ITV

Tag: TAM Week 45

  • ‘Intolerance’ news coverage receives highest coverage and viewership: TAM week 45

    ‘Intolerance’ news coverage receives highest coverage and viewership: TAM week 45

    MUMBAI: With the number of debates and shows increasing the coverage of ‘Intolerance’, news channels are putting every effort to grab a piece of pie in terms of duration and viewership.

    S-Group, an analytical arm of TAM Media Research analysed the news coverage of ‘‘Intolerance’’ by media channels. ‘Intolerance’ received highest coverage and viewership in week 45 on the English News genre with 18% coverage and 24 per cent viewership.

    It received the second highest coverage and viewership in the Hindi news Genre with 13% Coverage and 12 per cent viewership. The Other top stories were on the Bihar Assembly elections and underworld don Chhota Rajan’s arrest.

    In terms of duration, English news channels like News X, Times Now, and India Today gave 

    relatively greater focus to coverage of ‘Intolerance’ News, whereas ABP News, IBN 7, Zee News and India TV were the Hindi News channels who gave more focus to the issue. 

    In terms of viewership Times Now and Aaj Tak led the two genres.Amongthe English news channels, Times now got 63 percent of viewership followed by India Today with 19 per cent. Whereas in the case of

    Hindi news channels like Aaj Tak got 24 per cent of the viewership and ABP followed with 20 per cent.

    Many celebrities have spoken on ‘Intolerance’ and the debate shows focused on few of them like Shahrukh Khan and Anupam Kher. 

    But in the terms of duration and viewership, Anupam Kher received maximum focus in the discussions with 20 per cent share on duration basis, while Shahrukh Khan led with 20 per cent in viewership on English News channels.

    On Hindi news channels, Anupam Kher led both in duration as well as in viewership with 14 per cent and 18 per cent respectively. 

    (Hindi News: TG – CS 15+, Market – HSM; English News: TG – CS 25+ Male AB, Market – All India 1Mn+) 

    The report was sampled by approximately 19 per cent audiences across all markets in India by TAM. Karnataka including Bangalore contributed 36% to the Viewership of Report on ‘Intolerance’ in the English News genre, especially as the murdered writer Kalburgi belonged to Karnataka.

    Rajat Sharma from NDTV and Arnab Goswami from Times Now had the highest viewership with 10 per cent and 41 per cent on Hindi and English News genres respectively.

    The issue of ‘Intolerance’ continues to intensify as people like Minister VK Singh and the Dalai Lama have spoken on it. As to ‘Intolerance’ being of national interest, its stories are engaging people; grabbing more attention as many artists, historians and writer have returned awards given to them by the government.

    News channels are focusing on the subject as it receives heavy amount of viewership. With more comments coming in from politicians and public figures, only time will tell how events unfold in News genre in the future. 

  • TAM Week 45: Colors replaces Star Plus as numero uno again with 236 GRPs

    TAM Week 45: Colors replaces Star Plus as numero uno again with 236 GRPs

    MUMBAI: Colors once again moved ahead and grabbed the first position in Hindi general entertainment channels (GECs) genre according to TAM Media Research data of week 45. Star Plus witnessed a slide and secured second spot in the genre.

     

    Colors bagged the first spot with 236 GRPs in week 45 against 221 GRPs in week 44. Star Plus saw a decline in ratings to second slot with 226 GRPs against 239 GRPs in previous week followed by Zee TV at third spot with 152 GRPs and Life OK at fourth place with 138 GRPs.

     

    With the decline in ratings, Sab TV secured fifth position in the section with 122 GRPs against 137 GRPs in week 44. Sony Entertainment TV with 100 GRPs came in at sixth place and &TV was seventh in the genre with 66 GRPs.  

      

    For the  top five Hindi GECs programmes, Star Plus’ prime time show Yeh Hai Mohabbatein  secured the leadership position with 4.93 TVR followed by Colors’ Naagin with 4.34 TVR in second place and ZeeTV ‘s prime time show Kumkum Bhagya on third with 3.74 TVR. In fourth and fifth slot were Star Plus’ two shows Diya Aur Baati Hum and Saath Nibhana Saathiya with 3.59 TVR and 3.56 TVR respectively.  

  • Regional channels viewership watch: TAM week 45

    Regional channels viewership watch: TAM week 45

    MUMBAI: In the week 45 of TAM TV ratings, let’s take a look at how the regional channels have fared in the Bihar + Jharkhand region in the CS4+ market. The channel to top in the category was Big Magic Ganga that registered 1,120 GVTs. Mahuaa Plus ranks second with 932 GVTs and Anjan at number three tracked 469 GVTs.

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 145,564 GVTs across Maharashtra. Star Pravah stood second with 52,367 GVTs and ETV Marathi at number three with 45,989 GVTs.

    In the West Bengal market, Star Jalsha ranked number one with 115,530 GVTs, followed by Z Bangla with 77,289 GVTs and ETV Bangla with 21,203 GVTs at number three. In the Tamil GEC space, Sun TV toppled the chart with 222,131 GVTs followed by Star Vijay with 63,574 GVTs and Polimer ranking number three with 22,667 GVTs.

    Talking about the Karnataka region, Udaya stood at number one spot in the Kannada GEC space with 79,416 GVTs. ETV Kannada ranked second with 55,148 GVTs and Suvarna at number three scored 40,884 GVTs.

    In the Telugu GEC space, Maa TV topped with 97,017 GVTs followed by Gemini with 95,717 GVTs and Z Telugu observed number three position with 87,426 GVTs. Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 57,690 GVTs. Surya TV stood at number two with 16,574 GVTs and Asianet Plus ranked number three with 5,631 GVTs.