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Tag: Tamannaah Bhatia

  • Coolberg brews ‘jugaaro’ with Prime Video’s ‘Do You Wanna Partner’

    Coolberg brews ‘jugaaro’ with Prime Video’s ‘Do You Wanna Partner’

    MUMBAI:  When life gives you lemons, Coolberg adds ginger and calls it jugaaro! Prime Video and Coolberg have teamed up for a first-of-its-kind collaboration, bringing fiction off the screen and into people’s hands with a limited-edition drink inspired by Amazon Original series Do You Wanna Partner. Ahead of the show’s launch on 12 September, the duo unveiled the Coolberg ‘jugaaro’ lemon-ginger non-alcoholic malt beverage, designed to bottle up the show’s quirky, entrepreneurial spirit.

    The parallel is uncanny. Just as the series follows two women who hustle their way through the male-dominated world of craft beer, Coolberg itself is led by three trailblazing women: Ghodawat Consumer Limited, ceo, Salloni Ghodawat, co-founder Yashika Keswani, and brand lead Ritika Agrawal. Together, they have carved out Coolberg as India’s number one non-alcoholic beer brand and a flag-bearer for mindful drinking among Gen Z and millennials.

    “This collaboration isn’t just about a product, it is about a story,” said Ghodawat. “Coolberg’s journey mirrors the series about breaking barriers, challenging conventions, and showing that the future of FMCG belongs to diverse voices and fearless ideas.”

    The special-edition Jugaaro will be stocked across 3,500 plus general trade stores, 50 modern trade outlets including Nature’s Basket and Walmart, 800 plus Horeca destinations like Absolute BBQ and Wow Momo, and leading quick commerce apps including Blinkit, Zepto and Swiggy.

    Produced by Dharmatic Entertainment, Do You Wanna Partner stars Tamannaah Bhatia and Diana Penty as best friends chasing their dream of a beer start-up, alongside Jaaved Jaafery, Nakuul Mehta, Shweta Tiwari and Rannvijay Singha. The series promises a fizzy mix of comedy, heart, and jugaad, while Coolberg Jugaaro serves as the perfect real-world chaser. 

  • Star-studded and purple-perfect, Zee Cine Awards rolls out fanfare first

    Star-studded and purple-perfect, Zee Cine Awards rolls out fanfare first

    MUMBAI: It wasn’t just the stars who shone this time, the fans had the final curtain call. The 23rd Zee Cine Awards 2025, presented by Maruti Suzuki, turned Mumbai’s NSCI Dome into a pulsating celebration of Indian cinema, where fandom met flair and the purple carpet shimmered with both glamour and gratitude.

    This wasn’t your usual awards night. It was fantertainment, as Zee dubbed it, a grand ode not only to the cinematic hits of the past year but to the people who made them resonate: the audience. With a stage set for celebration, the night transformed into a carnival of charisma, dance, drama and dazzling recognition.

    The purple carpet looked straight out of a Bollywood dream. Kartik Aaryan oozed old-school charm in an all-grey ensemble, while Ananya Panday stunned in a crisp white saree. Rashmika Mandanna and Tamannaah Bhatia set the black-dress bar high, joined by head-turners like Sharvari, Jacqueline Fernandez, Vaani Kapoor, and Shanaya Kapoor. From Tiger Shroff’s street-smart swag to Bobby Deol’s white-suited flair, the fashion parade was nothing short of fabulous.

    And when the lights dimmed, the drama dialled up. Kartik kicked off the performances with Bhool Bhulaiyaa energy, while Ananya, Tamannaah, and Tiger kept the heat alive with high-octane dance numbers. Sharvari, Rasha Thadani, Jacqueline, and Vaani followed suit, bringing a fresh mix of grace and groove. The lively trio of Vikrant Massey, Aparshakti Khurana, and Ravi Kishan took hosting duties to entertaining new highs with sharp humour and seamless banter.

    But the night wasn’t just about razzle-dazzle. It was about recognition with heart, honouring not just the big names but also the behind-the-scenes powerhouses: directors, technicians, debutantes, and everyone who made magic on screen in 2024. And for the first time, the event truly acknowledged the power of the public those who clap, stream, binge, rewatch, and believe in cinema.

    The 23rd edition also delivered poignant moments: fan tributes, heartfelt speeches, and curtain calls that brought cinema’s emotional pulse to the forefront. In a world obsessed with box office numbers, this night was a reminder that cinema is, at its core, about connection.

    So if you missed the magic, don’t worry Zee Cinema, Zee Tv and Zee5 are where the show goes on. Because when cinema’s brightest gather and fans take the spotlight, it’s not just an awards show, it’s a love letter to the stories that bring us together.

  • Maruti Suzuki and Zee Cine Awards roll out the red carpet for ‘FANtertainment’

    Maruti Suzuki and Zee Cine Awards roll out the red carpet for ‘FANtertainment’

    MUMBAI: The glitz and glamour of Hindi cinema found a new crescendo in Mumbai as Maruti Suzuki revved up its engines in support of the 23 Zee Cine Awards 2025. The city, already a bubbling cauldron of cinematic brew, added another feather to its cap with the star-studded event that promises to eclipse previous shows. With a theme that rings close to every cinephile’s heart—’FANtertainment’—this year’s gala is not just another award night; it’s a grand salute to the fan armies that have propelled Hindi cinema to global fame.

    Unveiled amid the sparkling lights was the new trophy—a symbol of the inseparable bond between the stars and their supporters. Crafted to perfection, the trophy, revealed by none other than Hindi cinema’s heartthrob Kartik Aaryan, features two intertwined hands forming a heartfelt emblem. A fitting tribute indeed, as the stars and fans come together in a cinematic embrace.

    Zee Cine Awards 2025

    The FANtertainment theme, a brainchild of the creative minds at Zee and Maruti Suzuki, pivots from mere celebration to an outright jubilee of the people behind the curtains—the fans. Tamannaah Bhatia, Vaani Kapoor, and Jacqueline Fernandez, the divas of the night, ignited the stage, not just with their presence but by recreating the iconic heart symbol from the trophy, setting the stage for an epic fan frenzy.

    The night also shimmered with promises of innovation and sustainability from Maruti Suzuki senior executive officer – marketing & sales, Partho Banerjee steering the narrative towards the future. “The partnership between Maruti Suzuki and Zee Cine Awards reflects the perfect synergy between innovation and excellence. Just as filmmakers push creative boundaries to craft powerful stories, we at Maruti Suzuki are redefining electric mobility with the e VITARA—a bold, masculine SUV that seamlessly blends cutting-edge electric technology with premium interiors. e VITARA is more than just an electric SUV—it is a statement of innovation and progress, embodying the spirit of India’s next-gen mobility. With its advanced performance, stylish design, and sustainable engineering, it represents the future of electric driving in India. This collaboration is a celebration of creativity, performance, and a shared vision for an electrified, sustainable, and exhilarating future—one where mobility meets aspiration, and innovation drives excellence.”

    Partho Banerjee

    As the stage is set for 17 May at NSCI Dome, Mumbai, the anticipation is palpable. With stars like Aaryan at the helm, celebrating genres from biopics to horror and comedy, the event is more than an awards night—it’s a cultural festival. “This year has been all about pushing my limits—be it exploring genres like biopic, or horror and comedy. Every role I take on is a chance to connect with my audience and fans, and their love is my biggest motivation. Zee Cine Awards’ FANtertainment theme is special because it truly celebrates this connection—where fans don’t just watch cinema, they live it with us. I’m excited to be here and celebrate this beautiful bond,” said Aaryan, capturing the essence of the evening.

    Zee Cine Awards

    With energy drinks flowing courtesy of Hell Energy, the event promises to keep the adrenaline pumping. “Hell Energy Drink – India’s largest energy drink in the can segment is glad to be the part of the biggest celebration of Hindi cinema – Zee Cine Awards. As the proud energy drink partner, we are thrilled to join hands with Zee in celebrating the extravagant world of cinema through the exciting new edition of the 23 Zee Cine Awards 2025. Hell Energy is a choice of millions of Indians as they continue to recharge themselves and chase their dreams. We celebrate the unique taste of Hell Energy with the entertainment that the stars provide on the grand stage of ZCA and honour the best of talent in the world of Indian cinema,” chimed in director Unnikannan Gangadharan adding an effervescent buzz to the affair.

    Bhatia said, “It’s only the beginning of the year, but it has already been creatively exciting—balancing different industries, exploring unique roles, and breaking stereotypes. Through it all, the unwavering love from my fans has been my biggest strength. Zee Cine Awards, with FANtertainment, truly celebrates this bond between artists and their fans, and I can’t wait to be a part of it.”

    Kapoor said, “I am humbled and forever grateful for the unwavering love and support from my fans and audiences. With an exciting year ahead, I look forward to giving my audiences something truly special and refreshing. Zee Cine Awards’ FANtertainment celebrates the magic of cinema and the unbreakable bond between cinema and its fans. I am thrilled to be a part of this celebration and share this incredible experience with everyone.”

    Fernandez etched, “2024 has been a mix of passion projects, thrilling collaborations, and memorable performances. But the real magic comes from the fans—their energy, their dedication, and the way they make every moment count. Zee Cine Awards’ FANtertainment is all about this shared joy of cinema, and I’m so happy to be here to be part of this celebration!”

    Zee Entertainment Enterprises CGO Ashish Sehgal summed up, “Zee has always been committed to recognizing and applauding Indian cinema and the incredible talent that drives it forward. Zee Cine Awards stands as a testament to this commitment and has firmly established itself as the ultimate celebration of Indian cinema, uniting the biggest stars, iconic performances and an unparalleled entertainment experience. As a flagship property, it has also become the preferred destination for leading brands to connect with audiences through the magic of cinema. 

    Zee Entertainment Enterprises CGO Ashish Sehgal This year, Maruti Suzuki presents Zee Cine Awards 2025 is set to be more spectacular than ever, featuring a stellar lineup of performances and an electrifying atmosphere. With innovative 360-degree brand engagement opportunities extending across pre-event buzz, seamless integrations during the event and sustained post-event amplification, it offers sponsors a massive platform for unmatched visibility and impact. Going LIVE from NSCI Dome, Mumbai, on 17th May, we promise an unforgettable night of cinematic brilliance that fans simply cannot afford to miss.”

    With that commitment, the 23 Zee Cine Awards is set to redefine the standards of cinematic accolades, making it an unmissable event that promises not just to showcase, but to celebrate the very soul of Hindi cinema.

     

  • Lallantop Adda 2024: Where Hindi literature, cinema and digital innovation meet

    Lallantop Adda 2024: Where Hindi literature, cinema and digital innovation meet

    Mumbai: Lallantop Adda 2024, the highly anticipated annual celebration of Hindi literature, cinema, and digital culture, is set to take place from 22 to 24 November at the iMajor Dhyan Chand National Stadium in New Delhi. Hosted by Lallantop, a premier digital storytelling platform that captivates a wide audience with its innovative content, this year’s event promises to be bigger, bolder, and more immersive than ever, bringing together the very best of Hindi media and entertainment.

    Spanning three days, Lallantop Adda 2024 will feature a vibrant mix of poetry, music, theatre, and thought-provoking discussions with some of the most celebrated names from the worlds of cinema, literature, and social media.

    A star-studded lineup of distinguished personalities will take part in the event, including Badshah, Tamannaah Bhatia, Taapsee Pannu, Daler Mehndi, Ahsaas Channa, Divyenndu, Tigmanshu Dhulia, Maheep Singh, Jimmy Shergill, Pratik Gandhi, Gaurav Kapoor, and Sunanda Sharma. From established icons to rising stars, the gathering promises to be a powerful platform for both emerging and established voices in the entertainment and arts industries. Attendees will have the chance to engage with thought leaders, exchange ideas, and delve into the latest trends shaping the future of Hindi entertainment, media, and digital spaces.

    And let’s not forget the atmosphere—set against the crisp winter air of Delhi, visitors can enjoy the event with hot tea in hand, surrounded by an electric sense of community, and creativity. Whether you’re a fan of literature, cinema, music, or digital culture, Lallantop Adda 2024 is the must-attend event of the year.

    thelallantop.com/adda

  • ‘Vedaa, Samvidhan Ka Rakshak’ to premiere on Zee5 on 10 Oct

    ‘Vedaa, Samvidhan Ka Rakshak’ to premiere on Zee5 on 10 Oct

    Mumbai: Zee5 has announced the digital premiere of ‘Vedaa, Samvidhan Ka Rakshak’ on 10 October. Directed by Nikkhil Advani and produced by Zee Studios, Emmay Entertainment, and JA Entertainment, this action drama features John Abraham, Sharvari, Abhishek Banerjee, Tamannaah Bhatia, and Ashish Vidyarthi. Inspired by real-life events, ‘Vedaa’ follows the journey of a Dalit girl and addresses caste-based injustices and crimes.

    The story centers on Major Abhimanyu Kanwar (John Abraham), a court-martialed army officer, whose path intersects with Vedaa (Sharvari), a determined Dalit woman seeking justice. Together, they confront societal challenges and oppressive forces, including the village chief (Abhishek Banerjee), who aims to silence them. As they uncover painful truths and fight for redemption, the film presents a narrative of courage and the pursuit of justice.

    Directed by Nikkhil Advani, ‘Vedaa, Samvidhan Ka Rakshak’ masterfully combines intense action with a poignant social message.

    Zee5 India CBO Manish Kalra stated, “At Zee5, we believe that cinema can inspire change and ‘Vedaa,’ embodies this spirit by shedding light on pressing social issues through its powerful narrative and creative storytelling. We are proud to present this film that entertains and sparks meaningful conversations about justice and resilience. The film aligns perfectly with our thought of connecting, collaborating, and communicating with our viewers through impactful and transformative stories. With ‘Vedaa’’, we are strengthening Zee5’s commitment of delivering quality content that not only resonates with diverse audience segments but also drives positive change in society.”

    Zee Studios CBO Umesh Kr Bansal said, “With Vedaa’ now releasing on Zee5, we’re excited that this powerful story of resilience will reach an even wider audience. It reflects our commitment to impactful storytelling, and we believe its compelling narrative and strong performances will deeply resonate with viewers.”

    Emmay Entertainment producer Madhu Bhojwani shared, “We are excited to bring Vedaa, to an even larger audience with its digital premiere.  When we started the journey to make this film, it was driven by the need to tell a story that inspires and empowers, and we can’t wait for more people to join the conversation through its digital release.”

    Director Nikkhil Advani said, “I believe ‘Vedaa,’ not only entertains but also sheds light on important issues. From the very beginning, our aim with this film was to tell a story that sparks meaningful conversations, and we look forward to more viewers experiencing its message now through the film’s release on Zee5”.

    Abraham said, “I’m proud to be part of a film that not only entertains but also empowers. Vedaa, inspires women to embrace their strength and also encourages all of us to support and uplift one another. The film is very important and relevant in today’s day and age which is a powerful reminder that when women thrive, we all thrive. I can’t wait for audiences of Zee5 to experience this transformative message in Vedaa.”

    Sharvari expressed, “I’m excited for the digital release of ‘Vedaa,’ on Zee5! Playing Vedaa Berwa has been an enriching experience for me. She is someone who seeked equality and justice. I felt her fire to stand up and fight for what is right. Its very overwhelming to receive so much love and appreciation for Vedaa, and it means the world to me to be part of a film that makes you think. Through boxing and martial arts training, Vedaa discovers her strength and voice in the film. I can’t wait for audiences to witness her inspiring journey!”

  • Meesho launches ‘Mega Blockbuster Sale 2024’ campaign

    Meesho launches ‘Mega Blockbuster Sale 2024’ campaign

    Mumbai: Meesho has launched its annual ‘Mega Blockbuster Sale 2024’ campaign, offering the best prices and deals of the year. Featuring Kapil Sharma and Tamannaah Bhatia, the campaign includes five ads showcasing Meesho’s range of products, including ethnic fashion, jewelry, accessories, kidswear, beauty products, electronic accessories, home, and kitchen items.

    Set against festive backdrops such as dance festivals, Diwali parties, and indoor gatherings, the ads reflect the festive spirit of the nation. The campaign centers on the surprise of finding a great deal, with the tagline “Aise Kaise?” capturing the curiosity and amazement customers feel when discovering Meesho’s offers.

    Meesho’s general manager, growth – Milan Partani said, “As the festive season approaches, shoppers are eagerly seeking the best value for their festive purchases. Our Mega Blockbuster Sale campaign, featuring the infectious humour of Kapil Sharma and the grace of Tamannaah Bhatia, brings the grandeur of our flagship annual sale to life. It celebrates smart shoppers who always secure the best deals and leave everyone around them wondering, “Aise Kaise?”. We are excited to share the joy of the season with our customers and make their celebrations truly memorable.”

    Commenting on his association with Meesho, actor and comedian Kapil Sharma said, “I’m thrilled to team up with Meesho once again for the Mega Blockbuster Sale 2024. It’s always a joy to work with a brand that genuinely connects with the Indian audience and delivers incredible value. This festive season, I’m excited to be part of an event that will spread happiness and unbeatable deals to millions across the country.”

    Pan-Indian star Tamannaah Bhatia, expressed her excitement about partnering with Meesho, saying, “I’m delighted to collaborate with Meesho for the Mega Blockbuster Sale. Meesho’s commitment to offering a wide selection of quality products at affordable prices ensures everyone in India can enjoy a fantastic festive shopping experience. It’s inspiring to be part of a campaign that brings joy to millions and I’m excited to help make this festive season special for all.”

    The campaign will be amplified across television and social media, reaching a pan-India audience. 

  • Patanjali Dant Kanti Fresh Active Gel launches #FullFullFresh TVC

    Patanjali Dant Kanti Fresh Active Gel launches #FullFullFresh TVC

    Mumbai: Patanjali Dant Kanti has launched a new Dant Kanti Fresh Active Gel with actors Tiger Shroff and Tamannaah Bhatia in #FullFullFresh TVC. Patanjali has now entered the foray of toothpaste that is focused on cooling and freshness with Dant Kanti Fresh Active Gel after transforming the toothpaste industry with Ayurveda. This category is dominated largely by youth, so the communication and media strategy shows the stars grooving to the catchy jingle in the TVC.

    Patanjali Dant Kanti Fresh Active Gel has natural ingredients such as cooling mint crystals, clove, cinnamon, anise, mentha, eucalyptus, and black pepper which are effective in long-lasting freshness. The freshness quotient is well captured in this campaign. It has a refreshing look that compliments the product’s proposition and promise.

    The campaign ‘FullFull Fresh’ encourages a fresh and healthy lifestyle. Considering the daily routines of today’s youth, who are constantly on the go. The campaign aims to influence them to adopt better oral care habits and add the essence of mint’s freshness to their lives. It communicates that the gel’s mint crystals keep one ‘Full-Full Fresh’ for up to 12 hours. It also promotes the idea of maintaining the same energy level, boosting confidence, and staying active all day, when one uses Patanjali Dant Kanti Fresh Active Gel with mint crystals.

    Patanjali CMD Ram Bharat speaking about the campaign, said: “Patanjali Dant Kanti chose Tiger Shroff and Tamannaah Bhatia as flawless fits. We are thrilled to have the two as part of the Patanjali Dant Kanti Fresh Active Gel journey; personas with youthful energy and a health-consciousness perception. Their captivating performance and smiles has breathed a ‘full-full freshness’ to the ad commercial”.

  • Manoj Bajpayee and Prasoon Joshi in conversation at Goafest 2024, day 3

    Manoj Bajpayee and Prasoon Joshi in conversation at Goafest 2024, day 3

    Mumbai: With Goafest 2024 heading towards celebrating the last leg of adaptability, Day 3 will witness an enthralling Knowledge Seminar titled The Art Of Adaptability: From Real Life to Reel Life, featuring Indian actor Manoj Bajpayee in conversation with Prasoon Joshi, CEO and CCO of McCann World Group India. The engaging session will witness Manoj share insights into the art of adaptation, drawing parallels between his experiences in real and reel life. Prasoon, in conversation with Manoj, will focus on the importance of adaptability in the entertainment industry and throw light on how adaptability plays a crucial role in the lives of actors.

    Additionally, there will be an engrossing Knowledge Seminar titled Embracing Change: Lessons from The Field to Life will feature cricket legend and former BCCI president Sourav Ganguly alongside moderator Boria Majumdar, a renowned Indian sports journalist, historian, and writer. In this enriching session, Sourav will impart various lessons from his own life experience as a renowned sportsperson on adjusting and adapting to change. Majumdar, in dialogue with Sourav, will emphasize the importance of adaptability in the field of sports, and discuss how being adaptable is crucial for not only sportspeople but all people, in navigating the ever-changing nature of life.

    Speaking on the line-up for Day 3,  the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia president Prasanth Kumar said, “Day 1 and Day 2 of Goafest 2024 witnessed stalwarts from across the industry delivering enthralling sessions. These two days have been phenomenal and we are delighted to have seen the attendees gain valuable insights. The conversation between Manoj and Prasoon will further throw light on the importance of adaptability in an actor’s life. Additionally, we are delighted to present a stellar line-up of insightful speakers and engaging sessions that will definitely entice our attendees.”

    In addition to this, Day 3 will also witness a Knowledge Seminar titled Indian Women Harnessing the Power Of Identity. The esteemed panellists are Shilpa Rao, a renowned Indian Playback Singer, Alankrita Shrivastava, a Filmmaker, Tamannaah Bhatia, an actor; and Prajakta Koli, also known as MostlySane, a leading content creator and actor, and climate activist. Guiding the conversation is  Femina editor-in-chief Ambika Muttoo.

    Following this is yet another insightful Knowledge Seminar titled Secrets of Longevity: Adapting our Lifestyles to Increase our ‘Healthspan’ with Dr Marcus Ranney – Founder and CEO, of Human Edge alongside moderator – Anupriya Acharya, CEO, Publicis Groupe, South Asia. Next in line is a keynote address by WhatsApp titled Do More With Conversations, by Gaurav Jeet Singh, Head of Agency Business, India, at Meta. Subsequently, an enriching Knowledge Seminar spotlighting The Art of Storytelling will be led by Neelesh Misra, a multifaceted Indian Journalist, Author, Radio Storyteller, Scriptwriter, and Lyricist.

    The second half will also captivate the attendees with a dynamic Knowledge Seminar on Customer-Centric Adaptability; Meeting Shifting Expectations; and Maintaining Customer Loyalty in a Dynamic Environment. Leading the discussion is Tarun Puri, senior operating partner at Lighthouse Funds, Asha Kharga, chief customer & brand officer at Mahindra Group, Siddharth Roy Kapur, founder & MD at Roy Kapur Films, with moderation by Anuradha SenGupta, founder of @anuradhasays.

    Another Knowledge Seminar titled Adaptability And Innovation: The Cornerstones Of A Future-Ready Agency will feature a distinguished panel of industry leaders. Among them are Anusha Shetty, chairperson & Group CEO of Grey Group, India; Arun Iyer, founder & managing partner of Spring Marketing Capital; and Babita Baruah, chief executive officer of VML India. Steering the discussion is Dheeraj Sinha, Group CEO for India and South Asia at FCB Group India.

    Next, a Knowledge Seminar, themed Evolving Market Landscape: Navigating The New Normal. Shashank Srivastava, a distinguished member of the executive committee at Maruti Suzuki, and Sunil Kataria, chief executive officer of Raymond Lifestyle (India & International), are among the esteemed speakers in conversation with Anuradha SenGupta, the esteemed founder of @anuradhasays.

    A Knowledge Seminar on OOH – Adapting to be accountable will feature Pawan Bansal, COO Jagran Engage & chairman IOAA (Indian Outdoor Advertising Association); Noomi Mehta, chairman of the Board, Selvel One Group; and Jahan Mehta, chief growth officer at Oap Mediatech in conversation with industry veteran Sam Balsara, Founder, chairman and MD Madison World & Madison Communications.

  • Rasna ropes in actress Tamannaah Bhatia as their new brand ambassador

    Rasna ropes in actress Tamannaah Bhatia as their new brand ambassador

    Mumbai: Summer is here, we know it Coz Rasna’s new campaign is out! This year like every year Rasna has come out with a fresh new campaign that not only highlights their 21 vitamins and minerals that energise us but also highlights the emotions it stirs up that of vitamins of love, happiness, josh and success. On the basis of deep market research and blind product taste results, Rasna is reformulated as a vitamin, mineral, and glucose drink with real fruit extracts.  The new ad is a result of extensive market research done Pan India to help us understand our customers and their evolving needs. It focuses on the natural, healthier, and great taste aspects targeted towards sec A and B households and repositions it as a tastier, thicker, and healthier drink that satisfy rational aspects as well as working as a catalyst in providing energy, josh, happiness, and the most important vitamin, Vitamin love.  

    Today Rasna is not only the world-famous innovation Rasna soft drink concentrate, but also Rasna Instant powders, which come in many formats viz. 750gm pouch makes 33 glasses, 500 gm makes 22 glasses, 400 gm makes 17 glasses, sachet making single glass, sachet making 500 ml and so on. Rasna has also taken the lead to develop new-generation liquid concentrates like squashes and syrups. Rasna also has a full-fledged wellness range under its sub-brand Rasna Healthy Day comprising of pure honey, protein powders, honey/malt-based powders, chocolate spreads, instant soups and so on.

    This years’ highlight of the campaign of course is the onboarding of the sensational Tamannaah Bhatia, the face of youth and the heartbeat of many. In fact, Tamannaah has been a fan of Rasna and consuming Rasna since childhood, and has a distinct memory of herself as a kid saying Love You Rasna in actual life and that is why having her onboard was only natural. In fact, in the ad she herself has brought in the emotional situations of Rasna being the happiness giver, the success giver and of course Rasna highlighting the Love between family. This emotional magic of the ad could not have come about without Tamannaah’s creditable acting on the emotional front, only seeing the ad will prove the same.

    Commenting on the unveiling of Rasna’s new brand campaign and repositioning Rasna Group chairman Piruz Khambatta stated, “We are very proud that even a celebrity like Tamannaah Bhatia was so keen to endorse Rasna being her childhood favourite. Today Rasna does not only stand for the Love of the generations like celebrity’s but also of the common person, we are very proud that Rasna today is not only consumed by the super-rich, but also consumed by the real masses of India living in the villages. So Rasna today with its offerings ranging from Rs.1/- a glass to Rs.10/- a glass touches all walks of life. We are also very proud of the fact that Rasna with its direct inroads into supply chain especially in rural areas is ensuring that the farmers get double the value of their crops, in line with our Prime Minister’s vision of doubling their income. Rasna is a proud Make in India brand which is made with only locally sourced products as Rasna is one of the only companies using only Indian fruits and raw materials compared to competition in the sector which imports most of the fruits and ingredients. We have taken the lead, to develop better quality, value added natural products with vitamins and minerals meeting the ever-dynamic requirements of the customers.”

    Speaking on the partnership, Tamannaah Bhatia commented “There are brands and then there are legacies, Rasna is one such fine example from the heart of India. I take great pride in being associated with the most reputable beverage brand in the country. I understand now Rasna is fully formulated as a health drink with vitamins, minerals and glucose, I couldn’t be more excited to be a part of this campaign, as it will bring nutrition to millions. It is the first love of every child and embedded in my heart as my first love as well, I have never seen another FMCG brand with such a strong emotional connection. It is hands down the national beverage of the country.”

    Rasna boasts of a 100 per cent brand recall and 85 per cent market share in its category. It is the world’s largest soft-drink manufacturer, available in 1.6 million retail outlets in India with 12 state- of – art manufacturing plants in the country and availability globally in 60-plus countries, realising the dream of ‘Make in India, for the world’ every passing year.

  • Fourth FEF India Fashion Awards x WION addresses sustainability through the lens of fashion

    Fourth FEF India Fashion Awards x WION addresses sustainability through the lens of fashion

    Mumbai: The highly anticipated 4th edition of the PEPSI presents FEF India Fashion Awards (FEF IFA) 2024 x WION, was inaugurated on 7 March 2024, by Sa’ad Al Qaddumi, president, World Crafts Council-International, Dr Darlie Koshy, ex. chairperson NIFT, creator, NDP, fashion designer, celeb stylist, entrepreneur, Sanjay Nigam, founder, FEF India Fashion Awards, Vinod Dugar, co-promoter of RDB Group, Honorary Consul of the Republic of Malawi, and Neeva Jain, chief public relations officer, FEF IFA.

    The first day of the two-day event held at St. Regis Hotel, Mumbai, saw a congregation of industry stalwarts coming together and having insightful conversations. Celebrities who added style and glamour to the ‘Fashion for good’ sessions on the inaugural day were, Tamannaah Bhatia, Actor, and Masaba Gupta, Fashion Designer and Actor.

    The event included a variety of sessions and panel discussions centred around the theme of “Fashion for Good” and its implications for the fashion industry. The agenda was both insightful and thought-provoking, covering topics that decoded the role of fashion in films and beyond.

    FEF India Fashion Awards chairman said, “ Fashion for good is not just a trend, but a conscious commitment to weave sustainability into the fabric of style. Fashion must echo the need for choices that are responsible, improving the lives of small artisans and craftsmen who play a very important role in keeping our heritage alive .”

    Talking about the fourth edition of the event, FEF India Fashion Awards, founder Sanjay Nigam said, “We are delighted that distinguished guests and speakers shared their thoughts about sustainability and fashion at the 4th edition of the FEF India Fashion Awards. Our theme, ‘Fashion for Good,’ is more than just a slogan; it represents a commitment to promoting sustainable fashion. We hope to spark transformative change in the industry through the thought-provoking conversations that took place today. Insights from today’s conversations will help pave a future in which fashion not only dazzles but also respects the environment and preserves our rich heritage.”

    World Crafts Council president Sa’ad Al-Qaddumi, said, “Following the impactful discussions at the FEF India Fashion Awards, it is evident that the industry is ready for a sustainable and culturally enriching shift. The “Celebrating WCC: Contributions towards Sustainability” panel showcased our united dedication to responsible fashion. Reflecting on these exchanges, I believe the momentum built will drive us towards a future where fashion becomes a positive force for both the planet and preservation of culture and heritage.”

    Dr Darlie Koshy, design management strategist, educationist, and author said, “The panel discussion has opened up new dimensions which will help to innovate a sustainable future for the fashion ecosystem from production to consumption and beyond.”

    While talking about the importance of fashion, Actor Tamannaah Bhatia mentioned, “In the past there was more individuality. Today, you try to find yourself through fashion, which is what happened to me. I am now able to make choices and not be apologetic about it.”

    Throwing light on the sustainable practices followed in her brand, Fashion designer and actor, Masaba Gupta said, “As a brand, we make small changes every day to make ourselves sustainable. With all the waste fabric that remained, we started making scarves, masks and scrunchies. We have put a strong system in place to recycle.”

    The Fashion Entrepreneur Fund panel, emphasised the need for a collaborative fashion ecosystem, inviting fashion entrepreneurs to showcase their business ideas and grab the opportunity to transform dreams into reality. FEF yet again showcased its commitment to shaping the future of fashion entrepreneurship, bridging the gap between an aspirant and a visionary.

    Presented by PEPSI, powered by Raj Niwas Silver Elaichi and Wild Stone Code, the 2-day event, co-powered by Mario Foods, Kuber Shoppe and Dromen & Co. Managed by Talent Factory, this fashion celebration is backed by sponsors, including Navnit Motors, Johnny Walker Refreshing Mixer (non-alcoholic), Baggit, Lakme Salon, Mitsubishi, EbixCash, Epic, 1 Magnolia Lane, Alphabet, and Triper.