ITV

Tag: Tamil channel

  • Colors Tamil to air new show Kanda Naal Mudhal on 13 June

    Colors Tamil to air new show Kanda Naal Mudhal on 13 June

    Mumbai: Colors Tamil has launched a new show Kanda Naal Mudhal that will premiere on 13 June. The show will air every Monday to Friday at 8:30 p.m.

    The show narrates the life of Kumaran played by actor Navin who crosses paths with Nandhini played by actor Dharshana and in a cruel twist of fate ends up marrying her despite being at loggerheads.

    “Colors Tamil is happy to present Kanda Naal Mudhal, which is rooted in our ethos of showcasing innovative narratives and compelling themes,” Colors Tamil business head Rajaraman S. “Kanda Naal Mudhal is unlike any other quintessential show in the Tamil GEC Space. Audiences will get to witness an unusual love story of two individuals who have different ideologies and desires while also getting to watch adorable and unconditional sibling relationships. We are thrilled to add this show to our robust lineup of shows and strengthen our prime-time programming further. I am certain that it will be an absolute treat to watch for the viewers.”

    “I am delighted to direct Kanda Naal Mudhal. It has an eccentric plotline with significant characters who have their set of dreams and desires,” said director Radha Krishnan. “How each of the characters fulfil their dreams while also balancing their relationships is the crux of the story. Furthermore, it was a treat to direct such a terrific ensemble with tremendous acting prowess, with the rustic locations serving as a complement. I am grateful that Colors Tamil has given me the opportunity to be a part of the show where all characters represent an important facet of society.”

  • New Tamil GEC Pudhu Yugam to go live on 23 October

    New Tamil GEC Pudhu Yugam to go live on 23 October

    MUMBAI: A new channel is about to enter the Sun TV-dominated GEC space of South India.

     

    Pudhu Yugam, from the Chennai-based New Generation Media Corporation stable, is slated to go on air from 23 October. It is the second TV offering from the company after news channel Puthiya Thalaimurai TV.

     

     

    An internal launch has already taken place on 5 October, when the channel’s programming was unveiled to the New Generation Media Corporation. Whereas an official launch has been planned on 18 October at Chennai’s Leela Palace where everything about the baby channel will be revealed. The ad sales are being handled by Fourth Dimension Media Solutions while the media and creative duties will be handled by Mindshare Chennai and Disha Communications respectively. The channel logo will be unveiled on the day of the launch.

     

    Nearly Rs 100 crore has been invested in the channel, which plans to air about 100 hours of in-house content per week including serials, reality and non-fiction shows, with the rest commissioned to producers. Popular Tamil film celebrities such as Simran, Sonia Agarwal and Ambika are expected to grace the shows with their presence.

     

    New Generation Media Corporation CEO R B U Shyam Kumar couldn’t have been happier as the launch is happening before Diwali as he’d wanted.

     

    As of now, each hour will see about seven to eight minutes of advertising. Fourth Dimension has recently opened up an office in Mumbai to attract more advertisers for the channel. “I have travelled extensively across India and the response to the channel has been terrific,” says Fourth Dimension Media Solutions CEO Shankar B.

     

    Digitally speaking, all the shows will be available on the channel’s website plus viewers will be able to live stream them with a delay of just one or two minutes.

     

    Plans are afoot to launch an application for Android and iOS that will be free for the first three months, post which it will be made subscription based. Viewers will be able to see live TV on the application as well.

     

    “We tried the application with our news channel Puthiya Thalaimurai TV, and we realized people want to view us wherever they are,” says Pudhu Yugam convergence head Manikanda Boopathi. The channel will be available as a pack with PT TV for a price of Rs 250-Rs 300 per annum. Apart from that, it has also tied up with Yupptv for showing live TV and VOD.

     

     

    “We know where the world is heading and we want to be ahead of everyone else,” says an optimistic Boopathy. The PT TV application has had over 80,000 downloads that gives viewers three options- live TV, just live audio (for low bandwidth) and live tickr. All this with just under four minutes of delay.

     

    There are plans to have live streaming in HD for Tamilians in US in phase II considering Indian bandwidth is too low to allow HD on the internet.

     

    Like in the case of Puthiya Thalaimurai, the marketing campaign will focus more on outdoor than TV. Closer to the launch, events such as flashmobs have also been planned to generate buzz.

     

    Pudhu Yugam plans a breakthrough in the GEC space by positioning itself as a General Engagement (and not Entertainment) Channel with domestic as well as foreign-based Tamil viewers as its target audience.

     

    Only time will tell if Pudhu Yugam can give established networks like Sun and Jaya a run for their TVTs…