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Tag: TAM

  • TAM week 41: Colors secures leadership position

    TAM week 41: Colors secures leadership position

    MUMBAI: Colors has yet again moved ahead of Star Plus to secure the leading position in the Hindi general entertainment channels (GECs) genre in week 41 of TAM Media Research. Star Plus witnessed a downfall in rating and secured the second position in the tally.

     

    Colors grabbed the first slot with 247 GRPs against 228 GRPs in week 40 followed by Star Plus in the second slot with 231 GRPs against 248 GRPs in the previous week.

     

    Zee TV saw a rise in ratings and bagged the third place in the genre with 149 GRPs against 137 GRPs in the previous week.

     

    With a marginal decline in ratings, Sab secured the fourth place with 123 GRPs followed by Sony Entertainment TV in the fifth slot with 122 GRPs and Life OK in sixth place with 121 GRPs.

     

    &TV with 62 GRPs grabbed seventh berth in the genre.

     

    Four of Colors’ prime time shows were in the the top five Hindi GEC programmes in week 41. The top three shows were on Colors namely Swaragini in first position with 4.34 TVR, followed by Chakravartin Ashoka Samrat in second spot with 4 TVR and Udaan in the third slot with 3.93 TVR. On the other hand, Star Plus’ Saath Nibhana Saathiya dropped to the fourth position with 3.71 TVR. Colors’ Sasural Simar Ka with 3.63 TVR took hold of the fifth berth.

  • TAM & IMRB International jointly launch TeleWeb audience measurement

    TAM & IMRB International jointly launch TeleWeb audience measurement

    MUMBAI: With the entertainment ecosystem going through a dynamic change in India, stakeholders are upping their game and adapting themselves to the new environment by tweaking their strategy as well as launching new products and services to stay relevant. 

     

    After the recent joint venture by Indian ratings measurement bodies – Broadcast Audience Research Council (BARC) India and TAM Media Research, the Indian advertising and planning industry is all set to get empowered yet again. Now, TAM Media Research and IMRB International have joined hands to launch the first multimedia measurement data – an integrated media planning tool called TeleWeb, which will create a mutual pull of advertising investments for both television and Internet.

     

    TeleWeb Audience Measurement marks the fusion of TV viewership data from TAM India and web audience measurement of IMRB International.

     

    The cross media consumption behaviour data service TeleWeb Audience Measurement will provide data and analytics on the consumption of content across TV and online platforms like Desktop, mobile websites, mobile applications and YouTube authors through multiscreens like computers, mobile handsets, and tablets.

     

    TeleWeb measurement service starts with a sample spread across six metros and will be reported on a monthly basis.  

     

    Presently, WAM’s Internet panel based audience measurement platform tracks Internet usage behaviour amongst active Internet users in India and has a sample size of 6075 respondents across six metros (Mumbai, Delhi, Kolkata, Bangaluru, Chennai and Hyderabad), which will be fused with TAM viewership data of 10936 individuals from the same six Metro markets. WAM tracks URLs surfed from user machines and mobile handsets to provide a complete view of consumption habits of audiences across digital properties.

     

    The WAM data from the six metros will be fused with the TAM TV Viewing data from the same markets. The fused output will be made available through a Client Software Interface – Video Xpress.

     

    The initiative is aimed at reducing the confusion over different currencies to different media for integrated media planning and will also help advertisers pre-plan advertisement strategies.

     

    TeleWeb Audience Measurement will allow consumers to create integrated cross media platform strategy for TV plus internet as per their consumption habits. Key stakeholders like broadcasters, web publishers, advertisers and media agencies stand to benefit from this.

     

    This will give broadcasters a single currency to measure TV and digital as well as boost digital sales along with TV’s incremental exposure for niche genres. On the other hand, web publishers will be able to build content for specific targeted groups to increase monetisation of inventory. It will also increase exposure at lower cost and build optimum plans for advertising to develop digital presence. Media agencies, in turn, will get more avenues to advertise on, which will be measurable.

     

    The lowest reporting level for TV and online would be a minimum of 30 minutes.

     

    TAM Media Research CEO L.V Krishnan said, “It is not a tie up but it is a working relationship, which both companies are taking to the next level. The data, which is coming up, is for the initial stage. As consumption of internet keeps increasing, the intensity of the usage will also increase with new advertisers and broadcasters coming in.”

     

    “Content consumption has been transitioning across media platforms, especially television and online. Hence, understanding cross media consumption patterns at one go and planning advertising investments was imperative. This is what makes TeleWeb Audience Measurement the most awaited service for the Indian media industry. The future is all about cross media planning. It is a win-win situation for both the mediums as it will create mutual pull of advertising investments,” he further added.

     

    Elaborating the role that IMRB will be playing in this venture, IMRB International senior vice president Hemant Mehta said, “We have two panels and TAM and IMRB International will run one panel each. With content increasingly becoming platform agnostic, we believe this is an important step in measuring the total reach across platforms. Besides providing the content owners an understanding of the size and profile of their audiences across digital and TV, the TeleWeb Audience Measurement service will also help advertisers identify new, interesting and cost efficient communication opportunities. For digital publishers with video content, TeleWeb Audience Measurement would help in benchmarking themselves  vis-?-vis TV channels.”

     

    Speaking on the data measurement moving towards reach and frequency from GRPs, he said, “Digital is also going through a change, which is why we are not going through the classic loop, which is from PC to portable devices.”

     

    Explaining the approach of this product, Mehta said, “We are talking about panel based approaches. It is exactly the mimic of what TAM has been historically doing, which is minute by minute viewership data. Whereas the WAM data is second by second data, which is also extreme data.”

  • TAM week 40: Star Plus leads Hindi GEC genre with 3 shows at top

    TAM week 40: Star Plus leads Hindi GEC genre with 3 shows at top

    MUMBAI: In the Hindi general entertainment channels (GECs) genre, Star Plus continued to lead the pack, witnessing a rise in ratings as three of its prime time shows showed up in the top three slots. On the other hand, Colors grabbed the second slot and witnessed downfall in the ratings in week 40 of TAM Media Research data.

     

    Leading the genre, Star Plus garnered 248 GRPs against the 235 GRPs in week 39. Colors witnessed a downfall and bagged the second position with 228 GRPs in week 40 as against 234 GRPs in the previous week.

     

    Zee TV, at number three, saw a fall in its ratings. The channel had registered 157 GRPs in previous week, which went down to 137 GRPs in week 40.

     

    In the fourth spot, Sab recorded 135 GRPs, followed by Life OK with 132 GRPs in the fifth position. Sony Entertainment Television was seen at the sixth position with 109 GRPs.

     

    &TV came in seventh with 63 GRPs in week 40 as against 58 GRPs in week 39.

     

    In top five programmes of Hindi GECs, Star Plus’ three prime time shows Diya Aur Baati Hum, Yeh Hai Mohabbatein and Saath Nibhana Saathiya grabbed the first, second and third slots respectively. While Diya Aur Baati Hum led the chart with 4.31 TVR, Yeh Hai Mohabbatein garnered 4.2 TVR and Saath Nibhana Saathiya secured 4.03 TVR.

     

    Zee TV’s Kumkum Bhagaya and Colors’ Swargini grabbed the fourth and fifth slots with 3.75 TVR and 3.7 TVR respectively.   

  • TAM week 39: Star Plus pips Colors in neck-to-neck fight for top slot

    TAM week 39: Star Plus pips Colors in neck-to-neck fight for top slot

    MUMBAI: In a neck-to-neck tussle for the top slot amongst Hindi general entertainment channels (GECs), Star Plus has pipped Colors by just one GRP to reclaim its leadership position in week 39 of TAM Media Research data.

     

    While Star Plus reclaimed its top position with an increase in ratings in week 39, Colors witnessed saw a downslide even as it secured the second position.

     

    Star Plus pocketed 235 GRPs as against 222 GRPs in week 38, whereas Colors was a close second with 234 GRPs as against 237 GRPs in previous week.

     

    Zee TV was in the third spot followed by Life OK in the fourth slot with 157 GRPs and 134 GRPs respectively.

     

    In fifth slot, Sab recorded 132 GRPs. Sony Entertainment and &TV held the sixth and seventh place with 92 GRPs and 58 GRPs respectively.    

     

    Colors’ prime time show Swaragini led the chart of top five programmes of Hindi GECs and recorded 4.07 TVR followed by Star Plus’ Saath Nibhana Saathiya in the second slot with 3.83 TVR and Zee TV’s Kumkum Bhagya in the third position with  3.56 TVR. Yet another Colors’ show Udaan held the fourth berth with 3.51 TVR, whereas Star Plus’ Diya Aur Baati Hum with 3.49 TVR was in the fifth position.

  • Eastern Media rebrands Odia infotainment channel Kanak TV

    Eastern Media rebrands Odia infotainment channel Kanak TV

    MUMBAI: In a bid to stay head to head with competition, Odisha based Eastern Media has revamped its Odia language infotainment channel Kanak TV as Kanak News. With the re-branding exercise, the channel is also eyeing a larger chunk of ratings.

     

    The channel started operations in 2009 and airs 24/7 news, current affairs and entertainment content. Post the revamp, Kanak News will sport a new tagline of ‘Paribartanara Swara,’ and will aim at being the voice of change for the people of Odisha across the horizon.

     

    Eastern Media executive director Tanaya Patnaik says, “A complete revamp had been on the cards for a long time now. With almost a dozen players in the market, it was important for us to change the way we look at news. We wanted to redefine the concept of prime time news. For us, every hour is prime time. We have been implementing these changes for the last couple of months and the response and ratings have been highly encouraging. Kanak News has a very young and energetic team and it has been working for us.”

     

    Providing an insight into the rebranding, Patnaik tells Indiantelevision.com, “It has been six years since we started operations and seeing other players, we thought it was time for us to undergo a revamp. As a part of the revamp, we will change our editorial strategies also. We will shift away from the bulletin formula to a more breaking news and debates situation. Previously, we had 60 – 65 per cent of news with the rest as current affairs. Now it will be a 80 – 20 proposition.”

     

    The channel will continue to be a free to air and hence relying on advertising revenue. “It will take time for pay channel phenomenon to work in Odisha. There are only two local pay channels in the state now. There are huge number of viewers in the state but 10 channels are a little too much at times,” she adds.

     

    Elections are the biggest source of revenue for both national and regional news channels. The national election and the state elections are held at the same time in Odisha, which impacts the business of news channels hugely. The ad rates normally fluctuates between Rs 500 – 600 but during elections it goes up to almost Rs 1500.

     

    Eastern Media also owns the largest circulated Odia daily broadsheet, ‘Sambad’ and radio channel Choklate 104 FM. Kanak News will use the resources of its sister companies.

     

    Speaking about how TAM ratings still decide the ad rates in the region, Patnaik says, “BARC is yet to give us data so clients are referring to TAM analysis. All the news channels are bragging about the ratings on air and promoting it aggressively and clients are going by that. Generating higher ratings is the other important reason behind us going through a revamp.”

     

    There are 140 to 200 TAM peoplemeters in Odisha and the number is innocuous when compared to the television households in the state. Nowadays, it is claimed that news is consumed most through internet, while television and newspapers are no longer the primary sources of information. However Patnaik begs to differ. “Unlike other states, newspaper circulations is still going up in Odisha. Additionally, there are many first time television buyers, so the primary sources of audio visual content consumption or news consumption are the traditional print and broadcast media and it will continue to be the same for the next six years at least. Internet is growing but at snail’s speed.”

     

    When it comes to penetration, cable remains the clear dominator in Odisha as 70 – 80 per cent of the population are cable TV subscribers, whereas areas uncovered by cable have DTH penetrations.

     

    Kanak News is available on Ortel Communication, Variety, Hathw@y and D2H platforms — Tata Sky, Dish TV and Jain Hits.

     

    Eastern Media chairman Soumya Ranjan Patnaik will continue to be the editor-in-chief and senior journalist Manoranjan Mishra will also be a part of the channel.

     

    Talking about the philosophy of the channel, chairman Soumya Ranjan Patnaik says, “Our stand is clear. We are not a neutral news channel. We have taken sides. We have taken sides for Odisha and every Odia and will be uncompromising while pursuing the State’s interest.”

     

    With its rebranding, the channel has also incorporated a few new programmes to its bouquet like Jatra Chalichi, Jeebana Ra Canvas, Business Leaders, Crime Reporter and Page 3 amongst others.

  • TAM-BARC India JV: The King is dead, long live the King

    TAM-BARC India JV: The King is dead, long live the King

    MUMBAI: Merely four months after the new television ratings measurement body Broadcast Audience Research Council (BARC) India entered the fray, the battle of matrices saw a happy ending today (27 August) as Television Audience Measurement (TAM) gracefully bowed out of the ratings race.

    Seeing more wisdom in forming a joint venture with its now erstwhile competitor BARC India, TAM joined hands with it to form a meter management company.

    Industry Cheers Move

    The move has brought much cheer from the industry as this means a unified single ratings sans any confusion week on week. Moreover, this move will benefit broadcasters and advertisers alike.

    Indiantelevision.com spoke to multiple industry stakeholders to get their first reactions on the coming together of TAM and BARC India. Here’s what they had to say:

         Viacom18 Group CEO Sudhandhsu Vats

         “It’s very good news for the Indian broadcasting industry. With BARC consolidating all the video audience measurement assets, we are happy       that stakeholders will have a greatly improved view on reach and impact. The aggregation of people meters and panel management powered by       BARC’s technology gives us an effective measurement system that expedites the solution on geographical coverage, sample size, and rural-           urban reporting.” 

    ZEEL MD and CEO Punit Goenka  

    “This partnership is a big step forward and in this era of cooperation, we welcome this move forward as a joint industry body. The technology and methodological prowess of BARC, combined with the extra meters and the field force will definitely help the industry progress.”

    R K Swamy Hansa Group chairman Srinivasan K Swamy

    “It’s a good development. It has become a larger sample and a more robust study. The techcom is strong in BARC and I am sure they will seamlessly integrate the inputs from two sources to great advantage.”

    Times Network CEO and MD M K Anand  

    “It’s a great move. The new system has launched quite well. The usual teething troubles are mostly getting addressed. The lingering presence of the erstwhile measurement system as a shadow was confusing. There have been faint mentions of TAM by clients and that chatter needed to end. With this move, the industry is truly and completely on BARC. The additional boxes and some talent from the older system will surely help in getting to maturity quicker. All in all, a great move for the industry and the two players.”

    Madison World and Madison Communications founder, chairman and MD Sam Balsara

    “This is a step in the right direction and achieves multiple objectives at one stroke:

    1.       It eliminates possible confusion in the market because of 2 currencies

    2.       It enables Barc to scale up cost effectively by putting the additional meters to good and effective use

    3.       It enables Barc to have ready access to trained people in the field

    4.       It ensures that a large number of people don’t go out of their jobs

    There are sufficient checks and balances in place to ensure that Barc in course of time will discharge its responsibilities, honourably.”

     Dentsu Aegis Network South Asia chairman Ashish Bhasin

    “I think it’s great that BARC and TAM have joined forces for the meters because definitely we don’t need two currencies for television ratings and BARC is the officially accepted ratings currency for the industry to use. Moreover, it is also good that the TAM meters will get utilised because that will help speed up the process of scaling to the meters required for BARC, so that the entire country can be quickly covered. We now look forward to robust viewership data, covering the entire country, and are particularly looking forward to rural data commencing soonest.”

    To start with, the new JV company will have 34,000 meters covering all of India, and will supply raw data to BARC, which will use its own statistical processes and sampling design. The details of the formation and roll out of this new company will be shared in the coming weeks.

    After an unrivalled run of almost 17 years in the Indian broadcast space, TAM Media Research, which started its function way back in 1998 with the mandate to work neutrally, will now no longer be rolling out television ratings.

    To say “The King is dead, long live the King” would be an apt proclamation to summarise this latest development.

  • BARC India & TAM collaborate to supply raw data; form new company

    MUMBAI: Indian television ratings monitoring agencies BARC India and TAM India have joined hands to form a new meter management company.

     

    The new company will run meter operations and supply raw data to BARC India. Meters will be deployed based on BARC’s sample design and the ratings will be computed and disseminated through BARC India’s software. This ratings data will be the sole trading currency for the country, giving advertisers, broadcasters and agencies accurate and quality measurement.

     

    The meter company will have the meter assets and panel management operations of the present BARC India and TAM India panels, which will be jointly owned by BARC India, Nielsen and Kantar with management control resting with BARC India.

     

    To start with, the company will have 34,000 meters covering all of India, and will supply raw data to BARC, which will use its own statistical processes and sampling design. The details of the formation and roll out of this new company will be shared in the coming weeks.

     

    TAM India will continue to provide its non-TV ratings services to the market, notably AdEx – Advertising Expenditure for TV, Print, Radio, RAM – Radio Audience Measurement, Eikona – PR Audit, TAM Sports Measurement and S-Group Consulting. 

     

    BARC India chairman Punit Goenka said, “This partnership is a big step forward and in this era of cooperation, we welcome this move forward as a joint industry body. The technology and methodological prowess of BARC, combined with the extra meters and the field force will definitely help the industry progress.”

     

    “This new venture represents our organization’s commitment to providing precise and stable data around the world, and draws strengths from both BARC India and TAM India. We look forward to the great coverage and representation this new partnership will deliver,” added Nielsen global president Steve Hasker. 

     

    Kantar CEO Eric Salama said, “We are happy to cooperate with BARC India to be able to provide clarity and a large single sample for the industry and to keep India as a key market for us.”  

  • TAM week 32: Star Plus sees ascend in ratings

    TAM week 32: Star Plus sees ascend in ratings

    MUMBAI: After continuous decline in the ratings over the last few weeks, Star Plus in week 32 of TAM ratings, observed an ascend as the channel registered 246 GRPs compared to 229 GRPs in week 31.

     

    Colors at the second spot also saw a slight ascend as the ratings went up from 202 GRPs to 207 GRPs in week 32. On the other hand, Zee TV, in the third spot, has gone down from 153 GRPs to 148 GRPs in week 32.

     

    SAB continued to stay put in the fourth slot with 144 GRPs, while Life OK garnered 121 GRPs to grab the fifth berth. Sony Entertainment Television secured the sixth position with 105 GRPs while &TV with 61 GRPs sat at seventh slot.

     

    Aaj Tak with 26 GRPs topped the list of most watched Hindi news channels in the Hindi Speaking Market (HSM) and was followed by ABP News with 22 GRPs. Rajat Sharma’s India TV secured the third slot with 21 GRPs.

  • “I’m optimistic that BARC will be able to measure all screens very soon:” Shashi Sinha

    “I’m optimistic that BARC will be able to measure all screens very soon:” Shashi Sinha

    MUMBAI: Stressing on the importance of measurement, IPG Mediabrands CEO Shashi Sinha is of the opinion that with the way things are shaping up along with technological advancements, India’s new television ratings measurement body Broadcast Audience Research Council (BARC) India will be able to measure all screens very soon and not just television.

     

    Giving a keynote at a media review organised by The Ad Club of India, Sinha said, “If you cannot measure, you cannot control. In India, measurement is not always about science and technology, it’s also about giving stakeholders a perspective. The television industry is migrating from TAM to BARC and hence witnessing a lot of glitches. But going forward with how things are shaping up and the technologies that BARC is using I am optimistic that BARC will be able to measure all the screens very soon. It is very important to have common matrices and single source when it comes to measurement.”

     

    Sinha also expressed his anguish about the fact that besides having so many powerful associations, India does not have an organised measurement mechanism.

     

    The media review was organised to discuss the challenging issue: Continuous Partial Attention (CPA) of Audiences and was attended by key media, advertising and marketing veterans.

     

    The theme of the discussion was ‘Is Anyone Listening,’ which began with Asian Federation of Advertising Associations (AFAA) executive committee chairman Pradeep Guha announcing the road map of Ad Asia Summit, which will be hosted by Taipei in November. Every year, the India delegation is led by a stalwart from either media, advertising or marketing agency. Guha announced, “2015 India delegate in Ad Asia will be led by Colors CEO Raj Nayak and the emphasis will be around digital – the theme of 2015 Ad Asia.”

     

    Media veteran Meenakshi Menon threw light on the lack of communication between the advertiser, agency and client. “The model we are following is totally broken. The advertising model cannot move like an ostrich in a lightening fast world. India has always shown the world how to do work differently.”

     

    Highlighting the factors that play a pivotal role in bringing about agency reviews for accounts, Menon’s said, “Change of CMO – 63 per cent, business performance – 78 per cent, creative dissatisfaction – 59 per cent, general relationship – 56 per cent and compensation – seven per cent. Discount can be an icing on the cake but can never be the reason behind the selection of an agency. Additionally, there is a strong distrust amongst clients and agencies, which needs to be addressed and worked. Moreover, the guys in advertising need to believe in themselves.”

     

    Contradicting Menon’s viewpoint, Google India agency business director Punitha Arumugham said, “Agencies are the most effective listeners in the business and they are doing some good and progressive work. They are the only stakeholders in the fraternity, who listen to everybody.”

     

    Arumugam abbreviated ‘Listen’ from the topic’s ‘Is Anyone Listening,’ wherein L stood for Leverage Insights, I for Investigative Features, S for Seek moments, T for Think Moonshots, E for Employ Curious People and N was for Never stop being amazing.”   

     

    In his end note, moderator of the panel discussion, Madison World chairman and managing director Sam Balsara left the audience to ponder over a few pertinent questions. “With new ratings and measurement bodies coming in, should the fundamentals and principles remain same or should they also change with the change of mechanisms?” he asked. Balsara also threw light on the inconsistencies in subscription fees while referring to the migration from BARC and TAM but accepted the fact that measurement is an essential tool as, “matrices are the building bricks of any plan,” he concluded.

  • IPL 8: Mumbai Indians – CSK finale most watched match with 7.4% TVR

    IPL 8: Mumbai Indians – CSK finale most watched match with 7.4% TVR

    MUMBAI: With 7.4 per cent TVR, Indian Premier League (IPL) finale played between Mumbai Indians (MI) and Chennai Super Kings (CSK) registered the highest viewership of the season.

     

    On the other hand, the qualifier match between Royal Challengers Bangalore (RCB) and CSK emerged as the second most viewed match of the season with 5.6 per cent TVRs, while with 5.5 per cent TVR the first qualifier between CSK and MI grabbed the third slot.

     

    The eighth edition of the IPL witnessed a constant growth in each and every segment. While the money raised through advertisement was better than the previous edition, viewership and advertising also saw a significant growth this season.

     

    Television rating auditor, TAM analytics shows that IPL 8 was sampled by 192 million unique viewers, and the time spent by the viewers fetched a nine per cent growth with 46 minutes and 17 seconds in 2015 as compared to 42 minutes and 24 seconds of 2014.

     

    The average TVTs section saw 21 per cent growth while the TVRs saw 20 per cent growth as the tourney fetched 3.8 TVR this year compared to 2.9 TVRs  last year. Seventy one per cent of the All India Universe tuned to watch IPL 8 matches, which is almost identical to the seventh edition.

     

    Vodafone continued to be the most prominent brand on the basis of ad volumes purchased during live telecast. It should be noted that Vodafone occupied this spot in the last edition too. Amazon also successfully retained its berth at the second position, while other e-commerce ventures like PayTM and Snapdeal replaced Flipkart.com and Airtel Cellular Services at third and fourth place respectively. Vimal Pan Masala grabbed the fifth slot, which was occupied by Big Bazar in 2014.

     

    To view the full viewership list click here