutty Singham and Telugu titles including Goodachari, U Turn, NOTA, with titles and descriptions in Telugu and Tamil respectively.

    Amazon Prime membership is available at Rs 999 annually and Rs 129 monthly.

  • Do kids of today prefer OTT over TV?

    Do kids of today prefer OTT over TV?

    MUMBAI: There’s a tug of war going on today with both parties equally strong. On the one side, we have linear TV singing its praises and OTT on the other side glorifying its advantages.

    No matter which side you pick, you’ll notice that kids’ content has always been sidelined. In its initial TV phase, kids’ content was loaded with syndicated programmes and it is only now that home-grown content is a part of it. This is because producing local content is more expensive than producing Hindi GECs. As per the 2018 KPMG report, the importance of the kids’ audience in Indian TV in the age group of 2-14 years accounted for 20 per cent of all TV impressions in 2017 with a high stickiness for the above mentioned target audience, with average time spent ranging from 35-60 minutes. Moreover, as per reports, industry experts believe that owning IPs and localisation of content is going to be a way forward for the category which is expected to grow by 10-14 per cent in 2018.

    As per Broadcast Audience Research Council (BARC) data, 29 per cent of kids like watching Hindi GECs, followed by 18 per cent for Hindi movies and only 11 per cent kids consume kids’ channels. This could be due to parallel viewing that is done by kids while parents watch other channels. But, in the last two years, kids’ channels have observed a hike in the time spent by kids despite the fact that kids spend 26 per cent of their time on Hindi GECs. Tamil, Telugu, Bengali and Malayalam are the regional languages that work quite well in the kids' segment.

    Coming back to digital trends, as per the report, 57 per cent of parents say that their child prefers a device other than the TV to watch video content. Mobile devices offer versatility, simple user interface and a ‘personal’ viewing experience. Also, nearly 50 per cent of parents say that when their kids misbehave, to punish them, they take away their tablet and make them just ‘watch TV instead’– creating a generation of kids for whom ‘TV is punishment.’ When the parents’ favourite shows are on such as the IPL, the remotes are automatically snatched away from kids and replaced with smartphones. These phones hold a wider world of content for kids right from Netflix to Amazon to YouTube Kids.

    Kids’ eagerness has also fuelled the digital content market with new dedicated platforms being launched for them. In 2016, nexGTv launched ‘nexGTv Kids’ app with videos and infotainment for kids. Later on, Viacom18’s Voot built a strong vertical around kids followed by YouTube’s YouTube Kids in partnership with ChuChuTV, Toonz Animation, Sesame Workshop and Appu Series in India. Sony LIV too introduced its new platform LIV Kids in Hindi and English.

    However, as per the KPMG report, 97 per cent of children still prefer television over other digital media. As compared to kids’ TV channels, digital has emerged stronger in the past few years due to convenience and availability. So, the tug of war goes on for now with both sides tugging equally.

  • No changes in Tamil, Marathi, Telugu segments in BARC data week 46

    No changes in Tamil, Marathi, Telugu segments in BARC data week 46

    MUMBAI: In the Bengali space, Aakash Aath climbed to the third position from fifth position as compared to the previous week in BARC data week 46. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. Mazhavil Manorama and Surya TV interchanged their third and fourth positions in the Malayalam market. No changes were observed in Tamil, Marathi and Telugu segment.

    Bangla

    Zee Bangla and Star Jalsha continued to be on first and second positions with 359602 impressions '000s and 289451 impressions '000s respectively. Aakash Aath climbed to the third position from fifth position as compared to the previous week with 61725 impressions '000s. Colors Bangla and Jalsha Movies stood at fourth and fifth positions respectively with 61205 impressions '000s and 60091 impressions '000s.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, and Housefull Action retained their first, second, third and fourth positions with 57272 impressions '000s, 48736 impressions '000s, 16193 impressions '000s and 5110 impressions '000s respectively. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position with 3958 impressions '000s.

    Kannada

    No changes were observed in this segment. Colors Kannada, Zee Kannada, Udaya TV, Udaya Movies and Star Suvarna continued to be at first, second, third, fourth and fifth positions with 462359 impressions '000s and 401719 impressions '000s, 227776 impressions '000s, 184480 impressions '000s and 143776 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV and Flowers TV retained their first and second positions this week as well with 297815 impressions '000s and 105029 impressions '000s respectively. Mazhavil Manorama and Surya TV interchanged their third and fourth positions with 85263 impressions ‘000s and 76099 impressions '000s respectively. Asianet Movies continued to be at fifth position with 63712 impressions '000s.

    Marathi

    No changes were observed in this sector. Zee Marathi, Colors Marathi, Star Pravah, Zee Talkies and Zee Yuva continued to be in first, second, third, fourth and fifth positions respectively with 411590 impressions '000s, 135799 impressions '000s, 131606 impressions '000s, 112065 impressions '000s and 37392 impressions '000s.

    Tamil

    Sun TV, Zee Tamil, Star Vijay, KTV and Adithya TV retained their first, second, third and fourth positions respectively with 871265 impressions '000s, 484799 impressions '000s, 459320 impressions '000s, 352072 impressions '000s and 100077 impressions '000s.

    Telugu

    Star Maa, Zee Telugu, Gemini TV, ETV Telugu and Gemini Movies continued to be on first, second, third, fourth and fifth positions respectively with 637863 impressions '000s, 504682 impressions '000s, 452339 impressions '000s, 442173 impressions '000s and 213367 impressions '000s.

  • ZEE5 introduces language specific packs

    ZEE5 introduces language specific packs

    MUMBAI: ZEE5 has announced special subscription packs for the Tamil and Telugu audience. Riding on the success of its language content, this latest addition will enable users to access premium Tamil and Telugu content at half the price. 

    The ZEE5 Tamil and Telugu premium packs are priced competitively at Rs 49 for one month and Rs 499 for a year. Additionally, subscribers can avail a 50 per cent cashback on the above-mentioned price by paying through Paytm.

    The key features of the pack include content availability on the platform before it airs on TV. The feature also includes offering with flagship shows from Zee Tamil like Sembaruthi, Yaaradi Nee Mohini and Poove Poochoodava among others and shows from Zee Telugu as well such as Kalyana Vaibhoyam, Muddha Mandaram and Prema among others. Original content dubbed in Tamil and Telugu as well as the line up of world digital premiers of both the languages are on their cards.

    ZEE5 India CEO Tarun Katial said, “Regional markets are a huge focus for us at ZEE5 and language content is one of our biggest differentiators. Launching consistent regional content across originals, movies and of course catch-up TV has spurred our subscription numbers from smaller cities and towns.”

    He further added, “This special Tamil and Telugu subscription pack, a first in the industry, is for the local language-speaking consumer from all three states – Tamil Nadu, Andhra Pradesh and Telangana. We are offering more choice to the consumer in terms of content and price as well as sweetening the deal with Paytm. The ‘Before TV’ offering is one of its mainstays, where viewers have the unique opportunity to watch their most loved Tamil and Telugu shows before they air on TV, apart from this we also have originals and World Digital Premieres. It also helps build value for advertisers coming to our platform seeking focused audiences.”