ITV

Tag: TAM TV ratings

  • Shutters down on Life OK’s ‘Do Dil Ek Jaan’

    Shutters down on Life OK’s ‘Do Dil Ek Jaan’

    MUMBAI: Recently, Star Plus announced that it will be extending its weekday programming till Saturday.

     

    The team at Life OK, the second GEC from the Star Network, seems to be following suit. The channel plans to increase the telecast time of two of its popular fiction shows – Gustakh Dil and Tumhari Paakhi – to one hour. The move comes after the channel’s decision to pull the curtains down on Nautanki Films’ Do Dil Ek Jaan on 24 January.

     

    The producer of the show, Saurabh Tewari confirmed the news to indiantelevision.com and said: “May be, the characters of the show did not click with the audiences and it resulted in poor TVTs and thus we had no option but to pull the curtains down.”

     

    However, the two shows that will fill the void have been doing really well and thus they will now air for an hour each. Gustakh Dil which airs at 7.30 pm will now be telecast from 7-8 pm; and Tumhari Paakhi which currently airs at 9.30 pm, will be telecast from 9-10 pm from 27 January onwards.

     

    The two shows have registered 1,930 and 2,130 TVTs respectively in the Week 3 of TAM TV ratings.

     

    However, when we contacted the producers of the two shows, they were unavailable to comment.

     

    But a source from the channel reveals that the decision has been taken as the channel doesn’t plan to launch any new shows for the next two to three months. Says the source: “The shows are doing really well and I hope the viewers won’t be complaining.”

     

    Even media planners think this to be a good move, not just for the channel but also the advertisers. However, some feel that there are chances of people switching to other programmes during the telecast of the show as they would not like to miss the shows they are used to watching during that time slot.

  • Colors and Life OK witness a rise in Wk 3

    Colors and Life OK witness a rise in Wk 3

    MUMBAI: In week three of TAM TV ratings, Zee TV retained the number two position. It seems that magic of Jai Ho superstar Salman Khan has worked wonders for the channel as its popular dance reality show – Dance India Dance 4 notched up to garner 6,838 TVTs (4,618) taking the channel’s tally to 470,680 GVTs (488,194).

     

    Star Plus continues to lead the chart even after registering a slight drop. The channel registered 625,772 GVTs (629,447). Colors maintained its last week’s third position and fetched 466,690 GVTs (456,890). Life OK dislodged Sab from the fourth position pushing it to fifth slot. While Life OK garnered 347,326 GVTs (337,771), Sab recorded 318,311 GVTs (338,233). Sony’s viewership declined yet again as it fetched just 257,635 GVTs (263,081). Sahara One continues to be at the bottom of the chart with 35,959 GVTs (37,863).

     

    Coming back to the chart topper Star Plus, its dance reality show Nach Baliye 6 saw a dip and recorded at 4,449 TVTs (5,350). The epic series Mahabharat also saw a drop in its viewership and garnered 7,538 TVTs (7,794).

     

    While Zee TV continued to be at the second position, most of its properties witnessed a decline in viewership. Aur Pyar Ho Haya scored 3,637 TVTs (4,044), the sitcom Bh Se Bhade scored 1,931 TVTs (2,160), while the dance reality series Dance India Dance 4 scored 3,878 TVTs (4,249) on Sunday. However, the channel aired the Hindi feature film Ramaiya Vastavaiya on 12 January, Saturday that grabbed good eyeballs and garnered 4,011 TVTs.

     

    Colors’ newly launched talent reality show – the fifth edition of India’s Got Talent hasn’t really clicked well. In the second week of its telecast, the show lost viewers and scored 7,857 TVTs (9,380) on Saturday and Sunday. The other two fictional shows that replaced Bigg Boss witnessed a rise in the numbers, while Rangrasiya garnered 2,686 TVTs (2,564), Beintehaa reported 2,767 TVTs (2,633). However, comedy worked for the channel. Comedy Nights With Kapil that had Salman Khan as the special guest promoting his upcoming film Jai Ho scored 11,016 TVTs (10,420).

     

    Sony, which occupies the sixth position, has seen a slight rise in all its fiction properties. Main Na Bhoolungi and Ekk Nayi Pehchaan scored 1,095 TVTs (1,054) and 2,094 TVTs (2,087) respectively. However, the dance reality show Boogie Woogie Kids Championship saw a drop in its sixth week and garnered 2,381 TVTs (2,733).

     

    In the movie channel genre, Zee Cinema reported 198,135 GVTs (196,560); Star Gold registered 216,328 GVTs (182,903) and Movies OK scored 138,124 (137,410). While &pictures scored 93,317 GVTs (84,280), Zee Anmol earned 74,522 GVTs (86,317) and Max scored 203,203 GVTs (202,083).

  • Sony’s ‘Mahotsav’ to engage with its TG

    Sony’s ‘Mahotsav’ to engage with its TG

    MUMBAI: The last few years haven’t been very kind to Sony Entertainment Television (SET), at least in terms of weekly TAM ratings, but that hasn’t stopped the channel from making all the right noises in recent months.

     

    On the back of NP Singh’s elevation from COO to CEO and Man Jit Singh’s appointment as president of Sony Pictures Home Entertainment (SPHE) comes ‘Sony Mahotsav’, an engagement extravaganza launched by the channel to get up, close and personal with its audiences in Uttar Pradesh, Punjab and Haryana. Having started in November last year, the festival will continue till the end of this month, both gratifying and exposing audiences to the opportunity of understanding the 17-year-old brand.

     

    Says SET senior VP and head marketing Gaurav Seth: “This extravaganza has been organised to take the experience of Sony to our audiences in UP, Punjab and Haryana. UP and Punjab are critical markets for us. Through the show, we have realised that even if the channels’ reach and viewership doesn’t reflect in the TV ratings, there is a huge section that wants and desires the shows aired on it.”

     

    SET has already covered Varanasi, Kanpur, Lucknow, Allahabad, Agra, Meerut and Dehradun in UP and plans to cover Punjab and Haryana’s top nine markets including Bathinda, Abohar, Batala, Yamuna Nagar, Kaithal, Jind, Rohtak, Jalandar and Bhiwani.

     

    “We are covering cities in UP which have a population of one million plus, while cities in Punjab and Haryana which are being covered have a population of a 0.1-1 million,” informs Seth.     

     

    With ‘Sony Mahotsav’ held on Sundays, he goes on to explain how it works. “We reach the destination one week in advance and start promoting the festival through radio stations, local cable channels and print. We also rope in a few local people, who inform the residents through word of mouth. Then, we take up a huge ground and set up stalls which showcase the colours of the channel,” he informs.

     

    What can one expect from the fest? It gives audiences an opportunity to interact with their favourite characters from Sony’s shows and serials. Indeed, popular faces like Anoop Soni, Sangeeta Ghosh and Ruslaan Mumtaaz among others have been roped in to engage with the audience.

     

    Elaborates Seth: “There are separate stalls. So, we have a Nandini stall inspired by the show ‘Nandini’ based on the political scenario. On offer are activities like voting for the best couple or best show on the channel.” In a similar vein, there is a Maharana Pratap museum where spectators can dress up like the Maharana; a Kaun Banega Crorepati stall where people can pose alongside show host Amitabh Bachchan; an Indian Idol stall where fans can take to karaoke singing; and a Boogie Woogie stall where fans can groove to foot-tapping music. “There is something for everyone. We have also set up a workshop for women to teach them self defence, which is inspired by our shows CID and Crime Patrol,” says Seth.

     

    Also, spectators can view five to seven minute clips of shows aired on Sony during the day. “The idea is to ensure that people who have somehow missed the shows so far can be informed what the shows are about and can start watching it here on,” Seth informs.

     

    While the sponsor for ‘Sony Mahotsav’ in UP and Punjab is Kent RO, the music talent partner for the state is Universal Music. “We have also partnered with major radio stations in the state. So for UP, we roped in Radio Mirchi and Big FM for promotions. Also, we partnered with local cable operators to distribute the free-of-cost entry passes for the event,” reveals Seth.

     

    Sony has made a ‘sizeable’ investment in the festival and though it has conducted similar such events in the past, they’ve never been on such a large scale.

     

    The channel claims to have got a capacity crowd in every city of UP it has covered so far. “Though the numbers do not suggest the popularity of the brand, the crowd did show the love for the brand,” exults Seth, adding, “Looking at the response, we may conduct such events in other states as well.”

     

    So has a mammoth exercise like ‘Sony Mahotsav’ succeeded in boosting viewership? “We haven’t done any ROI till now. That will be done once the whole activity is complete. Once this is done, we will get an idea of the increase in viewership and reach numbers,” says Seth.

     

    And ‘Sony Mahotsav’ isn’t all. Recently, the channel launched two new shows as well – Ekk Nayi Pehchaan and Main Na Bhoolungi. Whether all of this reflects on the ratings, only time will tell…

  • ‘Bigg Boss 7’ was unique in many ways!

    ‘Bigg Boss 7’ was unique in many ways!

    MUMBAI: The end of the year 2013 seemed to be really good for the general entertainment channel Colors. One of its biggest properties of the year, Bigg Boss7, reportedly made on a big budget of 115 crore, not just got it audiences’ attention but also took its tally a notch higher in the ratings chart. The show was high on viewership throughout the season, however it was its finale episode on 28 December that added the cherry on the cake.

     

    Interestingly, the finale of the reality show became “phenomenon” according to Colors’ weekend programming head Manisha Sharma. “It had all the makings of a ‘masaledaar’ blockbuster including power-packed performances by the contestants and the host Salman Khan himself. This season has been the most watched, most buzzed and most trended season of all times. We are ecstatic with the response that the Grand Finale has garnered, not only in terms of TVTs but also with the kind of conversations that were generated across social media platforms,” says Sharma about the show that garnered 9,577 TVTs in the week 52 of TAM TV ratings.

     

    Many things have worked for the reality show that went on for 104 days unlike 96 days in the earlier editions. From a unique contestant mix, a fresh look and feel of the house, two different living conditions with the hell and heaven concept, to unique tasks and inclusion of an adorable pet – Heaven as a friend and confidant, just added to the show. “We have pushed the boundaries to raise the entertainment quotient of the show. The combination of all these elements have made the seventh season of Bigg Boss as one of the most popular season with the audiences,” says Sharma.

     

    It wasn’t easy for the team working behind the show to put everything together in place. Endemol’s (the show’s production house) MD Deepak Dhar says the process of planning and casting for the show begins much before it goes underway. “The moment one season is over, our casting team starts short listing contestants for the next season,” says Dhar, who remarks that a total of almost 500 people were involved in the production of the show out of which 420-430 persons were stationed in Lonavala where the 10,500 sq ft Bigg Boss house designed by Omag Kumar was located.

     

    “While managing the production crew has been a big HR exercise, what has worked in our favour in all the seasons is that the crew is really enthusiastic and are on its toes 24/7 to come across that one moment that could make the episode fun and entertaining,” says Dhar.

     

    For the recently concluded season, the crew could see the action unfolding in the house from the 147 windows in the house from where the 80 cameras were also placed in the camera galli(a dark alley that surrounds the periphery of the house and supply the editors with constant feed about what is going on inside). “There was a projection control room where the story editor sat with his team of 15 editors as they ran through the 24 hours of footage on a daily basis and edited it to a short episode of 44 minutes. With so many different elements, the USP of the show remains the editors who work on 12 hour shifts to ensure that all key moments and happenings are captured within the 44 minute time frame of the episode,” says Sharma.

     

    Dhar seconds and adds, “It is like a newsroom. There’s never a moment in the house that we can afford to miss.”

     

    There used to be a lot of hustle bustle for the weekend episodes for which host Salman Khan visited the house. In fact, there was an additional crew of around 100 people to take care of things during the shooting of the weekend episodes.

     

    This season, according to both Dhar and Sharma was very unique. Sharma says each day in this season was unique in its own way. “Emotions like friendship, hostility, jealousy, love that manifested within the contestants set the stage for an engaging viewing experience. There were some tasks that pushed the contestants to achieve targets that they had not even considered. The biggest example of this is the fact that two of the contestants – Sangram Singh and Kamya Punjabi broke the international Big Brother record by staying under a box for more than 50 hours.”

     

    Dhar, who has been personally involved in the production process over the years, says that this season they knew how to handle the difficult situations that cropped during the show. “Our 24/7 security team assures that there’s no complication on-location,” he says when quizzed about handling the situations when contestants got in to a brawl with each other, or threatened to jump off the fence etc.

     

    “Our teams are extremely alert and over the seasons have learnt how to handle on-ground situations. Our primary prerogative is to ensure that the contestants follow the rules of the game as well as remain safe throughout their stay inside the Bigg Boss house. For this, we have Bigg Boss who steps in as the ultimate authority inside the house. He guides the contestants and ensures that harmony is maintained,” adds Sharma.

     

    While it’s too early to say anything for the next edition, Dhar remarks that they are going to make the show bigger and better. “It’s going to be a new challenge,” he concludes

     

  • Star Plus, Colors top gainers for TAM Week 47

    Star Plus, Colors top gainers for TAM Week 47

    MUMBAI: In the week 47 of TAM TV ratings, Star Plus and Colors have registered more TVTs than last week. It seems Colors is trying its best to reach great heights. This week, it scored 513,415 GVTs (479,010) maintaining its number two position. On the other hand, Star Plus that has been leading the chart since quite some time now is the second highest gainer by adding 31,304 TVTs, taking its tally to 560,497 GVTs (529,193).

     

    While Zee TV lost out on numbers, it continued to be at its usual number three with 433,447 GVTs (440,447). Life OK stood at number four with 335,013 GVTs (340,200) followed by Sab with 308,133 GVTs (315,637). Sony retains its sixth position with 269,332 GVTs (297,801). And Sahara One is still at the bottom of the chart with 30,429 GVTs (35,749).

     

    Coming back to the chart topper — Star Plus, whose popular shows took it to newer heights. Its most popular and loved show in the prime-time slot, Diya Aur Baati Hum registered 12,298 TVTs (11,223). Yeh Rishta Kya Kehlata Hai too registered 7,863 TVTs (7113). However, the viewership of Pyar Ka Dard Hai seems to have dropped as it scored 7,351 TVTs (7,694). But then Sath Nibhana Saathiya managed enough to balance it out. The show is one of the most popular across GECs in the pre-primetime registered 8,290 TVTs (7,708). The epic series Mahabharat too notched up and scored 6,835 TVTs (5,807). And surprisingly, the ratings of Saraswati Chandra also went up. It registered 5,071 TVTs (4,803). The ratings of popular celebrity dance reality show, Nach Baliye, however didn’t witness  much change and registered 4,736 TVTs (4,741).

     

    Colors seems to be going really strong with its reality shows. While the fiction shows witnessed a drop, the reality shows have been getting good viewership. The longest running and the most popular fiction series, Balika Vadhu generated 6,684 TVTs (7,298), while Madhubala – Ek Ishq Ek Junoon scored 4,749 TVTs (4,473). Uttaran, another popular show on the channel also witnessed a significant drop and rated 3,645 TVTs (4,096). However, Comedy Nights with Kapil that made headlines, thanks to the Gutthi controversy, seems to have lost out on the numbers because of all the negative publicity. It witnessed a slight drop with 8,464 TVTs (8,588). The international series 24 starring Anil Kapoor that got a tepid response till now, has finally managed to grab more eyeballs with 3,058 TVTs (2,881). Reality show Bigg Boss seems to be a favourite of the audience as it has again witnessed a slight increase in its ratings and has registered 5,491 TVTs (5,316).

     

    And while Zee TV didn’t do well in general, the ratings of its period drama Jodha Akbar notched up taking its tally to 9,801 TVTs (9,176). The channel that came up with a sitcom Bh se Bhade after almost a decade and managed fairly good response, lost its charm and scored 1,650 TVTs (2,080). However, the ratings of Qubool Hai escalated and registered 5,830 TVTs (5,646). Pavitra Rishta generated 5,043 TVTs (4,879), while its drama series, Do Dil Bandhe Ek Dori Se registered 5,019 TVTs (5,622). Its popular dance reality show, Dance India Dance 4 scored 4,666 TVTs (5,311) during the weekend.

     

    Fourth placed, Life OK witnessed a drop in its popular mythological series Mahadev. It could just manage 3,212 TVTs (3,693). Ek Boond Ishq too saw a dip and registered 2,834 TVTs (3,112). Crime-based show Shapath too witnessed a drop and generated 4,057 TVTs (4,392). Do Dil Ek Jaan registered 1,494 TVTs (1,472), while crime-based show Savdhaan India saw a rise and generated 3,035 TVTs (2,848). The channel’s new entrant Tumhari Paakhi could just generate 1,877 TVTs (2,068).

     

    Sab’s fiction show, Taarak Mehta Ka Ooltah Chashmah that has been keeping viewers in splits, continues to get viewership and registered 8,856 TVTs (7,782). Even Chidiya Ghar saw a significant rise and generated 3,479 TVTs (3,265). Lapataganj saw a slight dip and generated 1,921 TVTs (1,986). Baalveer registered 3,293 TVTs (3,134).

     

    Sony seems to be surviving at the sixth position with its longest running crime series CID. The show witnessed a massive rise and scored 5,254 TVTs (4,744). However, Crime Patrol could manage just 3,255 TVTs (3,887). The channel’s historical show Maharana Pratap garnered 3,054 TVTs (2,922), while quiz show KBC witnessed a drop and registered 3,248 TVTs (3,738). Other fiction shows either maintained a stable position or dipped marginally during the week. Its new horror flick, Bhoot Aaya doesn’t seem to entice viewers as it registered only 1,662 TVTs (1,792).

     

    In the movie channel genre, Zee Cinema reported 197,512 GVTs (185,759); Star Gold witnessed registered 178,122 GVTs (174,020) and Movies OK scored 127,470 GVTs (130,641). On the other hand, &pictures witnessed a huge rise and scored 112,609 GVTs (77,910), Zee Anmol registered 46,088 GVTs (44,457) and Max scored 200,508 GVTs (173,908)

     

    While all the GECs have maintained a stable position this week, let’s see what’s in store for the channels in the coming weeks.