ITV

Tag: TAM TV ratings

  • Maa TV maintains its dominance in Telugu market: TAM TV Ratings

    Maa TV maintains its dominance in Telugu market: TAM TV Ratings

    MUMBAI: The week 25 of TAM TV ratings in the regional general entertainment space saw a further growth in the share of Telugu GECs: from 40 per cent in week 24 to 41 per cent, this week.

     

    Maa TV has maintained its dominance in the genre with 616 GRPs, up from 548 GRPs. Gemini, stands at number two with 504 GRPs, up from 492 GRPs.

     

    ETV has surpassed Z Telugu in week 25. It has seen a rise from 398 GRPs to 464 GRPs.  Z Telugu observed a drop in the viewership and noted 458 GRPs, down from 469 GRPs.

     

    In the Kannada GEC space, Udaya TV topped the chart with 449 GRPs, down from 488 GRPs.  Colors Kannada stood second with 401 GRPs, down from 411 GRPs.

     

    However, Suvarna and Z Kannada witnessed a rise with 260 GRPs, up from 227 GRPs and 238 GRPs, up from 216 GRPs respectively. 

     

    The analysis was conducted by S-Group, an analytical arm of TAM Media Research. 

  • TAM TV ratings: Life OK, Sab gain in week 20

    TAM TV ratings: Life OK, Sab gain in week 20

    MUMBAI: Hindi general entertainment channel (GEC) Star Plus continues to rule both the household and individual categories, as per week 20 of TAM TV ratings.

     

    The week again saw the GECs shedding a few household and individual ratings as compared to week 19. Star Plus secured 561 GRPs as compared to week 19’s 566 GRPs in the household category. In the individual ratings, the channel dipped to 239 GRPs from 249 GRPs in the previous week. 

     

    Colors, on the second position in both household and individual ratings, bagged 453 GRPs and 238 GRPs respectively.

     

    Zee TV stood at number three with 318 GRPs in household ratings and 146 GRPs in individual ratings.

     

    Life OK took the forth position and also saw an increase in its household and individual ratings. The channel scored 308 GRPs as compared to week 19’s 299 GRPs in the household ratings and 131 GRPs, a slight increase from the 128 GRPs it got in week 19 in the individual category.

     

    At fifth position, Sab also saw an increase with 273 GRPs as compared to 268 GRPs it managed in week 19 in household category. The channel marked 131 GRPs in week 20, up from 126 GRPs in individual ratings.

     

    Sony, with a huge drop in its household and individual ratings, managed 205 GRPs and 92 GRPs respectively.

     

    &TV scored 109 GRPs and 50 GRPs respectively in household and individual ratings, Sony Pal managed 40 GRPs in household and 20 GRPs in individual ratings, whereas Epic bagged 14 GRPs and 5 GRPs in household and individual ratings respectively.

  • TAM TV Ratings: Sab moves to fourth position as Life OK topples

    TAM TV Ratings: Sab moves to fourth position as Life OK topples

    MUMBAI: Amidst speculations of a ratings dark period, the weekly TAM TV ratings have been rolled out. While Star Plus continues to rule the ratings ladder in week 15 of TAM TV ratings, the channel has seen a significant drop in its ratings along with the others.

     

    Star Plus in week 15 of TAM TV ratings scored 601567 GVTs down from the 633437 GVTs it recorded in week 14.

     

    Colors continues its strong hold at number two, even though it fell by 6719 GVTs in week 15 recording 409767 GVTs. The channel had received 416486 GVTs in the previous week.

     

    Positioned third, Zee TV registered 388914 GVTS, down from 405532 GVTs in week 14.

     

    Multi Screen Media’s comedy channel Sab has seen an improvement, as it jumped to the fourth position in the rankings chart. The channel bagged 295542 GVTs, down from 325559 GVTs that it scored in week 14.

                            

    Life OK, on the fifth position, recorded 287837 GVTs in week 15, down from 301685 GVTs in week 14.

     

    Sony Entertainment Television (SET), even with the new show launches has not been able to regain its position. The channel fell by 13918 GVTs managing 221219 GVTs in week 15 as compared to the 235137 GVTs in week 14.   

     

    Last, but not the least, the new entrant in the Hindi general entertainment space &TV saw a marginal dip in its ratings. The channel bagged 88321 GVTs in week 15 compared to the 92563 GVTs in the previous week.

  • IPL8 garners 11,983 average TVTs; witnesses 43% jump from previous edition

    IPL8 garners 11,983 average TVTs; witnesses 43% jump from previous edition

    MUMBAI: India ka Tyohaar, the Indian Premier League (IPL) season 8 is being celebrated not only by the teams on the ground, but also by its official broadcaster Multi Screen Media (MSM). According to the data released by TAM Media Research for the channels Sony Max, Sony Six and Sony Aath for the matches played between 7-11 April, this season of the IPL has seen a 43 per cent growth in the average TVTs as compared to the seventh edition.

    IPL8 has garnered 11,983 average TVTs, which is 43 per cent more than season 7 which had reported 8,364 average TVTs.  

    In the All India CS 4+, the first five matches of IPL8 were sampled by 105 million unique viewers, 9 per cent more than the 96 million that sampled IPL7. Not only this, the Time Spent by Viewers (TSV) per match was 51 minutes and 44 seconds, 22 per cent more compared to IPL7 which reported a TSV of 42 minutes 27 seconds.

    The first five matches have garnered 4.5 per cent average TVR which was 42 per cent more compared to its previous edition which had managed 3.1 per cent average TVR. The TAM data also revealed that 39 per cent of the All India Universe tuned to watch IPL8 matches.

    Defending champions Kolkata Knight Riders have so far emerged as the most preferred team as the top two rated matches were played by the team. While the highest rated match was the Kolkata Knight Riders Vs Mumbai Indians held on 8 April which reported 5.4 per cent TVR, the Kolkata Knight Riders Vs Royal Challengers Bangalore held on 11 April garnered 5.3 per cent TVR.

  • Mi Marathi’s secret recipe for success in regional news space

    Mi Marathi’s secret recipe for success in regional news space

    MUMBAI: Marathi news channel Mi Marathi, which was eyeing the number one spot on the ratings chart after its late entry a year back, has finally hit bull’s eye.  

     

    In order to stay above the rest, Mi Marathi has designed a content strategy different than the other Marathi news channels. “We have never had a regional approach towards the channel. Mi Marathi has always been shaped as a global Marathi channel,” Mi Marathi editor in chief Ravindra Ambekar tells Indiantelevision.com in an exclusive chat.

     

    The differentiating factor for the channel when it launched, according to Ambekar, was that while other Marathi news channels were only catering to the Maharashtrains in Maharashtra, Mi Marathi took to representing the non-Marathis. “So while others were idolizing Raj Thackeray, we went against him. The programming of Mi Marathi has always revolved around people’s agenda,” says Ambekar.

     

    Ask Ambekar the recipe of reaching the top, and he proudly says, “We have never stuck to the studios. We believe in reporting from the ground and that’s how we connect to the viewers. People like to know the news from the ground and that is what has helped us reach the number one position.”

     

    The channel, which is working on a whole new look that it will soon be launching, is also concentrating on differentiated programming to attract more viewers and retain its number one position.

     

    Programming strategy

     

    Mi Marathi has roped in some big names… right from Kumar Ketkar to Nikhil Wagle, the channel has some of the top guns of journalism on its side.

     

    With its programming, the channel is also trying to bring a perceptional change that Marathi channels cannot cater to international news. It recently launched World News hosted by Kumar Ketkar, where he analyses major international news. “We must come out of the regional identity and boundaries,” opines Ambekar.

     

    That apart, it also has a show Local to Global hosted by newly appointed Nilesh Khare along with Shreerang Khare and Mayank Bhagwat. The show currently is the highest rated for the channel.

     

    Mi Marathi, through its content, is trying to connect to the new generation and that explains the English titles for most of its shows. “If we want to connect with the new generation, we will have to speak in their language,” says Ambekar, adding that the channel also does bulletins in languages spoken in the interior part of Maharashtra like a Malwani bulletin, all this to form a connect with the audience. 

     

    According to Ambekar, in Mumbai, Mi Marathi faces stiff competition from Hindi news channels. “The issue here is that when there is big news, people shift to Hindi news channels,” he says, adding that regional channels too need to come up with shows, which are at par with the quality of an English news channel.

     

    The channel is focusing on strengthening its morning primetime band, which currently airs half an hour recorded bulletins and shows. It will soon be launching a 7 am to 8:30 am non-stop super fast news bulletin catering to local and global news. “We have realised that people don’t have the luxury of sitting and watching news early in the morning and so we will be launching speed news in the morning band with the theme: ‘Don’t read newspapers, listen to them’,” informs Ambekar.

     

    Mi Marathi also has had a different approach for the afternoon band compared to the others in the space. While others prefer airing cooking shows in the afternoon band, this Marathi news channel chooses to air shows, which caters to social and health issues. “We understand that women would not want to watch a cooking show in their free time and so we air shows, which cater to issues relating to commuting, heath, government etc,” he says.  

     

    The evening band on the channel caters to remote areas of the state. Called the Zilla Parishad News, the programme covers issues at the zilla level. “We have total nine live bureaus and two – three  correspondents in every district of the state. This adds to the depth of stories we do,” informs Ambekar.

     

    Realising a void of business programmes in the Marathi news channel space, Mi Marathi has launched two business related shows: Khisa Pakit by Bharat Kumar Raut, which was a pre-budget show and will now continue featuring interviews of CEOs and Mi Marathi Bigg Boss by Nilesh Khare, which will go on floors next month. 

     

    The channel is also in discussion with Wagle for another show, after the successful Point Blank. 

     

    “We need to go above the competition and only then will we succeed,” opines Ambekar, who is hoping to financially stabilise the company in the next one year.

     

    “We are currently mostly dependent on corporate advertising currently. However, we are now moving towards retail marketing and events,” he informs.

     

    Events in the pipeline

     

    The channel is planning mega events like Agricultural Awards and educational seminars to boost its revenues. “We are focusing on revenue from events and retail client. There is limited space for advertising on television, since we need to concentrate on content and so we are focusing on events,” he says.

     

    While the Agricultural Awards will take place in October, the first educational seminar will be held in May at Kolhapur. 

     

  • Uncertainty over ratings dark period grows as b’casters stay away from renewing TAM subscription

    Uncertainty over ratings dark period grows as b’casters stay away from renewing TAM subscription

    MUMBAI: With anxiety comes confusion, and that’s exactly the undercurrent right now in the Indian broadcast industry. When Indiantelevision.com asked broadcasters and media planners about the status of TV ratings in the coming weeks, all we got was uncertainty.

     

    To set things in perspective, the TAM TV ratings subscription of most of the broadcasters including Star, Zee, Colors, Sony and NDTV amongst others expired on 31 March, 2015. What’s more, none of these broadcasters have renewed their agreement with the ratings body. 

     

    Not only this, earlier in March, the Advertising Agencies Association of India (AAAI), Indian Society of Advertisers (ISA) and the Indian Broadcasting Foundation (IBF) had issued a directive asking broadcasters to opt for Broadcast Audience Research Council (BARC) and to review and close off on any of the existing arrangements (read: TAM).

     

    To add to this, while BARC is ready to roll out its data, no formal announcement on the date has been made so far. In such a scenario, the most pertinent question remains – ‘Will the industry see a ratings blackout for a week or two?’

     

    “We haven’t renewed our subscription with TAM, but there is still no clarity on when BARC will start rolling out its data. While a few say it’s April, a few also say it could be extended to May. There is confusion,” said an official from a channel, on condition of anonymity.  

     

    Meanwhile, several media agencies have been informing their clients through email about the current situation. One such email says, “The industry bodies have agreed to cease using TAM ratings from 4 April. Rating blackout period will kick in from 5 April, until such time that BARC is available. Data for blackout period will not be available in the future too.”

     

    The email further reads, “The old data, i.e. till 4 April, will be available during the period of the blackout and beyond. During rating blackout, we plan to use past TAM data as the basis for TV plan creation. All industry bodies- ISA, AAAI and IBF are aligned on this method for ratings in data dark period. The same methodology will be used by all constituents for media planning, buying.”

     

    “Yes, we are informing all our clients, depending upon how it will affect them. There is curiosity and uncertainty and to address that I am sure every agency must be writing to their clients to brief them about what is happening, whether ratings will be there or not and how it will be tackled,” said Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin. 

     

    TAM, on the other hand, will continue generating ratings data and give it out to broadcasters whose subscription hasn’t expired. “The data will be available, but if broadcasters haven’t renewed their subscription, of course it will not be available to them. Those whose subscription is in place will get the data as usual. So there is no ratings dark period from TAM’s side,” said a source. 

     

    A veteran media expert informed, “TAM can continue coming out with its data, but it will no longer be a viewership currency. It will just work as information.”

     

    A news broadcaster, on condition of anonymity, said, “Our subscription with TAM got over on 31 March. We haven’t heard from BARC on the exact date for rollout of data. We have received a letter from AAAI and IBF asking us to re-evaluate ourselves and take the decision on whether we would like to opt for BARC or TAM, once the former comes out with its ratings.”

     

    The broadcaster added, “Given the fact that our subscription with TAM got over on 31 March and the date for BARC data rollout isn’t yet announced, logically, there could be a 15 day ratings gap.” 

     

    A media planner informed that as per the advisory issued by AAAI, ISA and IBF none of the members should renew their subscription with TAM, until BARC comes out with its data. “I feel there could be more four weeks, until BARC comes out with its data,” the media planner said.

     

    A clearer picture will emerge after BARC’s meeting on 6 April, which will be attended by advertisers, agencies and broadcasters. In the meeting, the debutant monitoring body will be sharing data with those present.

     

  • Big Magic Ganga’s aspirational connect helps spike viewership

    Big Magic Ganga’s aspirational connect helps spike viewership

    MUMBAI: Big Magic Ganga, the regional general entertainment channel (GEC) from the Reliance Broadcast Network stable, has carved out a niche for itself in the Bihar+Jharkhand region. The channel, which has been seeing a growth in television ratings week on week, reached a new high in week eight of TAM TV ratings.

     

    Big Magic Ganga, which garnered 1474 GVTs in week seven of TAM TV ratings saw a 51 per cent jump in its ratings in week eight, registering 2238 GVTs.

     

    Speaking to Indiantelevision.com, Reliance Broadcast Network COO Lavneesh Gupta said that the week on week growth could be attributed to sustained insight backed programming. The time spent per viewer (TSV) for the channel currently stands at 58 minutes. “This too has been on a rise,” says Gupta.

     

    The channel, apart from its regular programming, banks highly on festivities.

     

    “For week 8, programmes related to Mahashivratri, aired across our various time slots did really well,” informs Gupta.

     

    In order to catch viewers attention, Big Magic Ganga, named the week Shiv Sapta, which had elements revolving around Lord Shiva. This apart, it also organised an on-ground event ‘Jai Baba Baijyanath’ with devotional singers. The same was also telecast on the channel.

     

    It also created a morning devotional band Bhakti Sagar, which telecast the Shivratri special from 6:30 – 9 am. A day-long programme on the case study of religious places called, Vishwas se Upar Aastha and Ram Charan Sukhdai telecast between 4-5 pm also gave a fillip to the channel’s ratings. Big Magic Ganga’s show Mahadev aired between 8-9 pm with repeats from 9:30 – 10:30 am also rated well, according to Gupta.

     

    Gupta feels that considering the region is high on pride of association and celebration of festivals, and there are festivals each month, which the channel celebrates, there is a strong local connect between the channel and the audiences, both on-ground as well as on-air.

     

    Big Magic Ganga has been the leader in the market for its devotional content and reality shows such as Bhakti Samrat, Beg Memsaab and Police Files. “Our strongest slot would be the morning slot – from 7:30 am right up to 10:30 am. This is highly skewed on devotion and resonates excellently with our viewers. Again in prime time evening too we do well,” adds Gupta.

     

    With six hours of original programming, the channel has the maximum original content, as compared to its competition, which includes a mix of devotion, reality and socially relevant programmes. “We increase the amount of content at the time of festivals. But we are largely happy with the audience feedback and will continue to deliver engaging content to them,” Gupta says.

     

    The channel is working towards giving audience the opportunity to engage with the brand. “In times of festivals, we craft our programming around devotion, festive and culture of the region and thus bring in fresh age groups including the youth as the channel is known for its programmes crafted on local connect and local festivals,” informs Gupta.

     

    Big Magic Ganga believes that it is essential to keep communicating with its viewers. In order to facilitate that, the channel has built local teams in Ranchi and Patna, and it is through them, that the channel undertakes several audience engagement initiatives.

     

    “From auditions on ground in the region to scout for talent, to consumer home visits to research we do it all. We also undertake regular focused group discussions and marketing through heavy on ground activations,” he informs.

     

    Big Magic Ganga, which conducts extensive research before closing in on any concept, understands that programming pegged on devotion, festivals, reality, drama and musicals works for the region. “Quantitative research, followed by focused group discussions with the pilot is always done to ensure audience acceptability,” he says, adding that the channel is looking at launching a slew of new shows soon.

     

    The channel has been standing strong, even after stern competition from the national GECs. Shedding light on how it deals with this competition, Gupta says, “Viewers watch national GECs because of aspirational value and not due to local connect. This is unique and we aim to provide local content with an aspirational and pride angle with higher relevance.”

     

    The channel, as per Gupta, has connected with its audience by making Bhojpuri more aspirational and bringing in new elements, targeting even the youth.

  • Asianet scores big in the Malayalam category

    Asianet scores big in the Malayalam category

    MUMBAI: In week eight of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

     

    In the Bihar + Jharkhand region in the CS4+ market, Big Magic Ganga continued its numero uno position with 2,238 GVTs followed by Mahuaa Plus with 980 GVTs and at number three stood Anjan with 635 GVTs.

     

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the Maharashtra region with 146,467 GVTs followed by ETV Marathi at number two with 54,562 GVTs and Star Pravah at number three generated 54,060 GVTs.

     

    In the Bengali market, Star Jalsha continued to stay strong at number one position with 101,314 GVTs followed by Z Bangla at number two with 83,519 GVTs. ETV Bangla retained its number three position with 24,190 GVTs.

     

    On the other hand, in the Kannada market, Udaya stood at number one spot with 67,110 GVTs. ETV Kannada ranked second with 57,103 GVTs and Suvarna at number three scored 44,240 GVTs.

     

    In the Tamil GEC space, Sun TV continued to hold its numero uno position with 219,901 GVTs followed by Star Vijay with 110,276 GVTs and Z Tamil with 22,351 GVTs.

     

    In the Telugu GEC space, Gemini became the chart leader with 117,500 GVTs followed by Maa TV with 98,705 GVTs and ETV at number three scored 85,742 GVTs.

     

    Lastly, in the Kerala region, Asianet scored the highest in the Malayalam category with 52,644 GVTs. Surya reported 15,063 GVTs, whereas Asianet Plus garnered 6,029 GVTs.

  • Star Jalsha tops the West Bengal market in week 7

    Star Jalsha tops the West Bengal market in week 7

    MUMBAI: In week seven of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

     

    In the Bihar + Jharkhand region in the CS4+ market, Big Magic Ganga led the chart with 1,474 GVTs followed by Mahuaa Plus with 1,403 GVTs and Mahuaa at the number third spot with 654 GVTs.

     

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the Maharashtra region with 148,482 GVTs followed by ETV Marathi at number second position with 54,258 GVTs and Star Pravah registered the third spot with 52,933 GVTs.

     

    In the Bengali market, Star Jalsha continued to hold its number one position in the West Bengal market with 102,166 GVTs followed by Z Bangla with 95,472 GVTs and ETV Bangla at number three with 24,057 GVTs.

     

    In the Tamil GEC space, Sun TV continued its numero uno position with 212,433 GVTs followed by Star Vijay with 84,973 GVTs and Z Tamil ranked number three with 22,105 GVTs.

     

    Talking about the Kannada market, Udaya stood at number one spot with 72,311 GVTs. ETV Kannada ranked second with 55,425 GVTs and Suvarna at number three scored 43,958 GVTs.

     

    In the Telugu GEC space, Gemini becomes the chart leader with 109,721 GVTs followed by Maa TV with 101,083 GVTs and ETV at number three scored 86,429 GVTs.

     

    Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 56,052 GVTs. Surya reported 15,079 GVTs and Asianet Plus garnered 6,449 GVTs.

  • TAM Ratings: Sun TV tops the regional space

    TAM Ratings: Sun TV tops the regional space

    MUMBAI: In week 6 of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

     

    In the Bihar + Jharkhand region in the CS4+ market, Big Magic Ganga led the chart with 1,327 GVTs followed by Mahuaa with 846 GVTs and Anjan at the number third spot with 688 GVTs.

     

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the Maharashtra region with 145,084 GVTs followed by Star Pravah at number second position with 56,548 GVTs. ETV Marathi stood third with 53,789 GVTs.

     

    In the Bengali market, Star Jalsha continued to hold its number one position in the West Bengal market with 98,463 GVTs followed by Z Bangla with 84,849 GVTs and ETV Bangla at number three with 26,476 GVTs.

     

    In the Tamil GEC space, Sun TV continued its numero uno position with 222,062 GVTs followed by Star Vijay with 66,863 GVTs and Z Tamil ranked number three with 23,110 GVTs.

     

    Talking about the Kannada market, Udaya stood at number one spot with 76,166 GVTs. ETV Kannada ranked second with 56,757 GVTs and Suvarna at number three scored 44,297 GVTs.

     

    In the Telugu GEC space, Gemini becomes the chart leader with 104,070 GVTs followed by Maa TV with 95,127 GVTs and ETV at number three scored 92,411 GVTs.

     

    Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 56,477 GVTs. Surya reported 15,185 GVTs and Asianet Plus garnered 5,004 GVTs.