ITV

Tag: TAM

  • TRAI seeks stakeholders’ inputs on audience measurement overhaul

    TRAI seeks stakeholders’ inputs on audience measurement overhaul

    MUMBAI: Television audience measurement in India continues to remain one of the key subjects that evoke reactions from stakeholders. Given that advertising expenditures are typically guided by such data and, in the wake of the matter being raised at various fora, TRAI has come out with a public consultation on various facets of TV audience measurement and how the existing system could be made more robust.

    Telecom Authority of India (TRAI)’s move gains importance as stakeholders during meetings with the regulator, leading up to the present consultation, had conveyed that the present measurement system, spearheaded by a joint industry body Broadcast Audience Research Council India (BARC India), has done a credible job till now, but additional improvements could be made, including making data collection more robust and finding ways to curb panel infiltrations leading to possible manipulations. More so as the industry has already invested in the present system over the past three years and it would be improper to try find alternate mechanisms at this juncture.

    Keeping such views in mind, TRAI has raised issues relating to RPD(return path data) and whether set-top-boxes deployed in the country were technically adept at catching such figures — initiatives that would add to data robustness. The specific questions asked is: What percentage of STB supports transferring viewership data through establishing a reverse path/connection from STB? What will be the additional cost if existing STBs without return path are upgraded?

    Asking whether regulatory tweaks were needed to reduce the impact of manipulation of measurement panels — an issue red-flagged by BARC India itself in an earlier consultation — TRAI has sought comments on the country-wide panel size and also the size of the individual panels in rural and urban areas.

    The consultation paper highlights several such issues, including if BARC India, the organisation presently doing audience measurement, has been able to accomplish its purpose.

    Industry observers said though the regulator may have raised pertinent issues, some of them could be answered by the stakeholders only if they decide to take a firm view on them. For example, TRAI asks whether the present sample size of bar-o-meters employed to collect data is adequate. The answer is, maybe no. But to increase the sample size, the stakeholders need to commit more financial investments and give BARC India the go-ahead — though annually some boxes are added to live up to promises made at the time Ministry of Information and Broadcasting green-lighted the BARC project.

    The TRAI paper also seeks inputs from the stakeholders regarding shareholding/ownership pattern of BARC India and whether its credibility and neutrality can be enhanced further, while highlighting various methods of collating such data in other countries, including the US, the UK and France.

    Some of the other issues highlighted in the TRAI paper are the following:

    # Is there a need to promote competition in television rating services to ensure transparency, neutrality and fairness to give TAM rating?

    # What regulatory initiatives/measures can be taken to make TV rating services more accurate and widely acceptable?

    # Is the current audience measurement technique used by BARC apposite?

    # Does broadcasting programmes that are out of their category or in different languages for some time during the telecast affect the TAM (TV audience measurement) rating? If so, what measures should be adopted to curb it?

    # Can TV rating, based on limited panel homes, be termed as truly representative?

    # What should be done to reduce the impact of manipulation of panel home data on overall TV ratings?

    # What should be the panel size both in urban and rural India to give true representation of audience?

    # What method/technology would help to rapidly increase the panel size for television audience measurement in India? What will be the commercial challenge in implementing such solutions?

    # Should DPOs be mandated to facilitate collection of viewership data electronically, subject to consent of subscribers to increase data collection points for better TRPs?

    # What percentage of STB supports transferring viewership data through establishing a reverse path/connection from STB? What will be the additional cost if existing STBs without return path are upgraded?

    # What method should be adopted for privacy of individual information and to keep the individual information anonymous?

    # What should be the level/granularity of information retrieved by the television audience measurement agency from the panel homes so that it does not violate principles of privacy?

    # What measures need to be taken to address the issue of panel tampering/infiltration?

    # Should BARC be permitted to provide raw level data to broadcasters? If yes, how secrecy of households, where the people meters are placed, can be maintained?

    BARC India, set up in 2015, is a joint venture amongst broadcast and advertising industry bodies IBF, AAAI, ISA with Indian Broadcasting Foundation or IBF being a majority shareholder. India’s public broadcaster Prasar Bharati also sits on the BARC India board. Apart from TV audience data, BARC India is also exploring rolling out similar figures for digital platforms.

  • FICCI FRAMES: Prasad says -Indian broadcast industry needs an improved rating system

    FICCI FRAMES: Prasad says -Indian broadcast industry needs an improved rating system

    Mumbai, 30 March: Communication & IT Minister Ravi Shankar Prasad today said the Digital India initiative of the Government is a $ 1 trillion business opportunity across IT and IT enabled services, telecom and electronics manufacturing.

    Speaking at the inauguration of the 17th edition of FICCI Frames Media & Entertainment Industry Conclave, Prasad said Digital India is aimed at empowering the citizens of India digitally.

    He said nearly $400 billion will be added from the electronics manufacturing including mobile phones, solar panels etc, while a $ 350 billion opportunity will be presented by the IT and ITES sector. The Communication services will provide business opportunities of $ 250 billion.

    The Minister said: “the aspirational urge of Indians is driving the digital world in a phenomenal way. And the Government’s job is to create an enabling eco-system for its growth.”

    Speaking about the Media & Entertainment Industry, Prasad who had been the Information Minister under Mr Atal Behari Vajpayee said Indian content has a global reach and “we must utilize its strength to depict virtues of our rich cultural heritage”. Prasad suggested that the epic stories of Ramayana and Mahabharata should be taken to the world via quality film making.

    Prasad said the Government recognized the importance and relevance of promoting media and entertainment industry. Hence, visa processes were being eased for film shootings.

    A National Centre of Excellence was coming up for the media and entertainment industry and a new film facilitation office was also being set up.

    He added that a new category in the National Film Awards – Most Film Friendly State – had been introduced to felicitate the state that provides greater access to the film industry.

    He said with the spread of internet new platforms were emerging which would lead to change in business models.

    The Minister asserted at the same time that Internet should remain democratic, plural and inclusive. “Internet is the finest creation of human mind, it should not be abused by few,” he said.

    Stressing that the television rating system must improve, Prasad said he was not impressed with TAM’s alternative – BARC – either.

    It was imperative for the television rating data to be more fair and reasonable. “I was not impressed by the TAM, and I am not impressed by the alternative too. How can a few thousand boxes determine what India is watching?” he asked. He said there was a need for a structured, fair and reasonable system to allow creation of quality content.

    He said several of his government initiatives like Skill India, Stand Up India, Aadhar roll out, Make in India, and Smart Cities involve enormous use of digital technology.

    “If the industry needs more policy initiatives, the government is open to it,” the Minister asserted.

    Prasad said with 250,000 gram panchayats being connected through Optic Fiber Network, the entire country was being brought under the broadband regime.

    He claimed that India is now the second largest mobile phone market. The internet penetration had reached 400 million, with 60% of it being mobile internet. He also said that India with one billion mobile phone connections had overtaken the United States to becomethe second largest mobile phone market in the world behind China.

    He asserted that with successful Aadhar enrolment, the government has been able to save Rs 15,000 crore through direct delivery of subsidies.

    Driving home the importance of Digital India and the opportunities it was offering, the Minister cited examples of a mathematics teacher-cum-App maker from Rajasthan, and a 68 year old person from Telangana who became digitally literate in order to communicate with her grandson in Dubai through skype. He said “Indians first watch, then adopt, enjoy and become empowered”.

     India’s talent combined with the power of Information Technology would act as a springboard to launch India into the big league, said Prasad.
    He ended by expressing his unhappiness towards the rating system in India, “I was never happy with TAM and I am not very happy with BARC either, I request Uday and the industry to have an improved rating system” he concluded

     

  • FICCI FRAMES: Prasad says -Indian broadcast industry needs an improved rating system

    FICCI FRAMES: Prasad says -Indian broadcast industry needs an improved rating system

    Mumbai, 30 March: Communication & IT Minister Ravi Shankar Prasad today said the Digital India initiative of the Government is a $ 1 trillion business opportunity across IT and IT enabled services, telecom and electronics manufacturing.

    Speaking at the inauguration of the 17th edition of FICCI Frames Media & Entertainment Industry Conclave, Prasad said Digital India is aimed at empowering the citizens of India digitally.

    He said nearly $400 billion will be added from the electronics manufacturing including mobile phones, solar panels etc, while a $ 350 billion opportunity will be presented by the IT and ITES sector. The Communication services will provide business opportunities of $ 250 billion.

    The Minister said: “the aspirational urge of Indians is driving the digital world in a phenomenal way. And the Government’s job is to create an enabling eco-system for its growth.”

    Speaking about the Media & Entertainment Industry, Prasad who had been the Information Minister under Mr Atal Behari Vajpayee said Indian content has a global reach and “we must utilize its strength to depict virtues of our rich cultural heritage”. Prasad suggested that the epic stories of Ramayana and Mahabharata should be taken to the world via quality film making.

    Prasad said the Government recognized the importance and relevance of promoting media and entertainment industry. Hence, visa processes were being eased for film shootings.

    A National Centre of Excellence was coming up for the media and entertainment industry and a new film facilitation office was also being set up.

    He added that a new category in the National Film Awards – Most Film Friendly State – had been introduced to felicitate the state that provides greater access to the film industry.

    He said with the spread of internet new platforms were emerging which would lead to change in business models.

    The Minister asserted at the same time that Internet should remain democratic, plural and inclusive. “Internet is the finest creation of human mind, it should not be abused by few,” he said.

    Stressing that the television rating system must improve, Prasad said he was not impressed with TAM’s alternative – BARC – either.

    It was imperative for the television rating data to be more fair and reasonable. “I was not impressed by the TAM, and I am not impressed by the alternative too. How can a few thousand boxes determine what India is watching?” he asked. He said there was a need for a structured, fair and reasonable system to allow creation of quality content.

    He said several of his government initiatives like Skill India, Stand Up India, Aadhar roll out, Make in India, and Smart Cities involve enormous use of digital technology.

    “If the industry needs more policy initiatives, the government is open to it,” the Minister asserted.

    Prasad said with 250,000 gram panchayats being connected through Optic Fiber Network, the entire country was being brought under the broadband regime.

    He claimed that India is now the second largest mobile phone market. The internet penetration had reached 400 million, with 60% of it being mobile internet. He also said that India with one billion mobile phone connections had overtaken the United States to becomethe second largest mobile phone market in the world behind China.

    He asserted that with successful Aadhar enrolment, the government has been able to save Rs 15,000 crore through direct delivery of subsidies.

    Driving home the importance of Digital India and the opportunities it was offering, the Minister cited examples of a mathematics teacher-cum-App maker from Rajasthan, and a 68 year old person from Telangana who became digitally literate in order to communicate with her grandson in Dubai through skype. He said “Indians first watch, then adopt, enjoy and become empowered”.

     India’s talent combined with the power of Information Technology would act as a springboard to launch India into the big league, said Prasad.
    He ended by expressing his unhappiness towards the rating system in India, “I was never happy with TAM and I am not very happy with BARC either, I request Uday and the industry to have an improved rating system” he concluded

     

  • Decoding Colors’ voyage to top in TAM ratings: wk 50

    Decoding Colors’ voyage to top in TAM ratings: wk 50

    MUMBAI: With the year 2015 coming to end, the Hindi general entertainment channels’ (GEC) genre has got itself a new leader in Colors, as per analysis conducted by S-Group, an analytical arm of TAM Media Research.

    The analysis depicts airing of the Kapil Sharma starrer – Kis Kisko Pyaar Karoon and Big Boss Double Troublein the weekend playing a pivotal role in the channel’s ascend to the pole position.

     

    Additionally on an overall level, the genre has seen a growth of 51 GRPs compared to week 49. Zee TV was the highest gainer in the genre growing to 181 GRPs in week 50 from 152 GRPs in week 49.

    For Colors, the growth was majorly driven by the back-to-back airing of Kapil Sharma starrer Kis Kisko Pyaar Karoon on 6 December, 2015 (first airing – 13:00 to 15:54 & second airing – 15:59 to 18:53) driving up the performance of the entire time band.

    Besides Kis Kisko Pyaar Karoon, Big Boss Double Trouble – Weekend was another major contributor to the growth of the channel due its increased time spend levels.

    The growth story for Zee TV was its self created property – Zee Rishtey Awards 2015. The award night, which aired on 6 December, 2015, garnered close to 2.8 TVR for the entire event. Moreover the channel saw the launch of the new season of India’s Best Dramebaaz on 12 December, 2015, which saw a rating of 2.3 TVR for the entire episode of 92 minutes.

    Sony Entertainment Television’s 14 GRP growth was driven to a large extent by the premier of Indian epic film – Bahubali: The Beginning, which was aired twice on Sony during week 50. The first airing on 6 December, 2015 garnered 3.2 TVR for the entire movie followed by the second airing on 12 December, 2015, which saw a rating of 1.02 TVR for the entire movie.

  • Balaji Telefilms’ TV show report card for H1 2016

    Balaji Telefilms’ TV show report card for H1 2016

    BENGALURU: How is Balaji Telefilms – India’s leading TV production house  – faring as far its contribution to the ratings of its major clients – Star Plus, Zee TV, Colors, Sony, and DD – is concerned? Indiantelevision.com decided to give you a sneak peek using the company’s presentation filed with the BSE for the last quarter. Bear in mind that in its December 2015 corporate presentation, Balaji Telefilms has mentioned BARC ratings and its contributions while in its September 2015 presentation, the company indicated TAM parameters. And we are comparing the numbers for H1-2016 with FY-2015. 

     

    Despite the difference in the two rating bodies’ matrices, this article tries to show the variance of Balaji Telefilms’ contribution to the channels’ GRPs between Week 37 and Week 45, while indicating the slot leaders on these channels. That Balaji Telefilms is a major contributor to most, if not all the channels’ GRPs, is a foregone conclusion.

     

    Channels contribution to Balaji’s revenues

     

    The Star network replaced the Zee Network as the major contributor to Balaji’s revenues in H1-2016 due to Nach Baliye 7 on Star Plus and the discontinuation of Jodha Akbar on Zee TV. The Star network contributed 35 per cent to the company’s revenues in H1-2016 as compared to the 19 per cent it had contributed in FY-2015.

     

    In FY-2015, the Zee Network’s contribution to Balaji Telefilms’ revenue was 44 per cent, whereas in H1-2016 it declined to 28 per cent as per the company’s December 2015 corporate presentation.

     

    Colors’ contribution to Balaji Telefilms’ revenues in H1-2016 increased to 14 per cent as compared to 12 per cent for FY-2015. Sony also increased its contribution in percentage terms to Balaji Telefilms revenues in H1-2016 to 13 per cent from nine per cent in FY-2015, as did Life OK – its contribution to Balaji Telefilms revenues increased to 10 per cent from seven per cent in the previous financial year.

     

    Sony Pal and Doordarshan (DD) had contributed four and five per cent respectively to the company’s revenues in FY-2015, but have made no contribution to Balaji Telefilms’ revenues in the current half year. The company says that DD’s contribution dropped down to zero per cent due to postponing the revenue realisation to the last quarter of FY-2016. Balaji Telefilms says that the new shows from Q3-2016 onwards will further strengthen the contribution of Colors, Star Plus, &TV and Sony to its revenues.

     

    Let’s see how the top three channels fared in weeks 37 and 45 across the two ratings systems vis-?-vis some Balaji Telefilms soaps:

     

    Week 37

     

    In week 37, as per BARC ratings, Colors led the chart with a considerable rise in ratings and grabbed first place amongst the Hindi GECs with 414841 (000Sums) as against 386518 (000Sums) in week 36. Though Star Plus witnessed a rise in ratings, it stood behind Colors in the second spot with 381365 (000Sums) as compared to 370135 (000Sums) in the previous week. Zee TV and Life OK were perched at the third and fourth slot with 256811 (000Sums) and 221762 (000Sums) respectively. Sab secured the fifth berth in the list with 183879 (000Sums).

     

    As per TAM, it was Star Plus that held on to its lead position in Hindi general entertainment channels (GECs) category in week 37 for HSM (including LC1) with 237 GRPs. Colors was in the second slot with 219 GRPs, while Zee TV secured third position with 159 GRPs.

     

    So there is a difference in the top two slots between the two systems – according to BARC, Colors had the highest GRPs, while according to TAM, Star Plus had the highest GRPs in week 37. The third spot according to both the systems belonged to Zee TV.

     

    Week 45

     

    According to BARC, Star Plus led the Hindi GEC genre with 748197 (000Sums), while Zee Anmol bagged the second position with 717923 (000Sums). Colors secured third spot with 656542 (000Sums), while Zee TV fell to the fourth position with 638475 (000Sums).

     

    According to TAM, Colors bagged the first spot with 236 GRPs in week 45 against 221 GRPs in week 44. Star Plus saw a decline in ratings to second slot with 226 GRPs against 239 GRPs in previous week followed by Zee TV in the third spot with 152 GRPs and Life OK at fourth place with 138 GRPs.

     

    Here again there is a difference – TAM says that Colors had the first place in terms of GRPs, while Star Plus was second, and BARC data says that Star Plus was first and Colors second.

     

    Balaji Telefilms’ soaps in weeks 37 and 45 on the top three Hindi GECs

     

    Star Plus

     

    Along with Nach Baliye, fiction shows Yeh Hai Mohabbatein (BARC rating 3.7) and new show Kuch to Hai Tere Mere Darmiyan (BARC rating 0.8), Balaji Telefilms contributed 24 per cent to Star Plus’ GRPs for BARC week 45 as per the company’s corporate presentation for December 2015. Star Plus led the Hindi GEC genre in week 45 as per BARC data. Yeh Hai Mohabbatein was the leader in the 7.30 to 8 pm slot.

     

    Earlier, in its September 2015 corporate presentation, Balaji Telefilms said that its shows contributed 19 per cent to Star Plus GRPs for TAM week 37 with Yeh Hai Mohabbatein (TAM rating 3.43).

     

    Zee TV

     

    In week 45, Balaji’s contribution to Zee TV’s BARC ratings was 20 per cent. Balaji’s fiction show on Zee TV at that time was Kumkum Bhagya (BARC rating 3.8). While Zee TV fell to fourth position in week 45, Kumkum Bhagya was the leader in the 9 – 9.30 pm slot.

     

    Earlier, in week 37 as per Balaji Telefilms’ shows contributed 25 per cent to Zee TV’s GRPs with Kumkum Bhagya being a slot leader with a TAM rating of 3.95. Zee TV saw a marginal downfall in ratings, but secured third position in week 37.

     

    Colors

     

    In week 45, Balaji Telefilms had Meri Aashiqui Tum Se Hi, which was the leader in the 10 – 10.30 pm slot with BARC rating of 3.4 on Colors, which secured third spot as per BARC. Balaji Telefilms’ contribution to Colors GRPs was 14 per cent in week 45.

     

    In week 37, Colors was in the second slot with 219 TAM GRPs in comparison to 198 TAM GRPs in week 36. Balaji Telefilms’ contribution to Colors TAM ratings was 15 per cent with Meri Aashiqui Tum Se Hi recording a slot leadership TAM rating of 3.44.

  • No kidding! Kid’s TV channels get serious about Diwali

    No kidding! Kid’s TV channels get serious about Diwali

    MUMBAI: It’s that time of the year again when television channels in the kids’ genre go full throttle to appease their tiny tot viewers.

     

    With a viewership of 7.3 percent of the total television audience in India, kids’ channels enjoy advertising revenue of 3.8 per cent, which is predicted to hit Rs 6650 crore as per FICCI’s Industry report 2015, which expects the total ad spends on television to be Rs 17,500 crore in 2015. A major chunk of this revenue is generated during the third quarter, thanks to a sudden increase in viewership.

     

    “During Diwali northern states and the western parts of India have holidays so naturally viewership on kids’ channels goes up. Therefore there is a spurt in investment in kids genre as well,” says a veteran media planner, who adds that though there is a definite increase in viewership from last year, it is hard to put that into figures as TAM and BARC ratings use different mechanisms of viewership measurements.

     

    Kids channels’ look forward to the third quarter as it generates the highest viewership for them after the April May June time which is usually when schools have summer vacation. With this surge in viewership, advertisers too plan in advance to make the most of their television spends through these kids channels.

      

    It is needless to say that channels heavily invest to promote their existing shows and also grab eye balls with new exciting content, and 2015 is no exception.

     

    From new show launches to extensive on ground activities, kids channels have pulled out all stops on whatever services they have at their disposal, be it on the marketing front or content. Keeping in mind the excitement surrounding Children’s day, some are conducting city wise on ground promotions, while others have brought in fresh local content to appeal to urban as well as rural viewers.

     

    For the same reason, Turner International India’s kids’ channels Cartoon Network and Pogo planned week-long celebrations with new movies, specials and contests to make the most of the holidays.

     

    Cartoon Network has celebrated the birthday of one the network’s most popular character Kris from the Roll No. 21 series with a week-long stunt in a special program titled Kris ka Dhamakedar Birthday from 9 to 14 November at 10.30 am.  Following which the channel airs Lights Camera Roll No. 21: Kris in Bollywood, a brand new movie featuring Kris making his Bollywood debut, on 14 November 2015 at 10:30am.

      

    The channel has also organized a special promotional contest to win an invite to Kris’s birthday party.

     

    Pogo’s Diwali week ending in 13 November saw back to back Chhota Bheem movies and specials that aired throughout the week from 9am onwards and a brand new movie titled Chhota Bheem: Dinosaur World at 12pm on 11 November.

     

    The genre’s leader Nickelodeon hasn’t been complacent with its number one rank and has invested heavily in on ground promotions for this year’s Children’s day. The Viacom 18 owned network will bring down their toon stars to interact with children in Delhi and Kolkata on D Day, with Shivaji and Ninha making special appearances on the venue.

     

    “In Delhi, there will be dedicated games that would be played at the set-up, including a Squap integration with toons giving them away to lucky winners over and above Nickelodeon merchandise that would be distributed,” reveals Viacom18 EVP and business head – kids cluster Nina Elavia Jaipuria.

     

    “Kids in Kolkata get a chance to not only meet Motu Patlu but also engage at the carnival with loads of games. The entire City Centre mall will get the look of Furfurinagar and kids will get a chance to win super cool Motu Patlu merchandise as well. This has been promoted though ads, TV astons, radio and online,” she explains, adding that the initiative is a joint venture between ABP and Viacom 18, with TeleKids as partners in the event.

     

    The channel also plans to take these promotions digital in order to reach out to as many kids and mothers as possible. At the same time it will reinforce their merchandising stronghold in the market.

     

    “This Children’s Day we’re unveiling the new look of Squap, that is, Squap 2,” shares Jaipuria excitedly, “The wittiest and the funniest comment on the new Squap will be a cool way to Squap,” she adds.

     

    Commenting on the importance of this quarter in terms of ad revenues, Jaipuria further adds, “October November and December is as busy as April, May and June for us. This is the time when kids’ channels see a lot of traction both in terms of viewership as well as ad revenue. Our viewership as well as ad spends increase by 29 to 30 per cent during this time.” She also adds that there has been considerable increase in ad rates this year.

     

    In terms of programming, Sonic will air a movie special featuring Pakdam Pakdai Doggy Don Vs Billiman at 7:30pm on 14 November, while Nick will celebrate children’s day with Motu Patlu Kung Fu King Returns at 11.30 am.

     

    The network’s biggest offering to their little viewers this season is undoubtedly Shiva, their third home grown animated series which went on air on 9 November, and has already garnered positive reviews.

     

    Another channel which is out to win new audiences and treat old viewers with fresh content is Discovery Kids with their brand new show Luv Kushh that also went on air on 9 November.

     

     “Discovery Kids continues to entertain kids with its variety of programmes and genres, endearing characters and exciting storylines. The new series, Luv Kushh will take kids back to the era of gurukuls and recreate the age-old traditions of the student-teacher relationship,” said Discovery Networks Asia-Pacific EVP and GM, Rahul Johri on their new show.

     

    Given the timing for the launch one can wonder if the move was deliberate on the part of the channels to go head to head to competition for viewership. Either way, this quarter looks busy, exciting, and content heavy for the kids’ entertainment channels.

  • TAM Week 45: Colors replaces Star Plus as numero uno again with 236 GRPs

    TAM Week 45: Colors replaces Star Plus as numero uno again with 236 GRPs

    MUMBAI: Colors once again moved ahead and grabbed the first position in Hindi general entertainment channels (GECs) genre according to TAM Media Research data of week 45. Star Plus witnessed a slide and secured second spot in the genre.

     

    Colors bagged the first spot with 236 GRPs in week 45 against 221 GRPs in week 44. Star Plus saw a decline in ratings to second slot with 226 GRPs against 239 GRPs in previous week followed by Zee TV at third spot with 152 GRPs and Life OK at fourth place with 138 GRPs.

     

    With the decline in ratings, Sab TV secured fifth position in the section with 122 GRPs against 137 GRPs in week 44. Sony Entertainment TV with 100 GRPs came in at sixth place and &TV was seventh in the genre with 66 GRPs.  

      

    For the  top five Hindi GECs programmes, Star Plus’ prime time show Yeh Hai Mohabbatein  secured the leadership position with 4.93 TVR followed by Colors’ Naagin with 4.34 TVR in second place and ZeeTV ‘s prime time show Kumkum Bhagya on third with 3.74 TVR. In fourth and fifth slot were Star Plus’ two shows Diya Aur Baati Hum and Saath Nibhana Saathiya with 3.59 TVR and 3.56 TVR respectively.  

  • TAM week 43: Star Plus retains top slot

    TAM week 43: Star Plus retains top slot

    MUMBAI: Star Plus retained its leadership position in the Hindi general entertainment channels (GECs) genre, while Colors secured the second position according to the TAM Media Research data of week 43.

     

    Star Plus bagged first place with 222 GRPs against the previous week’s 239 GRPs followed by Colors in the second slot with 210 GRPs.

     

    Zee TV grabbed third berth in the genre with 142 GRPs. Sab was placed in the fourth position with 130 GRPS as against 118GRPs in week 42.

     

    Life OK witnessed rise in ratings and secured the fifth place with 125 GRPs against 114 GRPs in previous week followed by Sony Entertainment TV in the sixth slot with 105 GRPs.

     

    With the marginal increase in ratings, &TV stood at seventh position with 60 GRPs against 54 in week 42 in the genre.

  • ‘Bajrangi Bhaijaan’ on Star Gold sixth most watched movie premiere on TV

    ‘Bajrangi Bhaijaan’ on Star Gold sixth most watched movie premiere on TV

    MUMBAI: Even as Star Gold emerged as the number one channel in Hindi movie genre with the premiere of Salman Khan’s Bajrangi Bhaijaan, the movie has popped up in the sixth spot on the elite list of the Top 10 world television premieres from 2010 – 2015 as per TAM Media Research.

     

    Going by the Top 10 world television premieres, it is clear that the Khans indeed rule the roost… be it on the big screen or the small. Aamir Khan’s 3 Idiots with 10.88 TVR leads the top ten list followed by yet another Salman movie – Bodyguard with 9.95 TVR in the second spot. Shah Rukh Khan’s Chennai Express with 9.50 TVR stands in the third spot, while Salman’sDabangg is on fourth spot with 9.19 TVR. In the fifth position is the Ajay Devgn starrer Singham with 8.72 TVR.

     

    As per TAM, Bajrangi Bhaijaan received 6.8 TVR, which is 0.2 TVR above the blockbuster hit movie – PK starring Aamir Khan, which premiered on Sony with 6.6 TVR and is in the eight spot, just behind Ra.One’s television premiere on Star Gold, which garnered 6.72 TVR. PKshone as the best world television premiere for 2015… up until this week before it was dethroned by Bajrangi Bhaijaan. Akshay Kumar’s Entertainment movie premiere raked in 5.49 TVR on Zee Cinema and was in the ninth spot. In tenth place was the premiere of R… Rajkumar on Colors with TVR of 5.45.

     

    In comparison, SRK’s Happy New Year premiere on Zee Cinema received 4.4 TVR, while Devgn’s Action Jackson on Star Gold bagged 3.1 TVR. ABCD 2, which aired on Sony grabbed 2.8 TVR.

     

    What’s more, Star India is also planning to telecast Bajrangi Bhaijaan on its general entertainment channels (GECs) in the near future. “The movie will go from Star Gold to Star Plus as part of our strategy,” Star India Hindi movie business executive vice president and general manger Hemal Jhaveri tells Indiantelevision.com.

     

    In week 42 of TAM Media Research data, Bajrangi Bhaijaan received approximately 14.6 million TVTs and the entire movie was sampled by nearly 40 million audiences that account to approximately 18.4 per cent of the entire TV owning audiences in the Hindi Speaking Market (HSM). It received a heavy time spent by viewers of 78 mins.

     

    While as per BARC India data, the film garnered a whopping 25 million TVTs (HSM CS 4+ Urban and Rural), and 74.5 million people, across the country, tuned into the premiere, which is close to three times the number that watched it in the theatres.

     

    Star Gold gained a massive 40 GRPs in this week, which is 53 per cent of the average of last four weeks, majorly owing to Bajrangi Bhaijaan according to TAM ratings.

     

    Jhaveri said, “We are very happy by the responses we have received from Bajrangi Bhaijaan. The film’s ratings are a strong validation that our strategy is aligned with the viewers’ demands. It was completely a 360 degree marketing plan and the content that worked for us. Salman Khan is clearly a star loved across the nation and the movie itself is iconic in every possible manner. The content was awesome and I am very confident that we will do better for years.”

     

    In most cases, channels acquire rights for 10 years from the production house for every film. Talking about the criteria of acquiring telecast rights of films, Jhaveri informed that the selection process is complex as it contains a lot of things while finalising the movie for the world television premiere. “It’s a combination of everything including actors, stories, performance and timing. It entails understanding of the content, some degree of popularity of actors and the production house. So it’s complex as it’s unpredictable whether a particular film will work or not. Over the past two years, we have become very selective in our acquisition process and are not as aggressive as we were earlier. And that is the trend that we will be following,” he said.

     

    After the world premiere television of Bajrangi Bhaijaan, Star Gold is now prepping up to telecast other recent releases in the coming days. “We have many films in the pipeline. Our next deliverable will be Drishyam followed by Hero,” Jhaveri said.

     

    As a part of its content strategy, after its premiere on television, Star also made availableBajrangi Bhaijaan exclusively on its over the top (OTT) platform Hotstar.

     

  • TAM week 42: Colors continues to lead Hindi GEC genre

    TAM week 42: Colors continues to lead Hindi GEC genre

    MUMBAI: Colors continues to lead the Hindi general entertainment channels (GECs) genre, while Star Plus witnessed a rise in ratings and secured second position according to the TAM Media Research data of week 42.

     

    With a rise in ratings, Colors secured its leadership position and bagged first place with 250 GRPs against the previous week’s 247 GRPs followed by Star Plus in the second slot with 239 GRPs.

     

    Zee TV grabbed third berth in the genre with 150 GRPs. Sab saw a drop in ratings and was placed in the fourth position with 118 GRPS against 123 GRPs in week 41.

     

    Life OK secured the fifth place with 114 GRPs followed by Sony Entertainment TV in the sixth slot with 104 GRPs.

     

    With the marginal decrease in ratings &TV stood at seventh position with 54 GRPs in the genre.