Tag: tambola

  • Snapdeal engages experts from Indian Institute of Counselling for employee wellness

    Snapdeal engages experts from Indian Institute of Counselling for employee wellness

    MUMBAI: Snapdeal, an e-commerce platform, has onboarded experts from the Indian Institute of Counselling experts to provide easy access to its employees who wish to seek counselling support to handle any issues of anxiety or stress in their lives.

    Considering the current testing times with unprecedented uncertainties, it is natural for people to feel anxious. The initiative is an attempt to build a positive and relaxed frame of mind by providing access to mental health professionals who are trained and experienced in helping people deal with anxieties. The entire process is confidential and counsellors can be reached via a telephone number available to the team.

    The company has also scheduled mental wellness awareness webinars for all its employees with experts from the industry. The webinar aims to support employees in functioning effectively, coping with day-to-day stress and being productive and positive as individuals.

    Snapdeal has begun multiple initiatives to keep the team motivated and healthy from day one of the lockdown. One such program is ‘Hustle for Muscle’, created to encourage employees to stay healthy and fit. Each day a video displaying a different form of exercise or activity, such as at home Zumba, Yoga, Aerobics, etc., is shared with the team to help them kick-start their day on a high-energy note.

    “At Snapdeal, the wellbeing of every team member is of paramount importance. We are encouraging and supporting team members in pursuing physical and mental well-being,” said a Snapdeal spokesperson.

    With all teams working diligently from home, the company has also launched a Snapdeal Radio featuring curated songs to begin the day positively as well as a daily tip that makes WFH more productive and helps the teams balance their work and personal lives.

    Additionally, Snapdeal has started fun games and contests such as Online Scavenger Hunt or “Ghar ghar mein talent hai”, wherein family members of teams showcase the talent hidden in their own homes. The “I Commit to a 21-day Miracle” was also launched, urging people to pick up a new activity or hobby that makes them happy and helps release suppressed stress created by the pandemic forcing people indoors. Other recent fun interactions are the introduction of childhood favorite games and engaging activities like Tambola etc.

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  • Cellcast’s Bid2Win receives 1mn bids in first week

    Cellcast’s Bid2Win receives 1mn bids in first week

    MUMBAI: Cellcast Interactive India Pvt. Ltd., a global interactive digital broadcaster, has claimed that its TV show, Bid2Win launched earlier this month, collected over a million bids in its opening week.

    The show is broadcast every evening on Sony, Sahara One, Zoom and Zee Punjabi by using an interactive reverse auction system, Bid2Win. It enables viewers to purchase high-value items such as LCD TVs, iPods, home theatre systems, digital cameras and laptops, at a nominal amount by submitting the lowest unique bid via SMS and IVR.

    An official release suggests that, such the show has helped open up the market for premium mobile services in India, thus, Cellcast’s popular format has subsequently been launched in many markets across the Middle East and China.

    Commenting on the successful launch of the show in India, Cellcast plc CEO Andrew Wilson says, “Until now, the market for live interactive programming, which has been so successful in other parts of the world, has been constrained in India by extremely low tariffs. With Bid2Win, Cellcast has shown that subscribers are willing to pay for premium mobile services, particularly if they have a strong TV tie-in. With the world’s fastest growing mobile subscriber base and a vibrant multi-platform television industry, India is now ready for the full range of interactive products that Cellcast has proven in other markets.”

    Capitalising on its success in India, Cellcast plans to roll-out Bid2Win to other Indian television networks across the globe over the next three months. “Broadcasters can now expand their content offerings to the Indian diaspora beyond the current staple of movies, drama and music and enjoy new revenue streams at the same time,” added Wilson.

    Commenting on future growth potential, Cellcast Interactive India CEO Pankaj Thakar says, “We have an exciting range of new products and shows which we expect to launch in India over the next six months. These include Golden Goal, a virtual soccer show to be aired during World Cup; a new virtual cricket show Beat Them All; an interactive astrology show, Interactive Astro; an exciting game similar to Tambola, Go Bingo; the numbers quiz Qeno; a celebrity-based quiz show, The Challenge; an interactive shopping show, Shop-o-holic; an interactive show based on Bollywood, Bollywood Dhamaka and Insomnia, the interactive gameshow enjoying international success.”