ITV

Tag: TAM

  • BARC India rolls out debut television ratings data

    BARC India rolls out debut television ratings data

    MUMBAI: The Indian broadcast industry finally has a new ratings system as Broadcast Audience Research Council (BARC) India rolled out its debut television ratings data today (29 April, 2015).

     

    According to data sourced from BARC subscribers of week 16 (18 April – 24 April, which is the first week for BARC data) for CS 4+, HSM markets, general entertainment channel (GEC) Star Plus led the chart with 495 GRPs followed by Colors with 441 GRPs.

     

    In week 16, Zee TV’s loss was Life OK’s gain. Life OK grabbed the third spot with 366 GRPs while Zee TV dropped to the fourth position with 311 GRPs.

     

    Sab stood at the fifth position with 262 GRPs, leaving Sony Entertainment Television (SET) at the bottom rung of the ladder with 234 GRPs.

     

    On the other hand, &TV reported 107 GRPs, whereas Sony Pal garnered 40 GRPs.

  • IPL8: Internet services & B2C grab eyeballs; Vodafone tops brands chart

    IPL8: Internet services & B2C grab eyeballs; Vodafone tops brands chart

    MUMBAI: A total of 52 brands from 28 categories have garnished the commercial breaks between overs and fall of wickets so far in the Pepsi Indian Premier League (IPL) season 8. 

    Amongst all the categories, Internet services and B2C categories topped the chart with 29 per cent share of ad volume. It must be noted that e-commerce ventures like Amazon, PayTm also fell under the same category. Amazon upgraded itself as a presenting sponsor of the flagship franchisee cricket tournament.

    On second spot stood cellular phone services with a share of 11 per cent of ad volume, whereas cellular phones – smart phones category with a 10 per cent share of ad volume was on the third spot. Two wheelers and aerated drinks were ranked fourth and fifth with shares of eight and six per cent respectively.

    The pole position in brands chart was acquired by Vodafone cellular phone service (8.4 per cent share) closely followed by Amazon.in (8.03 per cent share). DTH player Tata Sky, which recently launched a multi film series ad campaign called ‘Daily Dillagi’ exclusively for the IPL, ranked third in the list of brands with top ad share. Paytm and Snapedeal.com followed at fourth and fifth spot respectively.

    • Parameters

    1. Source : TAM Media Research

    2. Channel: SONY MAX || SONY SIX || SONY AATH || SONY KIX

    3. Period: 8 April – 18 April, 2015

    4. Match: Match 01 – Match 14

    Commercial Advertising: A period of time when commercial ads are shown during live telecast of the match at events like over change, fall of wicket etc.  

    • Highlights:

    • A total of 57 brands were present during Commercial Breaks of IPL 8 matches on Sony Max, Sony Six, Sony Aath and Sony Kix.
    • Twenty-nine per cent share of ad volumes during IPL 8 matches was from ‘Internet Service – B2C & Online Shopping’ category under which brands Amazon and paytm topped.

    · Notes:

    1. Only Live matches excluding Pre-Mid-Post Match analysis

    2. Report based on Pure Advertising duration i.e. it excludes Program Promotion ads, Franchisee ad, Cricket Board (BCCI) and Official Broadcaster (Max)

  • MK Anand upbeat about Times Network’s revamp

    MK Anand upbeat about Times Network’s revamp

    GOA: Times Television Network has revamped itself as Times Network with a new tagline – ‘Now or Nothing’ and a new logo. The new logo will sport a pyramid with a red dot on the top.

     

    It may be recalled that Indiantelevision.com was the first to report about Times Network’s re-branding plans.  

     

    The network has five different channels under it, which were launched in different period of times. Of the five channels, apart from ZoOm all the other channels end with Now – Times Now, Romedy Now, Movies Now, and ET Now. “That’s where the ‘Now or Nothing’ tagline comes from,” informs Times Networks CEO and managing director M K Anand.

     

    “We have strong branches but the trunk needs to be strengthened and the revamp is to ensure that. Moreover, we don’t want to restrict ourselves as a television network only. Hence we decided to break a few boundaries and expand. Our new logo is a pyramid, which signifies the population of the country and the red tip on the top is our target audience. This will ensure that everyone in the network will have the same corporate identity. All the brands should complement and respect each other in the network. ‘Now or Nothing’ is a credo that we have been following since inception. It’s just that we made it a network motto,” Anand says.

     

    Every revamp comes after detailed research and analysis and has the ability to impact and change consumer behaviour and consumption patterns. When queried about this, Anand tells Indiantelevision.com, “Firstly, the change of the network’s logo won’t leave an impact on the channel’s creatives. Here the consumers are trade, advertisers, DTH companies and MSOs and not the viewers. The most important consumer of this revamp are our 1000+ employees, who now know that they are no longer an employee of a particular channel, team or floor but a member of the entire network.”

     

    Anand goes on to say that Times Network would soon be launching the Times Now app, which will have both broadcast content and fresh content. “This is a serious attempt from our side to establish ourselves on the digital platform. In three months’ time, we are planning to launch the app with an aim to be a leader in that fraternity too,” adds Anand.

     

    A presence on the digital platform with apps has almost become mandatory for most networks. However, the revenue model for these avenues remains a challenge. “How much ever we might want to adopt a subscription model for our digital platforms, it is currently not possible due to technical deficiencies and consumer behaviour. Hence we will follow the advertising revenue model,” asserts Anand.

     

    Times of India already has an app, which offers news updates. Now with the launch of the Times Now app, will the two compete with each other? To this, Anand says, “Yes we will and there is no problem in that. Our app will have more videos but yes we will also provide news and if that means competing with the Times of India app, we will.”

     

    Speaking about BARC’s roll-out of television ratings data by the end of April, which also means the end of TAM’s tenure, Anand says, “The statistics won’t have much of an impact, nor will it turn out to be a game changer. Instead of one, now the other will conduct the survey. Having said that, I was initially concerned about structural changes and new figures that would be rolled out by BARC. However, it has now been cleared that the structure will be the same but the sample size has definitely increased. I don’t think we will see a ‘ratings dark’ period. Not receiving ratings for a week or two is not likely to leave too much of an impact.”

     

  • BARC India to rollout data by end-April; to out ratings on Wednesday

    BARC India to rollout data by end-April; to out ratings on Wednesday

    MUMBAI: Speculation and anxiety over the new television rating system will come to rest by the end of April. Yes! That’s when the Broadcast Audience Research Council (BARC) India will start rolling out its data.

     

    The industry, will not only have to get used to a new measurement body, but also do away with waiting for the ratings every Thursday. BARC India, a joint industry body, will be outing data every Wednesday. 

     

    The measurement body, during a conference held on 6 April attended by broadcasters, media agencies and advertisers, presented the actual data that it would give starting April end. “We showed them the actual data as has been collated by us so far,” said BARC India CEO Partho Dasgupta.

     

    As was reported earlier, most of the leading broadcasters and media agencies had not renewed their subscription with TAM, after their subscription ended on 31 March, 2015. Not only this, many media agencies had also, through an email, informed their clients about the current situation.

     

    The email stated, “The industry bodies have agreed to cease using TAM ratings from 4 April. Rating blackout period will kick in from 5 April, until such time that BARC is available. Data for blackout period will not be available in the future too.”

     

    While TAM had said that it will continue generating ratings and give it out to broadcasters whose subscription hasn’t expired, a veteran media expert had told Indiantelevision.com, “TAM can continue coming out with its data, but it will no longer be a viewership currency. It will just work as information.”

     

    With BARC rolling out data starting April end, the industry will have to deal with a ratings dark period only for a couple of weeks.

  • Is BARC all set for broadcasters and media agencies in Kolkata?

    Is BARC all set for broadcasters and media agencies in Kolkata?

    KOLKATA: While Broadcast Audience Research Council (BARC) seems all set to formally launch its much-awaited television audience measurement system in phase wise manner starting April, broadcasters and media agencies have begun to pull out from TAM India. If industry sources are to be believed, broadcasters like Star, Zee, Discovery, Star Sports, India TV and NDTV have already sent their termination notices to TAM.

     

    Regional media broadcasters specifically in West Bengal, however, have their own viewpoints. In Kolkata, broadcasters and media agencies expect to get a fair report with the introduction of BARC’s new TV ratings measurement system.

     

    At a time when agencies and broadcasters in Mumbai have already sent letters to TAM informing them that they are either not extending their subscription after 31 March, 2015 (in case their current subscription is expiring on that date) or terminating their subscription with the stipulated one-month notice period (in case their subscription runs till 31 December, 2015), Kolkata-based agencies and broadcasters have not yet got any detailed report on the pricing and policies of BARC.

     

    “BARC authorities came to Kolkata for one road show and with the lack of interest shown from people here and the absence of proper feedback, it hasn’t taken much initiative in Kolkata,” a city-based advertising agency executive said on condition of anonymity.

     

    Zee Entertainment Enterprises controlled 24×7 Bengali news channel 24 Ghanta will pull out from TAM along with the network’s others channels, said an executive from 24 Ghanta, adding that almost all channels in India are likely to do that. “With the arrival of BARC, it would make an even equation for all the stakeholders,” the channel executive added.

     

    When queried about the expectations from BARC, the executive said, “No tampering is possible as BARC will provide a wider audience reach. We also expect scientific and more detailed findings from untapped rural areas.”

     

    On the other hand, Aakash Aath director Eshita Surana said, “We have yet not decided, whether we will continue with TAM or no. We have not yet got the pricing policy from BARC.”

     

    However, Surana went on to add that the company has high hopes from BARC.

     

    On the initiatives being taken to establish strong communication, BARC CEO Partho Dasgupta said, “We have been constantly communicating through our newsletters, press interactions. website, twitter, roadshows and meetings. Pricing model details are on the website and all CEOs who watermarked the channels have been written to individually.”

     

    BARC, in the past three weeks, has been seeing an increasing rush from smaller broadcasters, both national and regional, who are now getting watermarked.  

     

    Speaking about expectation from BARC, a Kolkata-based GEC executive said that BARC’s report will at least not bring Kolkata TV’s teleshopping show in the top 20 programme list.

     

    Moreover, the number of peoplemeters that TAM had installed was 10,000 whereas BARC will be starting with 20,000 and then plans to gradually scale up the number by 10,000. “This will ensure more representation and data from these peoplemeters that will enable a more accurate understanding of stickiness, preference and even demography of every segment of viewers. BARC will even provide zip-code wise data on ratings, which will help advertisers in choosing the right TV channels to reach out to their TG,” brand and communications expert Mahul Brahma added.

     

    A media buying executive said that all stakeholders, including the media agencies, have invested in the new BARC system, and it is natural that all should move to this audience measurement system. “BARC is a joint industry body, and we are part of the industry. We believe that BARC will have a more accurate and better measurement. Our preference would be to go with the measurement which is more robust, transparent and accurate,” he said.

  • IBF asked to file affidavit in Kantar case; matter put off to 12 May

    IBF asked to file affidavit in Kantar case; matter put off to 12 May

    NEW DELHI: The Indian Broadcasting Foundation (IBF) was today formally impleaded in the Kantar case in Delhi High Court and asked to file its affidavit in the matter.

     

    Thereafter, Kantar Market Research will file its rejoinder and the matter has been fixed by Justice Rajiv Shakder to 12 May.

     

    The case had been filed by Kantar Market Research challenging the Policy Guidelines for Television Rating Agencies in India, and in particular on the clause relating to cross-media ownership. The matter had come up last in September 2014.

     

    Meanwhile, the interim order on the case will continue that will allow Kantar’s subsidiary TAM Media Research to publish ratings till the verdict on the case is out.

     

    Although TAM and Broadcast Audience Research Council (BARC) were the only two applicants under the guidelines as of December 2013, TAM has still not received any response from the Information and Broadcasting Ministry on its application.

     

    The News Broadcasters Association (NBA) has been impleaded early in the case in favour of the guidelines.

     

    While declining to stay the Guidelines in February last year, Justice Manmohan had stayed sections 16.1 and 16.2 of the Guidelines, thus giving freedom to TAM to offer ratings to its clients.

     

    The sections relating to cross-holding, which state that the same company cannot hold shares in both TRP companies and the media are 1.7a and 1.7d.

     

    Kantar had argued that any action relating to Fundamental Rights had to be done through an act of Parliament and not by an executive order. Any attempt to regulate television rating agencies was tantamount to interfering with the freedom of speech and expression under Article 19(1)(a), it had argued. 

  • IBF is not ending TAM subscription: Punit Goenka

    IBF is not ending TAM subscription: Punit Goenka

    MUMBAI: The sword has been hanging on Television Audience Measurement’s (TAM) head for a long time now. From NDTV Group’s $1.3 billion lawsuit (though dismissed by courts) to Broadcast Audience Research Council India (BARC) likely to start releasing television ratings data by April, as reported earlier by Indiantelevision.com, things haven’t been hunky-dory for the measurement body for a while now.

     

    However, not only did the agency fight tooth and nail the allegations of poor quality TAM research data, it also complied with the guidelines set by Information and Broadcasting Ministry for a TV ratings agency in order to exist. For instance, TAM continues to increase the size of the panel to fulfill the minimum peoplemeter sample size of 20,000 homes guideline, set by the I&B Ministry.

     

    With a few months left for BARC to begin rolling out its data, there have been various speculations making rounds in the industry. “There is the cost issue. Why would one pay for both TAM and BARC subscription? Also, since both the measurement bodies have a different way of functioning, one needs to take a break before adopting the new one,” says an industry source on the reason for the ratings blackout, if indeed it ever happens.

     

    So much so, a few media reports have gone on record to say that the Indian Broadcasting Foundation (IBF) is planning to end its subscription with TAM leading to a period sans ratings. This in turn has created panic in the industry, as it awaits two major events namely the ICC Cricket World Cup 2015 and the eighth edition of the Indian Premiere League (IPL). As per sources, ad rates for WC are touted to be around Rs 4 lakh for 10 seconds and ad rates for IPL have seen an increase of around 10-15 per cent generating huge ad revenue for broadcasters.

     

    When questioned on the reports doing the rounds and how it would impact the industry in case the IBF decides to end its subscription from TAM, Kantar CEO Eric Salama laughs saying, “I don’t know about the intentions.”

     

    What’s more, an industry source  close to the development clarifies that so far the ratings agency had not heard from the IBF or anyone from the industry on the matter.

     

    To get further confirmation on the matter, Indiantelevision.com contacted IBF board member and BARC chairman Punit Goenka and he denied the report as well. “There is no such decision taken by the IBF,” he asserted.

     

  • Sony Six earns highest viewership in 2014

    Sony Six earns highest viewership in 2014

    MUMBAI: Sony Six amassed over 181 million viewers all over India in 2014. The channel saw 40 per cent of its viewership (74.1 million) coming from the youth segment (15-35 years age group), whereas 45 per cent of the total viewers (82 million) were female viewers. Both figures are the highest for any sports channel in calendar year 2014 (Source: TAM, CS 4+, All India).

     

    Sony was the second most viewed network in terms of total sports viewership, GVMs (gross viewers in millions) by any network. The Sony Network contributed 5,635 GVMs, across all the sports offering in 2014. The figures are cumulative GVMs accumulated by the coverage of all sporting events by the channels within the respective network.

     

    Sony Six business head Prasana Krishnan said, “It is a proud moment for us, as 2014 has been a defining year for the channel. We have established ourselves as one of the leading sports broadcasters in the country just within two years of our launch. With an exciting line-up for 2015 we hope to carry forward the momentum and serve a diverse brand of sports programming, which has hitherto not been seen on Indian television.”

     

    The channel began the year by airing the Indian cricket team’s tour of New Zealand, which gave an immediate thrust to its viewership. This was soon followed by the telecast of two of the biggest sporting events of the calendar year in Pepsi IPL and the FIFA World Cup 2014. In terms of other marque properties, NBA witnessed a significant rise in its viewership during the playoffs and the finals of its last season, which concluded earlier this year.

     

    Besides that they also managed to earn broadcasting rights of events like Australian Open Tennis and African Club of Nations football.

     

  • Only TAM and BARC apply for registration for TV rating agencies

    Only TAM and BARC apply for registration for TV rating agencies

    NEW DELHI: The applications of TAM and the Broadcast Audience Research Council (BARC) for registration under the Policy Guidelines for Television Rating Agencies in India notified early this year is under process under established procedure/practices, Parliament has been informed.

     

    These are the only two agencies to have applied for registration under the guidelines issued on 16 January with the objective of creating a credible, transparent and accountable rating system in the country which , cover detailed procedure for registration of rating agencies, eligibility norms, terms and conditions of registration, cross-holdings, methodology for audience measurement , complaint redressal mechanism , sale and use of ratings, audit, disclosure, reporting requirements and action on non-compliance of guidelines etc.

     

    Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore said all rating agencies shall require registration from the Ministry under the guidelines, which are also available at the Ministry’s website at www.mib.nic.in.

     

    These guidelines are based on recommendations made by the Telecom Regulatory Authority of India (TRAI) on “Guidelines for Television Rating Agencies” of 11 September 2013. The recommendations have been made by TRAI after holding wide-ranging consultations with various stakeholders. 

    Some of the provisions of these guidelines have been challenged by Kantar Market Research Services and another in Delhi High Court. The High Court has granted stay to some paras relating to restrictions on cross–holding of the company and its board members in rating agencies and generating and publishing ratings till the disposal of the writ petition. The matter is sub-judice.

  • NewsX scores high, beats Times Now

    NewsX scores high, beats Times Now

    NEW DELHI: According to the latest TAM data, NewsX surged ahead of competition in Week’47. The channel is number one in 6 Metros, with 116, while Times Now garners 112, NDTV 24×7 58, CNN-IBN 35 and Headlines Today gets 17 respectively. (Source: TAM, CS M 25-44 AB YRS, Market: 6 Metros, day part: 0600 – 2359 hrs, Week 47’14, GVTs (000)

     

    The ratings also reiterate that the channel has been dominating the English News space for more than 90 weeks in the target group of CS AB 25-44 AB, Market 6 Metros, Daypart 0600-2359, Week 07’ 13 to 44’ 14.

     

    Rahul Shivshankar, Editor-in-chief, NewsX added, “At NewsX, we have always focused on reporting urbane issues, highlighting the stories that are influential and inspirational in nature. The ratings replicate our vision and affirm our clear dominance in the English news genre.” 

     

    Commenting on this leadership RK Arora, Group CEO said, “It’s our hard work and team effort that have helped NewsX to become the undisputed leader. Our commitment to unbiased and accurate reportage has ensured dedicated viewership of the channel. We strive to continue this leadership and retain the position of being the No.1 English News Channel in the Country.”

     

    Sanjay Dua, CEO NewsX, CRO iTV Network, said “Our undisputed leadership proves that we are the channel of choice among the educated cosmopolitans. We are delighted to receive tremendous traction and loyalty amongst the discerning viewers of metros, especially the youth.”

     

    Savvy Dilip, Group CMO, iTV Network said, “Our continuous leadership in the English news space for the last 90 weeks stands for the consistency and credibility of our programming line-up. Through our in-depth & extensive programming, we intend to take our channel to the new heights and sustain our position as the market leader.”