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Tag: Tamil Thalaivas

  • Star India’s PKL draws higher sponsorship revenues in season 6

    Star India’s PKL draws higher sponsorship revenues in season 6

    MUMBAI: The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest.

    If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target audience of 2+ which was broadcast on eight channels. Rural contributed to 75 per cent of the overall viewership and the remaining was contributed by urban audience.

    UMumba CEO Supratik Sen said, “Performance does matter. In season 1 to 3, brands were really excited to speak to us, in season 4 and 5, we did not perform well. We have got our sponsors and we are happy with the way the league is functioning. The overall sponsorship including jersey, on-ground and title has increased because we have changed the team and the range is Rs 4-4.5 crore right now. The team has a list of good sponsors like Indigo paints, Syska, MI, Aisen (new electronic brand) and Wintogeno. The team is in talks with two more brands and are planning to have a total of 8-9 sponsors.”

    According to an industry source, the sponsorship for the best team would be in the range of Rs 1.5-3 crore, which can only be fetched by 2 or 3 teams. Star India is pegged to earn around Rs 150 crore from the ad revenue and sponsorship this season, the source adds.

    Bengaluru Bulls CEO Uday Sinh Wala said, “As the festive season is approaching, we have lots of activations for the fans. We are still in talks with 2 more brands and hopefully we will get our title sponsor. The range this time has increased to Rs 1.5 to 3.5 crore.” The team has only one brand – MI – on board so far.

    “Things do change in the first 2-5 matches as the people want to look at how the team is performing. This time our tickets will be priced very low and will be in the range of Rs 300-500 which was previously in the range of Rs 800-1000,” Sen added.

    Tamil Thalaivas has brands like Orbit, Valvoline, Moship, Tractor emulsion, BKT, Radiomirchi 98.3 and Paytm. Brands that connect, get the whole of Tamil Nadu to activate.

    Tamil Thalaivas CEO Viren Dsilva said, “With the brands we have till now, we see the potential in terms of connect with the audience. There are brands who are looking to exploit it beyond the simple television exposure. I think the brands plan to earmark as part of their yearly calendar and we as a club are extending the calendar in terms of activities we do year round."

    Another industry expert said, “It’s been better than ISL so far. The sponsorships depend on market to market. Teams like Patna Pirates and Tamil Thalaivas have been the most successful in terms of sponsorship. Patna Pirates is in the list as it has performed very well in the previous seasons.”

    The latest season of PKL features 12 teams participating in close to 140 matches that are spread over 13 weeks. In May, Chinese handset maker Vivo signed a five-year deal with PKL as its title sponsor.

    Gujarat Fortunegaints CEO Sanjay Adesara said, “The brands' response this time has been better than the previous seasons. We have sold all our spots and we have brands like MI, Adani, Fogg, Fru2go, Jade Blue, Ranjit Rockey and Odayo. Brands connected with us from the start because they get more mileage as the league starts. We have seen an overall growth of 20-25 per cent as compared to last season.”

    It seems like brands resist putting money beforehand and instead prefer to wait to grab a good deal.

  • Tamil Thalaivas & Telugu Titans clash in vivo pro kabaddi season vi opener

    Tamil Thalaivas & Telugu Titans clash in vivo pro kabaddi season vi opener

    MUMBAI: Mashal Sports Pvt Ltd., the organizer and right holder of VIVO Pro Kabaddi League, announced the fixtures for Season VI, beginning October 5th, 2018. The sixth season of VIVO Pro Kabaddi will begin in Chennai, and will travel across 13 cities, with the final showdown in Mumbai on January 5th, 2019. Fans can catch the action at the stadiums as well as on the Star Sports Network and Hotstar.

    The opening day will witness the clash of kabaddi giants, Telugu Titans and Tamil Thalaivas. The competition will intensify, as the neighbours renew their rivalry in the latest season. In the second match Anup Kumar, the ‘Captain Cool’ of U Mumba for the last 5 seasons, who moves to Jaipur Pink Panthers this season, will lock horns with his former team. 

    The other highly anticipated matches through the week include, Tamil Thalaivas vs Patna Pirates, as the Dubki King Pradeep Narwal will dodge his way through defenders to break his previous seasons’ record of 369 raid points. VIVO Pro Kabaddi League’s highest paid player, Monu Goyat will begin his raid for glory as Haryana Steelers takes on Puneri Paltans in the fifth match of the season. 

    Anupam Goswami, League Commissioner, VIVO Pro Kabaddi said, “We have had to adjust the Season VI window to October onwards, in lieu of the ongoing Asian Games that have nearly all the world’s  top Kabaddi athletes playing for their respective national teams.  We will return to a July start for VIVO PKL Season VII.  Meanwhile, I look forward to VIVO PKL Season VI being an intensely competitive affair, as well as a great celebration of Kabaddi”

    The 12 participating teams have been divided into two zones of six teams each, where each team will be playing a set of 15 intra-zone and 7 inter-zone matches, prior to the anticipated play-offs. The play-offs stage will comprise of 3 adrenaline filled eliminators, 2 qualifiers and the finals scheduled to take place in Mumbai.

  • Tamil Thalaivas launches initiatives to promote kabaddi

    Tamil Thalaivas launches initiatives to promote kabaddi

    MUMBAI: Star India’s move to launch Star Sports Tamil has served as a launch-pad to consolidate its foothold in the Tamil market for its new initiatives. The newest franchise in Pro Kabaddi League (PKL), Tamil Thalaivas (TT), is taking full advantage of the channel and is spreading local love for sports across the state through its year-round initiatives.

    The franchise spent Rs 3.73 crore in the 2018 auctions by retaining the trio of Ajay Thakur (Rs 76.23 lakhs), C Arun (Rs 36.3 lakhs) and Amit Hooda (Rs 69.3 lakhs) before the auction forming the core for the side. It will host a slew of on-ground properties in its second year of operations with a goal to further the southern state’s rich kabaddi legacy.

    With a plan of year-round initiative, TT has started Corporate Kabaddi Fest which will be held at the Express Avenue Mall in Chennai from 17-19 August. The fest will have 32 corporates participating, including TCS, IBM, Renault, Cognizant, Apollo Tyres, Aradhaya Gold, Coca Cola, Ford Motors, HDFC Bank and more.

    Speaking to Indiantelevision.com, Tamil Thalaivas CEO Viren D’Silva said, “Our focus is on getting four partners for year-round activation and those four partners will get mileage and exposure for all our events.”

    After an overwhelming response to the residential academy, the franchise has also launched 20 schools of excellence which provide after-school training in Tamil.

    The corporate fest will not be live telecast, but will have seven episodes of one hour each at the prime-time. It will have both men’s and women’s teams participating for the glory. “IdhuNammaAatam” (this is our sport) is Tamil Thalaivas’ new expression for kabaddi.

    Elaborating on the team’s mission, D’Silva added, “We have lined up a number of exciting initiatives, which we will build year on year. We want to give back to the fans and communities who have given us so much love. Through these initiatives, we are inviting Tamil Nadu to be a part of every moment both on and off the mat because, in the end, IdhuNammaAatam – then, now and, forever.”

    The Corporate Kabaddi Fest will also feature Tamil movie stars, Vishnu Vishal and Andrea Jeremiah who, as “chief motivating officers”, will be cheering for the corporate teams. In a first, Tamil Thalaivas will also provide professional-level training to registered corporate teams in the two weekends preceding the event.

    A Star India spokesperson said, “Tamil Nadu has a rich sporting culture, that underpins the popularity of various sporting leagues including TNPL, Vivo PKL, IPL 2018, Hero ISL among others. Since Tamil Thalaivas was first introduced in season five of PKL, they have charted various initiatives such as the grassroots programme to build deeper affinity for the sport across the state. As the official broadcaster, we endeavor to bring alive truly inspiring and engaging stories from their initiative, Corporate Kabaddi Fest, which will be a part of the run-up to a bigger, more exciting new season six.”

    The Tamil Thalaivas’ kabaddi caravan will continue with Street Kabaddi and Tamil Thalaivas State Tour in the coming months.

  • Pro Kabaddi League concludes auction for season six

    Pro Kabaddi League concludes auction for season six

    MUMBAI: Vivo Pro Kabaddi League successfully concluded the player auction in Mumbai. Day two was dominated by players and category-B stars, with franchises finding the perfect balance between experienced and young players to craft winning teams.

    The first day of the auction saw the Rs 1 crore barrier breached six times with Monu Goyat leading the way to Vivo Pro Kabaddi history.

    The top five players of the second day’s auction are Prashant Kumar Rai, sold for Rs 79 lakh to UP Yoddha, followed by Chandran Ranjit to Dabang Delhi for Rs 61.25 lakh. The third player in the list is Vikash Khandola bought by Haryana Steelers for Rs 47 lakh while Dharamraj Cheralathan went to UMumba for Rs 46 lakh. Vishal Mane will play for Dabang Delhi and earned Rs 45 lakh.

    Speaking to Indiantelevision.com, Bengal Warriors CEO Sandip Tarkas says that the team has managed to fill all the gaps which it had in the previous season and has also retained its strength. “We have retained some of our last year brands like Big Bazaar and Tasty Treats. We broke-even last season itself and covered all our cost. Coming season we are expecting higher expenses with the festive season starting at the time of season six. We are looking at 20-25 per cent increase in sponsorship this year.”

    Tamil Thalaivas CEO Viren D’Silva told Indiantelevision.com that its aim is consistency. “We are focusing on getting three strategic partners for a long term. We have started a residential academy for 70 students with free education, training and housing. We are not looking at this business as a break-even business, our objective is very clear, building the human kabaddi association. Money and profitability are the bi-products. Profitability is not far away. We have aggressive targets on revenue.”

    Puneri Paltans boosted its raiding unit this year by buying Nitin Tomar. “We already have Force Motors as our title sponsor and the deal will continue till season seven of PKL. Our inventory apart from title sponsor is available currently which are almost nine spots. This season is going to be the break-even year for the franchise. We are in advance talks with some of the last year’s brands and will mostly close the deal with them,” said Puneri Paltans CEO Kailash Kandpal while speaking to us.

    A total of 181 players were sold in the two days auction process.